ASEMAC

Name

ASEMAC

Legal name

ASEMAC. Asociación Española de la Industria de Panadería, Bollería y Pastelería

Website

https://asemac.es

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Industry Trade Association Services

NAICS

Business Associations (813910), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Services-Membership Organizations (8600), Bakery Products (2050)

akta.pro primary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Frozen dough industry
• Bakery trade association
• Sectoral representation services
• Food industry advocacy
• Baking technical publications

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Association membership fees: ASEMAC operates as a non-profit professional association funded primarily through annual membership fees paid by associated companies in the Spanish frozen dough bakery, patisserie, and pastry sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASEMAC is a Spanish non-profit professional trade association that represents the interests of frozen dough bakery, patisserie, and sweet goods manufacturers before national, EU, and international bodies. It sells annual membership to companies in the sector and delivers value through sectoral advocacy, technical guidance (microbiological, HACCP, allergen, quality, labeling, and handler training manuals), annual sector statistics and sustainability reports, industry events (COPAN Congress and Reflection Days), and EU co-financed promotion campaigns such as "¡Buenos días con Pan!".

Product overview

ASEMAC (Asociación Española de la Industria de Panadería, Bollería y Pastelería) is a national trade association representing approximately 80% of companies and over 90% of sales in Spain's frozen dough bakery, confectionery and pastry sector. Rather than a technology product company, ASEMAC's offerings consist of a portfolio of technical publications (including six guides/manuals covering HACCP verification, microbiological criteria, allergen management, quality, labeling, and handler training, plus annual reports and sustainability reports), a private member area with restricted access, industry events (the biennial COPAN Congress and Reflection Days), and the European co-financed promotion campaign '¡Buenos días con Pan!'. The association also publishes sector statistics and data presentations.

Differentiator

Problem solved

Functional benefit

Products and services

• ASEMAC Membership with Private Member Area (Área Privada de Asociados) Annual membership program for Spanish frozen dough producers providing access to the password-protected "Área Privada de Asociados" member portal, which hosts the labeling manual, sector news, technical documents, and member-only resources.
• Technical Guides and Manuals for the Bakery, Bollería and Pastelería Sector A portfolio of downloadable PDF technical guides and manuals covering microbiological criteria, HACCP (APPCC) verification, handler training, labeling, allergen management, and quality standards — designed for frozen dough producers and the wider bakery, bollería, and pastelería industry.
• Annual Reports (Memoria Anual) and Sector Statistics Annual Memoria Anual reports presenting sector statistics, industry performance data, and association activities, co-presented with MAPA, covering 2022 through 2025.
• ASEMAC Sustainability Report Annual sustainability report providing transparent reporting on the environmental and social performance of ASEMAC's represented frozen dough sector.
• COPAN Congress Major industry congress of the Spanish bread sector organized by ASEMAC (with InterSICOP for the COPAN21 edition), bringing together sector representatives and experts to address regulations, nutrition, raw materials, consumers, sustainability, and innovation.
• Jornadas de Reflexión (Reflection Days) Biennial Reflection Days organized by ASEMAC bringing together sector representatives and expert speakers to discuss industry challenges and trends.
• "¡Buenos días con Pan!" Bread Promotion Campaign European Commission co-financed bread promotion campaign on the Spanish internal market operated through INCERHPAN with the slogan "¡Buenos días con Pan!" (running 2019–2021).

Quantifiable outcome

• Sector production reached 980,876 tonnes and turnover €2,001.63M in 2025, demonstrating sustained growth trajectory from 22,000t and €42M in 1990.
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Fira Internacional de Barcelona (Alimentaria – Hostelco)majorGTM or Marketing Partner · 11 June 2025ASEMAC renewed its collaboration agreement with Fira Internacional de Barcelona to promote the Alimentaria and Hostelco trade fairs, scheduled for March 23–26, 2026. ASEMAC supports the Coffee, Bakery & Pastry exhibition space.
• INCERHPAN (Organización Interprofesional de Cereales Panificables y Derivados)coreStrategic or Co-development PartnerASEMAC participates in INCERHPAN, the inter-professional organization for bread-making cereals and derivatives. Through INCERHPAN, ASEMAC co-finances and participates in pan-promotion campaigns such as '¡Buenos días con Pan!' funded by the European Commission.
• Ministerio de Agricultura, Pesca y Alimentación (MAPA)coreStrategic or Co-development PartnerMAPA collaborates with ASEMAC on annual sector data presentation, regulatory development (Quality Standard for Bread), and sectoral initiatives including the Food Waste Law and National Food Strategy.
• FIAB (Federación Española de Industrias de la Alimentación y Bebidas)majorStrategic or Co-development PartnerASEMAC is represented in FIAB's Board of Directors. Isabel Martínez, President of ASEMAC, previously served as Vice President of Business Development and SME Services at FIAB.
• CEOPPAN, AFHSE, CEEAP, ANHCEA, AMEC/AFESPANcoreStrategic or Co-development PartnerASEMAC co-organized COPAN21 with these sector organizations, representing the full panadería, bollería, pastelería value chain including artisan bakers, flour manufacturers, and machinery makers.
• AESAN (Agencia Española de Seguridad Alimentaria y Nutrición)majorStrategic or Co-development PartnerAESAN collaborates with ASEMAC on nutritional reformulation, food safety, and consumer information for people with food intolerances. AESAN's subdirector general closed the ASEMAC 2026 General Assembly.
• IFEMA / InterSICOPmajorStrategic or Co-development PartnerASEMAC co-organized the COPAN21 pan congress with IFEMA's InterSICOP, held March 2–4, 2021 via the InterSICOP LIVEConnect platform, extending into a month-long professional community.
• European Commission (via INCERHPAN)majorGTM or Marketing PartnerThrough INCERHPAN, ASEMAC participates in a pan-promotion project on the internal market co-funded by the European Commission with the slogan '¡Buenos días con Pan!' (2019–2021).
• MAPAMA / Ministerio para la Transición Ecológica (Circular Economy Pact)coreStrategic or Co-development PartnerASEMAC adhered to the Circular Economy Pact promoted by MAPAMA together with MINECO, committing to advance circular economy transition including waste reduction, ecodesign, and sustainable consumption.
• Cesce, Lesaffre, Grupo Harinero La MetaminorOthersThese companies sponsored the ASEMAC General Assembly in May 2026. Lesaffre and Grupo Harinero La Meta also sponsored earlier assemblies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FEHR (Federación Española de Hostelería): Spanish hospitality federation. ASEMAC member companies supply HORECA channels; FEHR represents the buyer side of that channel — adjacent rather than direct peer, but interacts with ASEMAC around shared regulatory and promotional agendas.
• AIBI (Association Internationale de la Boulangerie Industrielle): International association of industrial bakeries based in Europe. Comparable trade-association function to ASEMAC but at an international level, representing the same industrial bakery category across multiple countries.
• FIAB (Federación Española de Industrias de la Alimentación y Bebidas): Larger umbrella federation for Spain's food and beverage industries. ASEMAC sits on FIAB's board and Isabel Martínez previously served as its VP — comparable in trade-association function but with a much broader, non-bakery-specialized remit.

Direct peers

• CEOPPAN (Confederación Española de Organizaciones de Panadería): Spanish national confederation of bakery organizations. Co-organized COPAN21 with ASEMAC and represents the broader panaderia value chain, including artisan bakers — a direct sectoral counterpart to ASEMAC's industrial frozen-dough focus.
• ANHCEA (Asociación Nacional de Hornos, Cocción y Elaboración de Alimentos): Spanish association of ovens, baking, and food preparation. Co-organized COPAN21 with ASEMAC and represents machinery/process equipment suppliers to the bakery industry — adjacent sectoral peer.
• CEEAP (Confederación Española de Empresas de Alimentación y bebidas para el sector Panadero): Sectoral confederation co-organizing COPAN21 with ASEMAC. Represents another layer of the Spanish bakery industry value chain, sharing membership and event agendas with ASEMAC.
• AFHSE (Asociación de Fabricantes de Harinas y Sémolas de España): Spanish flour and semolina manufacturers association. Co-organized COPAN21 with ASEMAC and represents the upstream cereal-flour input stage of the same bakery value chain.
• INCERHPAN (Organización Interprofesional de Cereales Panificables y Derivados): Spanish inter-professional organization for bread-making cereals and derivatives. ASEMAC participates as a member and partner for EU co-funded promotion campaigns — directly comparable inter-professional structure in the same industry.
• AFESPAN (Asociación de Fábricantes Expendedores de Pan): Spanish association of bread manufacturer-retailers. Co-organized COPAN21 with ASEMAC and represents an adjacent segment of the same bakery value chain, making it a natural peer.

Regional players

• American Bakers Association: U.S. national trade association for the baking industry. Comparable in trade-association function to ASEMAC but operating in a different geography, providing a useful international benchmark for advocacy and member services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asemac

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ASEMAC