ASFLUID

What ASFLUID does

ASFLUID is a privately held French industrial pumping solutions provider, headquartered in Moirans (Isère) with a secondary site in Bouillargues (Gard). Founded in 1991, the company operates as an authorized distributor and service partner for 10 world-class pump manufacturers — including KSB, ARO, GEA, Milton Roy, MOUVEX, FELUWA, and ABAQUE — distributing membrane, centrifugal, metering, eccentric piston, peristaltic, lobe, vane, and screw pumps, along with heat exchangers, valves, tank equipment, and agitation systems. ASFLUID positions itself as a specialist covering the full lifecycle of pumping installations, from technical analysis and product selection through distribution, modular engineering, and ongoing maintenance and spare-parts support.

The company's commercial model is sales-led and B2B, relying on direct technical consultation, website quote requests, and phone contact (04 76 35 81 00) rather than transactional e-commerce. Pricing is project-based and not publicly disclosed; each industrial inquiry receives a customized technical and commercial response. Revenue is generated across four streams: pumping equipment distribution (one-time product sales), maintenance services (lifecycle repair and preventive maintenance), spare parts and accessories, and engineering/modular solutions. Customer segments span six verticals: General Industry, Chemical, Energy, Agri-food, Healthcare/Pharmaceutical, and Water Management, with named enterprise customers including Toray, Novelis, Tefal, ENRX, DSL, and CIMAT/FOSELEV.

In 2024, AS FLUID SUD and AR POMPES merged into AS FLUID as part of a new development stage, and the Mediterranean site relocated to Bouillargues. The company runs an annual ASFLUIDays event and maintains a presence on LinkedIn, Instagram, and YouTube. With 19 employees and no external funding, ASFLUID is a focused specialist operator growing through organic consolidation and manufacturer ecosystem expansion rather than external capital.

Name

ASFLUID

Legal name

ASFLUID

Website

https://asfluid.fr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ASFLUID is a privately held French industrial pumping solutions distributor and service provider, sourcing pumps from 10 world-class manufacturers and serving enterprise customers across chemical, energy, agri-food, pharma, and water management verticals in France.

Ownership category

akta.pro rank

Product category

Industrial Pumping Equipment Distribution and Maintenance

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Positive Displacement Pumps (IMAHANAB)

akta.pro secondary industries

Aftermarket Parts, Service & Remanufacturing (Pumps/Compressors) (IMAHANAJ), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Industrial pump distribution
• Pumping solutions
• Fluid handling equipment
• Pump maintenance services
• Fluid transfer systems

Headquarters

HQ city

Moirans

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pumping Equipment Distribution: Distribution of pumping equipment from world-class manufacturers including membrane pumps, centrifugal pumps, metering pumps, lobe pumps, peristaltic pumps, and accessories. Revenue generated through product sales to industrial customers.
2. Maintenance Services: Comprehensive maintenance services throughout the lifecycle of pumping installations, including repair, restoration, and preventive maintenance of pumps and related equipment.
3. Spare Parts and Accessories: Sale of replacement parts (PDR), accessories, and consumables including air kits, joint kits, fluid kits (membranes, joints, balls), mechanical seals, valves, and pump wheels.
4. Engineering and Modular Solutions: Engineering services including modular solutions, technical consulting for pump selection, and customized system design.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASFLUID is a French B2B industrial specialist that consults, distributes, and maintains pumping technologies for industrial customers throughout the full lifecycle of their projects. The company distributes positive displacement and centrifugal pumps from ten world-class manufacturers (ARO, KSB, GEA, Milton Roy, MOUVEX, FELUWA, ABAQUE, TSURUMI, SOMEFLU, KRAUTZBERGER), along with heat exchangers, valves, tank equipment, dosing/injection stations, and IE5 high-efficiency motors, complemented by spare parts and engineering/modular solutions. It also delivers preventive maintenance, repair, and restoration services across all distributed equipment brands.

Product overview

ASFLUID is a French industrial pumping solutions provider offering a comprehensive portfolio of positive displacement and centrifugal pumps, heat exchangers, valves, tank equipment, agitators, and accessories. The core product offering centers on multiple pump technologies (membrane pumps ARO, metering pumps MILTON ROY, lobe pumps GEA, peristaltic pumps ABAQUE, tubular diaphragm pumps FELUWA, sliding vane pumps MOUVEX, screw and lobe pumps GEA) complemented by complementary equipment including GEA tubular heat exchangers, KSB check valves and filters, pressure boosting stations (DeltaMacro, DeltaBasic), IE5 classified SuPremE motors, and comprehensive spare parts/accessories. The company serves industrial sectors including general industry, chemistry, energy, food & beverage, pharmaceuticals, and water treatment through strategic partnerships with 10 world-class manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-brand positive displacement and centrifugal pumping solutions Complete range of positive displacement and centrifugal pumps including membrane pumps, metering pumps, eccentric piston pumps, peristaltic pumps, lobe pumps, and screw pumps from manufacturers such as ARO, Milton Roy, GEA, ABAQUE, FELUWA, MOUVEX, and KSB, for industrial fluid transfer applications in French manufacturing plants.
• GEA Hilge NOVATWIN double screw pump EHEDG-certified double screw pump enabling production and CIP (Clean-in-Place) operations in a single unit, handling particles up to 44mm and self-priming up to 8 meters, with flow rates up to 310 m3/h, for dairy, food, beverage, pharmaceutical, and biotech hygienic applications.
• GEA Hilge NOVALOBE rotary lobe pump EHEDG-certified hygienic rotary lobe pump for viscous products, with up to 16 bar differential pressure and viscosity handling up to 1,000,000 mPas, for food, cosmetic, and pharmaceutical process lines.
• ARO Pro Series pneumatic diaphragm pumps (metallic and non-metallic) Non-metallic and metallic pneumatic diaphragm pumps (Pro series, 1/2" to 2") with patented ARO differential air distributor for stall-free, leak-free operation, modular construction, and optional central/lateral inlet-outlet manifold configurations, for industrial fluid transfer including hazardous environments.
• ARO EXP Series pneumatic diaphragm pump with electronic interface Pneumatic diaphragm pump with electronic interface for precise dosing and controlled electronic operation, suitable for hazardous environments (NEC/CEC and ATEX zones) in chemical and process industries.
• Milton Roy LMI Series TD electromagnetic diaphragm metering pump Electromagnetic diaphragm metering pump with color TFT 4.3" display, USB-C firmware updates, NEMA 4X/IP66-rated for indoor/outdoor use, available in manual, advanced, and communication versions (Modbus TCP/RTU, Profibus), for precision chemical dosing across water treatment and process industries.
• Milton Roy DOSAPACK dosing and injection station Compact and complete dosing/injection station with tanks from 60L to 1000L, integrated metering pumps (0.02 to 1,200 L/h), manual or electric agitators, and chemical-resistant high-density polyethylene construction, primarily for water treatment reagent preparation.
• FELUWA MULTISAFE double tubular membrane pump Hermetically sealed double tubular diaphragm pump with patented MULTISAFE total sealing for abrasive, aggressive, and toxic fluids, up to 1000 m3 flow, 350 bar pressure, and 200°C temperature, available in simplex to quintuplex configurations, for mining, chemical, and energy applications.
• ABAQUE peristaltic pumps Peristaltic pumps for abrasive and aggressive fluid transfer, with flow up to 77 m3/h, 16 bar pressure, self-priming capability, viscosity handling up to 352,000 SSU, and tolerance for solid particles, used in chemical, wastewater, and mining contexts.
• MOUVEX Serie P sliding vane pump Sliding vane pump for non-lubricating, abrasive, and corrosive high-viscosity fluids up to 110 m3/h at 12 bar, for energy, chemical, and food industry applications.
• KSB SuPremE IE5 permanent magnet-less synchronous reluctance motor IE5-classified energy-efficient synchronous reluctance motor without permanent magnets, delivering up to 70% energy savings when combined with KSB PumpDrive variable speed drive, exceeding European ErP 2017 directive requirements for industrial pump systems.
• KSB DeltaMacro pressure boosting station Automatic compact pressure boosting station with 2-4 (F) or 6 (VC/SVP) vertical high-pressure pumps in cascade, variable speed control via PumpDrive and KSB SuPremE motors, max flow 960 m3/h and head up to 155m, for building services and industrial water pressure applications.
• KSB DeltaBasic pressure boosting station Automatic pressure boosting station with 2-3 (MVP) or 4 (SVP) vertical high-pressure pumps, variable speed control for constant pressure, max flow 65.4 m3/h and head 134m, for commercial and light-industrial water distribution.
• GEA VARITUBE tubular heat exchangers Tubular heat exchangers for aseptic heating and cooling processes including UHT treatment, with modular sanitary design, TÜV approval, and 1.4571 (AISI 316 Ti) material construction, for dairy, food, beverage, and pharmaceutical hygienic process lines.
• Multi-technology heat exchanger portfolio Heat exchangers including plate (brazed and welded), tubular, finned, and spiral types for industrial applications across food, dairy, chemical, and petrochemical industries.
• Pump installation maintenance, repair, and restoration services Comprehensive lifecycle maintenance services including preventive maintenance, repair, refurbishment, and restoration of pumping installations across all distributed brands (KSB, ARO, GEA, Milton Roy, MOUVEX, FELUWA, ABAQUE), delivered to industrial customers with documented case histories such as motopump refurbishment (ABEL), mobile pump chassis restoration, and dosing pump revisions (MilRoyal, Primeroyal).
• Spare parts and accessories for distributed pump brands Complete range of spare parts and accessories for ARO, KSB, GEA, MOUVEX, MILTON ROY, and ABAQUE pumps, including air kits, joint and fluid kits (membranes, joints, balls), mechanical seals, check valves, and pump impellers, supporting maintenance and lifecycle extension of installed equipment.
• Engineering and modular solutions Engineering services including modular skid design (e.g., filtration skids delivered to ENRX), technical consulting for pump selection and sizing, and customized system design for industrial fluid handling projects.

Quantifiable outcome

• Volumetric pump efficiency up to 95% with optimized mechanical design
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and standard.

• KSBcoreTechnology or IntegrationLeading pump and valve manufacturer providing centrifugal pumps, check valves, filters, boosters, and motors including the IE5 SuPremE high-efficiency motor technology. ASFLUID distributes the complete KSB product range including Boa, Nori, Sisto, Cobra, Staal, Delta series products.
• ARO (Ingersoll Rand)coreTechnology or IntegrationPneumatic membrane pump manufacturer offering Pro and Expert series pumps in metallic and non-metallic configurations. ARO pumps feature differential air distributor design preventing stalling, leak-free bolted assembly, and modular construction for easy maintenance.
• GEAcoreTechnology or IntegrationProcess technology specialist providing lobe pumps (NOVALOBE), double screw pumps (NOVATWIN), tubular heat exchangers (VARITUBE), jet steam heaters, and cooling systems. EHEDG certified hygienic designs for food and pharma applications.
• Milton RoycoreTechnology or IntegrationMetering pump specialist offering electromagnetic and mechanical diaphragm dosing pumps, DOSAPACK dosing stations, agitators (Helisem series), pulsation dampeners, and calibration columns. Leading precision dosing technology provider.
• MOUVEX (Sundyne)coreTechnology or IntegrationEccentric piston pump and vane pump manufacturer. MOUVEX H-FLO series eccentric piston pumps and Serie P vane pumps handle high viscosity fluids up to 110 m3/h at 12 bars. Also provides mechanical seals and transmission systems.
• FELUWAcoreTechnology or IntegrationGerman manufacturer of MULTISAFE double tubular membrane pumps. Patented technology provides total sealing for abrasive, aggressive, and toxic fluids. Simplex to Quintuplex configurations up to 1000 m3 and 350 bar. Over 40 years of technology deployment worldwide.
• ABAQUEstandardTechnology or IntegrationPeristaltic pump specialist with over 20 years of experience. Pumps handle viscosities up to 352,000 SSU (70,000 cSt) and pressures up to 16 bars. Specialized in abrasive and aggressive fluid transfer.
• SOMEFLUstandardTechnology or IntegrationPump manufacturer included in ASFLUID's 10 partner network for specialized pumping solutions.
• TSURUMI PUMPstandardTechnology or IntegrationPump manufacturer included in ASFLUID's 10 partner network for specialized pumping solutions.
• KRAUTZBERGERstandardTechnology or IntegrationEquipment manufacturer included in ASFLUID's 10 partner network for spraying and other process solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KSB: German global pump and valve manufacturer and one of ASFLUID's core distribution principals. KSB sells directly through its own sales network in addition to distributors, representing both a partner and a competing sales channel for French industrial customers.
• SPX Flow: Global provider of process pumps, mixers, and fluid handling equipment for food, dairy, and industrial markets. SPX Flow competes with ASFLUID in the EHEDG-certified hygienic pump space (overlapping with GEA Hilge NOVALOBE/NOVATWIN) and operates its own direct service network in Europe.
• Xylem: Global water and pump technology company offering industrial pumps, treatment equipment, and services at scale. Xylem's broad portfolio overlaps with ASFLUID's water management and general industry applications, though it operates as a manufacturer with captive distribution rather than as an independent multi-brand distributor.
• Flowserve: US-listed global manufacturer and service provider of pumps, valves, and seals for chemical, energy, and water markets. Flowserve competes with ASFLUID across multiple verticals and also operates an extensive pump service network, making it both a product and an aftermarket competitor.
• Sulzer: Swiss industrial engineering company with a major pumps and rotating equipment service business. Sulzer competes with ASFLUID in chemical, energy, and water pump applications, particularly through its service and aftermarket offering which mirrors ASFLUID's lifecycle maintenance model.
• Watson-Marlow: UK-based specialist manufacturer of peristaltic pumps and fluid path technologies serving pharma, food, and chemical industries. Watson-Marlow's peristaltic and tubing-pump range directly overlaps with ASFLUID's ABAQUE peristaltic offering, competing both as a principal brand and through its own direct sales force.
• Grundfos: Danish global pump manufacturer with a strong direct presence in France. Grundfos's high-efficiency pump portfolio (including IE5-class motors) overlaps with ASFLUID's KSB IE5 offering, and the company sells both directly and via distributors, making it a partial channel competitor.

Direct peers

• Verder Group: Dutch-headquartered industrial pump manufacturer and distributor with strong European service network. Verder combines proprietary pump brands (Verderflex peristaltic, Velo progressive cavity) with distribution and service, closely mirroring ASFLUID's blend of branded distribution and aftermarket support across multiple pump technologies.
• Tapflo Group: European manufacturer and supplier of industrial pumps (diaphragm, centrifugal, peristaltic) with extensive distribution across Europe. Tapflo's product breadth in positive displacement pumps and its application-engineering sales model closely parallels ASFLUID's diaphragm, peristaltic, and centrifugal pump portfolio.
• AxFlow: European specialist distributor and service provider for industrial pumps, mixing, and fluid handling technologies. AxFlow operates an identical business model to ASFLUID — multi-brand authorized distribution plus application engineering and aftermarket service — making it the closest direct comparable across multiple European geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@asfluid
• LinkedInlinkedin.com/company/asfluid
• Instagraminstagram.com/asfluid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASFLUID