ASHQ Jewellery
ASHQ Jewellery is a Dubai-based fine jewelry company founded in 1990 that designs and sells 18K gold and sterling silver necklaces, rings, bracelets, and earrings to fashion-conscious women in the UAE via its own e-commerce site, Dubai Marina retail point, and WhatsApp ordering.
- Company typePrivate
- Founded1990
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ASHQ Jewellery does
ASHQ Jewellery is a Dubai-based, privately held fine jewelry company founded in 1990 that designs, sources, and sells necklaces, rings, bracelets, and earrings under the ASHQ Collections brand. Products are crafted primarily in 18K gold (yellow, white, rose) and sterling silver, set with diamonds and gemstones, and priced between approximately 1,000 AED and 17,500+ AED per piece. The company also offers Engagement & Wedding Gift Sets (bridal planner, champagne glasses, personalized wood-cutting board) to capture occasion-based gifting demand.
The business operates a direct-to-consumer model across three purchase channels: an owned e-commerce storefront at ashqjewellery.com, a physical retail point at The Address Dubai Marina, and phone/WhatsApp ordering. Marketing is concentrated on Instagram (ashq.jewellery) as the primary top-of-funnel channel, with lifestyle and model photography as the core creative format. The company is registered in Dubai, UAE, has approximately 5 employees, no disclosed external investors, no parent company, and no management team data in the public record. Geographic reach is limited to the UAE with no disclosed international shipping or expansion plans. There is no evidence of AI/ML, proprietary technology platforms, partnerships, certifications, regulatory actions, funding rounds, or M&A activity.
ASHQ Jewellery firmographics
Firmographics- Name
- ASHQ Jewellery
- Legal name
- ASHQJewellery
- Website
- https://ashqjewellery.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASHQ Jewellery is a Dubai-based fine jewelry company founded in 1990 that designs and sells 18K gold and sterling silver necklaces, rings, bracelets, and earrings to fashion-conscious women in the UAE via its own e-commerce site, Dubai Marina retail point, and WhatsApp ordering.
- Ownership category
- akta.pro rank
ASHQ Jewellery industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industry
- Engagement Rings (CRAKACAA)
Keywords
Where ASHQ Jewellery is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
ASHQ Jewellery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Jewelry Sales: One-time purchase model for fine jewelry products including necklaces, rings, bracelets, and earrings. Products are sold directly to consumers through the e-commerce platform at fixed price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level jewelry pieces (1,000 - 2,500 AED) |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry pieces (3,000 - 7,000 AED) |
| Unit Pricing | Pay-as-you-go | Luxury/high-end jewelry pieces (8,000+ AED) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
ASHQ Jewellery product offering
Product offeringCore offering
ASHQ Jewellery designs, crafts, and sells fine jewelry — necklaces, rings, bracelets, and earrings — made from 18K gold (yellow, white, rose), sterling silver, and adorned with diamonds, gemstones, and pearls. The brand also offers curated engagement and wedding gift sets. Products are sold directly to consumers through the company's own e-commerce website, a retail boutique at The Address Dubai Marina in Dubai, and via phone or WhatsApp ordering.
Product overview
ASHQ Jewellery is a Dubai-based fine jewelry company established in 1990, offering a single unified e-commerce platform for luxury jewelry. The product portfolio comprises four core categories (necklaces, rings, bracelets, earrings) marketed under the ASHQ Collections brand, along with Engagement & Wedding gift sets. Products are crafted primarily in 18K gold (yellow, white, rose gold) and sterling silver, adorned with diamonds, gemstones, and pearls. The company operates a physical retail location at The Address Dubai Marina and sells directly through its website at ashqjewellery.com.
Differentiator
Problem solved
Functional benefit
Products and services
- ASHQ Collections Necklaces Diamond and gemstone necklaces including pendant, chain-link, V-shape, flower, and geometric designs crafted in 18K gold (yellow, white, rose gold) and sterling silver, sold to fashion-conscious women in the UAE.
- ASHQ Collections Rings Gold and diamond rings including chain-link, V-shape, flower, and luxury designs crafted in 18K yellow gold and white gold, sold to fashion-conscious women in the UAE.
- ASHQ Collections Bracelets Diamond and gold bracelets including chain-link, flower, princess, and luxury designs crafted in 18K white gold, yellow gold, and rose gold, sold to fashion-conscious women in the UAE.
- ASHQ Collections Earrings Diamond and gemstone earrings including studs, hoops, and dangle styles crafted in 18K gold and sterling silver, sold to fashion-conscious women in the UAE.
- Engagement & Wedding Gift Sets Curated gift sets for newly engaged or wedding couples including bridal planner, champagne glasses, and personalized wood-cutting board.
Companies that use ASHQ Jewellery
Customer profileSegments1 record
Ideal customer profiles1 record
ASHQ Jewellery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASHQ Jewellery partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
ASHQ Jewellery competitors and assessment
Company assessmentBroad incumbents
- Pandora: Global jewelry brand with omnichannel retail (own e-commerce + thousands of physical stores) selling rings, necklaces, bracelets, and earrings — comparable product mix and D2C-plus-retail model, though at much larger scale and broader price points.
- Swarovski: Global jewelry and accessories brand with extensive omnichannel retail (own e-commerce plus flagship stores) selling earrings, necklaces, bracelets, and rings — comparable product categories and target market, though positioned at the fashion/crystal jewelry tier.
- Tiffany & Co. Iconic global luxury fine jewelry brand selling gold, diamond, and gemstone jewelry (rings, necklaces, bracelets, earrings) through omnichannel retail — overlapping product categories and target customer (luxury jewelry buyers), though at a vastly larger scale.
Regional players
- Tanishq: India-headquartered fine jewelry retailer selling gold and diamond jewelry (rings, necklaces, bracelets, earrings) through branded retail stores — comparable product mix and D2C retail model, though operating primarily in a different geography with overlap in Middle East diaspora markets.
- Damas Jewellery: Established Middle East fine jewelry retailer headquartered in the UAE, operating physical stores and selling gold and diamond jewelry — directly comparable in geography, product mix (gold/diamond pieces), and target customer segment.
- Malabar Gold & Diamonds: UAE-headquartered fine jewelry retailer with extensive Middle East retail footprint, selling gold and diamond jewelry directly to consumers — a direct regional competitor serving the same Dubai customer base with comparable product categories.
- Joyalukkas: Major gold and diamond jewelry retailer with strong presence in the UAE and wider GCC, operating branded retail stores selling fine jewelry to consumers — a direct competitor in the same geography and category.
Emerging players
- Charles & Colvard: Direct-to-consumer fine jewelry brand selling moissanite and gold jewelry (rings, necklaces, bracelets, earrings) primarily online — comparable D2C fine jewelry model with similar product categories, though smaller scale and U.S.-focused.
Direct peers
- Mejuri: D2C fine jewelry brand selling directly to consumers through e-commerce, with comparable product categories (rings, necklaces, bracelets, earrings) in gold and precious materials, and similar target customer of fashion-conscious women.
- Blue Nile: Online fine jewelry retailer specializing in diamond and gold engagement rings, necklaces, and earrings sold direct-to-consumer — comparable D2C e-commerce model with overlapping product categories and precious-metal focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ASHQ Jewellery social profiles
Digital presenceASHQ Jewellery financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASHQ Jewellery leadership team
Management profileNumber of profiles
ASHQ Jewellery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASHQ Jewellery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASHQ Jewellery
What does ASHQ Jewellery do?
ASHQ Jewellery designs, crafts, and sells fine jewelry — necklaces, rings, bracelets, and earrings — made from 18K gold (yellow, white, rose), sterling silver, and adorned with diamonds, gemstones, and pearls. The brand also offers curated engagement and wedding gift sets. Products are sold directly to consumers through the company's own e-commerce website, a retail boutique at The Address Dubai Marina in Dubai, and via phone or WhatsApp ordering.
Is ASHQ Jewellery a public or private company?
ASHQ Jewellery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASHQ Jewellery founded?
ASHQ Jewellery was founded in 1990. It employs 1 to 10 people.
Where is ASHQ Jewellery based?
ASHQ Jewellery is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does ASHQ Jewellery make money?
One revenue line is on record: direct Jewelry Sales.
Who are ASHQ Jewellery's main competitors?
Broad incumbents on record are Pandora, Swarovski and Tiffany & Co.. Regional players are Tanishq, Damas Jewellery, Malabar Gold & Diamonds and Joyalukkas. Charles & Colvard is listed as an emerging player. Direct peers are Mejuri and Blue Nile.
Does ASHQ Jewellery have an API?
No public API is recorded for ASHQ Jewellery.
What industry is ASHQ Jewellery in?
ASHQ Jewellery's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKACAA, Engagement Rings. Its NAICS code is 458310 and its SIC code is 5944.