Ascot Park Hotel

What Ascot Park Hotel does

Ascot Park Hotel is a hotel and conference centre located in Invercargill, Southland, New Zealand, operated by the Invercargill Licensing Trust (ILT), a community-owned organisation established in 1944. The property was founded in 1976 and formally opened in 1980, sitting on 17 acres of grounds. Physical inventory comprises 92 hotel rooms, 24 motel units, and one-bedroom apartments, complemented by four dining venues and gaming facilities. Its core functional offering centres on four revenue streams: accommodation, food and beverage, conferences and events (with eight function rooms capable of hosting up to 600 guests), and gaming.

The property serves a diverse customer mix including corporate conference and incentive groups, wedding and social-event clients, leisure travellers, and sports teams requiring group accommodation. Eight conference rooms position the venue as the largest functions and conferences facility in Southland, supporting both single-day events and multi-day residential conferences. Qualmark certification provides independent validation against New Zealand tourism quality standards. Customer segments are accessed through a combination of direct bookings via the property's own website, traditional offline channels, and the ILT Mainstay loyalty programme.

Revenue mechanics operate across the four streams with B2B event contracts providing a counter-cyclical anchor to the more consumer-driven accommodation and F&B demand. Community ownership by ILT — which operates 23 establishments and employs 650 people across the region and returns approximately NZ$8M annually to the Southland community — shapes the governance and reinvestment framework, distinguishing the property from typical investor-owned regional hotels. Pricing utilises a mix of rack rates, seasonal promotional packages (Stay 2 Save, Summer Break, Matariki specials), and direct-bonus incentives to drive direct-channel volume.

Name

Ascot Park Hotel

Legal name

Ascot Park Hotel

Website

https://ascotparkhotel.co.nz

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Ascot Park Hotel is Invercargill's largest hotel and conference centre in Southland, New Zealand, owned by ILT. It offers 116+ accommodation units, four dining venues, eight function rooms for up to 600 guests, and gaming, serving corporate, leisure, wedding, and event customers.

Ownership category

akta.pro rank

Product category

Hotel and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAA

Urban & Downtown Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation
• Conference venue
• Wedding venue
• Restaurant dining
• Hospitality services

Headquarters

HQ city

Invercargill

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: The hotel generates primary revenue from room bookings across six accommodation types: 92 hotel rooms (Superior King, Superior Queen Queen, Deluxe King, Deluxe King Suite, Luxury King Suite), 24 motel units, and 1-bedroom apartments. Room pricing varies by type with direct booking discounts available.
2. Food & Beverage: On-site dining venues include EMBERZ Restaurant (breakfast and dinner), EMBERZ Bar, EMBERZ Courtyard, and Ascot Sports Bar. Revenue from restaurant meals, bar sales, and room service. Catering services for conferences and events also generate F&B revenue.
3. Conferences & Events: The hotel hosts conferences, weddings, and private functions in eight dedicated function rooms. Revenue from venue hire, catering packages, and event planning services. The combined conference area can accommodate up to 600 guests.
4. Gaming: Ascot Sports Bar features 18 gaming machines (pokies) and TAB facilities, generating gaming revenue through the Lucky Clover Gaming Bar and Ascot Sports Bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ascot Park Hotel operates a full-service hotel and conference centre in Invercargill, New Zealand, offering 116+ accommodation units across six room types, four on-site food and beverage venues (EMBERZ Restaurant, EMBERZ Bar, EMBERZ Courtyard, and Ascot Sports Bar), eight configurable function rooms for conferences, weddings, and events up to 600 guests, recreational facilities (pool, spa, sauna, fitness centre), and gaming (TAB and 18 pokie machines). The property serves both leisure travellers and corporate event clients under one integrated hospitality offering.

Product overview

Ascot Park Hotel operates as a single-property hospitality venue offering a comprehensive suite of services unified under one roof. The accommodation portfolio comprises six distinct room types: Motel Units (self-rated 3-star affordable stand-alone studios), Superior Queen Queen and Superior King rooms (comfortable studios with direct parking), Deluxe King rooms (spacious studios with spa baths, also usable as meeting rooms), Luxury King Suites (premium suites with Nespresso and double spa bath), and 1 Bedroom Apartments (self-contained with kitchenettes). On-site dining encompasses four distinct venues: EMBERZ Restaurant (fine dining breakfast and dinner), EMBERZ Courtyard (outdoor dining), EMBERZ Bar (casual bar with all-day menu), and Ascot Sports Bar (live sport, TAB, gaming). Events and conferences form a major pillar, centered on eight configurable function rooms including the Oreti Room (138m2), Waiau Room (largest at 26x12m), and Combined Conference Area (up to 600 guests). Supporting services include wedding packages, pool party hire, outcatering, and event theming. A loyalty programme (Mainstay) provides repeat-guest benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Motel Units Stand-alone studio motel accommodation offering affordable comfort with queen bed and single bed, car parking directly outside, and 3-star self-rating. Targets budget-conscious leisure travellers and sports groups seeking interconnecting room options.
• Deluxe King Room

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• ILT (Invercargill Licensing Trust)flagshipStrategic or Co-development Partner · 1 January 1944ILT is the parent organization owning and operating Ascot Park Hotel. Established in 1944, ILT is a community-owned organization with 23 establishments (hotels, motels, bars) employing approximately 650 people. ILT contributes over $8 million annually to community grants, donations, and sponsorships, with total contributions reaching $208 million. ILT's mandate is quality hospitality, public wellbeing, and community profit distribution.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Heritage Queenstown: Full-service resort hotel in Queenstown with extensive conference and event facilities, multiple F&B outlets, and leisure amenities. Comparable as a South Island regional full-service hotel with significant MICE capability.
• Monarch Hotel Invercargill: Established Invercargill hotel offering accommodation, restaurant, bar, and conference/function facilities. A direct local competitor for both transient room nights and Southland MICE/wedding event share.
• Heartland Hotel Queenstown: NZ regional full-service hotel with accommodation, restaurant, bar, and conference facilities in Queenstown. Comparable product mix to Ascot Park (rooms + F&B + conferences) at a different but adjacent South Island regional node.
• Distinction Te Anau Hotel & Villas: Regional Southland full-service hotel and conference venue in Te Anau, serving the same broader Southland tourism and corporate market. Comparable in offering accommodation, F&B, and event facilities in a non-gateway NZ destination.
• Distinction Luxmore Hotel Te Anau: Second Distinction property in Te Anau focused on the corporate/conference market in Southland. Comparable as a regional NZ full-service hotel with substantial meeting and event infrastructure targeting similar Southland MICE demand.
• The Langlands Hotel: Invercargill full-service hotel with accommodation, dining, bar and event facilities, referenced in Ascot Park's own management-team data. Competes head-to-head for corporate, leisure, and wedding demand in the same city catchment.
• Kelvin Hotel Invercargill: Full-service hotel located in central Invercargill offering accommodation, conference facilities, and on-site dining. Directly comparable as the principal Invercargill competitor for both room nights and mid-size conference/event business.

Broad incumbents

• Sudima Hotel Christchurch Airport: NZ-owned hotel chain operating full-service and limited-service hotels with conference facilities across the country. Comparable accommodation and event product, but operates as a multi-property chain rather than a single regional venue.
• Millennium Hotel Queenstown: Part of Millennium Hotels New Zealand, a multi-property chain with full-service hotels and conference venues nationwide including Queenstown. Comparable lodging/event product at a larger chain scale, anchoring a broader NZ portfolio rather than a single regional property.
• Copthorne Hotel Queenstown Lakefront: NZ full-service hotel under the Millennium/Copthorne banner with accommodation, dining, and conference facilities in Queenstown. Comparable South Island full-service product but positioned within a national chain portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ascotparkhotel
• LinkedInlinkedin.com/company/ascot-park-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascot Park Hotel