Asheville Montessori School

What Asheville Montessori School does

Asheville Montessori School is a privately held Montessori early childhood education provider operating a single campus at 360 Weaverville Road in Woodfin (Asheville), North Carolina. Founded in 2001 by Nan and Steve Gregory, the school serves 72 children ages 3 through 6 via mixed-age classrooms that follow Dr. Maria Montessori's traditional method, emphasizing individualized reading instruction, natural materials, and peace education. The school is licensed by the state of North Carolina and is a member of the American Montessori Society. Ownership transitioned to Phil Gregory and his wife Leigh Gregory in 2022, and the school operates with 14 employees including Director Sarah Dills and three lead teachers (Ms. Jess, Ms. Louanne, Ms. Emma).

The revenue model is a tiered subscription tuition structure. Annual tuition ranges from $8,525 (5-day mornings) to $12,100 (5-day full day), with sibling discounts of 5% and 10% for the second and third child. Enrollment requires a $150 non-refundable registration fee and a $500 non-refundable deposit. Supplementary recurring revenue comes from extended care ($80-$250 per month), drop-in care ($5-$9.75 per usage), and a five-week summer camp at $325 per week per child. Tuition billing and enrollment management are handled through the Brightwheel SaaS platform.

Go-to-market is direct-to-consumer: prospective parents book tours offered daily at 9, 10, or 11 AM, with a secondary community-led referral layer driven by a parent ambassador program and word-of-mouth. Marketing channels are organic social (Facebook, Instagram), the school website, and peer referrals. The school does not pursue multi-site expansion, franchise, or corporate child-care partnerships; growth is organic and bound by physical capacity at the single Woodfin campus.

Name

Asheville Montessori School

Legal name

Asheville Montessori School

Website

https://ashevillemontessorischool.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Asheville Montessori School is a privately held Montessori early childhood education provider serving 72 children ages 3-6 at a single Woodfin (Asheville), North Carolina campus. Founded in 2001, it offers tiered tuition, extended care, and summer camp programs under family ownership.

Ownership category

akta.pro rank

Product category

Private Early Childhood Education

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Montessori Preschools (EDACABAC)

akta.pro secondary industry

Montessori Early Learning Academies (EDACADAA)

Keywords

• Early childhood education
• Montessori method
• Private preschool
• Kindergarten program
• Childcare services

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Tuition: Primary revenue from annual tuition with multiple schedule options including half-day mornings, full-day, and extended care. Payment plans include early bird (5% discount if paid by May 1), semester (3.5% discount in two payments), or monthly installments over 10 months.
2. Summer Camp Programs: Week-long summer camp programs offered during summer break. Tuition is $325 per week per child, with separate deposit and enrollment process through Brightwheel.
3. Extended Care Services: Beforecare (7:45-8:15 AM) and aftercare (3:00-5:00 PM) services billed monthly in advance. Aftercare paid by 5 days/week ($250), 3 days/week ($160), or drop-in at $9.75/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Asheville Montessori School is a private Montessori early childhood education institution serving children ages 3 through 6 at a single campus in Woodfin (Asheville), NC. It delivers traditional Montessori education in mixed-age classrooms (3's, 4's, and Kindergartners) sequenced along Dr. Maria Montessori's three-year cycle, supplemented by beforecare and aftercare extended care, a dedicated Kindergarten year, and a 5-week themed summer camp. Families enroll via scheduled tours, waitlist placement, and the Brightwheel app, paying annual tuition plus optional extended-care and summer-camp fees.

Product overview

Asheville Montessori School offers a unified Montessori education program for children ages 3 through Kindergarten (ages 3-6). The core offering consists of traditional Montessori early childhood education with mixed-age classrooms, supported by a dedicated Kindergarten program where students serve as classroom leaders. Additional offerings include a 5-week summer camp program with themed camps (STEAM, Nature, Arts, Music, Space exploration), extended care services for working parents (beforecare and aftercare), and flexible tuition programs with multiple payment options including discounts for early payment, siblings, and scholarship opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood Montessori Education (Ages 3-6) Traditional Montessori early childhood education program for children ages 3 through 6, delivered in mixed-age classrooms balanced across 3-year-olds, 4-year-olds, and Kindergartners following the three-year Montessori cycle. Includes sequenced Montessori materials, peace education, individualized reading progression, and whole-child development for families in the Asheville, NC area.
• Kindergarten Program Full-day Montessori kindergarten year in which students serve as classroom leaders, work on individualized work plans, and participate in STEM, Art, Language, and Social Studies activities, building community through collaborative projects and developing school readiness.
• Summer Camp Week-long themed day camps offered during summer break for children enrolled in or beyond the school's programs, priced at $325 per week per child with enrollment through Brightwheel.
• Extended Care Services Beforecare (7:45-8:15 AM) and aftercare (3:00-5:00 PM) for working parents of enrolled children, with subscription options for 3 or 5 days per week and drop-in/usage-based availability.

Quantifiable outcome

• Many Montessori children become early readers by progressing through the sequence at their own pace without being held back to wait on group members.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Spruce Pine Montessori School: Western North Carolina Montessori school from which Asheville Montessori previously hired an assistant teacher (Floater and Afterschool Lead). Serves a comparable rural/regional family demographic in a similar small-scale Montessori format.
• Greenville Montessori School: South Carolina Montessori school that previously employed one of Asheville Montessori's assistant teachers as an Extended Day Teacher. Comparable Montessori early-childhood program serving a similar Southeastern U.S. parent segment.
• Evergreen Community Charter School: Asheville-area K–8 charter school where one of Asheville Montessori's assistant teachers previously worked for 12 years. It competes for the same Asheville family demographic with an alternative education model (arts-infused public charter) rather than private Montessori.
• Sundrops Montessori School: Mount Pleasant, SC Montessori school where one of Asheville Montessori's lead teachers previously worked as a Casa Assistant. Comparable in size, age range (3–6), and traditional Montessori pedagogy, serving a regional Southeastern U.S. family demographic.

Broad incumbents

• Guidepost Montessori: Large national Montessori school network operating 100+ campuses across the U.S., serving children from infancy through elementary. Comparable to Asheville Montessori School on pedagogy and age range, but at much greater scale and geographic breadth.

Direct peers

• Julia Street Montessori School: The original 2001 sister campus of Asheville Montessori School, divested in 2006 when new owners took over the Julia Street location. It is now a separate Asheville-area Montessori preschool serving the same age group (3–6) and competing for the same local family pool.
• Montessori Elementary School of Asheville: Asheville-area Montessori school co-founded in 2009 by Jess Gerson, who is now a lead teacher at Asheville Montessori School. It serves a similar Asheville family demographic using a comparable Montessori pedagogy, making it a direct local peer.

Emerging players

• Wildflower Schools: Foundation-supported network of Montessori microschools that supports teacher-entrepreneurs in opening small, community-anchored Montessori schools. Highly comparable business model — small, single-site, parent-driven Montessori preschools — though structured as a federation rather than independent ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ashevillemontessorischool
• Instagraminstagram.com/asheville_montessori_school/?hl=en
• LinkedInlinkedin.com/company/asheville-montessori-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asheville Montessori School