Ashworth by the Sea

What Ashworth by the Sea does

Ashworth by the Sea is a privately held, full-service oceanfront hotel located at 295 Ocean Boulevard on the Hampton Beach boardwalk in Hampton, New Hampshire. Built in 1912 by Colonel George Ashworth, the property operates 107 rooms and suites across four tiers (Oceanfront, Deluxe, Standard, and a two-bedroom Cottage) and has been operated continuously year-round since 1969. It is currently owned by Linchris, a New England-based hotel management company that took over from the Grandmaison family in 2006 and has invested over $4 million in restoration and upgrades across 2006 and 2016.

The property operates three on-site dining outlets — Wharfside Cafe (breakfast), Breakers Restaurant and Bar (dinner, full bar, live DJ), and the seasonal Sandbar Rooftop Restaurant (lunch/dinner, cocktails, live music) — plus over 6,000 sq ft of event space including the Grand Ballroom (up to 350 banquet guests) and the Rose Room, supported by six wedding packages and group rates for 10+ rooms. Underlying technology includes a StayNTouch property management and booking engine, keyless room entry, and live streaming beach and rooftop webcams used as marketing and guest-engagement assets. Marketing operations rely on Google Analytics, CartStack cart-recovery, and Benchmark Email.

Revenue is generated from room rentals (with seasonal pricing and a resort fee of $25/night from April through November), three F&B outlets, hosted events (weddings, corporate meetings, proms, bereavement gatherings), valet parking ($25/night), and pet accommodations ($40/night per pet). The customer base spans leisure travelers, families, group travelers, wedding parties, and corporate/meeting planners across the New England drive-to market, with direct website and phone booking prioritized over OTA channels.

Name

Ashworth by the Sea

Legal name

Ashworth Hotel

Website

https://ashworthhotel.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashworth by the Sea is a 107-room full-service historic oceanfront hotel on the Hampton Beach boardwalk in New Hampshire, operating since 1912. Owned by Linchris, it serves leisure travelers, wedding parties, corporate groups, and families with three dining outlets and event venues.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Oceanfront hotel
• Beachfront resort
• Wedding venues
• Hospitality services
• Event hosting

Headquarters

HQ city

Hampton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Rentals: Primary revenue from 107 rooms and suites including oceanfront rooms, deluxe rooms, standard rooms, and a two-bedroom cottage. Nightly rates vary by room type, season, and availability. Direct bookings encouraged with best rate guarantee.
2. Food and Beverage: Three on-site dining outlets: Breakers Restaurant and Bar (dinner, full bar), Wharfside Cafe (breakfast), and The Sandbar Rooftop Restaurant (lunch/dinner, seasonal). Revenue from menu sales including appetizers $7-$20, entrees $17-$42, cocktails $10-$16.
3. Event Hosting: Wedding ceremonies/receptions, corporate meetings, special events, proms, and bereavement gatherings. Six wedding packages available starting at $40/person for prom events. Group rates for 10+ rooms. Over 6,000 sq ft of event space.
4. Parking: Valet parking service for guests at $25 per night per car (April-November). Additional revenue from parking operations.
5. Pet Accommodations: Pet-friendly rooms available with $40 per night non-refundable pet fee per pet.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Ashworth by the Sea is a full-service oceanfront hotel offering 107 rooms and suites (Oceanfront, Deluxe, Standard, and a two-bedroom Cottage), three on-site dining outlets (Breakers Restaurant and Bar, Wharfside Cafe, and The Sandbar Rooftop Restaurant), and over 6,000 sq ft of event space used for weddings, corporate meetings, and special events. The hotel sells room nights, food and beverage, event hosting packages, valet parking, and pet accommodations to leisure and group travelers visiting Hampton Beach, New Hampshire.

Product overview

Ashworth by the Sea is a full-service oceanfront hotel resort offering a comprehensive portfolio of hospitality products and services. The core offering centers on 107 guest rooms and suites across multiple accommodation tiers (Oceanfront, Deluxe, Standard, Cottage) with varying bed configurations and ocean views. On-site dining includes three distinct outlets: Wharfside Cafe (breakfast), Breakers Restaurant and Bar (casual oceanside dinner/lunch with entertainment), and The Sandbar Rooftop Restaurant (seasonal rooftop dining with cocktails and live music). The property features over 6,000 square feet of event space including the Grand Ballroom and Rose Room for weddings, meetings, and special events, with seven curated wedding packages and special event services. Additional offerings include an indoor heated pool, complimentary yoga classes, live beach webcams, and seasonal getaway packages.

Differentiator

Problem solved

Functional benefit

Brands

• The Sandbar Rooftop Restaurant: Seasonal rooftop dining venue with oceanfront views, live music, and cocktails.
• Breakers Restaurant and Bar
• Wharfside Cafe

Products and services

• Ashworth Oceanfront Rooms Oceanfront hotel accommodations in the North and South Towers with king and queen bed configurations and private balconies overlooking the Atlantic Ocean. Sold per night to leisure and business travelers.
• Rockin' Oceanfront Room Themed oceanfront room inspired by the golden era of classic rock, featuring a king bed and ocean views (no balcony); reservations include a complimentary themed gift bag at check-in. Sold per night.
• Deluxe Rooms Modern rooms in the North Tower with king or queen beds, pullout sofa beds, and side balconies offering partial ocean views. Sold per night.
• Standard Rooms Budget-friendly accommodations with various bed configurations and limited or no ocean views. Sold per night.
• Two Bedroom Cottage Private cottage behind the hotel with two bedrooms (full beds), a full kitchen, pullout sofa bed, accommodating up to six guests. Sold per night to families and small groups.
• Breakers Restaurant and Bar Oceanside dinner restaurant serving fresh seafood and New England fare with a full bar and live DJ on Saturday nights. Open to hotel guests and the public.
• Wharfside Cafe Beachfront breakfast restaurant offering made-to-order breakfast specialties including Belgian Waffles, omelets, and French toast, open daily 7:00am-11:00am. Open to hotel guests and the public.
• The Sandbar Rooftop Restaurant Seasonal rooftop restaurant and lounge offering lunch, dinner, cocktails, live music, and oceanfront views of the Atlantic, open weather permitting. Open to hotel guests and the public.
• Grand Ballroom Event Venue Elegant coastal event venue that can divide into three sections (Hampton, Exeter, Portsmouth), accommodating up to 350 banquet or 300 cocktail reception guests for weddings, galas, and corporate events.
• The Rose Room Event Venue Intimate event space for smaller weddings, rehearsal dinners, bridal showers, meetings, and private celebrations with warm coastal charm.
• Wedding Packages Six curated wedding packages — Classic Ashworth, Hampton Harbor, Waves of Love, Seaglass Buffet, North Beach Buffet, Golden Hour Cocktail Reception, and Deep Blue I Do — with custom catering menus, 5 hours exclusive use of event space, floor-length linen, champagne toast, cake cutting, overnight accommodations for newlyweds, and complimentary anniversary stay. Sold as bundled packages to engaged couples.
• Special Events Hosting Event hosting services for rehearsal dinners, post-wedding brunches, bridal showers, proms (starting at $40 per person), bereavement gatherings (Brunch package $33/person, Surfside package $29/person), and other private celebrations with custom catering.
• Water Country Getaway Package Hotel stay package including two tickets to Water Country water park in Portsmouth, New Hampshire, located a 20-minute drive from the hotel. Sold as a bundled package to families.
• Stay 3 Nights - Last Night Half Off Extended stay discount offering half off the final night when booking a three-night stay, valid for check-ins any day except Wednesday or Thursday.
• Stay 4 Nights - 4th Night 50% Off Extended stay discount offering 50% off the fourth night when booking four nights, valid for check-in any day but Tuesday or Wednesday.

Quantifiable outcome

• Over 6,000 sq ft of event space accommodating groups from 10 to 350+ guests
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Cliff House Maine: Cliffside oceanfront resort in Cape Neddick, ME with rooms, F&B outlets, weddings, and group events targeting the same New England leisure and corporate drive market; closely aligned operating model.
• Chatham Bars Inn: Iconic 1914-built Cape Cod beachfront resort offering rooms, multiple dining outlets, weddings, and corporate events at a similar historic full-service tier; directly comparable on brand heritage, event mix, and coastal leisure demand.
• Ocean Edge Resort & Golf Club: Brewster, MA beachfront resort with multiple accommodation types, on-site dining, weddings, and group facilities serving the New England leisure drive market; comparable on product mix and seasonality.
• The Colony Hotel: Historic Kennebunkport, ME oceanfront hotel with rooms, dining, weddings, and group events; comparable New England coastal full-service resort profile and customer mix.
• Wentworth by the Sea: Historic full-service oceanfront resort in New Castle, NH (also on the New Hampshire coast), with comparable room count, event space, and wedding/corporate group business; the closest geographic and operating analog to Ashworth.
• Castle Hill Inn: Historic oceanfront New England inn in Newport, RI with fine dining, weddings, and leisure stays; comparable on heritage positioning, coastal location, and event-driven revenue model.

Emerging players

• Airbnb: Short-term vacation rental platform capturing share of New England beach leisure demand; relevant as a competitive alternative for the leisure traveler and family segments Ashworth serves.

Broad incumbents

• Hilton Garden Inn Hampton Hampton Roads: Branded select-service hotel chain competing for similar business and leisure travelers via loyalty programs and standardized product; relevant as a broad incumbent benchmark for occupancy and ADR.
• Marriott Hotels: Global full-service hotel brand with multiple properties in New England; competes for corporate meetings and group business that Ashworth targets through its RFP channel.

Regional players

• Lamie's Inn and The Old Salt Restaurant: Independent Hampton, NH hotel and restaurant serving the same local/Seacoast drive market; comparable regional independent full-service lodging offering though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1a2nKm8yNotPBmnElFIzFQ
• Facebookfacebook.com/ashworthbythesea
• LinkedInlinkedin.com/company/ashworth-by-the-sea-hotel
• Instagraminstagram.com/ashworthhotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashworth by the Sea