The University of Utah Asia Campus

What The University of Utah Asia Campus does

The University of Utah Asia Campus (UAC, DBA 'U Asia Campus') is an international branch campus of the public University of Utah, located in the Songdo International Business District in Yeonsu-Gu, Incheon, South Korea. Founded in 2014 under the parent institution's 'One U' philosophy, the campus offers nine undergraduate majors—Accounting, Communication, Electrical & Computer Engineering, Film & Media Arts, Games, Information Systems, Psychology, and Urban Ecology—alongside a portfolio of minors and a single graduate program, the Master of Communication, which produced its first cohort in 2026. The campus also operates an Honors College, academic advising, a Career & Internship Development Center (CIDC), student council, and residence life services. Its products are delivered through on-site instruction in Korea, with the structural option for students to study at the Salt Lake City main campus as part of the dual-campus model.

UAC's business model is tuition-driven, with fees varying by program and student status and billed annually; the institution does not publicly disclose pricing. Go-to-market is event-driven and experiential, anchored by signature recruitment events such as 'Discover the U' (which attracted 400+ prospective middle and high school students and families), a Student Ambassador referral program, and multi-channel digital presence across Instagram, Facebook, LinkedIn, Twitter, and YouTube. Its customer base is international, with the Class of 2026 drawing 135 graduates from seven countries. Beyond core academics, UAC is building out a corporate-engagement layer through the CIDC—including formalized industry visits such as the Amorepacific headquarters program—alongside cross-institutional programming like the 2026 UAC StartUP Sprint, which convened 10 universities. The campus operates within the Incheon Global Campus ecosystem alongside other international universities and is staffed by approximately 117 employees.

Name

The University of Utah Asia Campus

Legal name

The University of Utah Asia Campus

Website

https://asiacampus.utah.edu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

The University of Utah Asia Campus is a non-profit international branch campus of the University of Utah, located in Songdo, Incheon, South Korea, offering nine U.S.-credentialed undergraduate majors and a Master of Communication to an international student body.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Branch Campus & Offshore Program Partnerships (EDAIABAI)

akta.pro secondary industries

International & Global Research Universities (Multi-Campus/International Footprint) (EDAHABAI), Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

Keywords

• Higher education
• International university
• Undergraduate programs
• Graduate programs
• US degree

Headquarters

HQ city

Incheon

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Revenue: The institution generates revenue primarily through tuition fees from undergraduate and graduate programs. Students pay tuition to receive U.S. academic credentials while studying at the Asia Campus in South Korea.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The University of Utah Asia Campus is an international branch campus of the University of Utah located in Incheon, South Korea. It offers US-accredited undergraduate and graduate degree programs delivered on-site in Asia to students seeking an American university education without relocating to the United States.

Product overview

The University of Utah Asia Campus is a branch campus of the University of Utah offering a portfolio of undergraduate majors (Accounting, Communication, Electrical & Computer Engineering, Film & Media Arts, Games, Information Systems, Psychology, Urban Ecology) and one graduate program (Master of Communication). The campus also offers various minors and student support services including academic advising, career development (CIDC), student council, and residence life. The institution follows the 'One U' philosophy, allowing students to study at both the Asia Campus in Incheon, South Korea and the Salt Lake City Campus in Utah, USA. The campus operates from Songdo International Business District in Incheon.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• SUNY KoreaminorStrategic or Co-development Partner · 13 June 2026SUNY Korea students participated in UAC StartUP Sprint, the first intercollegiate entrepreneurship bootcamp hosted by University of Utah Asia Campus. A team from SUNY Korea won the grand prize for an AI-powered reading and publishing platform.
• Yonsei UniversityminorStrategic or Co-development Partner · 13 June 2026Students from Yonsei University participated in UAC StartUP Sprint entrepreneurship bootcamp alongside students from 9 other universities.
• Korea University Sejong CampusminorStrategic or Co-development Partner · 13 June 2026Students from Korea University Sejong Campus participated in the UAC StartUP Sprint entrepreneurship bootcamp.
• Inha UniversityminorStrategic or Co-development Partner · 13 June 2026Students from Inha University participated in the UAC StartUP Sprint entrepreneurship bootcamp.
• The University of Hong KongminorStrategic or Co-development Partner · 13 June 2026Students from The University of Hong Kong participated in the UAC StartUP Sprint entrepreneurship bootcamp.
• Ghent University Global CampusminorStrategic or Co-development Partner · 13 June 2026Students from Ghent University Global Campus participated in the UAC StartUP Sprint entrepreneurship bootcamp.
• Sejong UniversityminorStrategic or Co-development Partner · 13 June 2026Students from Sejong University participated in the UAC StartUP Sprint entrepreneurship bootcamp.
• Woosong UniversityminorStrategic or Co-development Partner · 13 June 2026Students from Woosong University participated in the UAC StartUP Sprint entrepreneurship bootcamp.
• Kyungdong UniversityminorStrategic or Co-development Partner · 13 June 2026Students from Kyungdong University participated in the UAC StartUP Sprint entrepreneurship bootcamp.
• AmorepacificminorStrategic or Co-development PartnerThe Career & Internship Development Center (CIDC) organizes student visits to Amorepacific headquarters in Yongsan, Seoul. Students learn about the K-beauty industry, marketing roles, hiring trends, and the role of AI in the workplace. This provides students with real-world industry exposure and potential career pathways.
• Incheon Global Campus FoundationcoreStrategic or Co-development PartnerThe Asia Campus is part of the Incheon Global Campus ecosystem. The Incheon Global Campus Foundation CEO Ju-young Byun was present at the 2026 commencement ceremony. The campus operates alongside other international university campuses in Songdo.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stony Brook University Korea: Stony Brook University Korea is a SUNY-system branch campus in Korea offering U.S.-credentialed undergraduate programs to a similar international student demographic. It shares the same U.S.-public-university overseas-branch operating model and competes with UAC for the same applicant funnel.
• NYU Shanghai: NYU Shanghai is a U.S. research university's degree-granting branch campus in Asia targeting internationally mobile students. Although located in China rather than Korea, it is a closely comparable model in scale, brand backing, and degree-portfolio strategy.
• NYU Abu Dhabi: NYU Abu Dhabi is another U.S. research university's degree-granting overseas branch campus, enrolling international students and offering a liberal arts curriculum. It is highly comparable in operating model and in the way it leverages its parent institution's brand.
• Duke Kunshan University: Duke Kunshan University is a U.S. research university's branch campus in China offering undergraduate and graduate programs with a liberal arts and research orientation. It is directly comparable as a U.S.-elite-university overseas branch competing for the same international student aspirations.
• George Mason University Korea: George Mason University Korea operates a branch campus in the Songdo International Business District, also targeting international and Korean students with U.S.-credentialed degree pathways. The shared Songdo location and U.S.-public-university branch model make it a near-direct peer for admissions and program competition.
• Ghent University Global Campus: Ghent University Global Campus is a Belgian university branch campus co-located at the Incheon Global Campus alongside UAC. As a fellow foreign-research-university branch in the same ecosystem, it competes for the same Songdo-based student pool and partner-university collaborations.
• University of Nottingham Ningbo China: The University of Nottingham Ningbo China is one of the largest and longest-running U.K. university branch campuses in Asia, offering a broad portfolio of undergraduate and postgraduate programs to international students. It is a strong comparable on scale, program breadth, and tuition-driven branch economics.
• SUNY Korea: State University of New York Korea is a U.S. public-university branch campus co-located with UAC inside the Incheon Global Campus in Songdo. It shares the same foreign-institution regulatory framework, similar student demographics, and overlapping degree offerings, making it the closest operational comparable.

Regional players

• Korea University: Korea University is one of Korea's top domestic research universities and a primary competitor for the same Korean applicant pool that UAC targets. It does not operate as a branch campus but competes directly for Korean students weighing a U.S.-credentialed degree against a top Korean university.
• Yonsei University: Yonsei University is a leading Korean research university that competes with UAC for high-achieving Korean and international students in Korea. It is a partnership participant in the UAC StartUP Sprint but functions as a regional competitor for the same student demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/university-of-utah-asia-campus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The University of Utah Asia Campus