ASICOTUR

What ASICOTUR does

ASICOTUR (Asociación Internacional para la Cooperación Turística) is a non-profit international association founded in 2020 and headquartered in Galicia, Spain (Ourense province) with an active delegate network spanning 35+ countries across Ibero-America, Europe, Africa, and Asia. Its core function is to act as a network intermediary connecting public administrations, private tourism enterprises, industry associations, and academic institutions for international tourism cooperation projects, knowledge transfer, and destination development. The association does not operate a software platform; its technology footprint is a conventional association-management web presence (asicotur.com) hosting events, monthly bulletins since 2021, publications, and a photographic archive rather than a proprietary technology stack.

The association's products and services are community-centric rather than technology-centric: recurrent events (I Congreso Internacional, I/II/III Jornadas, I/II Talleres, I Simposio, Conecta & Lidera business roundtables), an annual awards program (Reconocimientos a la Cooperación Turística Internacional) operating 2022-2025, an annual World Tourism Day poster competition, a publications catalogue including books on tourism cooperation and tourism security published via Aranzadi Editorial, and ongoing monthly bulletins. Strategic assets include affiliation with ONU Turismo (UNWTO) and adherence to the UN Global Compact (May 2023).

Revenue mechanics consist of three streams disclosed in the data: annual protector-member fees (recurring subscriptions delivering logo placement, presentation opportunities, social media promotion, and newsletter features), one-time event registration fees (€25 per attendee for 2-day congresses with complimentary access for university faculty), and participation-related revenue from the awards program. Because ASICOTUR operates as a non-profit with nine employees and declines to publish financial figures, revenue is not publicly disclosed and total annual revenue is estimated to be well under $1M based on the lean operating profile and modest ticket pricing.

Name

ASICOTUR

Legal name

Asociación Internacional para la Cooperación Turística

Website

https://asicotur.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ASICOTUR is a Spain-based non-profit association founded in 2020 that connects public administrations, tourism enterprises, industry groups, and academia across 35+ countries through events, publications, and projects to advance international tourism cooperation.

Ownership category

akta.pro rank

Product category

Tourism Industry Association Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPADAKAL

Assessment, Certification & Qualifications Frameworks

Business & Public Services/International Organizations & Development/Education & Skills Development Programs

Keywords

• Tourism cooperation network
• International association services
• Tourism development projects
• Professional conferences and workshops
• Tourism industry recognition programs

Headquarters

HQ city

Galicia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Protector Member Fees: Annual membership fees from protector members (both public and private sector entities) that provide financial support and receive visibility benefits including logo placement on website, annual presentation opportunities, social media promotion, interview in newsletter, and preferential participation in virtual member meetings
2. Event Registration Fees: Registration fees for conferences, symposia, and workshops such as Conecta & Lidera (€25 per person) and I Simposio (€25 per person) with additional revenue from tourism packages
3. Awards Recognition Program: Annual recognition program for international tourism cooperation with entities, projects, and individuals, potentially generating revenue through participation fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASICOTUR is a non-profit international association that connects public administrations, private tourism companies, industry associations, and academia across 35+ countries to facilitate international tourism cooperation projects, knowledge transfer, and sustainable destination development. Its core offering is a membership-based platform that delivers advisory matchmaking on tourism development projects, an annual cycle of international congresses/workshops/symposia, an awards and recognition program, multilingual publications, and monthly bulletins.

Product overview

ASICOTUR is a non-profit international association for tourism cooperation and development. The organization operates as a network-based membership association offering tourism cooperation projects advisory services, international events (congresses, workshops, symposiums), an annual awards program recognizing excellence in tourism cooperation, publications on tourism topics, and monthly bulletins. The core offering is connecting tourism stakeholders across Spanish and Portuguese-speaking countries for knowledge transfer and project collaboration, rather than a traditional software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Cooperation Projects Advisory
• I Congreso Internacional de Cooperación Turística
• Talleres de Cooperación Turística Internacional
• Jornadas de Cooperación Turística Internacional
• I Simposio de Cooperación Turística Internacional
• Conecta & Lidera Business Roundtables
• Reconocimientos a la Cooperación Turística Internacional
• World Tourism Day Poster Competition
• ASICOTUR Publications
• ASICOTUR Monthly Bulletins

Quantifiable outcome

• 40 countries represented at I Congreso Internacional de Cooperación Turística
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• Fundación FinnovacoreStrategic or Co-development PartnerBelgian-Spanish foundation collaborating as a key entity supporting ASICOTUR's communication and project initiatives. Founder Juan Manuel Revuelta serves as CEO and frequently participates as speaker and moderator at ASICOTUR events. Finnova provides EU funding expertise and innovation support for tourism projects.
• AFIDA - Asociación Internacional de Ferias en AméricacoreStrategic or Co-development PartnerInternational association of fairs in the Americas, with President Rafael Roldán Muñoz serving as honorary president of AFIDA. Collaboration on international tourism and fair development projects.
• CAMESPA - Cámara Oficial Española de Comercio e Industria de QuitosecondaryGTM or Marketing PartnerOfficial Spanish Chamber of Commerce in Quito, Ecuador. Rafael Roldán Muñoz serves as President of Honor, facilitating business cooperation between Spain and Ecuador.
• FIPETUR - Federación Iberoamericana de Periodistas de TurismocoreGTM or Marketing PartnerIbero-American Federation of Tourism Journalists, represented by delegate María Shaw as President of FIPETUR's International Council. Collaboration on tourism media and communications across Latin America and Spain.
• Orden del Camino de SantiagocoreStrategic or Co-development PartnerChivalric order dedicated to the Way of St. James pilgrimage route. President Alejandro Rubín Carballo serves as Chancellor, with collaboration on pilgrimage tourism and cultural heritage projects.
• Instituto Politécnico de Viseu (Portugal)secondaryStrategic or Co-development PartnerPortuguese polytechnic institute with tourism and hospitality programs. Collaborates through its Escola Superior de Tecnologia e Gestão de Lamego (ESTGL), with participation from faculty and students in ASICOTUR activities.
• Xunta de GaliciacoreGTM or Marketing PartnerRegional government of Galicia, Spain, supporting ASICOTUR events and initiatives through Turismo de Galicia. Collaborator on events including I Congreso and Conecta & Lidera.
• Cámara de Comercio de Angra do Heroísmo (Azores)coreStrategic or Co-development PartnerChamber of Commerce of Angra do Heroísmo in the Azores, Portugal. Hosted the II Jornada de Cooperación Turística Internacional in Terceira island, Azores.
• Biosphere Tourism (Portugal)secondaryStrategic or Co-development PartnerSustainability certification and consulting organization for tourism. Executive Director Miguel Sanches participated as keynote speaker at II Jornada, focusing on sustainability alliances as innovation drivers.
• ONU Turismo (UNWTO)coreStrategic or Co-development PartnerUnited Nations World Tourism Organization. ASICOTUR is an affiliated member, participating in events and initiatives including the UNWTO AWAKE TOURISM CHALLENGE. Gustavo Santos serves as ASICOTUR Honorary Member and ONU Turismo Regional Director for the Americas.
• XacobeosecondaryGTM or Marketing PartnerGalician government program promoting the Way of St. James pilgrimage. Collaborated on I Congreso highlighting the Xacobeo year's role in tourism recovery.
• INPROTUR - Instituto Nacional de Promoción Turística de ArgentinacoreStrategic or Co-development PartnerArgentina's national tourism promotion institute. Vice President Ricardo Sosa served as Executive Secretary, and Pablo Sismanian participated as speaker. Active collaboration on international tourism promotion.
• Abreu (Tour Operator)minorChannel Partner/ Reseller/ DistributorPortuguese tour operator participating as buyer in Conecta & Lidera virtual business roundtables connecting sustainable tourism products with European buyers.
• Avoris (Tour Operator)minorChannel Partner/ Reseller/ DistributorSpanish tour operator group participating as buyer in Conecta & Lidera business matchmaking sessions.
• TUIminorChannel Partner/ Reseller/ DistributorGlobal tour operator participating as buyer in Conecta & Lidera virtual business roundtables for sustainable tourism products.
• Yu TravelcoreChannel Partner/ Reseller/ DistributorGalician receptive tour operator. Director Jesús Francisco Ares Vázquez serves as ASICOTUR's Vice President Institutional, representing Yu Travel as tour operator partner.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• UNWTO (World Tourism Organization): The United Nations specialized agency for tourism and global reference for international tourism cooperation, policy, and sustainability. ASICOTUR operates as an affiliated member and explicitly mirrors UNWTO's cooperation-and-development mandate at a smaller, regional scale, serving overlapping audiences of governments, tourism boards, and professionals.
• World Travel & Tourism Council (WTTC): Global industry body representing the private travel and tourism sector, convening CEOs, governments, and destinations. WTTC competes for the same institutional attention and policy relevance that ASICOTUR pursues, though at significantly larger scale and with a primarily private-sector mandate.
• Pacific Asia Travel Association (PATA): Long-standing membership association for the Asia-Pacific tourism industry, with a similar structure of government, industry, and academic members. PATA provides a regional comparison for ASICOTUR's Ibero-America-focused cooperation model.
• European Travel Commission (ETC): Regional tourism body promoting Europe as a destination and coordinating national tourism organizations. ETC overlaps with ASICOTUR in bringing together European public-sector tourism actors, and its member-based cooperation structure parallels ASICOTUR's protector-member model.

Direct peers

• SKÅL International: Global network of tourism professionals organized through local clubs across many countries. SKÅL parallels ASICOTUR's community-of-delegates approach and serves a comparable audience of tourism executives and officials, though with a longer history and broader geographic spread.
• Adventure Travel Trade Association (ATTA): Membership association for the adventure travel industry that organizes events, training, and networking for tour operators and destinations. ATTA serves a similar member-and-events business model and competes for tourism SMEs and destinations seeking international visibility.
• Site Global (Society of Incentive & Travel Executives): Global membership association for incentive travel and meetings professionals. SITE parallels ASICOTUR in offering chapter-based global networking, events, and an awards/recognition program, although in a more commercially oriented niche.

Emerging players

• International Congress and Convention Association (ICCA): Association for the international meetings and events industry, with a focus on association meetings and congress venue strategy. ICCA's member-driven structure and emphasis on industry congresses parallels ASICOTUR's event-heavy model.
• Responsible Tourism Partnership: Network focused on advancing responsible and sustainable tourism practices through partnerships with destinations, NGOs, and industry. Strong overlap with ASICOTUR's sustainability-oriented mission and development-bank-aligned programming.

Peers

• International Institute for Peace through Tourism (IIPT): Non-profit dedicated to leveraging tourism for peace, cultural understanding, and sustainable development. IIPT overlaps directly with ASICOTUR's mission around responsible tourism and international cooperation, and competes for partnerships with UN-aligned institutions and development funders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asicotur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASICOTUR