Ashes With Art

What Ashes With Art does

Ashes With Art is a UK-based memorial jewellery studio founded in 1996 by contemporary fused glass artist Siobhan Jones as a fused glass workshop, rebranded into a dedicated memorial brand in 2016. The company designs and handcrafts keepsake jewellery that incorporates cremation ashes or hair into either sealed precious metal chambers or kiln-fired glass gemstones, with all pieces made in-house using 100% resin-free hallmarked materials (sterling silver, 9ct/18ct gold, and platinum). Its portfolio spans 320+ designs across rings, necklaces, pendants, bracelets, charms, earrings, cufflinks, glass art memorials, and bespoke commissions, with individual order prices ranging from approximately £150 to over £15,000.

The business operates a direct-to-consumer model through an e-commerce platform (BigCommerce storefront), a Worthing showroom offering in-person consultations, a 30-minute Zoom consultation service, and a postal order pack system with Freepost returns. Klarna provides Buy Now Pay Later options (Pay in 30 days and Pay in 3 instalments), enabling higher-value purchases. Production is split across two UK studios — Worthing (West Sussex, headquarters and showroom) and Birmingham (Jewellery Quarter, collection-only). The company is bootstrapped and founder-led, with no external investment or funding rounds disclosed.

The primary customer base consists of bereaved individuals and families seeking memorial keepsakes for human loved ones, supplemented by pet owners memorialising animals and widowed individuals incorporating ashes into wedding bands. Customer trust is reinforced by 3,821+ reviews averaging 4.9/5 across Trustpilot, Reviews.io, and Google, a lifetime guarantee, and a chain-of-custody process where one specialist handles a single order at a time with unused ashes returned. The company currently operates with 5 employees and has no disclosed AI, API, or digital platform capabilities beyond its e-commerce storefront.

Name

Ashes With Art

Legal name

Ashes With Art

Website

https://asheswithart.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Ashes With Art is a UK-based, founder-led studio that handcrafts resin-free memorial jewellery incorporating cremation ashes or hair into sealed chambers and kiln-fired glass gemstones, serving bereaved individuals, pet owners, and widowed customers through direct-to-consumer online and in-person channels.

Ownership category

akta.pro rank

Product category

Memorial Jewellery

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

akta.pro secondary industry

Custom Body Jewelry & Piercing Jewelry (Made-to-Measure) (CRAKAHAL)

Keywords

• Memorial jewellery
• Cremation jewellery
• Ashes jewellery
• Handmade keepsakes
• Bereavement gifts

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Memorial Jewellery Sales: One-time purchase of handcrafted memorial jewellery including rings, necklaces, pendants, bracelets, charms, earrings, and cufflinks. Products are made to order in various precious metals (silver, 9ct gold, 18ct gold, platinum) with optional gemstone settings. Prices range from under £100 to over £15,000 for bespoke pieces.
2. Klarna Payment Plans: Partnership with Klarna provides Pay Later (30 days) and Pay in 3 instalments options, enabling customers to spread cost of purchases. This facilitates higher-value purchases by reducing upfront cost barrier.
3. Custom/Bespoke Design Services: Bespoke memorial jewellery commissions priced individually based on design complexity and materials. Expert jewellers and glass artists create custom designs tailored to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ashes With Art handcrafts cremation memorial jewellery and glass art in UK studios, incorporating ashes or hair into sealed precious metal chambers or kiln-fired glass gemstones. The company offers over 320 designs across rings, necklaces, pendants, bracelets, charms, earrings and cufflinks in sterling silver, 9ct gold, 18ct gold and platinum, alongside bespoke commissions, glass art memorials and pet ashes jewellery.

Product overview

Ashes With Art is a UK-based memorial jewellery studio offering handcrafted cremation jewellery and glass art. The core offering is memorial jewellery that incorporates cremation ashes or hair into sealed chamber or kiln-fired glass gemstone designs. The product portfolio centres on the Ashes Jewellery collection (rings, necklaces, pendants, bracelets, charms, earrings, cufflinks) supplemented by the Ashes to Diamonds/Glass collection with various gemstone options, Pet Ashes Jewellery for animal memorials, Hair Memorial Jewellery as an alternative to ashes, and Glass Art Memorials as decorative keepsakes. Additional offerings include custom bespoke design services, the Forever Bracelet welding experience, video and in-store consultations, and a Free Order Pack service for remote customers. All products are handmade in-house in UK studios using traditional craftsmanship techniques, 100% resin-free materials, hallmarked precious metals (sterling silver, 9ct and 18ct gold, platinum), and come with a Lifetime Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Ashes Jewellery

Quantifiable outcome

• 4.9 out of 5 average rating based on 3,821+ customer reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• KlarnacoreGTM or Marketing PartnerSwedish payment service provider offering Buy Now Pay Later options including Pay Later (30 days) and Pay in 3 instalments. Klarna handles end-to-end payment processing, taking responsibility for payment collection. Over 60 million consumers worldwide trust Klarna. Payment information processed securely by Klarna with no card details held by Ashes With Art.
• Birmingham Assay OfficecoreOthersUK hallmarking authority that independently tests and hallmarks all gold jewellery pieces. Ensures metal purity verification (9ct or 18ct gold) before ashes are added to jewellery. Hallmarking is completed before ashes are placed to ensure ashes are never disturbed during the process.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Eterneva: US-based direct-to-consumer brand that turns ashes into diamonds and complementary memorial jewellery, with a strong emotional-brand storytelling model. Highly comparable in product category, pricing tier and target customer (bereaved individuals and pet owners) to Ashes With Art.
• Heart in Diamond: International ashes-to-diamond and memorial jewellery provider serving customers in the UK, Europe and beyond. Comparable in offering cremation-derivative keepsakes (diamonds set into rings/pendants) at the same premium price tier as Ashes With Art.
• LifeGem: Pioneer in ashes-to-diamonds, offering certified diamonds and cremation jewellery internationally. Direct peer in the memorial jewellery category, overlapping with Ashes With Art's Ashes to Diamonds and sealed-chamber offerings.
• Algordanza: Swiss-founded global ashes-to-diamond specialist with strong European presence. Comparable as a premium, science-driven cremation-keepsake provider competing for the same UK and European memorial jewellery customers as Ashes With Art.
• Spirit Pieces: US-based handcrafted memorial jewellery brand selling cremation rings, necklaces and keepsakes made with ashes or hair. Direct peer in the artisan memorial-jewellery niche, overlapping with Ashes With Art's handcrafted, made-to-order value proposition.

Others

• Pandora: Global charm jewellery giant whose bracelets accommodate memorial and charm add-ons (a category Ashes With Art already targets with its Pandora-compatible ashes charms). Adjacent ecosystem participant rather than direct competitor, but shapes the broader memorial-occasion gift market Ashes With Art addresses.
• Etsy (memorial jewellery sellers): Global marketplace aggregating thousands of independent memorial-jewellery makers using resin and basic ashes-in-pendant techniques. Represents the long-tail of low-cost, handmade alternatives competing for the same bereaved and pet-loss customers.

Broad incumbents

• Goldsmiths (UK): UK high-street fine jewellery chain offering personalised and bespoke services alongside broad jewellery ranges. Larger incumbent with overlapping custom-jewellery capability but no specialised memorial offering, representing both a partnership channel and a potential competitive entrant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashes With Art