Saudi 2027

Name

Saudi 2027

Legal name

AFC Asian Cup 2027 Local Organizing Committee Company

Website

https://asiancup2027.sa

Company type

Private

Founded year

2027

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121), Spectator Sports (7112)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

akta.pro secondary industries

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Sports Events & Match Tickets (THAJAFAE)

Keywords

• International football tournament
• Sports event management
• Fan engagement platform
• Match ticketing services
• Tournament hospitality services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticketing Services: Ticket purchasing services for match attendance offered through third-party provider Webook.
2. Travel and Accommodation Services: Travel, accommodation, hospitality, and transportation bookings facilitated through third-party provider Al Mosafer.
3. Sponsorship and Partnership: Official global partners and supporters programs generating commercial revenue through association with the tournament.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Saudi 2027 (AFC Asian Cup 2027 Local Organizing Committee Company) organizes and operates the AFC Asian Cup Saudi Arabia 2027™ international football tournament. The company provides the Ahlan Platforms (website and mobile app) enabling fans to access tournament information, purchase tickets, book travel and accommodation, view live match data, and engage with tournament content. The tournament is hosted across 8 stadiums in 3 Saudi cities (Riyadh, Jeddah, Al Khobar) with a combined capacity of 286,000+ seats.

Product overview

The AFC Asian Cup Saudi Arabia 2027™ operates the Ahlan Platforms, a unified digital ecosystem consisting of the Ahlan Website and Ahlan Mobile Application. These platforms provide fans with comprehensive tournament information (news, schedules, results, venue details), integrated services for match-day transportation, fan accommodation, and ticketing through third-party partners (Webook, Al Mosafer), live match data (Opta Sports), visa facilitation via government portals, and content viewing and sharing capabilities. The Ahlan Platforms serve as the primary digital touchpoint for fans attending the tournament across multiple venues in Riyadh, Jeddah, and Dammam.

Differentiator

Problem solved

Functional benefit

Products and services

• Ahlan Website

Quantifiable outcome

• 286,000+ total stadium seats across 8 venues

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• WebookcoreChannel Partner/ Reseller/ DistributorThird-party service provider providing ticket purchasing services through the Ahlan Platforms, enabling fans to buy tickets for matches.
• Al MosafercoreChannel Partner/ Reseller/ DistributorThird-party provider of travel and accommodation booking services through the Ahlan Platforms, helping fans arrange their tournament experience.
• Opta SportscoreTechnology or IntegrationThird-party sports data provider supplying live match data for the Ahlan Platforms, enabling real-time scores and match statistics.
• Ministry of Sports (Saudi Arabia)flagshipStrategic or Co-development PartnerGovernment ministry acting as a secure data conduit for transmitting required identification and passport information to the Ministry of Foreign Affairs for visa processing.
• Ministry of Foreign Affairs (Saudi Arabia)flagshipStrategic or Co-development PartnerGovernment ministry providing visa processing services for international visitors attending the tournament.
• Official Global PartnersflagshipGTM or Marketing PartnerCommercial partners sponsoring the AFC Asian Cup Saudi Arabia 2027 at the global partner level, as displayed on the tournament's official partners page.
• Official Global SupporterscoreGTM or Marketing PartnerCommercial supporters of the AFC Asian Cup Saudi Arabia 2027, providing support at the global supporter level as shown on the tournament's official supporters page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qatar 2022 Supreme Committee: Local organizing committee for the FIFA World Cup 2022, the most recent comparable mega-event tournament in the GCC. Directly comparable as a state-backed LOC delivering a multi-week international football tournament with similar infrastructure, government partnership, and sponsorship scale.
• Paris 2024 Organizing Committee: Organizing committee for the 2024 Olympic Games, a recent mega-event LOC with comparable scope, multi-venue operations, and multi-stakeholder coordination. Illustrative of operating model and execution benchmarks for world-class event delivery.
• FIFA World Cup 2026 Organizing Committee (US/Canada/Mexico): Organizing entity for the upcoming 2026 FIFA World Cup, the most direct contemporary peer as another active tournament LOC with multi-city, multi-country operations and a comparable go-to-market timeline.
• UEFA Euro 2024 (Germany) LOC: Local organizing committee for UEFA Euro 2024, a recently delivered continental football tournament. Comparable as a single-sport tournament LOC with multi-venue infrastructure requirements and similar commercial sponsorship frameworks.
• Rugby World Cup (World Rugby): Organizing entity for the Rugby World Cup, a comparable quadrennial international single-sport tournament. Relevant as a peer in structuring sponsorship tiers, commercial rights, and host-nation LOC operations.

Broad incumbents

• FIFA: The global governing body for football and the entity that grants the AFC (and by extension the LOC) its hosting mandate. Comparable as the ultimate apex entity in the international football tournament ecosystem that the LOC operates within.
• UEFA: The European football confederation operating the UEFA European Championship, a continental tournament with comparable structure to the AFC Asian Cup. Relevant as an incumbent confederation running a major quadrennial international tournament.
• Asian Football Confederation (AFC): The continental governing body that awarded the 2027 hosting rights to Saudi Arabia. Directly relevant as the institutional authority and rights holder in the same Asian football ecosystem the LOC serves.
• Endeavor: Global sports and entertainment company that owns and manages premium sports properties (UFC, PGA, Open). Relevant as a broader incumbent demonstrating how sports event IP can be operated and monetized alongside tournament-style assets.
• ICC (International Cricket Council): Global governing body for cricket that organizes the Cricket World Cup and other international tournaments. Comparable as a sports governing body that operates major international tournament events with similar commercial and ticketing structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi 2027