Ashburton Primary School

What Ashburton Primary School does

Ashburton Primary School is a Victorian Government state school operating under the Department of Education Victoria, located on Fakenham Road in Ashburton, VIC 3147, Australia. It delivers primary education to local families — primarily from Ashburton, Ashwood, and Chadstone — for students from Prep through Year 6, with around 36 staff. The curriculum is built on core literacy and numeracy, augmented by specialist programs including weekly Japanese (Hiragana, Katakana, Kanji), Physical Education, Visual Arts, Performing Arts, Library, and Connected Learning, alongside dedicated EAL support and the Tutor Learning Initiative. The school runs a whole-school 1:1 iPad program and integrates robotics and coding (Sphero, Edison, Code.org) across year levels.

The school's operating model is non-commercial and publicly funded. Core funding flows from the Victorian Department of Education, supplemented by voluntary parent contributions (ICT, Library, Building Maintenance, Fundraising, School Support) administered through the Compass portal, with extracurricular costs (swimming, athletics, Year 6 sport) billed individually via Compass. Additional revenue comes from book-pack sales through Campion Education, CSEF grants for eligible families, and a diversified fundraising calendar (Art Show merchandise, Krispy Kreme drives, mango fundraiser, trivia nights, JSC events). The school implements the SMILE wellbeing framework built on School-Wide Positive Behaviour Support, with documented outcomes including 100% Tier 1 fidelity sustained for four years and Gold Award recognition for three consecutive years (now pursuing the new Platinum tier).

Delivery is on-campus, with community-facing infrastructure including the TeamKids before- and after-school care service (1:10 ratio, CCS-approved), the Foodbank Victoria School Breakfast Clubs Program, and a 20-year partnership with The Edge Community Fund. Distribution to families occurs through the Victorian Department of Education enrolment portal, Prep Info Nights, school tours, Storytime sessions, Compass communications, and the fortnightly 'Ashy News' newsletter. The school has invested in capital projects including a junior playground redevelopment (2025–2026) supported by the Victorian School Building Authority.

Name

Ashburton Primary School

Legal name

Ashburton Primary School

Website

https://ashburtonps.vic.edu.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashburton Primary School is a Victorian Government state school in Ashburton, VIC delivering Prep–Year 6 education to local families, funded by the Department of Education and supplemented by voluntary contributions, with specialist programs in Japanese, robotics, and wellbeing.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Primary school education
• Government school education
• Primary education curriculum
• Student wellbeing programs
• Before and after school care

Headquarters

HQ city

Ashburton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Government Funding: As a Victorian government public school, Ashburton Primary School is primarily funded by the Victorian Department of Education. Voluntary school contributions supplement educational programs and infrastructure.
2. Voluntary School Contributions: Voluntary contributions from parents covering ICT, Library Fund, Building Maintenance Fund, Fundraising, and School Support. All contributions are voluntary per Department policy. Parents can also pay for extracurricular activities (swimming, athletics, Year 6 sport) individually via Compass.
3. Book Pack Sales: Book packs supplied by Campion Education with families purchasing directly through Campion's online portal. Families can also purchase from other suppliers meeting school specifications.
4. Fundraising Events and Sales: The school runs regular fundraisers including Krispy Kreme donut drives, mango fundraisers, art show auctions, merchandise sales (tea towels and tote bags), and disco events. Proceeds support school infrastructure such as shade sails and playground redevelopment.
5. Camps, Sports and Excursion Fund (CSEF): Families holding eligible Health Care/Pension Cards receive automatic CSEF payments to support student participation in camps, sports, and excursions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ashburton Primary School is a Victorian Government primary school delivering education to students from Prep through Year 6. The school operates under the Department of Education Victoria and provides a curriculum that includes English, mathematics, sciences, humanities, the arts, physical education, and a Japanese language program, supplemented by an English as an Additional Language (EAL) program, a 1:1 iPad Program, a Tutor Learning Initiative, and a wellbeing framework.

Product overview

Ashburton Primary School is a Victorian government primary school (Prep to Year 6) offering a comprehensive educational program with specialist subjects and support services. The school operates a 1:1 iPad program, Japanese language instruction, Physical Education, Visual Arts, and Performing Arts as specialist subjects. Academic support is provided through the Tutor Learning Initiative (TLI) for literacy/numeracy and an EAL program for English language learners. The school implements the SMILE wellbeing framework combining School-Wide Positive Behaviour Support with social-emotional learning. Before and after school care is delivered through TeamKids, and the school participates in the Victorian School Breakfast Clubs Program. Parent engagement occurs through the Compass portal, with communications via newsletters and the school calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Prep to Year 6 Enrolment Core primary education service enrolling students from Preparatory level through Year 6, delivered on campus under the Victorian Curriculum, with students residing within the school's designated zone given priority placement.
• Japanese Language Program Specialist Japanese language instruction offered to students from Years 1 through 6 as part of the school's languages curriculum.
• EAL Program English as an Additional Language support service for students from non-English speaking backgrounds, providing targeted language assistance alongside mainstream classes.
• 1:1 iPad Program School-wide one-to-one iPad program providing each student with a personal iPad device to support digital literacy and classroom learning.
• Tutor Learning Initiative Targeted small-group tutoring initiative providing additional learning support to students who require it, as part of the school's intervention program.
• SMILE Wellbeing Program Whole-school wellbeing and mental health initiative operating under the School-Wide Positive Behaviour Support (SWPBS) framework to support student welfare.
• School Breakfast Club Daily breakfast club program offered to all students to ensure they start the school day with a nutritious meal.
• TeamKids Before & After School Care Before and after school care service operated on site by TeamKids, providing supervised care for students outside of school hours.
• Physical Education & Interschool Sport Structured physical education curriculum with interschool sport participation, coordinated by the school's dedicated sports coordinator.
• Visual and Performing Arts Program Visual arts and performing arts instruction integrated across year levels, including music, drama, and visual art activities.

Quantifiable outcome

• Student/School connectedness (Parent Survey): 93% in 2025, up from 89% in 2024 and 82% a few years prior
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor, core and supporting.

• Kids Under CoverminorOthers · 1 January 2026Kids Under Cover is a charity helping children and young people experiencing homelessness or lacking safe accommodation. The school's Junior School Council selected Kids Under Cover as a fundraising recipient, with funds raised to support both the charity and school infrastructure (basketball nets).
• Foodbank VictoriacoreStrategic or Co-development Partner · 1 October 2025Foodbank Victoria delivers the School Breakfast Clubs Program in partnership with the Victorian Government across 1,000 Victorian state schools. Ashburton Primary School receives healthy, nutritious food (fruit, milk, fruit cups) for its Thursday morning 'Grab and Go' breakfast program, available to all students and their families.
• Marshall WhitesupportingGTM or Marketing Partner · 1 October 2025Ash Howarth from Marshall White provides ongoing financial and marketing support for school events, including street billboards promoting the Ashy Art Show and direct financial contributions enabling the event to take place.
• The Edge Community FundsupportingOthers · 1 January 2025The EDGE Community Fund Inc. is a local not-for-profit, tax-deductible charity trust supporting families of young people experiencing financial hardship in Ashburton, Ashwood, and Chadstone. Ashburton Primary School has a 20-year association with the fund, with many students and families assisted over the past two decades.
• Campion EducationsupportingChannel Partner/ Reseller/ DistributorCampion Education is the chosen supplier of school book packs for Ashburton Primary School. Families order book packs directly through Campion's website using school code XJFP. Families may alternatively purchase from other suppliers meeting school specifications.
• TeamKidscoreChannel Partner/ Reseller/ DistributorTeamKids is the on-site before and after school care provider operating from the School Hall. They provide care from 7:00am (before school) and 3:30pm (after school), plus vacation care. The provider maintains a 1:10 educator-to-child ratio and is approved under the National Child Care Subsidy (CCS).
• Victorian School Building Authority (VSBA)coreOthersThe VSBA supported the school in sourcing a new contractor for the junior playground redevelopment after the original contractor fell into administration. Amy from VSBA provided negotiation support to get construction underway.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GEMS Education: Global K–12 operator running a large portfolio of premium and government-partnered schools; relevant as a broad incumbent in primary education delivery at scale.
• Cognita Schools: International schools group operating primary and secondary campuses across multiple countries; comparable as a broad incumbent in K–12 education management and curriculum delivery.

Direct peers

• Camberwell Primary School: Victorian government primary school in an adjacent suburb with similar enrolment size, government funding model, and specialist program structure.
• Glen Iris Primary School: Neighbouring Victorian government primary school serving Prep–Year 6 in a similar inner-Melbourne suburban catchment with comparable scale, funding model, and curriculum expectations.
• Canterbury Primary School: Nearby Victorian government primary school serving a comparable inner-eastern Melbourne demographic under identical state funding and policy framework.
• Ashwood Primary School: Local Victorian government primary school operating in the same Ashburton/Ashwood catchment area with directly overlapping prospective family base and Department funding context.

Others

• TeamKids: On-site before, after, and vacation care provider operating from the school hall under CCS-approved terms; adjacent childcare service tightly integrated with the school's offering.
• Compass Education: School management platform used by Ashburton PS for parent communication, attendance, reporting, and payments; a core ecosystem enabler rather than a competitor.
• Kids Unlimited: Provider of lunchtime chess and robotics clubs at the school; adjacent extracurricular vendor in the school's enrichment ecosystem.
• Foodbank Victoria: Charity partner delivering the School Breakfast Clubs Program across 1,000 Victorian state schools including Ashburton PS; ecosystem participant in student welfare delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ashburton-primary-school

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashburton Primary School