ASHA Foundation

What ASHA Foundation does

ASHA Foundation is a charitable trust headquartered in Bangalore, India, founded in 1998 by Dr. Glory Alexander to serve people living with HIV/AIDS and their families, with a particular focus on women and children. The organization delivers a comprehensive continuum of HIV/AIDS services including voluntary and anonymous HIV testing, telephone counseling via the AIDS Helpline, email and face-to-face counseling, medical care and treatment adherence support, the Prevention of Mother-to-Child Transmission (PMTCT) program, the Anmol Ashayein adolescent health education curriculum, the KNH-CAR care and support program for children at risk, and the Camp Rainbow psycho-social intervention for HIV-positive children aged 10-16. Underlying delivery relies on a single Bangalore clinic, a multi-state partner hospital network spanning Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala, an AIDS helpline operating Monday-Friday 9am-5pm, and a trained volunteer base of 200+ college students.

The foundation's core technology is service-based rather than software-based: it combines clinical protocols, standardized adolescent health education curricula, counselor training programs, and structured camp curricula developed with Serious Fun Network USA. It holds Scientific and Industrial Research Organization (SIRO) recognition from India's Ministry of Science and Technology (renewed through March 2029), supporting 15 peer-reviewed publications across PMTCT, adolescent health, pediatric HIV, and helpline effectiveness. There is no proprietary software platform, mobile application, or digital product in the offering.

ASHA Foundation operates as a nonprofit with no commercial revenue model. All services are provided free of charge, and the organization is funded by donations and grants from individuals and institutions; donations qualify for 50% tax exemption under Section 80G of India's Income Tax Act. There are no disclosed annual financials, no funding rounds, and no parent company. The organization is governed by a Board of Trustees including leadership from Narayana Hrudayalaya and the Association of Healthcare Providers - India, and is led by founder Dr. Glory Alexander as Director and Chairperson.

Name

ASHA Foundation

Legal name

ASHA Foundation

Website

https://ashaf.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ASHA Foundation is a Bangalore-based charitable trust, founded in 1998, providing free HIV/AIDS testing, counseling, treatment support, PMTCT services, adolescent health education, and children's care programs to people living with HIV/AIDS across South India, with special focus on women and children.

Ownership category

akta.pro rank

Product category

HIV/AIDS healthcare and social services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• HIV/AIDS support services
• HIV counseling and testing
• Adolescent health education
• PMTCT program delivery
• Community health outreach

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: ASHA Foundation receives donations from individuals and organizations committed to improving lives of people living with HIV/AIDS. One-time and recurring contributions (annual, half-yearly, quarterly) are accepted. All donations are 50% tax exempt under Section 80G of the Income Tax Act.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ASHA Foundation provides free HIV/AIDS-related services to individuals and communities in India, including voluntary and anonymous HIV testing, counseling (telephone via AIDS Helpline, email, and face-to-face), medical care and treatment support, Prevention of Mother-to-Child Transmission (PMTCT) services through partner hospitals, and the Adolescent Health Education Project (Anmol Ashayein). It also delivers the KNH-CAR care and support program for children at risk, women's empowerment programs, and Camp Rainbow — an annual residential camp for HIV-positive children aged 10-16 — all with a special focus on women and children.

Product overview

ASHA Foundation offers a unified portfolio of HIV/AIDS support services organized around prevention, care, treatment, and empowerment. The core services include HIV/AIDS Counseling (telephone helpline, email, and face-to-face counseling with awareness programs), the Adolescent Health Education Project branded as Anmol Ashayein (started 2000), KNH-CAR for children at risk including clinic services and women's empowerment, KNH-PMTCT for preventing mother-to-child transmission (started 2002), and Camp Rainbow for psycho-social intervention in HIV-positive children. These services work together to provide a comprehensive continuum of care from prevention through treatment and support, with special focus on women and children.

Differentiator

Problem solved

Functional benefit

Products and services

• HIV/AIDS Counseling Services Comprehensive counseling services for people affected by HIV/AIDS delivered via the AIDS telephone Helpline (080-2354 3333 / 2354 2222), email-based query responses, face-to-face sessions at the Bangalore clinic, and awareness programs conducted with iVolunteers. Services are free of charge and target individuals and families affected by HIV/AIDS in South India.
• Adolescent Health Education Project (Anmol Ashayein) School-based character-based comprehensive health education program for adolescents, emphasizing HIV/AIDS awareness, life skills, and knowledge of sexually transmitted diseases. Delivered through teacher training workshops and direct in-school sessions to school-going adolescents aged 10-18 in cities across India.
• Care and Support Services for Children at Risk (KNH-CAR Project) Clinic and support services for HIV-infected and affected children at risk, including medical care, support groups, women's empowerment programs, and community events. Targets HIV-affected children and vulnerable women (including widowed women) with a focus on long-term rehabilitation and socio-economic upliftment.
• Prevention of Mother To Child Transmission of HIV (KNH-PMTCT) PMTCT program that incorporates HIV testing, counseling, treatment, and safe delivery protocols for HIV-positive pregnant women into the antenatal services of partner hospitals (including Bangalore Baptist Hospital, Narayana Hrudayalaya, Mazumdar Shaw Cancer Centre, and Catherine Booth Hospital in Nagercoil). Aims to reduce mother-to-child HIV transmission across Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala.
• Camp Rainbow Annual five-day residential summer camp acting as a psycho-social intervention for HIV-positive children aged 10-16, delivered in partnership with Serious Fun Network USA and YRG Care Foundation Chennai. Includes a follow-on Leadership in Training (LIT) program for adolescents above 18 who previously attended camp. Targets HIV-positive children across South India.

Quantifiable outcome

• 500 HIV positive children attended Camp Rainbow camps with improved self-esteem, self-confidence, ART adherence, and social behavior
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Serious Fun Network USAcoreStrategic or Co-development PartnerPartnership with Serious Fun Network USA for Camp Rainbow - a psycho-social intervention program for HIV-positive children aged 10-16 years. Children attend annual five-day residential summer camps resulting in improved self-esteem, self-confidence, ART adherence, and social behavior.
• YRG Care Foundation ChennaicoreStrategic or Co-development PartnerCo-partner with Serious Fun Network USA for Camp Rainbow program providing summer camps for HIV-positive children. YRG Care Foundation brings expertise in HIV care from Chennai.
• Partner Hospitals (PMTCT Program)coreStrategic or Co-development PartnerNetwork of hospitals integrating PMTCT services including: Bangalore Baptist Hospital, Narayana Hrudayalaya and Mazumdar Shaw Cancer Centre, Catherine Booth Hospital (Nagercoil), and hospitals across Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala. ASHA Foundation trains counselors and provides support for HIV-positive pregnant women.
• iVolunteersminorChannel Partner/ Reseller/ DistributorCollaboration with iVolunteers for conducting awareness programs in the community

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YRG Care Foundation: YRG Care Foundation is a Chennai-based HIV/AIDS care, research, and outreach organization that has been a co-partner with ASHA on Camp Rainbow. It is directly comparable as an Indian HIV/AIDS-focused nonprofit with a similar continuum-of-care model and an established research portfolio.
• India HIV/AIDS Alliance: India HIV/AIDS Alliance works across India on community-led HIV programming, with a focus on key populations, treatment access, and care. It is comparable to ASHA as a national HIV/AIDS-focused organization operating programs across multiple states.
• Elizabeth Glaser Pediatric AIDS Foundation: EGPAF is a global nonprofit focused on preventing pediatric HIV infection and supporting HIV-positive children, with active programs in India. ASHA's Camp Rainbow and pediatric HIV work make EGPAF a directly comparable peer in mission and target population, though at materially larger global scale.
• Humsafar Trust: Humsafar Trust is a Mumbai-based NGO focused on HIV/AIDS prevention and support among LGBTQ+ and other key populations in India. It is comparable to ASHA in mission and funding model, with a more specialized population focus that distinguishes it as a peer in the HIV nonprofit ecosystem.
• Naz Foundation (India) Trust: Naz Foundation India is one of the most established HIV/AIDS-focused NGOs in India, with programs spanning prevention, care, treatment access, and community engagement. Its funding model, scale, and target beneficiary populations are closely aligned with ASHA Foundation's.

Broad incumbents

• Population Foundation of India: Population Foundation of India is a large national NGO working on sexual and reproductive health, including HIV/AIDS programming. It is comparable to ASHA in mission overlap on adolescent health education and reproductive health, but at broader scope and significantly larger scale.
• AIDS Healthcare Foundation: AHF is the largest global AIDS organization, operating clinics, testing, treatment, and advocacy programs across more than 45 countries including India. It is broadly comparable to ASHA in service model but at vastly greater scale and geographic breadth.
• Population Services International: PSI is a global health nonprofit operating across reproductive health, HIV, and other public health areas in India and other countries. It is comparable as a broader public-health services operator with significant HIV programming, though at much larger scale and scope than ASHA Foundation.
• Family Planning Association of India: FPA India is a national sexual and reproductive health nonprofit running clinics, outreach, and education programs across India. It overlaps with ASHA on adolescent health education and HIV/STI awareness, with a substantially larger clinic and volunteer network.

Others

• Clinton Health Access Initiative: CHAI works on HIV drug access, pricing, and program implementation across low- and middle-income countries, including India. It is comparable to ASHA as an adjacent HIV/AIDS ecosystem player that operates upstream of service delivery (drug access, policy) rather than as a direct clinical provider.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asha-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ASHA Foundation