Ascana • Associação dos Plantadores de Cana do Médio Tietê

Name

Ascana • Associação dos Plantadores de Cana do Médio Tietê

Legal name

Associação dos Plantadores de Cana do Médio Tietê

Website

https://ascana.com.br

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Sugarcane Farming (11193), Support Activities for Crop Production (11511), Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700), Services-Membership Organizations (8600), Agricultural Production-Crops (100)

akta.pro primary industry

Timberland GIS, Remote Sensing & Data Analytics (AFAMAKAG)

akta.pro secondary industries

Edible Sap, Syrups & Sweeteners (Maple, Birch) Tapping/Processing (AFAMAFAL), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO)

Keywords

• Sugarcane producer association
• Agronomic technical services
• Agricultural laboratory analysis
• Biological pest control
• Fire monitoring technology

Headquarters

HQ city

Lençóis Paulista

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees and Assessments: Ascana generates revenue through membership fees and assessments paid by its 480 associated sugarcane producers. As a cooperative-style association, the revenue supports the provision of technical services, laboratory analysis, monitoring, training, and social programs for members.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ascana is a membership association that delivers agronomic technical services to its 480 sugarcane producer members across 15 municipalities in central-west São Paulo. Core offerings include field technical support (planting to harvest), in-house laboratory analysis for sucrose/soil/nematodes, drone-released biological pest control, topographic surveying, agronomic development and training, agricultural database management for Etanol + Verde certification, and camera/satellite-based fire monitoring covering 130,000 hectares. The association is funded by member fees and represents producers collectively with three regional sugar-ethanol mills and government entities.

Product overview

Ascana is an association of sugarcane producers offering a comprehensive technical services platform for its 480 member producers. The core offerings include Technical Support, Laboratory Services, Biological Control using drone-released wasps, Topography Services using georeferencing and drones, Agronomic Development, Agricultural Control database for Etanol + Verde certification, and Monitoring via cameras and satellite. Additional value-added services include fire prevention campaigns (Juntos contra o Fogo) and traffic safety campaigns (Trânsito Seguro). The association manages monitoring across 130,000 hectares and provides soil and sugarcane analysis to approximately 8 million tons of sugarcane production.

Differentiator

Problem solved

Functional benefit

Products and services

• Apoio Técnico (Technical Support) Agronomic technical support from planting through harvest provided to member sugarcane producers by Ascana's in-house team of agronomists, chemists, surveyors, and agricultural technicians.
• Laboratório (Laboratory Services) In-house laboratory analyzing sugarcane sucrose content (used in mill payment calculations), soil, nematodes, and vinasse for member producers to improve productivity and quality control.
• Controle Biológico (Biological Control) Drone-deployed release of Cotesia flavipes wasps across member sugarcane fields to biologically control sugarcane borer pests, eliminating the need for chemical insecticides.
• Topografia (Topography Services) Topographic surveying, terrace measurement, planted-area measurement, and field map production using georeferencing/GPS and drones to support mechanized planting and harvesting for member producers.
• Desenvolvimento Agronômico (Agronomic Development) Technical support for new clone introduction, variety management, roguing, pest and disease surveys, experiment conduction, and worker training delivered to member producers.
• Monitoramento (Camera and Satellite Monitoring) Real-time fire and smoke monitoring across 130,000 hectares of sugarcane in 15 municipalities using 5 long-range 360-degree cameras and the Plataforma Cyan satellite system.
• Controle Agrícola (Agricultural Control / Database) Database management service tracking planting dates, cutting stages, varieties, soil types, harvest dates, and productivity for each member producer, supporting Etanol + Verde certification.

Quantifiable outcome

• 8 million tonnes of sugarcane produced annually by 480 members across 15 municipalities
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Zilor Energia e AlimentoscoreStrategic or Co-development PartnerZilor is a key strategic partner of Ascana, jointly operating the 'Juntos contra o Fogo' (Together Against Fire) campaign and fire prevention program. The partnership includes shared fire monitoring infrastructure, 54 water trucks and 208 brigadists, joint road safety campaigns (Campanha Trânsito Seguro), and a combined emergency response network. Ascana and Zilor ceased using fire for sugarcane harvesting since 2017.
• UnimedminorGTM or Marketing PartnerUnimed partnered with Ascana for the November Azul (Prostate Cancer Prevention) campaign, providing its laboratory in Lençóis Paulista, collection posts in Macatuba and Areiópolis, and a technical team for conducting PSA blood tests for sector workers over 45 years of age.
• AmbientalminorGTM or Marketing PartnerAmbiental, a company specializing in occupational safety, supported the November Azul campaign by providing a mobile clinic for on-site blood collection at work fronts during the prostate cancer screening campaign.
• Plataforma Cyan (Satellite Monitoring)coreTechnology or IntegrationThe Cyan Platform satellite system is used alongside Ascana's 5 camera towers to monitor 130,000 hectares of sugarcane for real-time fire and smoke detection, providing climate data and geographic coordinates of fire incidents across 15 municipalities.
• Corpo de Bombeiros de Lençóis PaulistaminorStrategic or Co-development PartnerThe local fire department collaborates with Ascana in annual emergency simulations and joint fire response operations. The March 2024 simulation involved 180 people, fire department and SAMU teams from multiple municipalities, and Ascana and Zilor brigadists.
• Universities and Technical/Vocational SchoolsminorStrategic or Co-development PartnerAscna partners with universities, technical schools, and professional training institutions to provide capacity building and training to all workers in the sugarcane production chain. Training covers areas from soil preparation to basic machine maintenance.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• CANAOESTE (Associação dos Plantadores de Cana do Oeste do Estado de São Paulo): Regional association of sugarcane producers in western São Paulo state. Directly comparable to Ascana in mission (representing planters, providing technical support, laboratory and monitoring services) and operating model, but covering a different São Paulo region.
• COPLACANA (Cooperativa dos Plantadores de Cana do Estado de São Paulo): Sugarcane planter cooperative in São Paulo state. Comparable as a member-owned organization serving sugarcane producers, with additional input supply and commercialization functions beyond Ascana's pure association model.
• SOCICANA (Associação dos Fornecedores de Cana da Região de Araraquara): Sugarcane supplier association in the Araraquara region of São Paulo. Closest direct peer to Ascana — both are producer associations offering laboratory analysis, technical agronomic support, fire prevention, and collective representation with mills in their respective regions.
• AFOCAPI (Associação dos Fornecedores de Cana de Piracicaba): Sugarcane supplier association based in Piracicaba, São Paulo. Operates with the same association model as Ascana, serving sugarcane producers with technical services, laboratory support, and mill-payment infrastructure in a different São Paulo region.

Broad incumbents

• ORPLANA (Organização dos Plantadores de Cana da Região Centro-Sul do Brasil): National umbrella organization representing sugarcane producers across center-south Brazil. Most comparable peer — both are producer-led associations providing technical and institutional services to sugarcane growers, but ORPLANA operates at national scale rather than regional.
• UNICA (União da Indústria de Cana-de-Açúcar): National sugarcane industry union representing mills, producers, and downstream players. Overlaps Ascana's producer-representation role at a broader industry level, but speaks for the entire value chain including mill owners rather than purely producers.

Emerging players

• CTC (Centro de Tecnologia Canavieira): Brazilian sugarcane technology center providing R&D, varietal development, and agricultural diagnostics to producers and mills. Comparable to Ascana on the agronomic and laboratory services side, but operates as a technology provider rather than producer association.
• Orbia (formerly Bayer Crop Science Brazil ag-tech platforms): Brazilian ag-tech platform offering digital agriculture, monitoring, and input solutions. Comparable on the satellite monitoring, data analytics, and digital agronomy side that Ascana operates, but as a commercial platform serving many crops rather than a member-only sugarcane association.

Others

• CONSECANA (Conselho dos Produtores de Cana-de-Açúcar, Açúcar e Álcool do Estado de São Paulo): Sugarcane payment council that defines the formulas for cane pricing based on sucrose content and ATR — the same payment calculations Ascana's laboratory supports. Regulatory-adjacent peer rather than a direct service competitor.

Regional players

• APROVALE (Associação dos Produtores de Cana-de-Açúcar do Vale do São Francisco): Sugarcane producer association in the São Francisco Valley region of northeast Brazil. Comparable in association model and member-services mission, but operates in a different geography focused on irrigated sugarcane rather than São Paulo's center-west.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/ascana
• Facebookfacebook.com/ascanasp
• LinkedInlinkedin.com/company/ascana-sp
• Instagraminstagram.com/ascana_sp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascana • Associação dos Plantadores de Cana do Médio Tietê