ASHFORD MANOR LABRADOODLES

What ASHFORD MANOR LABRADOODLES does

Ashford Manor Labradoodles is a privately held, home-based breeder of Australian Labradoodles operating from Lafayette and West Lafayette, Indiana. Founded and run by Cheryl Sabens and Olivia Sabens, the company breeds non-shedding, allergy-friendly Australian Labradoodles in Micro, Mini, Medium, and Standard sizes and sells puppies directly to consumer families through a website-based application and deposit process. The business holds ALAA Silver Paw Breeder status and operates a Guardian/Foster Home program that places breeding dogs with external families to expand capacity without owning a kennel facility.

The core product is a tiered puppy offering priced at $3,745 (Companion), $4,280 (Therapy Qualified), and $4,815 (Service Qualified), each backed by a 2-year genetic health guarantee, vaccinations, microchipping, pedigree documentation, and a socialization/training foundation. Revenue streams beyond puppy sales include Puppy Boot Camp training at $650 per week, specialized grooming, and a Puppy Nanny domestic delivery service starting at $350. Through a partnership with master trainer Julie Case at Ultimate Canine, the company offers higher-margin Elite Training programs ($6,500+ for companion training, 8-12 weeks for therapy certification, and 4-6 months for service dog certification), plus ancillary partnerships with Aly's Puppy Boot Camp and Pawtree.

Go-to-market is direct-to-consumer, primarily via the company website, supported by an extensive educational blog, multi-platform social media (Facebook, Instagram, TikTok, Snapchat, Twitter), podcasts, and monthly photo contests for community engagement. Customer segments span families seeking hypoallergenic companion dogs, therapy dog buyers (hospitals, nursing homes, emotional support), service dog seekers (autism, seizures, mobility, PTSD), and allergy/asthma sufferers. The business remains a micro-scale operation with 5 employees and no external funding or parent company.

Name

ASHFORD MANOR LABRADOODLES

Legal name

Ashford Manor Labradoodles

Website

https://ashfordmanorlabradoodles.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ashford Manor Labradoodles is a privately held, home-based Indiana breeder of Australian Labradoodle puppies, selling tiered Companion, Therapy, and Service puppies directly to consumer families and offering training and delivery add-ons.

Ownership category

akta.pro rank

Product category

Pet Breeding Services

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Training-Integrated Dog Daycare (Day Training) (HSANAFAE), Pet Massage Therapy (HSANAGAA)

Keywords

• Australian Labradoodle breeding
• Dog breeding services
• Puppy sales
• Service dog training
• Therapy dog training

Headquarters

HQ city

Lafayette & West Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Puppy Sales: One-time purchase of Australian Labradoodle puppies at three qualification levels (Companion, Therapy Qualified, Service Qualified) with deposit and balance payment structure. Includes non-refundable deposit of $535 to secure spot in queue.
2. Puppy Boot Camp Training: 2 or 4 week stay training program at $650 per week plus $100 per vet visit for basic manners including bladder control, crate sleeping, name recognition, sit, down, come, and leash walking.
3. Elite Training with Ultimate Canine: Companion training (4-6 weeks, $6,500+), Therapy training (8-12 weeks), and Service training (4-6 months) provided by certified master dog trainer Julie Case in partnership with Ashford Manor.
4. Puppy Nanny Delivery Service: Personal puppy delivery within continental US starting at $350 plus $125 in-cabin flight fee plus airline flight costs. Team member meets buyer at major airport.
5. Grooming Services: Specialized grooming services for Australian Labradoodles who require specific coat care knowledge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ashford Manor Labradoodles is a small, home-based breeder of Australian Labradoodle puppies located in Lafayette & West Lafayette, Indiana. The company sells puppies at three qualification levels — Companion ($3,745), Therapy Qualified ($4,280), and Service Qualified ($4,815) — each backed by a 2-year genetic health guarantee. Complementary offerings include Puppy Boot Camp training, grooming services, Puppy Nanny delivery within the continental US, and Elite Training (companion, therapy, and service dog certification) through a partnership with Ultimate Canine.

Product overview

Ashford Manor Labradoodles is a premiere, humane breeder of Australian Labradoodles operating in Lafayette & West Lafayette, Indiana. The company offers a portfolio of puppy products centered around three qualification levels: Companion Level, Therapy Qualified, and Service Qualified puppies, each with distinct pricing ($3,745-$4,815 total) and suitability. Core offerings include Australian Labradoodle puppies in Micro, Mini, Medium, and Standard sizes with various coat colors. The company complements its puppies with add-on services including Puppy Boot Camp Training (2-4 week programs at $650/week), specialized Grooming Services, and Puppy Nanny Delivery (starting at $350 plus flight fees). Through a partnership with Ultimate Canine (operated by master trainer Julie Case), the company offers Elite Training programs including Companion Training ($6,500+), Therapy Training (8-12 weeks with certification), and Service Training (4-6 months). Additional programs include a Guardian/Foster Home Program for breeding dogs.

Differentiator

Problem solved

Functional benefit

Brands

• AML Companion Level Puppy: Companion level puppies priced at $3,745, qualified to live in any home and great with children.
• AML Therapy Qualified Puppy
• AML Service Qualified Puppy
• Puppy Boot Camp

Products and services

• Australian Labradoodle Puppies (Companion, Therapy Qualified, and Service Qualified levels)

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ultimate Canine (Julie Case)coreImplementation/ SI/ Consulting PartnerPartnership with Julie Case, certified master dog trainer with over 20 years of experience training service dogs, therapy dogs, police dogs, bomb dogs, and obedience. Provides companion training, therapy training (8-12 weeks, fully certified therapy team at completion), and service training (4-6 months with handler certification). Julie owns Ultimate K9, LLC in Carmel Indiana. Contact: 317-443-6019.
• Aly's Puppy Boot Camp (Alyson Rodgers)minorImplementation/ SI/ Consulting PartnerPartnership with Alyson Rodgers providing at-home training resources for clients and potential clients. Offers free Paws-itive Start Puppy Club with potty training video, schedule for success, and leash training video. 50% discount on Pillars of Pack Leadership Academy for existing clients.
• Pawtree (Chillax Products)minorOthersRecommends Pawtree calming products including Chillax daily supplements and Chillax-to-the-Max CBD bones for supporting emotional balance in dogs.
• Australian Labradoodle Association of America (ALAA)coreOthersLong-time membership in ALAA. Breeder adheres to ALAA breeding guidelines and standards. Ashford Manor displays Silver Paw Breeder designation and ALAA logo.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Premier Pups: Online puppy retailer sourcing from a network of breeders and delivering nationwide. Directly comparable to AML's DTC model and continental-US delivery promise, but operates at significantly larger scale and without AML's breed specialization or training-integrated positioning.
• Petco: National pet retailer offering grooming, training, and adoption services across hundreds of stores. Comparable as an adjacent channel for grooming and dog training services; not a direct competitor in puppy sales (Petco discontinued in-store puppy sales) but competes for share of wallet across the same consumer base.
• PuppySpot: High-volume online puppy marketplace connecting buyers with breeders and offering nationwide delivery. Comparable in DTC puppy distribution mechanics; differs in scale (broad multi-breed portfolio vs AML's single-breed focus) and in lack of built-in training/grooming services.
• Petland: Franchised pet retailer with in-store puppy sales alongside pet supplies, grooming, and training services. Comparable because it sells live companion animals across multiple breeds and bundles grooming/training; differs in retail-store-based distribution versus AML's home-visit / nanny-delivery model and pure breed specialization.

Others

• Canine Companions for Independence: Nonprofit provider of trained service dogs for individuals with disabilities. Comparable because it operates in the same service-dog end market that AML targets with its Service Qualified tier, but differs fundamentally — CCI donates fully trained dogs whereas AML sells puppies and partners for training.

Emerging players

• Good Dog: Marketplace/community for vetted ethical breeders across breeds (formerly GoodBreeder). Comparable as a competing channel for ethical-breeder credentials and puppy discovery, but offers discovery and screening versus AML's vertically-integrated breeding-plus-training offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/202621876459173
• Facebookfacebook.com/202621876459173
• LinkedInlinkedin.com/company/ashford-manor-labradoodles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASHFORD MANOR LABRADOODLES