Asia Sports Tech

What Asia Sports Tech does

Asia Sports Tech (AST) is a privately held strategic consulting and financial advisory firm specializing in the sports, esports, sports technology, fitness, and wellness ecosystems across Asia-Pacific. Founded circa 2015 and headquartered in Hong Kong, the firm maintains operational presence in Beijing, Shenzhen, and Singapore, serving clients who need cross-border market entry, growth execution, fundraising, and competitive intelligence in fragmented APAC markets. Its service portfolio spans five core pillars (Market Entry Strategies, Growth Strategies & Execution, Financial Advisory, Supply Chain & Innovation, ESG/Sustainability) plus two investor-facing offerings (Competitive Analysis and Non-Liquid Asset Pricing for non-liquid sports IP such as media rights, player contracts, and brand valuations).

The firm operates a partner-led boutique model with approximately 11 total staff, anchored by founding partners Loron Orris and Jean-Baptiste Roy and a VP of Growth (Adil Saxena), alongside broader team members in Hong Kong. AST does not develop proprietary software or technology products; its offering is human-delivered advisory, structured around project-based and retainer engagements with a multinational client base that includes Talon Esports, Kinduct Technologies, Kinomap, MOVE by Liv3LY, Runnin' City, YAS, and Teleios, spanning enterprise brands, growth-stage startups, and corporations.

Revenue is generated through professional services fees across consulting engagements; specific pricing is not publicly disclosed and is quote-based. AST's go-to-market combines sales-led enterprise outreach with an event-driven motion through recurring keynote and panel appearances at SportsPro APAC and All That Matters, plus ecosystem partnerships with accelerators including Stadia Ventures (North America) and SportBoost (Spain/Europe). These alliances, alongside media partnerships and mentor roles, function as both lead-generation channels and credibility signals in the APAC sports business community.

Name

Asia Sports Tech

Legal name

Asia Sports Tech

Website

https://asiasportstech.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Sports Tech is a Hong Kong-headquartered boutique advisory firm providing market entry, growth, financial advisory, and competitive analysis services to sports, esports, fitness, and wellness companies across Asia-Pacific, anchored by founding partners and a four-city presence in Beijing, Hong Kong, Shenzhen, and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong, China

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting & Advisory Services: AST provides go-to-market strategies, growth strategies, financial advisory services, ESG/Web3 strategies, and product innovation/supply chain strategies for international clients. Revenue is generated through consulting fees for engagements covering market entry, growth execution, and strategic advisory.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Asia Sports Tech is a strategic consulting and financial advisory firm that helps sports, esports, sports tech, fitness, and wellness companies enter and grow across Asia-Pacific. Its core offerings cover market entry strategy, growth strategy execution, financial advisory and fundraising support, supply chain and product innovation, and ESG/sustainability advisory, delivered through project-based and retainer engagements to sports IP owners, startups, corporates, and investors.

Product overview

Asia Sports Tech (AST) is a strategic consulting and financial advisory firm specializing in Asia's sports, esports, fitness, and wellness ecosystems. The company does not offer a software product or platform but rather provides a portfolio of advisory services including Market Entry Strategies, Growth Strategies & Execution, Financial Advisory, Supply Chain & Innovation, and ESG/Sustainability consulting. Additional services include Competitive Analysis and Non Liquid Asset Pricing for investors and portfolio companies. AST serves sports and esports brands, startups and scaleups, corporations, and investors across the Asia-Pacific region.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Entry Strategies

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• SportBoostcoreStrategic or Co-development Partner · 1 November 2022Regional strategic partnership starting November 2022. Value-generating collaboration including expertise sharing, business and investor network access, deal flow, and business growth opportunities. AST serves as 'Asian Expert' providing mentoring for SportBoost ecosystem startups.
• Stadia VenturescoreStrategic or Co-development Partner · 1 April 2021Asia-Pacific alliance combining Stadia's expertise and ecosystem in North America with AST's expertise in Asia-Pacific. Focuses on commercialization opportunities for sports and esports startups, network expansion, and thought leadership. Announced April 2021.
• 17 SportcoreStrategic or Co-development PartnerPartnership with leading global sports impact company operating at intersection of sports, business, and purpose. Enables progressive organizations in Asia to bring organizational purpose to life through sports activations.
• Runnin' CitycoreChannel Partner/ Reseller/ DistributorAST serves as Runnin' City's exclusive representatives in Asia. Provides strategic research, sales execution, and partnership development for sports tourism app expansion across APAC region.
• YASminorImplementation/ SI/ Consulting PartnerAssisted YAS with business model improvement, customer journey enhancement, B2B expansion strategy, and fundraising support for blockchain-based insurtech company.
• All That MattersminorGTM or Marketing PartnerAST became Official Media Partner and curated/moderated inaugural Sports Tech Matters track at All That Matters conference, Asia's premier conference for sports, gaming, music, and entertainment industries.
• SportsPro APACcoreGTM or Marketing PartnerAST partnered with SportsPro APAC 2023 and 2024. Founding Partner delivered keynote speeches and VP of Growth moderated panels on sports business trends, content creation strategies, and partnerships.
• TeleiosminorImplementation/ SI/ Consulting PartnerAST created and executed Teleios Asia's market entry strategy leveraging Singapore Grand Prix 2022. Activities included Grand Prix Season Singapore access, All That Matters Web3 partnership, and Marina Bay Sands event activation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/asiasportstech

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Sports Tech