What Asbury Village does

Asbury is a not-for-profit senior living provider founded in 1926 and headquartered in Frederick, Maryland. The organization operates nine communities across four U.S. states, comprising six continuing care retirement communities (Asbury Methodist Village, Asbury Solomons, Bethany Village, Normandie Ridge, RiverWoods, and Springhill) and three rental senior living communities (Asbury Chandler Estate, Asbury Grace Park, and Asbury Ivy Gables). Asbury ranks among the 20 largest not-for-profit CCRC systems in the United States, serves approximately 4,300 seniors, and employs roughly 2,800 associates.

The company's core offering is a full continuum of care spanning independent living, assisted living, memory care, skilled nursing, respite care, and rehabilitation, delivered on a recurring-fee basis through community-based direct sales (on-site tours, care assessments, and move-in processes). Underlying infrastructure includes branded wellness and clinical programs such as Kinnections Brain Health, SeniorScapes, and RiseWell Fall Prevention. Asbury has also built integrated B2B service subsidiaries: Albright Pharmacy Services (long-term care pharmacy), Albright LIFE (a Program of All-inclusive Care for the Elderly), and ThriveWell Tech (IT services and digital transformation for senior living and healthcare providers).

The revenue model is recurring in nature, combining entrance fees (where applicable), monthly service fees, and care-level fees across the CCRC portfolio, plus rental revenue from non-entrance-fee communities. Not-for-profit status channels surplus back into care quality and program investment rather than shareholder returns, supported by philanthropy via the Asbury Foundation. Distribution is community-based and direct-to-consumer, with secondary B2B revenue from the integrated services subsidiaries. The company recently published a Strategic Blueprint 2025-2027 and is approaching its 100-year centennial, indicating active multi-year planning for continued operational and programmatic expansion.

Name

Asbury Village

Legal name

Asbury

Website

https://asburymethodistvillage.org

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Asbury is a not-for-profit senior living provider operating nine continuing care and rental communities across four U.S. states, serving approximately 4,300 seniors with a full continuum of care from independent living through skilled nursing, plus integrated pharmacy, PACE, and IT services subsidiaries.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Retirement Community Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Rental / Fee-for-Service CCRCs (HLADAEAB), Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Continuing care retirement
• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Continuing Care Retirement Community (CCRC) Services: Asbury operates CCRC communities offering independent living, assisted living, memory care, skilled nursing, and rehabilitation services. Revenue is generated through resident fees which may include entrance fees, monthly service fees, and care-level fees for varying levels of support needed.
2. Rental Senior Living: Rental campus communities offering senior living without upfront entrance fees, generating recurring monthly rental revenue.
3. Integrated Services: Supporting services including Albright Pharmacy Services (long-term care pharmacy), Albright LIFE (Program of All-inclusive Care for the Elderly), and ThriveWell Tech (IT services for senior living providers).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asbury operates not-for-profit continuing care retirement communities (CCRCs) and rental senior living communities across four states, providing a continuum of care from independent living through skilled nursing, including assisted living, memory care, respite care, and rehabilitation. Integrated subsidiaries offer long-term care pharmacy services, the Albright LIFE PACE program for seniors with complex medical needs, and ThriveWell Tech IT services for senior living providers.

Product overview

Asbury is a not-for-profit senior living and retirement communities provider offering a portfolio of continuing care retirement communities (CCRCs) and rental senior living communities across multiple states. The portfolio includes six CCRC properties (Asbury Methodist Village, Asbury Solomons, Bethany Village, Normandie Ridge, RiverWoods, Springhill) and three rental communities (Asbury Chandler Estate, Asbury Grace Park, Asbury Ivy Gables). Core service offerings span independent living, assisted living, memory care, skilled nursing, respite care, and rehabilitation. Integrated services include Albright Pharmacy Services (long-term care pharmacy), Albright LIFE (program of all-inclusive care for seniors), and ThriveWell Tech (IT and digital transformation services). Wellness programs include Kinnections Brain Health, SeniorScapes, and RiseWell fall prevention. Founded in 1926, Asbury serves approximately 4,300 seniors and employs 2,800 associates across its communities.

Differentiator

Problem solved

Functional benefit

Brands

• Kinnections Brain Health: Innovative brain health program for seniors
• SeniorScapes
• RiseWell
• Everyday Exceptional

Products and services

• Asbury Methodist Village

Quantifiable outcome

• 86% of associates say their work has special meaning

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Albright LIFEcoreOthersProgram of All-inclusive Care for the Elderly (PACE) providing eligible seniors with complex medical issues healthcare and supportive day services that foster continued independence at home.

Scale indicators5 records

Recent moves5 records

Direct peers

• Acts Retirement-Life Communities: One of the largest not-for-profit CCRC systems in the US, operating multiple communities across multiple states. Closest direct comparable to Asbury given similar scale, not-for-profit model, and full continuum of care.
• Lifespace Communities: Not-for-profit CCRC system serving seniors across multiple states with a similar full continuum of care model. Comparable in scale and mission-driven positioning to Asbury.
• United Methodist Communities: Not-for-profit CCRC and senior living provider with Methodist heritage, operating multiple communities primarily in the Northeast. Highly comparable to Asbury given shared denominational roots and regional overlap.
• Presbyterian Senior Living: Not-for-profit CCRC system offering a full continuum of care across multiple states, with faith-based heritage similar to Asbury's Methodist roots. Operates communities in the Mid-Atlantic and Northeast.
• National Lutheran Communities & Services: Not-for-profit faith-based CCRC and senior services provider operating multiple communities. Similar mission-driven, multi-state CCRC model to Asbury.
• Diakon Lutheran Social Ministries: Not-for-profit faith-based senior living provider with CCRCs and a continuum of care services across the Mid-Atlantic. Comparable in scale, mission, and service mix to Asbury.
• Trinity Health Senior Communities: Not-for-profit CCRC and senior living provider operating faith-based communities with a full continuum of care. Comparable mission and operating model to Asbury.
• Goodwin Living: Not-for-profit CCRC system serving the Mid-Atlantic region with multiple levels of care. Comparable in size, mission, and service offering to Asbury.

Regional players

• Westminster Communities of Florida: Not-for-profit CCRC system serving seniors in Florida. Comparable business model and full continuum of care, but operates in a different geography than Asbury.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the US, offering independent living, assisted living, and memory care across the country. Offers overlapping services but is for-profit and far broader in scope than Asbury's CCRC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Village