Aseguradora ABANK

What Aseguradora ABANK does

Aseguradora ABANK is a Salvadorean insurance carrier headquartered in Antiguo Cuscatlán, La Libertad, El Salvador, operating as a sociedad anónima with 39 employees and owned by the local holding company Perinversiones following its 2020 acquisition of the former Aseguradora Vivir (founded 2011 by Grupo Humano and Grupo Zablah). The company offers medical expense insurance (Plan Superior, Plan Royal, Plan Max), an International Health Plan with US network access through UnitedHealthCare, travel insurance under the Programa Buen Viaje, group life, personal accident, and credit/mortgage life cover, plus micro-insurance products distributed via Banco ABANK and Credicampo.

Its operating platform is anchored by a contracted medical provider network of 1,157 providers across all 14 departments of El Salvador, a 24/7 telemedicine service branded Dr. ABANK, digital advisor and online-quote portals, and a direct sales force. Reinsurance is placed with General Reinsurance Corporation (GenRe), enabling international and complex coverage offerings. Leadership combines insurance operations (commercial, technical, financial, risk, compliance, internal audit, post-sale service) with a dedicated technology management function.

The business model rests on premium underwriting across health and life lines, distributed through three principal channels: a direct sales force, the affiliated Banco ABANK bank channel (likely the largest single source of group life and micro-insurance premiums), and the Credicampo microfinance channel, complemented by digital self-service. Revenue mechanics are not publicly disclosed; the company operates exclusively within El Salvador and competes against larger, more established national insurers in a small, price-sensitive market.

Name

Aseguradora ABANK

Legal name

Aseguradora ABANK, S.A., Seguros de Personas

Website

https://aseguradoraabank.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Aseguradora ABANK is a 39-employee Salvadorean insurance carrier owned by Perinversiones, underwriting medical expense, life, accident, travel, and micro-insurance products distributed through Banco ABANK, Credicampo, a direct sales force, and digital channels across El Salvador.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Carriers, Nec (6399), Accident & Health Insurance (6321)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

Keywords

• Health insurance plans
• Medical expense insurance
• Life insurance products
• Personal accident insurance
• Group insurance coverage

Headquarters

HQ city

Antiguo Cuscatlán

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Expense Insurance Premiums: Recurring premiums from health insurance policies including Plan Superior, Plan Royal, Plan Max with varying coverage limits and benefit levels.
2. Life and Accident Insurance Premiums: Group life insurance, personal accident insurance, credit life and mortgage life insurance products for individuals and corporate clients.
3. International Health Insurance: Worldwide health coverage up to $2,000,000 with international reinsurance support from General Reinsurance Corporation and access to UnitedHealthCare network.
4. Travel Insurance: Short-term visitor insurance (Buen Viaje) covering medical emergencies for foreigners visiting El Salvador with 30-day maximum coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aseguradora ABANK is an El Salvador-based personal insurance company that sells medical expense insurance (Plan Superior, Plan Royal, Plan Max), international health plans, group life insurance, personal accident coverage, and credit/mortgage life insurance to individuals and corporate clients. It operates a proprietary digital ecosystem including the Dr. ABANK telemedicine service, an online quote system, a digital advisor portal, and an extensive local medical provider network across 14 Salvadoran departments.

Product overview

Aseguradora ABANK is an El Salvador-based insurance company (100% Salvadoran capital) offering a comprehensive portfolio of personal insurance products organized into three main categories: Medical Expense Insurance (Seguros de Gastos Médicos) including Plan Superior, Plan Royal, and Plan Max with varying coverage levels; International Health Insurance (Salud Internacional) featuring worldwide coverage up to $2 million and the Programa Buen Viaje for travelers; and Personal Insurance (Seguros de Personas) covering group life, personal accidents, and credit/mortgage life. The company operates a digital ecosystem including the Dr. ABANK telemedicine service (24/7 chat/video consultations), a medical provider network, pharmacy network, and advisor portal. Products are distributed through multiple channels including Banco ABANK (offering specialized micro-insurance products), Credicampo, insurance advisors, and digital platforms. The company positions itself as an Insurtech targeting next-generation insurance in El Salvador.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Superior Basic-tier medical expense insurance plan with provider network and national healthcare centers coverage; includes ambulatory consultations, psychiatric visits, vaccinations, procedures, emergency coverage up to $5,000 per case, and maternity coverage.
• Plan Royal Mid-tier medical expense insurance plan with comprehensive provider network coverage at national level; offers hospitalization up to $10,000 per case, maternity coverage up to $10,000 per case, and regional coverage outside El Salvador.
• Plan Max Premium medical expense insurance plan offering 80% reimbursement outside network, hospitalization coverage up to $20,000 per case, maternity coverage up to $20,000 per case, and full provider network access.
• Plan de Salud Internacional International health insurance plan providing worldwide coverage up to US$2,000,000 renewable annually, with deductible options and international/local coverage combinations; backed by GenRe reinsurance and UnitedHealthCare network access.
• Programa Buen Viaje Short-term travel health insurance for foreigners visiting El Salvador, covering medical emergencies up to $3,000 for hospitalization, outpatient consultations, medications, labs, and X-rays with 30-day maximum coverage.
• Vida Colectivo Group life insurance protecting employees and clients of commercial and financial institutions; pays the contracted sum to beneficiaries upon death due to illness or accident.
• Accidentes Personales Personal accident insurance covering employers' needs for employees or insured persons in case of accident causing death, dismemberment, disability, hospitalization, or medical expenses.
• Vida Crédito e Hipotecario Credit and mortgage life insurance protecting lender investments by guaranteeing payment of outstanding debt in case of death due to illness or accident for borrowers.
• Dr. ABANK 24/7 telemedicine service available to insured clients, providing consultations with certified doctors via chat or video call at no additional cost, including home delivery of prescribed medications.
• Seguro de Vida (Banco ABANK) Life insurance distributed through Banco ABANK with accidental death benefit; $11.44 USD annual, coverage up to $1,250 USD for natural and accidental death, available ages 18-66 with no medical exam required.
• Seguro Mujer (Banco ABANK) Women's life insurance covering first diagnosis of breast or cervical cancer; $19.00 USD annual for $3,500 USD protection, available ages 18-64 with up to 2 policies per person.
• Seguro por Infarto (Banco ABANK) Heart attack insurance covering first diagnosis of myocardial infarction; $19.00 USD annual for $3,500 USD protection, available ages 18-64 with up to 2 policies per person.
• Vida con Repatriación (Banco ABANK) Life insurance with repatriation benefit; $40.00 USD annual for $3,000 USD protection in case of death of the primary insured, available ages 18-65.
• Vida Remesa (Banco ABANK) Remittance life insurance designed for remittance recipients; $2.00 USD, available ages 18-74, requiring valid ID and beneficiary information.
• Credivida (Credicampo) Life insurance product offered exclusively through Credicampo microfinance partner for their clients, providing accessible family protection.

Quantifiable outcome

• 24/7 telemedicine access for policyholders at no additional cost
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• General Reinsurance Corporation (GenRe)coreStrategic or Co-development PartnerInternational reinsurance partner with over 100 years of experience and A++ rating from AMBest. Provides reinsurance backing for the international health insurance plan with worldwide coverage up to $2,000,000.
• UnitedHealthCarecoreTechnology or IntegrationUS healthcare provider network partner serving over 70 million Americans. Network includes over 505,000 providers serving as the second largest medical payer in the US, providing in-network coverage for international health plan members.
• Centro Médico LourdesminorStrategic or Co-development PartnerDesignated medical provider for the Buen Viaje travel insurance program. Located in La Libertad zone, serves as the primary hospital and pharmacy for foreign visitors covered under the program.
• Grupo ZablahminorStrategic or Co-development PartnerOriginal founding partner in the 2011 launch of operations as part of regional expansion initiative with Grupo Humano. No longer an active partner following Perinversiones acquisition.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pan-American Life Insurance Group: US-headquartered insurer with a meaningful Central American presence in life and health; competes for the same group and individual health/life accounts that Aseguradora ABANK targets via Banco ABANK and direct advisors.
• Bupa Global: International private medical insurer offering worldwide health plans to individuals and groups; the primary direct competitor for Aseguradora ABANK's International Health Plan up to US$2M targeting affluent Salvadorans and travelers.
• ASSA Compañía de Seguros: Pan-regional Central American insurance group with significant El Salvador operations offering personal and commercial lines; competes broadly with Aseguradora ABANK but at substantially greater scale and geographic reach.
• World Nomads: Global travel insurance provider focused on short-trip medical and emergency coverage; competing alternative for the Buen Viaje travel insurance segment Aseguradora ABANK offers to visitors in El Salvador.
• MAPFRE El Salvador: Salvadoran arm of global Spanish insurer MAPFRE; offers life, health, auto and other personal lines and competes for the same corporate, group and individual customers as Aseguradora ABANK from a much larger balance sheet.

Direct peers

• Aseguradora AGRÍCOLA Comercial: Salvadoran insurance carrier with a broad personal-lines portfolio (health, life, accident) sold through agents and bancassurance — a like-for-like competitor for Aseguradora ABANK's individual and group books.
• SISA Vida: Salvadoran life and personal insurance carrier offering individual and group life, accident and health products through bancassurance and direct channels — direct head-to-head competitor to Aseguradora ABANK in El Salvador's personal-lines market.
• Seguros del Pacífico: El Salvador-based insurance carrier offering personal and commercial lines including health and life; comparable in scale, channel mix (advisors + corporate) and home market to Aseguradora ABANK.

Regional players

• Seguros G&T Continental: Guatemalan personal and commercial insurer from the same G&T financial group; comparable bancassurance-led distribution model and product mix, serving a neighboring Central American market rather than directly competing in El Salvador.

Emerging players

• Generali (Global Health & Travel): Global insurer with growing life, health and travel insurance offerings across Latin America; overlaps with Aseguradora ABANK's international health and travel products but with broader geographic and capital capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SegurosABANK
• Facebookfacebook.com/profile.php?id=61554781894369
• Instagraminstagram.com/aseguradoraabank
• LinkedInlinkedin.com/company/aseguradora-abank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aseguradora ABANK