Ascend Design
Ascend Design is a Singapore-based boutique interior design studio founded in 2018, specializing in bespoke high-end residential and commercial interiors for affluent homeowners and boutique businesses, with a portfolio of 12+ award-winning projects.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B
- OfferingServices
What Ascend Design does
Ascend Design is a Singapore-based interior design studio founded in 2018 by Jasper Goh, operating with approximately 5 employees from a by-appointment studio at 111 King George's Avenue. The firm specializes in bespoke high-end residential interiors with a growing portfolio of commercial and hospitality projects, serving affluent individual homeowners, multi-generational families, and boutique businesses that seek spaces characterized by material honesty, spatial narratives, and architectural rigour rather than generic, trend-driven design.
The studio delivers four core service lines — interior design, spatial planning, custom furniture design, and consultancy — supported by an in-house design team led by Founder Jasper Goh and Creative Director Agnes Yap. Its portfolio comprises 12+ documented projects including Stillwood House, Amayadori House, Bahru House, Clay House, Layered House, Penumbra House, Pretty House, and Two Halves House, spanning compact apartments, landed properties, four-storey townhouses, and boutique commercial spaces. The studio applies a concept-led, collaborative design process anchored by the question 'what should this space should feel like to live in,' with demonstrated versatility across style vocabularies including Japandi, Wabi Sabi, Scandinavian, Mediterranean-modernist, and Brutalist.
Ascend Design generates revenue through project-based professional services fees for full-service interior design engagements, with project pricing determined through consultation based on scope, square footage, and service requirements. The studio operates a consultative, relationship-driven go-to-market motion, acquiring projects through portfolio visibility, social media presence on Instagram and TikTok, earned editorial coverage in Vogue Singapore, Yellowtrace, Design Anthology, Lookbox Living, Stacked, 8 Days, and The Straits Times, and referrals. The studio is by appointment only, does not publish pricing, and captures budget indications via its website enquiry form. No external funding, private equity, or venture capital has been disclosed; the business is independently founder-owned.
Ascend Design firmographics
Firmographics- Name
- Ascend Design
- Legal name
- Ascend Design Pte Ltd
- Website
- https://ascenddesign.sg
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Ascend Design is a Singapore-based boutique interior design studio founded in 2018, specializing in bespoke high-end residential and commercial interiors for affluent homeowners and boutique businesses, with a portfolio of 12+ award-winning projects.
- Ownership category
- akta.pro rank
Ascend Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Ascend Design is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Ascend Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Interior Design Services: Bespoke residential and commercial interior design services. Project-based pricing with estimates collected via enquiry form. Revenue is generated through one-time project fees for full-service interior design engagements.
- Spatial Planning Services: Optimized layout design services maximizing flow, natural light, and functional harmony. Offered as standalone consultancy or integrated with full interior design projects.
- Custom Furniture Sales: Custom furniture pieces crafted to complement the architectural narrative of each space, sold as part of interior design projects.
- Design Consultancy: Strategic guidance on material selection, color theory, and spatial storytelling. May be offered as standalone consultancy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based project pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ascend Design product offering
Product offeringCore offering
Ascend Design is a Singapore-based interior design studio providing bespoke residential and commercial interior design, spatial planning, custom furniture design, and design consultancy services. Projects range from compact apartments to multi-storey townhouses, with the studio operating by appointment only and delivering full-service design engagements tailored to each client's spatial narrative.
Product overview
Ascend Design is a Singapore-based interior design studio offering four core service areas: Interior Design (bespoke residential and commercial interiors), Spatial Planning (optimized layouts maximizing flow and light), Furniture Design (custom furniture pieces including Ascend-designed pieces), and Consultancy (strategic guidance on materials and spatial storytelling). The studio has completed multiple residential projects across Singapore including Bahru House, Amayadori House, Pretty House, Cabbage House, Clay House, Stillwood House, Studio 2.0, Entracte House, Cadence House, Layered House, Penumbra House, and Two Halves House. Projects span residential (including featured and multi-generational homes) and commercial categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design
Quantifiable outcome
- Won 2025 IDA Gold in Residential Spaces and 2025 IDA Silver in Commercial Spaces
- +3 more outcomes
Companies that use Ascend Design
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Ascend Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ascend Design partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Ascend Design competitors and assessment
Company assessmentDirect peers
- MRD (Ministry of Design): Singapore-based boutique design studio with strong award recognition across residential, hospitality and commercial interiors. Directly comparable to Ascend Design in scale, boutique positioning, and high-end Singapore clientele.
- The Edge Partnership: Singapore interior design firm focused on residential and commercial spaces with an emphasis on bespoke, design-led outcomes. Comparable boutique scale and high-end Singapore market overlap with Ascend Design.
- Hyde & Hyde Design: Singapore interior design studio specializing in residential interiors with a refined, considered aesthetic. Closely comparable boutique positioning and target client base to Ascend Design.
- Pooja Interiors: Singapore-based interior design firm serving high-end residential and commercial clients with bespoke design services. Comparable boutique scale and premium positioning to Ascend Design.
- Studio iF: Singapore interior design studio working across residential and commercial projects with a tailored, design-led approach. Directly comparable in boutique scale and Singapore market focus.
Regional players
- Park + Associates: Singapore architecture and interior design studio with award-winning residential and commercial work. Broader architectural scope but comparable high-end Singapore clientele and design-led philosophy.
Broad incumbents
- WOHA: Internationally recognized Singapore architecture and design firm with deep high-end residential, hospitality, and public-realm portfolio. Comparable premium positioning, though broader architectural scope than Ascend Design's interior focus.
- DP Architects: Large established Singapore architecture and interior design practice with broad residential, commercial and institutional work. Represents the larger incumbent side of the Singapore high-end design market.
- Hassell: Global architecture and interior design firm with significant Singapore presence across residential, hospitality and commercial interiors. Comparable international award positioning but at materially larger scale than Ascend Design.
Emerging players
- Conran and Partners: UK-based design studio with high-end residential and hospitality interior work and Asia-Pacific project presence. Comparable in design philosophy and boutique scale, though operating across geographies.
Market position
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Ascend Design social profiles
Digital presenceAscend Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascend Design leadership team
Management profileNumber of profiles
Profiles2 records
Ascend Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascend Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascend Design
What does Ascend Design do?
Ascend Design is a Singapore-based interior design studio providing bespoke residential and commercial interior design, spatial planning, custom furniture design, and design consultancy services. Projects range from compact apartments to multi-storey townhouses, with the studio operating by appointment only and delivering full-service design engagements tailored to each client's spatial narrative.
Is Ascend Design a public or private company?
Ascend Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ascend Design founded?
Ascend Design was founded in 2018.
Where is Ascend Design based?
Ascend Design is headquartered in Singapore, Singapore, in the Asia region.
How does Ascend Design make money?
Four revenue lines are on record. Interior Design Services are the primary driver. The others are spatial Planning Services, custom Furniture Sales and design Consultancy.
Who are Ascend Design's main competitors?
Direct peers on record are MRD (Ministry of Design), The Edge Partnership, Hyde & Hyde Design, Pooja Interiors and Studio iF. Park + Associates is listed as a regional player. Broad incumbents are WOHA, DP Architects and Hassell. Conran and Partners is listed as an emerging player.
Does Ascend Design have an API?
No public API is recorded for Ascend Design.
What industry is Ascend Design in?
Ascend Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.