ASB Kreisverband Lüneburg

What ASB Kreisverband Lüneburg does

ASB Kreisverband Lüneburg is a registered charitable non-profit (eingetragener Verein, e.V., Vereinsregister VR 4317) operating as a district association of the Arbeiter-Samariter-Bund (ASB) under the umbrella of ASB-Landesverband Niedersachsen e.V. Headquartered at Moldenweg 10-12 in Lüneburg, Lower Saxony, the organization was founded in 1924 as Kolonne Lüneburg and has grown into one of the largest ASB district associations in the state, with over 16,000 members, 140+ civil protection volunteers, and approximately 20,000 emergency deployments annually. Its service portfolio spans professional rescue and qualified patient transport (operated from stations in Lüneburg, Drögennindorf, Lüdersburg, and Neetze using 6 rescue vehicles, 4 patient transport vehicles, and 2 emergency physician vehicles), ambulatory and day care for elderly and care-dependent individuals at two Tagespflege locations, the Hausnotruf home emergency response system with 800+ active participants, first aid training and event Sanitätsdienst, civil protection and rapid response units, search-and-rescue dog teams, international aid to a partner clinic in Gambia, the Wünschewagen terminal-ill wish-fulfillment vehicle, and an ASJ youth division.

The underlying technology footprint is intentionally modest and service-oriented rather than platform-native: a custom 'Lüneburg schockt / ASB schockt' AED-locator mobile app (iOS and Android), an online first aid course booking system operated on HiOrg Server SaaS, a Sparkasse Lüneburg co-branded member credit card, and standard web infrastructure (Host Europe hosting, Usercentrics consent management). There is no proprietary AI/ML, no API platform, and no developer-facing surface; digital assets function as member-, donor-, and patient-engagement channels rather than as core product lines.

The organization is funded through a portfolio of recurring and transactional streams: member subscription dues with bundled benefits (free annual first aid course, member magazine, emergency return transport), Pflegekasse and Krankenversicherung reimbursements for ambulatory, day, and home care, per-deployment billing for rescue and patient transport under Landkreis Lüneburg commissioning, per-course and per-event fees for training and Sanitätsdienst, and donations (including earmarked funds for the Gambia clinic and the defibrillator program). It is governed by a volunteer Vorstand chaired by Andrea Schröder-Ehlers with operative management led by Geschäftsführerin Susanne Rust, and reports a multi-year capital program of self-funded facility investments (new Lüdersburg station 2025, Drögennindorf expansion 2026, Vogel-Villa Tagespflege relocation 2023) consistent with a financially stable, expansion-oriented non-profit.

Name

ASB Kreisverband Lüneburg

Legal name

Arbeiter-Samariter-Bund (ASB) Kreisverband Lüneburg

Website

https://asb-lueneburg.de

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

ASB Kreisverband Lüneburg is a charitable non-profit district association of the Arbeiter-Samariter-Bund, delivering emergency rescue, patient transport, ambulatory and day care, Hausnotruf, first aid training, and civil protection services to residents of Lüneburg district under German social-insurance and public-sector commissioning.

Ownership category

akta.pro rank

Product category

Social Welfare and Emergency Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Emergency Medical Care & Field Hospitals (BPADADAC)

akta.pro secondary industries

Public Health & Health Equity Organizations (BPAGACAL), Event Medical Services & Standby Coverage (HLAFANAG), Search & Rescue (SAR) K9 Services (BPAKAKAH)

Keywords

• Emergency medical services
• Elderly care services
• First aid training
• Patient transport services
• Civil protection services

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Members pay annual dues to support the organization. Members receive benefits including free first aid courses, ASB magazine, and emergency return transport services.
2. Healthcare and Care Services: Revenue from ambulatory care, day care, home care, and emergency medical services. Government health insurance covers many services under German social insurance system.
3. Training and Education: First aid courses and certifications, including basic training, refresher courses, and specialized training for organizations.
4. Donations: Voluntary donations from individuals, businesses, and organizations. Special accounts exist for specific projects like the Gambia clinic and defibrillator program.
5. Event Services: Medical services for events including first aid coverage, ambulance standby, and emergency response at public and private events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ASB Kreisverband Lüneburg is a charitable non-profit welfare association that delivers emergency medical response (Rettungsdienst, qualifizierter Krankentransport), elderly and social care services (Ambulante Pflege, Tagespflege, Wohnen mit Service, Hausnotruf), first aid training (Erste-Hilfe-Ausbildung), civil protection and disaster relief (Katastrophenschutz, Schnell-Einsatz-Gruppen, Rettungshundestaffel), and event medical standby (Sanitätsdienst). It also operates the ASB schockt defibrillator-locator app, youth programs (ASJ), volunteer engagement (FSJ, BFD), therapy dog visits, international aid to Gambia, and the Wünschewagen wish-granting vehicle.

Product overview

ASB Kreisverband Lüneburg is a humanitarian aid organization offering a comprehensive portfolio of social and emergency services rather than a technology product platform. The core offerings include emergency rescue services (Rettungsdienst), qualified patient transport (Krankentransport), and first aid training (Erste-Hilfe-Ausbildung). The organization provides extensive home-based care services including ambulatory care (Ambulante Pflege), day care (Tagespflege) at two locations, assisted living (Wohnen mit Service), and home emergency response (Hausnotruf). Civil protection is delivered through disaster relief (Katastrophenschutz), rapid response units (Schnell-Einsatz-Gruppen), and a search-and-rescue dog unit (Rettungshundestaffel). A notable digital offering is the 'ASB schockt' defibrillator location app. Additional services include transportation (Fahrdienst), medical event coverage (Sanitätsdienst), therapy dog visits (Besuchshundedienst), international aid to Gambia, the Wünschewagen wish-granting vehicle, youth programs (ASJ), and care counseling. Voluntary engagement opportunities are offered through FSJ, BFD, and general volunteering programs.

Differentiator

Problem solved

Functional benefit

Brands

• Arbeiter-Samariter-Jugend (ASJ): Youth organization of ASB Lüneburg offering youth work and volunteer opportunities for young people.
• Lüneburg schockt / ASB schockt
• Wünschewagen

Products and services

• Ambulante Pflege (Ambulatory Care) Home-based nursing and care services including basic care, medical treatment care, and respite care delivered by trained nursing staff to enable elderly and care-dependent clients to remain living at home in the Lüneburg area.
• Tagespflege (Day Care) Day care facilities for elderly and care-dependent people who need support and supervision during the day but return home in the evening, offered at two locations in Lüneburg (Moldenweg and Hanseviertel).
• Rettungsdienst (Emergency Rescue Service) Professional emergency medical services including ambulance response, patient care, and transport to hospitals, operated from multiple rescue stations across the Lüneburg district and integrated with the Landkreis emergency dispatch system.
• Erste-Hilfe-Ausbildung (First Aid Training) First aid courses and emergency training programs for individuals and organizations, including basic courses, refresher courses, workplace first responder certification, and specialized pediatric first aid, with one free course annually for ASB members.
• Hausnotruf (Home Emergency Response) Personal emergency response system providing 24/7 monitoring and rapid assistance for seniors and people with disabilities living alone, including a wearable panic button and optional daily check-in signals, with a base subscription of 27 Euro/month.
• ASB schockt (Defibrillator App) Mobile app for iOS and Android locating nearest automated external defibrillators (AEDs) in the Lüneburg region to enable rapid bystander response to sudden cardiac arrest.
• Fahrdienst (Transportation Service) Patient transportation service for medical appointments, hospital visits, dialysis, and private outings, equipped with wheelchair-accessible vehicles and trained personnel.
• Qualifizierter Krankentransport (Qualified Patient Transport) Non-emergency medical transport for patients requiring professional observation during conveyance, including treatment trips, hospital admissions, inter-facility transfers, and discharge transports.
• Katastrophenschutz (Disaster Relief) Civil protection and disaster response services including mobile treatment stations, medical first aid, evacuation support, emergency shelter setup, and psychosocial crisis intervention.
• Schnell-Einsatz-Gruppen (Rapid Response Units) Highly trained volunteer rapid response teams that supplement emergency services during mass casualty incidents, providing medical treatment, transport, evacuation support, and logistical coordination.
• Sanitätsdienst (Medical Standby Service) Event medical services providing on-site first aid coverage for large public and private events such as concerts, festivals, and sports competitions, with trained personnel and medical equipment.
• Alltags- und Haushaltshilfe (Daily Living Assistance) Support services for daily activities including cleaning, shopping, laundry, errands, and companionship for elderly or care-dependent individuals to help them maintain independent living at home.
• Wohnen mit Service (Assisted Living) Barrier-free senior housing with optional support services, including emergency call systems, nursing home connections, and 24-hour on-call ambulatory care services.
• Rettungshundestaffel (Search and Rescue Dog Unit) Volunteer-run canine search and rescue team trained to locate missing persons in various terrains using area search and specific person tracking methods.
• Auslandshilfe Gambia (International Aid - Gambia) International humanitarian aid program supporting a clinic in Gambia with medical knowledge transfer, surgical operations for malnourished children, and sustainable development projects FACE and JUMP.
• Wünschewagen (Wish Mobile) Special purpose vehicle providing terminally ill patients with the opportunity to fulfill a final wish, creating meaningful experiences during the final stage of life.
• Arbeiter-Samariter-Jugend (ASJ) (Youth Organization) Youth division engaging young people in social volunteering, first aid training, and community service activities with age-appropriate education and leadership development.
• Besuchshundedienst (Therapy Dog Visits) Volunteer-led pet therapy program bringing trained visiting dogs to care facilities and individuals to provide emotional comfort and companionship, including specialized Vorlesehunde (reading dogs) for children.
• Pflegeberatung (Care Counseling) Free professional consultation visits at clients' homes advising on nursing care, insurance claims, care aids, and support resources for patients and families.
• Freiwilligendienste (Voluntary Services) Volunteer programs including Freiwilliges Soziales Jahr (FSJ) for ages 16-26, Bundesfreiwilligendienst (BFD) for all ages, and general voluntary engagement opportunities across service areas.
• Besuchsponys (Visiting Ponies) Animal-assisted engagement activity involving visiting ponies deployed to care facilities and community settings to provide emotional comfort and stimulation, complementing the Besuchshundedienst therapy program.
• Beratungseinsatz nach § 37.3 SGB XI (Mandatory Care Counseling Visit) Statutory advisory consultation visit for German care insurance (Pflegeversicherung) beneficiaries who receive Pflegegeld, a required component of compliance with German long-term care insurance regulations under § 37.3 SGB XI.

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Sparkasse LüneburgminorChannel Partner/ Reseller/ DistributorPartnership for ASB credit card offering. In cooperation with Sparkasse Lüneburg, ASB Lüneburg offers an exclusive credit card for members featuring ASB branding.
• ASB-Landesverband Niedersachsen e.V.coreStrategic or Co-development PartnerThe district association operates under the umbrella of ASB-Landesverband Niedersachsen e.V. headquartered in Hemmingen. The state association provides governance, shared resources, and coordination.
• Landkreis LüneburgcoreStrategic or Co-development PartnerCounty government partner for the defibrillator initiative 'Lüneburg schockt'. The county has equipped administrative buildings and schools with defibrillators since 2011.
• Marktplatz Lüneburger Heide GmbHminorStrategic or Co-development PartnerCo-developed the original defibrillator app concept with the county and this regional marketing organization.
• Leuphana Universität LüneburgminorStrategic or Co-development PartnerUniversity involvement in the defibrillator app project, winning recognition in the 'Digitale Kommunikation' idea competition as part of the 'Ideenkraft trifft Wissenschaft' series.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Malteser Hilfsdienst: Comparable Catholic-affiliated welfare organization delivering EMS, ambulatory care, first-aid training, and disaster relief across Germany. Direct competitor for county-level EMS tenders, members, and care service contracts.
• AWO (Arbeiterwohlfahrt): National welfare association providing elderly care, ambulatory care, and social services in the same regions as ASB. Competes for the same care-insurance-funded service contracts and skilled care personnel.
• DRK Kreisverband Lüneburg: The local German Red Cross district association, the closest direct competitor in Landkreis Lüneburg. Competes with ASB for EMS contracts, volunteer recruitment, member dues, training, and care services within the same geographic territory.
• Johanniter-Unfall-Hilfe: Major German welfare organization operating parallel service lines — EMS, Hausnotruf, ambulatory care, training, and civil protection. Competes directly for EMS tenders, members, and skilled healthcare staff.

Broad incumbents

• Diakonie: Protestant welfare federation delivering ambulatory care, elderly services, and social support nationwide. Significant overlap with ASB in elderly care services, often in the same municipalities and competing for the same insurance-reimbursed contracts.
• Caritas: One of Germany's largest welfare organizations, providing elderly care, social services, and disaster response. Operates overlapping care and social service lines and competes for similar contracts and skilled staff.
• Deutsches Rotes Kreuz (DRK) Bundesverband: The national German Red Cross federation, umbrella for local DRK associations including DRK Kreisverband Lüneburg. Competes head-to-head with ASB nationwide for EMS contracts, volunteer pipelines, blood donor/member programs, and international humanitarian aid.
• ASB Deutschland: The national parent federation of which ASB Kreisverband Lüneburg is a regional member. Operates the same welfare, EMS, and care service model at a national scale, with 1.5M+ members and parallel service lines (care, rescue, training, international aid).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@asbluneburg4087
• Facebookfacebook.com/asblueneburg
• Instagraminstagram.com/asblueneburg
• LinkedInlinkedin.com/company/asb-kreisverband-l%C3%BCneburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB Kreisverband Lüneburg