Academy of the Sacred Heart, NOLA

What Academy of the Sacred Heart, NOLA does

Academy of the Sacred Heart (ASH) is a private, independent Catholic all-girls college-preparatory school operating two campuses on St. Charles Avenue in New Orleans, Louisiana. Founded in 1867 as Mater Admirabilis in the French Quarter and relocated to its current Rosary Campus in 1887, ASH serves 818 students from age 1 through Grade 12 across four divisions: Little Hearts (ages 1-3), Preschool & Lower School (PreK-Grade 4), Middle School (Grades 5-8), and Upper School (Grades 9-12). The school operates under the auspices of the Archdiocese of New Orleans and as part of the global Network of Sacred Heart Schools affiliated with the Religious of the Sacred Heart (RSCJ), with 25 sister schools in the U.S. and Canada and 150+ schools across 40+ countries. Academic offerings include 17 AP classes, a 7:1 student-to-faculty ratio, average class size of 12, and a reported 100% four-year college acceptance rate.

The school's core revenue stream is tuition, ranging from $17,530 in early grades to $24,800 in Upper School for the 2025-2026 academic year, with financial aid and scholarships available. ASH augments tuition revenue through diversified but secondary streams: SAGE Dining Services-operated meal programs ($5.85 per meal at Mater Campus), an on-campus ASH Très Bien Boutique for apparel and spirit gear (physical plus Square e-commerce), fee-based after-school programs (PLUS/Skill Builders/MASH), a summer camp program for ages 1-13 (~$350/week, including co-ed Early Childhood offerings via the Stuart Hall School partnership), athletic programs spanning 24 teams with 111 State & Runner-up titles since 1984, and facility rentals of the Colton and Nims Fine Arts Centers for events. The institution supports operations through eight sector accreditations (ISAoSW, NCEA, NAIS, Green Ribbon Schools, CASE, ACA, Archdiocese, and Sacred Heart Education). The school has no disclosed external funding rounds, no AI/ML capabilities, and no public APIs; its technology footprint consists of the ASH Rosary mobile app, MySchoolApp parent portal, and third-party integrations (Vidigami, SmugMug, MyKidsSpending, Google/Outlook calendar sync).

ASH's go-to-market is direct-to-consumer through its admission office: families inquire online, schedule in-person or virtual tours via the school's interactive campus tour, and apply through the admission portal. Marketing channels include the ashrosary.org website, active Instagram/Facebook/YouTube/LinkedIn presence (including dedicated athletics and arts accounts), the weekly ASH FLASH parent newsletter, and campus events. The governing structure is a board of trustees under the Head of School (Gretchen Kane), with no equity ownership given its nonprofit status under RSCJ sponsorship.

Name

Academy of the Sacred Heart, NOLA

Legal name

Academy of the Sacred Heart

Website

https://ashrosary.org

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

101–250 employees

Short description

Academy of the Sacred Heart is a private Catholic all-girls college-preparatory school in New Orleans, serving 818 students from age 1 through Grade 12 across two campuses, with tuition of $17,530-$24,800, 17 AP courses, a 7:1 faculty ratio, and 100% four-year college acceptance.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Early Learning Academies (EDACADAH)

Keywords

• Catholic education
• College preparatory school
• All-girls education
• Private K-12 school
• Early childhood education

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition: Primary revenue stream from tuition fees ranging from $17,530 to $24,800 depending on grade level (PreK through Upper School). This is the main source of operating revenue.
2. Summer Camp Programs: Fee-based summer camp programs for ages 1-13 including dance camp, day camps, middle school camps, sports camps, theater camp, and jumpstart camp. Cost approximately $350/week.
3. Food Service (Lunch): SAGE Dining Services provides lunch service. Mater Campus lunch prices at $5.85 per meal. Rosary Campus offers a la carte pricing.
4. ASH Très Bien Boutique: School apparel, novelties, and spirit gear sold through the boutique with both physical store and online storefront.
5. After-School Programs: Fee-based after-school programs including Stay & Play (PLUS), Skill Builders enrichments, and MASH (Middle School) activities.
6. Facility Rentals: Campus facilities including Colton Fine Arts Center, Nims Fine Arts Center, and Rosary Courtyard available for weddings, receptions, and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Academy of the Sacred Heart is a private, independent Catholic all-girls college-preparatory school serving students from age 1 through grade 12 across two New Orleans campuses (Rosary Campus and Mater Campus). The school delivers a faith-based academic curriculum with 17 AP courses, complemented by athletics, arts, summer camps, after-school care, dining services, and campus facility rentals.

Product overview

Academy of the Sacred Heart is a Catholic, independent all-girls college-preparatory school for ages 1 through grade 12. The institution operates as a unified educational institution with its core product being college-preparatory academic programs across four divisions: Little Hearts (ages 1-3), Preschool & Lower School (PreK-Grade 4), Middle School (Grades 5-8), and Upper School (Grades 9-12). Supporting the academic core, the school offers a comprehensive suite of programs including the ASH Rosary Mobile App (iOS/Android) and MySchoolApp Parent Portal for digital engagement, an Athletics Program with 24 competitive teams, a full Arts Program (Dance, Digital Media, Music & Choir, Theater, Visual Arts), Afternoons at ASH (after-school activities including Stay & Play, Skill Builders, and MASH), Summer Camp Program (ages 1-13), SAGE Dining Services for campus meals, and the Très Bien Boutique for spirit apparel. The school leverages third-party integrations including Vidigami (photo management with facial recognition), SmugMug (event photography), MyKidsSpending (lunch accounts), and calendar sync via Google Calendar/Outlook iCal feeds.

Differentiator

Problem solved

Functional benefit

Products and services

• College-Preparatory Academic Program Catholic, independent college-preparatory education for girls from age 1 through grade 12, featuring 17 AP classes, 7:1 student-faculty ratio, average class size of 12, and 100% college acceptance rate. Encompasses Little Hearts (ages 1-3), Preschool & Lower School (PreK-Grade 4), Middle School (Grades 5-8), and Upper School (Grades 9-12).
• Summer Camp Program Fee-based summer camp program for boys and girls ages 1-13, including Early Childhood camps (ages 1-PK), Day Camps (K-Grade 4), Middle School Camps (Grades 5-6), Sports Camps (Grades 3-8), Theater Camp (ages 7-17), and Dance Camp (Grades 5-9). Camp sessions priced at approximately $350 per week. Accredited by the American Camp Association.
• Afternoons at ASH Program Fee-based after-school activities including Stay & Play (PLUS) for Little Hearts through Grade 4, Skill Builders enrichments, and Middle School MASH activities such as academic games, dance, art, science, cheer, karate, and chess.
• Cardinal Athletics Program Athletic program offering 24 teams across fall, winter, and spring seasons including cheerleading, cross country, swimming, volleyball, basketball, soccer, track & field, golf, gymnastics, softball, and tennis. Home to 111 State & Runner-up athletic titles since entering LHSAA in 1984.
• Arts Program Comprehensive arts program including Dance (ballet, modern, contemporary, musical theater), Digital Media (photography, video, graphics, podcasts, green screen, NewsFlash), Music & Choir, Theater, and Visual Arts.
• ASH Très Bien Boutique School boutique selling Sacred Heart apparel, novelties, and spirit gear, operating both an in-store location on campus and an online storefront on Square e-commerce platform.
• SAGE Dining Services On-campus food service providing fresh, made-from-scratch meals at Mater Campus ($5.85 per meal) and Rosary Campus (a la carte pricing), with focus on nutrition, sustainability, and education. Includes the Touch of SAGE mobile app for allergen and dietary filtering.
• Facility Rentals Campus facilities including the Colton Fine Arts Center, Nims Fine Arts Center, and Rosary Courtyard available for weddings, receptions, and community events.

Quantifiable outcome

• 100% college acceptance rate to four-year colleges
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SAGE Dining ServicescoreStrategic or Co-development PartnerPrimary food service provider for both Rosary and Mater Campuses. Known for fresh, made-from-scratch meals with focus on nutrition, sustainability, and education. Provides dedicated on-site chef, main dishes, salad/deli/soup bars, international cuisines, and vegetarian/vegan options. Operates the All Foods Fit philosophy with Spotlight Program for balanced meals.
• Tulane Institute of Sports MedicinecoreStrategic or Co-development PartnerComprehensive sports medicine partnership providing consultation, evaluation, and treatment for injured student-athletes. Offers on-campus physicals and orthopedic assessments. Available throughout the 2026-2027 school year for ASH student-athletes.
• Recycle DatminorStrategic or Co-development PartnerPartnership to support Mardi Gras sustainability initiatives at the school
• Stuart Hall SchoolminorStrategic or Co-development PartnerCo-educational partner for early childhood programs (ages 1-PK), allowing boys to participate in Little Hearts and summer camp programs

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stuart Hall School: Co-educational early childhood partner of ASH (per company data) that delivers Sacred Heart-inspired early learning programs. Comparable pedagogical framework and small-class-size model at the early childhood tier where ASH competes for ages 1–PK.
• Isidore Newman School: Highly regarded independent preK-12 day school in New Orleans. Comparable academic rigor, tuition model, and college-prep outcomes; competes for the same affluent New Orleans families but is co-educational and secular.
• Metairie Park Country Day School: Independent preK-12 college-preparatory school in Metairie (Greater New Orleans). Similar tuition structure, academic outcomes, and family demographic, making it a direct competitor for college-prep-bound families in the NOLA metro.
• Ursuline Academy, New Orleans: Catholic, all-girls college-preparatory school in New Orleans (founded 1727, the oldest continuously operating school in the U.S.). Most direct peer: same single-sex, Catholic, K-12 college-prep model and same NOLA market, competing head-to-head for the same families.
• Convent of the Sacred Heart, San Francisco: Independent Catholic, all-girls K-12 school in San Francisco and fellow Sacred Heart network school. Comparable mission, college-prep outcomes, and global network participation; serves as a benchmark institutional peer for the Sacred Heart model.
• Mount Carmel Academy, New Orleans: Catholic, all-girls college-preparatory high school in New Orleans with similar faith-based mission and college-prep curriculum. Competes with ASH for the same pool of Catholic, college-bound girls in the Greater New Orleans metro.
• Trinity Episcopal School, New Orleans: Independent preK-12 school in New Orleans with similar college-preparatory mission, tuition model, and family demographic. Direct regional peer for affluent NOLA families seeking faith-informed (non-Catholic) independent education.
• Sacred Heart Greenwich: Fellow Sacred Heart network school in Greenwich, CT operating an independent Catholic day school (K-12) with the same 5 Goals of Sacred Heart framework, single-sex model, and global exchange participation. Most directly comparable institutional peer outside NOLA.

Broad incumbents

• Jesuit High School New Orleans: Premier Catholic, all-boys college-preparatory school in New Orleans with comparable academic rigor, athletic excellence, and tuition profile. Serves as the Catholic boys' counterpart in the same NOLA market and competes for the same institutional donor base.
• Holy Cross School, New Orleans: Catholic, all-boys college-preparatory school in New Orleans with similar athletic programs and college-prep mission. Overlaps with ASH on the broader NOLA Catholic school market but serves the opposite gender segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SacredHeartNOLA
• Facebookfacebook.com/ASHrosarynola
• LinkedInlinkedin.com/school/academy-of-the-sacred-heart-nola
• Instagraminstagram.com/ashrosary

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academy of the Sacred Heart, NOLA