ASCON Unternehmensgruppe

What ASCON Unternehmensgruppe does

ASCON Unternehmensgruppe, operating primarily through its brand ASCON Business-Akademie GmbH & Co. KG, is a private B2B education and peer-exchange platform founded in 1995 and headquartered in Nürnberg, Germany. It serves exclusively IT-industry entrepreneurs, executives, and department managers across Germany and Austria, refusing contracts with consumers. Its core product surface is a portfolio of seminars, workshops, online trainings, and structured leadership programs — including the Elite Class (premium peer learning at host IT companies), Business-Class benchmarking programs, multiple Best-Practice-Classes in IT Security, AI/KI, Technology, and Sales, Strategie Workshops, the Führungslehrgang Basis multi-module leadership program, an M&A and succession-planning seminar series, and Purpose Driven & Mental Health training — all content, case studies, and networking being exclusively IT-vertical.

The business operates an event-driven GTM in which attendees register and pay through a WordPress + WooCommerce website shop, with pricing ranging from €69 for entry-level Best Practice Classes up to €3,589 for the flagship Führungslehrgang Basis annual program and €1,980 per Elite Class day. Revenue is generated primarily as one-time fees for seminar attendance and online modules rather than recurring subscriptions, with limited evidence of multi-year enterprise contracts. The company is run with a very lean operating footprint of 5 reported employees, suggesting a boutique, community-anchored business model that monetizes through peer-group relationships and IT-specific content depth rather than scale.

The technology stack supporting the business is commodity: WordPress with WooCommerce for event catalog, registration, and payment, a newsletter channel, and a News & Insights blog for top-of-funnel content. No proprietary software, AI/ML infrastructure, or mobile applications are disclosed. Strategic differentiation is therefore not technology-led but rather community-, vertical-expertise-, and brand-led, with the underlying moat resting on the depth of the IT-executive peer network accumulated over three decades.

Name

ASCON Unternehmensgruppe

Legal name

ASCON Business-Akademie GmbH & Co. KG

Website

https://as-con.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASCON Unternehmensgruppe (ASCON Business-Akademie) is a Nürnberg-based B2B education and peer-exchange platform, founded 1995, serving IT-industry entrepreneurs and executives across Germany and Austria with IT-vertical seminars, benchmarking, and leadership programs.

Ownership category

akta.pro rank

Product category

Executive Education & Training

NAICS

Professional and Management Development Training (611430), Convention and Trade Show Organizers (561920)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• IT executive training
• Leadership development programs
• Peer benchmarking workshops
• IT industry seminars
• M&A succession education

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Services / Training Delivery: Revenue generated from registration fees for seminars, workshops, online trainings, and peer exchange programs. Pricing varies by event type, duration, and format (online vs. in-person). The company offers various training categories including Leadership Courses, Best Practice Classes, M&A seminars, and strategy workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASCON Business Akademie is a B2B training and peer-exchange platform exclusively for the IT industry, offering live seminars, workshops, online training modules, benchmarking programs, and structured leadership curricula for IT entrepreneurs, owners, and senior executives across Germany and Austria. Revenue is generated through per-event registration fees, ranging from €69 to €3,589 depending on format and program depth.

Product overview

ASCON Business Akademie is a unified platform offering seminars, workshops, and online training specifically designed for IT industry executives and leaders. The portfolio includes Elite Class (high-level peer learning at host companies), Business-Class benchmarking programs (tool-supported professional exchange), multiple Best-Practice-Classes (IT Security, AI/KI, Technology, Sales), Strategie Workshops, Unternehmensführung, Mitarbeiterführung, Führungslehrgang Basis (leadership program with multiple modules), Unternehmensverkauf & Nachfolge (M&A training covering LOI, NDA, Due Diligence, Asset Deal, Share Deal), Purpose Driven & Mental Health programs, and a Toolbox of resources. All offerings are tailored exclusively to the IT sector with IT-specific content and examples.

Differentiator

Problem solved

Functional benefit

Products and services

• ASCON Business Akademie Overall B2B platform for live seminars, online training, benchmarking workshops, and peer-exchange meetings delivering IT-exclusive business economics, strategic, and personnel content for IT-industry executives.
• Elite Class Premium full-day peer-learning sessions for IT entrepreneurs and executives to learn directly from top-performing IT business leaders; priced at €1,980 per full-day event.
• Best-Practice-Class Technik (Gruppe A & B) IT-technology best-practice focus group for IT executives, organized into two peer groups (A and B) to exchange ideas on current IT-technical challenges and innovative solutions.
• Best-Practice-Class Vertrieb Sales best-practice focus group for IT industry professionals exchanging peer insights on go-to-market and sales execution.
• Best-Practice-Class IT-Security (Online) Online best-practice class focused on IT security topics, designed for IT executives and professionals.
• Best-Practice-Class KI (Online) Online best-practice class focused on artificial intelligence (KI / Künstliche Intelligenz) topics for IT executives and professionals.
• Business-Class (Benchmarking) Tool-based professional benchmarking program where IT executives exchange experiences and compare business performance using a structured methodology; pricing ranges from €180 to €1,860 depending on duration and format.
• Strategie Workshops Workshops for developing and refining business strategies within the IT industry, tailored to IT company owners and executives.
• Unternehmensführung Corporate management training focused on business leadership and executive development for IT industry owners and executives.
• Mitarbeiterführung Employee management and leadership training focused on personnel leadership skills for IT-company managers.
• Führungslehrgang Basis Specialized annual leadership program consisting of four 2-day modules (8 days total) for executives, covering 'Führen – Fördern – Fordern' (Leading – Promoting – Challenging) with modules on organization and motivation; €3,589 for the full course or €998 per individual module.
• Unternehmensverkauf & Nachfolge Seminar series on company sale and succession planning for IT entrepreneurs, covering Letter of Intent (LOI), Non-Disclosure Agreement (NDA), Due Diligence, Asset Deal, and Share Deal; available as €199 online modules and longer in-person seminars.
• Purpose Driven & Mental Health Training programs focused on purpose-driven work and mental health in the workplace for IT industry managers, available as online seminars and in-person workshops.
• Toolbox Collection of tools and resources curated for IT industry professionals to support management and operational tasks.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• YPO (Young Presidents' Organization): Premier peer network for chief executives offering moderated forums, learning events, and benchmarking; comparable to ASCON's Elite Class concept of 'learning from the best' peers.
• Vistage Worldwide: Global peer-advisory and executive coaching organization for SME CEOs and business owners, organized in moderated peer groups with monthly meetings—directly analogous to ASCON's Business Class and Elite Class formats for IT entrepreneurs.
• Entrepreneurs' Organization (EO): Global membership community for business owners that delivers peer learning, forums, and events for entrepreneurs—a structural peer to ASCON's community-driven peer exchange model for IT company founders.
• Bitkom Akademie: Training arm of Germany's largest digital industry association, providing IT-vertical seminars, certifications, and events for tech executives and managers—the closest direct vertical peer to ASCON in the DACH market.
• Manager Seminare: German training marketplace and publisher specializing in management, leadership, and soft-skills seminars for executives—directly comparable to ASCON's seminar and workshop catalog for IT leaders.
• Forum Institut für Management: German provider of professional seminars, conferences, and in-house training for managers and specialists, with similar one-day to multi-day event formats and premium pricing for B2B audiences.
• The Alternative Board (TAB): International peer advisory board provider for SME owners and CEOs, with structured peer boards and benchmarking—conceptually similar to ASCON's Business-Class benchmarking workshops for IT entrepreneurs.

Broad incumbents

• Skillsoft: Global enterprise learning and digital training provider covering leadership, technology, and business skills; a scaled incumbent whose leadership and IT curricula represent an indirect substitute for ASCON's executive offerings.
• Haufe Akademie: One of the largest German corporate training and professional development providers across management, leadership, and specialist topics; overlaps ASCON's leadership and management offerings but at much broader scope and scale.

Regional players

• Heise Events / Heise Medien: Leading German IT media group running conferences and events (e.g., heise events) targeted at IT professionals; overlaps ASCON's IT-vertical conference and workshop proposition but reaches a broader developer/IT audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ascon-unternehmensgruppe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASCON Unternehmensgruppe