ASB Baden-Württemberg e.V. Region Ludwigsburg

What ASB Baden-Württemberg e.V. Region Ludwigsburg does

ASB Baden-Württemberg e.V. Region Ludwigsburg is a regional branch of the Arbeiter-Samariter-Bund, a registered non-profit welfare association (eingetragener Verein) headquartered in Ludwigsburg, Baden-Württemberg, Germany. The organization operates one of the largest regional ASB rescue services in the state, with 9 rescue stations across five districts (Ludwigsburg, Böblingen, Rems-Murr-Kreis, Stuttgart, Schwäbisch Hall) plus three nursing homes, one assisted living facility, ambulatory nursing care, a Hausnotruf emergency call system, mobile social services, and the volunteer-driven Wünschewagen wish-fulfillment program for terminally ill patients.

The core technology platform comprises a modern emergency vehicle fleet (RTW, NEF, KTW, and one of only five specialized Intensivtransportwagen in Baden-Württemberg equipped with Hamilton T1 respirators, Corpuls C3 monitors, and Corpuls CPR devices), modern care facilities with electro-hydraulic stretcher systems, and the AI-powered social robot Navel deployed in nursing facilities for resident activation. The organization also equips nursing trainees with iPads for digital learning and operates dedicated training centers.

The revenue model is diversified across government-contracted emergency rescue services (commissioned by Land Baden-Württemberg), Pflegekasse and self-pay reimbursements for nursing and assisted living, monthly subscription fees for Hausnotruf, transaction fees for first-aid training courses (€45-€120), professional services revenue from medical event coverage, and donations plus membership fees funding the Wünschewagen program. The customer base spans government entities (state rescue services, integrated control centers), healthcare providers, event organizers (notably large festivals like Glücksgefühle), elderly and care-dependent individuals, and the general public for first-aid training.

Name

ASB Baden-Württemberg e.V. Region Ludwigsburg

Legal name

ASB Baden-Württemberg e.V. Region Ludwigsburg

Website

https://asb-lb.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ASB Baden-Württemberg e.V. Region Ludwigsburg is a non-profit welfare organization operating 9 rescue stations, 3 nursing homes, assisted living, ambulatory care, and the Wünschewagen wish-fulfillment program across five districts in Baden-Württemberg, serving government clients, elderly individuals, and event organizers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government-contracted Emergency Rescue Services: ASB is an independent contractual partner and contractor of the state of Baden-Württemberg for rescue services. Revenue comes from government contracts for emergency medical services, patient transport, and intensive care transport across multiple rescue service districts.
2. Nursing Care Services (Stationary, Short-term, Ambulatory): Revenue from stationary care homes (Haus am Römerhügel, Haus im Bottwartal, Seniorenresidenz Neckarblick), short-term care, and ambulatory nursing services. Payments come from individuals, long-term care insurance (Pflegekasse), and potentially self-pay.
3. Sanitary Services for Events: Professional medical event coverage services provided to event organizers. ASB provides qualified personnel (Sanitäter, Rettungssanitäter, Rettungsassistent, Notfallsanitäter, Notarzt) and vehicles (KTW, RTW) for events of all sizes, based on risk analysis and Maurer guidelines.
4. Hausnotruf (Emergency Call System): Emergency call system providing 24/7 monitoring for seniors and vulnerable individuals living independently. Costs covered by Pflegekasse (care insurance) when a Pflegestufe exists. Additional service packages available for self-pay.
5. Donations and Membership Fees (Wünschewagen): The Wünschewagen project is entirely funded through donations and membership fees. Wish fulfillments are free for patients and one accompanying person. The ASB covers all travel costs.
6. First Aid Training Courses: Erste-Hilfe courses offered to the public and businesses. Costs: €65/person (€45 for students), with BG (Berufsgenossenschaft) covering costs for company first-aiders. Individual courses for infants/children: €70/person, €120 for couples. ASB members receive one free Erste-Hilfe course annually via voucher.
7. Mobile Social Services: Household assistance, escort services, and caregiving services for people who cannot manage daily activities due to illness, age, or disability. Provided in the Ludwigsburg area.
8. Betreutes Wohnen (Assisted Living): Independent living with on-site care and support services at the Residenz Neckarblick. Combines self-directed living in private apartments with access to care services when needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

ASB Baden-Württemberg e.V. Region Ludwigsburg is a registered non-profit association that operates 24/7 emergency rescue services (Rettungsdienst) with modern vehicles and qualified personnel across multiple districts in Baden-Württemberg. It also runs three inpatient nursing homes, ambulatory home care, assisted living, a 24/7 home emergency call system (Hausnotruf), mobile social services, medical event coverage (Sanitätsdienst), first aid training courses, and the volunteer-driven Wünschewagen project that fulfills last wishes of terminally ill patients.

Product overview

ASB Baden-Württemberg e.V. Region Ludwigsburg is a social services organization offering a comprehensive range of care and emergency services. The organization operates as a unified service provider rather than a platform-based architecture. Their core offerings include emergency rescue services (Rettungsdienst) with multiple stations across Ludwigsburg, Stuttgart, Böblingen, Rems-Murr-Kreis, and Schwäbisch Hall districts, inpatient and outpatient nursing care through three facilities (Haus am Römerhügel, Haus im Bottwartal, Seniorenresidenz Neckarblick), assisted living, home emergency call systems, mobile social services, medical event coverage, first aid training, and the volunteer-driven Wünschewagen project for terminally ill individuals. They also offer voluntary social service programs (FSJ/BFD) for young people.

Differentiator

Problem solved

Functional benefit

Products and services

• Rettungsdienst (Rescue Service)

Quantifiable outcome

• Over 2,700 emergency responses and 2,400 patient transports annually at the former Besigheim station alone
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Johanniter (Johanniter-Unfall-Hilfe)minorStrategic or Co-development Partner · 18 September 2025Johanniter supported ASB at the Glücksgefühle Festival 2025, providing additional emergency medical personnel for the large-scale event.
• Freiwillige Feuerwehr MarkgröningenminorStrategic or Co-development Partner · 20 September 2024Joint MANV (mass casualty incident) exercise conducted September 20, 2025, to practice coordinated response between fire department and rescue services for complex emergency scenarios.
• Universitätsmedizin Mannheim (UMM)coreStrategic or Co-development Partner · 17 September 2024UMM served as the festival-ambulanz at the Glücksgefühle Festival 2025 at Hockenheimring. UMM doctors (including from Unfallchirurgie/trauma surgery) worked on-site, enabling many patients to be treated locally rather than transported to hospitals. ASB provided logistics, vehicles, and overall event medical coordination.
• AOK Ludwigsburg-Rems-MurrminorStrategic or Co-development Partner · 23 July 2024AOK Ludwigsburg-Rems-Murr representative Jörg Schmautz participated in the inauguration of the new Walheim rescue station, indicating partnership in healthcare provision for the region.
• Bildungszentrum Wohlfahrtswerk StuttgartminorStrategic or Co-development PartnerASB sends employees to the Bildungszentrum Wohlfahrtswerk in Stuttgart for the 160-hour preparation course for external examination (Schulfremdenprüfung) to become a state-certified Altenpflegehilfskraft. The exam preparation runs February–June 2027.
• Landesrettungsdienstschule des ASB MannheimcoreStrategic or Co-development PartnerASB rescue personnel receive training at the ASB Landesschule in Mannheim. This includes the 3-month training to become Rettungssanitäter (for BFD participants) and the full 3-year NotfallsanitäterAusbildung with theoretical blocks taught at the Landesschule.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Korian Deutschland: Largest private nursing home operator in Germany with ~180 facilities. Competes with ASB's stationary care homes (Haus am Römerhügel, Haus im Bottwartal, Seniorenresidenz Neckarblick) for private-pay and Pflegekasse-funded residents.
• Alloheim: Major private German nursing home operator with 200+ facilities nationwide. Competes with ASB's stationary care portfolio for both residents and qualified nursing staff in the Baden-Württemberg region.

Direct peers

• Caritas: Germany's largest welfare organization, providing stationary and ambulatory nursing care, social services, and emergency aid. Operates Bildungszentrum Wohlfahrtswerk Stuttgart, which trains ASB's Altenpflegehilfskraft candidates.
• Malteser Hilfsdienst: Catholic welfare organization offering rescue services, nursing care, first aid training, and social services. Directly comparable service portfolio and competes for the same government rescue tenders and care clients in Baden-Württemberg.
• Diakonie: Protestant welfare organization providing nursing care, social services, and emergency assistance. Directly competes with ASB for Pflegekasse-funded stationary and ambulatory care clients across Baden-Württemberg.
• Arbeiterwohlfahrt (AWO): Major German welfare organization focused on social services and elderly care. Operates stationary nursing homes, ambulatory care, and social programs that overlap with ASB's care portfolio in the same regional markets.
• Deutsches Rotes Kreuz (DRK): Germany's largest aid organization, operating rescue services, nursing care, and social programs nationally. Directly competes with ASB for Land Baden-Württemberg rescue tenders and stationary/ambulatory care contracts in the same districts.
• Johanniter-Unfall-Hilfe: German welfare aid organization providing emergency rescue, nursing care, and social services across Germany. Johanniter already supported ASB at the Glücksgefühle Festival 2025, directly competing for the same government rescue contracts and care clients.

Regional players

• DRK-Kreisverband Ludwigsburg: Local DRK chapter serving the same Ludwigsburg district. Directly competes for the same government rescue service tenders and care contracts within ASB Region Ludwigsburg's primary service territory.

Broad incumbents

• ASB Baden-Württemberg e.V. (state parent): State-level parent organization with 9,100 employees and 52 rescue stations across Baden-Württemberg. Operates the Landesrettungsdienstschule training center in Mannheim that trains ASB Ludwigsburg's rescue personnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asbludwigsburg
• Instagraminstagram.com/asbludwigsburg
• LinkedInlinkedin.com/company/asb-region-ludwigsburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB Baden-Württemberg e.V. Region Ludwigsburg