What ASB NRW does

ASB NRW (legal name: Arbeiter-Samariter-Bund NRW e.V.) is a registered non-profit association (eingetragener Verein) headquartered at Kaiser-Wilhelm-Ring 50, Cologne, and the North Rhine-Westphalia state chapter of the national Arbeiter-Samariter-Bund Deutschland e.V. Founded at the state level in 1954, the organization delivers a federated portfolio of emergency medical services (including 112 dispatch), patient transport, rescue dog units, civil protection and disaster response, medical standby for events, school first aid, ambulatory and inpatient elder care, Hausnotruf emergency-call systems, meals-on-wheels, barrier-free transportation, midwife referral centers, mobile midwife clinics, child and youth services, disability inclusion support, and refugee integration programs. It is governed by a state chair (Landesvorsitzende Lisa-Kristin Kapteinat) and state manager (Landesgeschäftsführer Dr. Stefan Sandbrink), with a board drawn from its regional associations across NRW.

Service delivery is carried out by professional staff alongside approximately 2,500 trained volunteers organized through at least seven regional associations (Regionalverbände) and local chapters (Kreisverbände), as well as a youth organization (Arbeiter-Samariter-Jugend NRW). Supporting infrastructure includes the ASB-Landesschule NRW (state training school), the ASB-Campus NRW eLearning platform, Virtual Reality first aid training, a podcast series, and an Ehrenamtsfinder volunteer-matching tool. Technology is operational and training-oriented rather than productized.

Revenue is generated through four streams: donations and charitable contributions (notably for the Wünschewagen wish-fulfillment service and disaster relief), recurring membership fees, government contracts for emergency medical services, disaster protection, and refugee programs, and fee-for-service income from first aid training, equipment rental, and event medical standby. Pricing for social services is generally not publicly disclosed because most services are covered by health insurance, public funding, or delivered charitably. The go-to-market is community-led and event-driven, with no commercial sales motion, no disclosed app, no public API, and no funding rounds.

Name

ASB NRW

Legal name

Arbeiter-Samariter-Bund NRW e.V.

Website

https://asb-nrw.de

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

ASB NRW is a registered non-profit association providing emergency medical services (112), disaster relief, elder care, midwife and refugee programs across North Rhine-Westphalia, combining professional staff with ~2,500 trained volunteers under the national Arbeiter-Samariter-Bund.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Services

NAICS

Emergency and Other Relief Services (62423), Ambulance Services (62191), Individual and Family Services (6241), Community Housing Services (62422), Community Food Services (62421), Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industries

Critical Care Transport (CCT) & Specialty Transport Teams (HLAFANAE), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG), Non-Emergency Medical Transportation (NEMT) (HSABAOAA)

Keywords

• Humanitarian aid services
• Emergency medical services
• Social care services
• Disaster relief
• Senior home care

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Major revenue stream from individual and corporate donations, particularly for special projects like the Wünschewagen (wish-fulfillment vehicle for terminally ill patients) and disaster relief efforts
2. Membership Fees: Revenue from members who pay annual fees to support the organization's humanitarian mission and receive benefits
3. Public Funding and Contracts: Government contracts and public funding for essential services including emergency medical services, disaster response, and refugee integration programs
4. Service Fees: Fees for certain services such as first aid training courses, equipment rental, and event medical services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ASB NRW delivers emergency medical, social, and care services across North Rhine-Westphalia through a combination of paid professional staff and approximately 2,500 volunteers. Its core offerings include 112 ambulance/rescue services, patient transport, disaster relief, home emergency call systems, ambulatory nursing and senior housing, meals on wheels, barrier-free transportation, midwife referral and mobile midwife clinics, child and youth welfare, refugee integration, disability inclusion, and first aid training.

Product overview

ASB NRW is a humanitarian social services organization providing a diverse portfolio of emergency, care, and community services across North Rhine-Westphalia. The organization operates as a federation of interconnected services rather than a unified software product. Core service clusters include: emergency response (rescue services via 112, patient transport, rescue dog units, disaster relief/volunteer civil protection, medical event standby, and school first aid); elder care (nursing home care, home emergency call systems, meals on wheels, mobile social services, transportation); maternal and child health (midwife centers, mobile midwife clinics, child daycare and family centers); and community support (refugee integration, disability inclusion, first aid training). Supporting infrastructure includes the ASB State Training School (Landesschule) for personnel education, an eLearning platform (ASB-Campus), a podcast series, and a volunteer matching tool (Ehrenamtsfinder). The organization has approximately 2,500 volunteer Samaritans plus paid staff, operating under the motto 'Wir helfen hier und jetzt' (We help here and now).

Differentiator

Problem solved

Functional benefit

Brands

• ASB-Wünschewagen: Wish-fulfillment service for terminally ill people, accompanying them to their final wishes
• ASB-Hebammenzentralen
• ASB-Hebammenmobil
• ASB-Landesschule NRW
• Arbeiter-Samariter-Jugend (ASJ)
• ASB-Campus NRW

Products and services

• Rettungsdienst (Rescue / EMS Services) Emergency medical services including ambulance response via the 112 emergency number, providing rapid medical assistance across many cities and districts in North Rhine-Westphalia.
• Krankentransport (Patient Transport) Non-emergency medical transport services for patients requiring supervised transportation to medical facilities.
• Katastrophenschutz (Disaster Relief / Civil Protection) Civil protection and disaster response services deployed during pandemics, natural disasters, or evacuations, staffed by trained volunteer teams across NRW.
• Rettungshundestaffeln (Rescue Dog Units) Specially trained rescue dog teams capable of locating missing persons, including nighttime operations and searches in difficult terrain.
• Sanitätsdienst (Medical Standby for Events) First aid and medical standby services for events including sports stadiums, concerts, comedy shows, equestrian events, and parades.
• Schulsanitätsdienst (School First Aid Service) First aid services operated by trained students to respond to classroom injuries, accidents, and health emergencies in schools.
• Hausnotruf (Home Emergency Call) Home emergency response system for seniors and people with disabilities, offering 24/7 safety at home and a mobile emergency alert for protection on the go.
• Pflegedienst (Home Nursing / Ambulatory Care) Ambulatory nursing and home care services that support elderly people wishing to remain in their familiar surroundings, including assistance with household tasks and caregiving support.
• Wohnen im Alter (Senior Living) Various housing options for seniors including service living, assisted living (Betreutes Wohnen), and senior and nursing homes, providing barrier-free apartments and a new home for elderly residents.
• Essen auf Rädern (Meals on Wheels) Daily meal delivery service bringing fresh, healthy meals directly to seniors' homes, with some locations offering communal dining options.
• Fahrdienst (Barrier-Free Transportation Service) Barrier-free transportation service for medical appointments, physiotherapy, shopping, and events, ensuring safe mobility for those with limited independence.
• Mobiler sozialer Dienst (Mobile Social Service / Household Help) Mobile assistance service helping homebound individuals with housework, laundry, paperwork, and shopping, tailored to individual needs.
• ASB-Wünschewagen (Wish Fulfillment Vehicle) A mobile volunteer-driven service that fulfills last wishes for terminally ill individuals, accompanying them to destinations such as the sea, zoos, or other meaningful places; funded primarily through donations.
• ASB-Hebammenzentralen (Midwife Referral Centers) Regional centers connecting pregnant women with nearby midwives through proximity-based matching, addressing the shortage of midwives in many areas.
• ASB-Hebammenmobil (Mobile Midwife Clinic) A mobile midwife clinic that travels to areas with limited midwife access, providing examinations and consultations for pregnant women in rolling midwife practices.
• Kinder- und Jugendhilfe (Child and Youth Welfare Services) Comprehensive child welfare services including kindergartens, family centers, integration support, and youth engagement programs.
• Inklusion und Teilhabe (Inclusion and Participation Services) Services supporting people with disabilities in living inclusive lives, including personal assistance and accessible facilities.
• Flüchtlingshilfe und Integration (Refugee Aid and Integration) Support services for refugees including accommodation, integration assistance, German language courses, and cultural orientation programs.
• Erste-Hilfe-Kurse (First Aid Training Courses) First aid training courses and educational programs for the general public, delivered by instructors trained at the ASB-Landesschule NRW.
• ASB-Landesschule NRW (State Training Center) Training and continuing education center for rescue service personnel and ASB staff, also offering first aid instructor training for the general public; located at the ASB-Landesschule NRW.

Named customers1 record

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Samaritan InternationalcoreStrategic or Co-development PartnerInternational umbrella organization connecting Samariter associations across multiple countries for humanitarian cooperation, disaster response coordination, and knowledge sharing on emergency and social services.
• Charta der VielfaltminorStrategic or Co-development PartnerASB NRW is a signatory of the Charter of Diversity, committing to promoting diversity and inclusion in the workplace and society.
• Deutscher SpendenratminorOthersASB Germany is a member of the German Donations Council, demonstrating commitment to transparency and ethical fundraising practices.
• Klima Allianz DeutschlandminorOthersASB Germany is a member of the Climate Alliance Germany, committing to climate protection and sustainability in organizational operations.
• Malteser Deutschland (MHD NRW)coreStrategic or Co-development PartnerJoint participation in parliamentary hearings on disaster protection law reform, demonstrating coordinated advocacy for emergency services policy in NRW.
• JUH NRW (Johanniter-Unfall-Hilfe)coreStrategic or Co-development PartnerCollaborative engagement in legislative processes and disaster preparedness initiatives in NRW through joint participation in parliamentary hearings.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Arbeiter-Samariter-Bund Deutschland e.V. National parent organization of ASB NRW; operates the same service portfolio across all 16 German states and provides federation-level coordination, shared branding, and the broader volunteer recruitment platform that ASB NRW draws upon.
• Paritätischer Wohlfahrtsverband NRW: Umbrella welfare association representing numerous social service providers across NRW; competes for Pflege and Kinder- und Jugendhilfe contracts and coordinates policy advocacy alongside ASB NRW and the other Spitzenverbände.

Direct peers

• Diakonie NRW: Protestant welfare association delivering parallel elder care, disability inclusion, youth services, and refugee aid across NRW; competes with ASB NRW for the same state and municipal contracts.
• Arbeiterwohlfahrt NRW (AWO): Major social services competitor in NRW with overlapping offerings in senior care (Pflegeheime, ambulante Pflege), childcare, and refugee integration; addresses the same vulnerable populations through a parallel welfare association structure.
• Deutsches Rotes Kreuz NRW (DRK NRW): Germany's largest humanitarian organization and the most significant direct peer; competes for 112 EMS contracts, blood donation services, refugee accommodation, and social services across all NRW regions.
• Malteser NRW (MHD NRW): Direct competitor operating the same EMS, social services, refugee aid, and first aid training portfolio across NRW; co-participant with ASB NRW in parliamentary hearings on disaster protection law reform.
• Caritas NRW: Catholic welfare association providing competing Pflegedienst, Kinder- und Jugendhilfe, Flüchtlingshilfe, and senior housing services across NRW; one of the six Spitzenverbände der Freien Wohlfahrtspflege that compete with ASB NRW for government contracts.
• Johanniter-Unfall-Hilfe NRW: Direct competitor of ASB NRW in North Rhine-Westphalia, operating parallel EMS via 112, Hausnotruf, Pflegedienst, Rettungshundestaffeln, and refugee integration services; explicitly listed by ASB NRW as a strategic partner in disaster protection legislative advocacy.
• DRK Rettungsdienst NRW: Specifically the EMS/112 operating arm of DRK in NRW; competes directly with ASB NRW's Rettungsdienst for municipal EMS contracts and inter-facility Krankentransport tenders across the same geography.

Emerging players

• DLRG NRW: Specialized water rescue and drowning prevention organization in NRW; partial overlap with ASB NRW's Rettungsdienst and Sanitätsdienst on event standby and emergency response, but with a narrower aquatic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYJevmBSZhHkstCl9IhDPFA
• Facebookfacebook.com/asbnrw
• Instagraminstagram.com/asb_nrw
• LinkedInlinkedin.com/company/asb-nrw

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ASB NRW