ASEc+ Associação Pela Saúde Emocional

What ASEc+ Associação Pela Saúde Emocional does

ASEc+ (Associação Pela Saúde Emocional) is a Brazilian nonprofit civil society organization founded in 2004, headquartered in São Paulo, that develops and implements evidence-based emotional education and mental health promotion programs primarily for children, adolescents, and educators in school and community settings. Its core product portfolio combines international programs licensed through its exclusive Brazilian partnership with Partnership for Children (UK) — notably "Amigos do Zippy" (validated by the WHO in 2004, present in 30+ countries) and "Amigos do Maçã" — with proprietary solutions including "Passaporte: Habilidades para a Vida" (developed with the Université du Québec), "SPARC Resiliência," "Trilhas da Geração Zelo," and the more recent "Escola Saudável e Acolhedora" (ESA) systemic school project launched in 2024. Methodologically, ASEc+ anchors its work in Richard Lazarus's emotional process and coping theory and a socio-ecological health approach that targets entire ecosystems (environments, postures, relationships) rather than isolated behaviors, delivered through trained facilitators, online courses via ead.asecbrasil.org.br, free practical guides, and community-building vehicles such as Comunidade Jovem (since 2023) and Comunidade Alumni.

The organization's revenue model is multi-stream and donation-led, with no publicly disclosed financial figures. Streams include individual donations routed through a dedicated platform (doe.asecbrasil.org.br) and the FUMCAD/SP tax-deduction mechanism (up to 6% of IRPF), institutional grants from organizations such as UNICEF, Google, Meta/Facebook, and HSBC, corporate partnerships (RD Saúde, AM Mauri, Pampili, among others), and public-sector contracts with municipal and state education secretariats (including a notable pilot with Pederneiras, SP for the ESA program). With approximately 22 staff members listed and 18 named team contributors, ASEc+ has reached over 500,000 beneficiaries cumulatively across 21 years of operation, with 116+ municipal partnerships, presence in 10 Brazilian capitals by 2018, and international footprint via the PfC network. The organization holds ECOSOC consultative status with the United Nations, is a signatory to the UN Global Compact, and counts Juliana Fleury (President/CEO) and Viviane Granato (CEO — Partnerships and Fundraising) among its leadership.

Name

ASEc+ Associação Pela Saúde Emocional

Legal name

ASEc+ Associação pela Saúde Emocional

Website

https://asecbrasil.org.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ASEc+ is a São Paulo–based nonprofit founded in 2004 that delivers evidence-based emotional education and mental health promotion programs, primarily through Brazilian public and private schools, training educators and reaching 500,000+ children and youth over 21 years.

Ownership category

akta.pro rank

Product category

Social-Emotional Education and Mental Health Promotion Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM)

akta.pro secondary industries

Leadership, Character Education & Values Development (EDAMAIAG), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Social-emotional learning programs
• School-based mental health promotion
• Emotional education curricula
• Youth mental health advocacy
• Organizational mental health consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: Direct donations from individuals via doe.asecbrasil.org.br platform. Tax deductible donations through FUMCAD/SP (Fundo da Criança e Adolescente) allowing up to 6% of income tax to be directed.
2. Institutional Funding: Grants and support from institutional partners including UNICEF, Google, Facebook/Meta, HSBC, and other international organizations for specific programs and scaling initiatives.
3. Corporate Partnerships: Funding and support from corporate partners including AM Mauri, RD Saúde, and other companies shown in partner logos. Includes both financial support and in-kind contributions.
4. Public Sector Contracts: Partnerships with municipal and state governments for implementation of programs in public schools. Pilot project with Pederneiras municipality (SP) for Escola Saudável e Acolhedora.
5. Online Courses: Revenue from online courses through ead.asecbrasil.org.br platform, including courses like 'Um dia para mim', 'Tempo de Olhar para Mim', 'Caixa de Ferramentas', 'Introdução à Saúde Emocional' and 'Saúde Emocional'.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

ASEc+ develops and delivers evidence-based emotional education and mental health promotion programs for children, adolescents, and youth in Brazil. Its core portfolio combines internationally validated curricula from the Partnership for Children network (Amigos do Zippy, Amigos do Maçã) with proprietary programs (Passaporte: Habilidades para a Vida, SPARC Resiliência), a modular systemic school project (Escola Saudável e Acolhedora), youth and alumni community programs, organizational consulting services, online courses, and free practical guides. Offerings are grounded in Richard Lazarus's emotional process and coping theory and a socio-ecological health approach that operates across schools, communities, and public policy spaces.

Product overview

ASEc+ offers a portfolio of evidence-based emotional education and mental health promotion programs. Its core offerings include international programs from the Partnership for Children network (Amigos do Zippy, Amigos do Maçã) and authorial solutions (Passaporte: Habilidades para a Vida, SPARC Resiliência, Trilhas da Geração Zelo). These are complemented by systemic school initiatives (Escola Saudável e Acolhedora), community programs (Comunidade Jovem, Comunidade Alumni), consulting services, online courses, and free practical guides. The approach combines professional training, methodology implementation, institutional strengthening, and listening spaces to promote mental health across educational and community settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Amigos do Zippy Universal emotional education program for young children (aged 5-9) that teaches coping skills, communication, problem-solving, and emotional identification through 24 structured lessons with stories and activities. Implemented in Brazilian schools as part of the international Partnership for Children network and validated by the World Health Organization in 2004.
• Amigos do Maçã Emotional education program for children developed by ASEc+ as a complement to Amigos do Zippy, focusing on coping skills and emotional development for school-age children.
• Passaporte: Habilidades para a Vida Emotional education program for pre-adolescents aged 11 and above that teaches life skills through 18 playful lessons supported by a comic book story and a passport system for recording decisions about identity and life skills. Available exclusively in Brazil through ASEc+, with curriculum originating from a Université du Québec pilot.
• SPARC Resiliência Resilience-building program for emotional development and mental health promotion among children and adolescents, delivered as part of ASEc+'s school methodology portfolio.
• Escola Saudável e Acolhedora (ESA) Modular three-year systemic project for public education networks that implements a Whole School Approach to mental health promotion, involving students, teachers, managers, school staff, families, and intersectoral articulation. Designed to align with Law 14.819/2024 and to provide methodology, professional development, and institutional strengthening for participating school networks.
• Comunidade Jovem ASEc+ Youth community program launched in 2023 that provides training in mental health promotion, advocacy skills, and cross-cutting themes for young people aged 15-29, including the Ecoa formative trail focused on political organization and community incidence.
• Comunidade Alumni ASEc+ Alumni community reconnecting former program participants, educators, and ASEc+ professionals for ongoing education, peer support, webinars, events, and mental health promotion activities.
• Consultoria ASEc+ em Promoção da Saúde Mental Organizational consulting service supporting institutions in building sustainable mental health promotion strategies through a four-stage process that integrates culture, practices, and life skills development.
• Cursos Online ASEc+ Self-paced online courses for continuing education in emotional health and mental health promotion, available through the ASEc+ EAD distance learning platform. Courses include Um dia para mim, Tempo de Olhar para Mim, Caixa de Ferramentas, Introdução à Saúde Emocional, and Saúde Emocional.
• Trilhas da Geração Zelo Digital educational content series for youth covering self-care, mental health, adolescence, and youth development, developed with support from INFINIS.

Quantifiable outcome

• Children show decreased aggressive responses and increased communication, perception, collaboration, help-seeking, and feeling expression (validated by Dra. Maria Júlia Kovács, USP study 2003)
• +4 more outcomes

Named customers7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• UNICEF BrazilcoreStrategic or Co-development Partner · 1 January 2020Project 'Promover para Prevenir em Saúde Mental de Adolescentes e Jovens' launched in 2020 in partnership with UNICEF. ASEC+ and UNICEF collaborate on youth mental health initiatives including the Guia de Autocuidado material.
• Université du Québec (University of Quebec)coreStrategic or Co-development Partner · 1 January 2016Partnership with University of Quebec for pilot implementation of Passaporte: Habilidades para a Vida program, coordinated by Professor Brian Mishara.
• Partnership for Children (PfC)coreStrategic or Co-development Partner · 1 January 2003UK-based organization that coordinates the global Amigos do Zippy and related programs. ASEC is the exclusive implementation partner for PfC programs in Brazil. PfC was founded in 2001 and led by Professor Brian Mishara of Université du Québec, internationally recognized for suicide prevention and mental health promotion studies.
• Vertentes - Ecossistema de Saúde MentalcoreStrategic or Co-development PartnerCo-founder of Vertentes Mental Health Ecosystem together with other organizations working in promotion, prevention, and well-being. ASEC is founding member and primary space for advocacy articulation.
• CONJUVE - Conselho Nacional de JuventudestrategicStrategic or Co-development PartnerNational Youth Council where ASEC holds suplency for the Health chair representing INFINIS.
• IUHPE - International Union for Health Promotion and EducationstrategicStrategic or Co-development PartnerInternational participation in IUHPE working groups on Mental Health, contributing to global health promotion discourse.
• GMHAN - Global Mental Health Action NetworkstrategicStrategic or Co-development PartnerParticipation in different GMHAN working groups. ASEC CEO Juliana Fleury elected as Americas Representative on GMHAN Advisory Board since 2022.
• ReciclusminorStrategic or Co-development PartnerPartnership for environmental and mental health awareness events, including World Environment Day activities and 'Papos que iluminam' discussions.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Others

• Ashoka: Global network supporting leading social entrepreneurs, including in education and youth development; ASEc+ operates in adjacent ecosystem and shares similar changemaker positioning but is not a direct program competitor.

Direct peers

• Roots of Empathy: International non-profit delivering school-based empathy and SEL programs to young children, sharing ASEc+'s evidence-based, classroom-delivered model and target demographic (early elementary).
• Botvin LifeSkills Training: Provider of evidence-based school-based prevention and life-skills programs for children and adolescents, directly comparable to ASEc+'s Amigos do Zippy and Passaporte offerings in target population, methodology, and channel (school districts).
• Partnership for Children: UK-based non-profit that develops and licenses the Amigos do Zippy and related SEL programs; ASEc+ is its exclusive Brazilian implementation partner. Direct upstream peer and closest programmatic counterpart.
• Committee for Children: US-based non-profit behind Second Step, one of the most widely deployed school-based SEL curricula globally, targeting similar age groups (early childhood through middle school) with comparable coping-skills and emotional-regulation content.

Regional players

• Instituto Ayrton Senna: Large Brazilian education-focused non-profit working with public schools on student development programs, including socio-emotional components; comparable scale, Brazilian geographic focus, and public-school delivery model.
• ChildFund Brasil: Brazilian affiliate of ChildFund International focused on child and youth welfare, including socio-emotional and educational outcomes; comparable non-profit structure and beneficiary focus (children/adolescents in vulnerable communities).
• Fundação Lemann: Major Brazilian education non-profit investing in scalable school quality and youth-development programs; comparable in size, ambition, and Brazilian public-school focus, though with a broader education mandate than ASEc+'s SEL specialization.

Emerging players

• Yale Center for Emotional Intelligence (RULER): Academic-origin SEL framework (RULER) being scaled into schools globally; comparable to ASEc+ in target audience (K-12) and emotional-literacy focus, though more brand-driven and less locally adapted than ASEc+ in Latin America.

Broad incumbents

• CASEL (Collaborative for Academic, Social, and Emotional Learning): Leading US-based SEL framework and ecosystem organization; not a direct competitor but sets the standards and roadmap most school SEL programs (including ASEc+'s) align to, making it the closest broad incumbent shaping the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asec_saberlidar
• YouTubeyoutube.com/movimentosaberlidar
• Facebookfacebook.com/associacaopelasaudeemocional
• LinkedInlinkedin.com/company/asec-saberlidar

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ASEc+ Associação Pela Saúde Emocional