ASICS India
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
ASICS India firmographics
Firmographics- Name
- ASICS India
- Legal name
- ASICS India
- Website
- https://asics.co.in
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ASICS India industry classification
Industry- Product category
- Athletic Footwear & Sportswear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162), Sporting and Athletic Goods Manufacturing (33992), Shoe Retailers (458210)
- SIC
- Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athletic & Performance Footwear (CRAAACAA)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Athletic & Performance Footwear Retail (CRAAADAA), Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
ASICS India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
ASICS India product offering
Product offeringCore offering
ASICS India is the Indian subsidiary of Japanese athletic footwear and sports equipment maker ASICS Corporation, selling premium running shoes, training footwear, athletic apparel, and sports equipment directly to Indian consumers through its branded e-commerce store and associated loyalty program. The company leverages the parent brand's sports science heritage to deliver performance-oriented products for runners, trainers, and fitness enthusiasts across India.
Product overview
No product information available. The ASICS India website (asics.co.in) is currently under maintenance with a 'We'll Be Right Back' message displayed. The available source content consists of cookie consent management and maintenance page elements only, with no product catalog, product descriptions, or service offerings accessible.
Differentiator
Problem solved
Functional benefit
Brands
- OneASICS™: Loyalty program for ASICS customers providing member benefits and exclusive access to products and events.
Products and services
- Athletic Footwear Performance running shoes, training footwear, and athletic shoes designed for runners, gym users, and fitness enthusiasts in India, leveraging the parent ASICS Corporation's sports science heritage.
- Sports Apparel and Athletic Clothing Athletic apparel and sportswear designed for running, training, and fitness activities, offered to Indian consumers under the ASICS brand.
- Sports Equipment Sports equipment and accessories associated with the ASICS brand, supporting running, training, and fitness activities for Indian consumers.
Companies that use ASICS India
Customer profileIdeal customer profiles1 record
ASICS India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASICS India partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
ASICS India competitors and assessment
Company assessmentBroad incumbents
- ASICS Corporation: ASICS Corporation is the global parent entity; it is comparable as the ultimate brand and product owner, providing context for the India subsidiary's positioning, catalog, and capital backing.
- Decathlon India: Decathlon India is a broad sporting goods retailer with extensive offline and online presence and private-label athletic footwear; it competes across price points but is broader in category than ASICS India.
Direct peers
- Nike India: Nike India is the Indian arm of Nike Inc. and operates a directly comparable D2C athletic footwear and apparel e-commerce and retail model targeting the same Indian consumer base with similar performance and lifestyle product mix.
- Puma India: Puma India sells athletic and lifestyle footwear/apparel through D2C e-commerce and offline retail in India, with a comparable product portfolio spanning running, training, and casual sport segments.
- Skechers India: Skechers India offers athletic, walking, and casual footwear through a D2C e-commerce and offline retail model in India, directly competing for the same middle-class Indian consumer seeking branded athletic/comfort footwear.
- Adidas India: Adidas India operates an identical D2C e-commerce and physical retail footprint for athletic footwear and apparel in India, competing head-to-head with ASICS across running, training, and lifestyle categories.
- Reebok India: Reebok India sells performance and casual athletic footwear and apparel through D2C and retail channels in India, targeting the same fitness-oriented consumer base as ASICS India.
- New Balance India: New Balance India is a direct competitor in the performance running and athletic footwear category, operating its own India D2C channel targeting the same premium technical running consumer.
- Under Armour India: Under Armour India is a direct peer in performance athletic apparel and footwear, competing for the Indian running and training consumer with a comparable premium positioning.
Regional players
- Fila India: Fila India sells athletic and athleisure footwear/apparel in India through D2C and distribution, competing for the same lifestyle-athletic consumer; positioned slightly more athleisure/fashion than pure performance running.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
ASICS India social profiles
Digital presenceASICS India financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASICS India leadership team
Management profileNumber of profiles
ASICS India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASICS India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASICS India
What does ASICS India do?
ASICS India is the Indian subsidiary of Japanese athletic footwear and sports equipment maker ASICS Corporation, selling premium running shoes, training footwear, athletic apparel, and sports equipment directly to Indian consumers through its branded e-commerce store and associated loyalty program. The company leverages the parent brand's sports science heritage to deliver performance-oriented products for runners, trainers, and fitness enthusiasts across India.
Is ASICS India a public or private company?
ASICS India is a private company. It is classified as corporate owned and is currently operating.
When was ASICS India founded?
ASICS India was founded in 2021. It employs 51 to 100 people.
Who are ASICS India's main competitors?
Broad incumbents on record are ASICS Corporation and Decathlon India. Direct peers are Nike India, Puma India, Skechers India, Adidas India, Reebok India, New Balance India and Under Armour India. Fila India is listed as a regional player.
Does ASICS India have an API?
No public API is recorded for ASICS India.
What industry is ASICS India in?
ASICS India's product category is Athletic Footwear & Sportswear. Its primary akta.pro industry code is CRAAACAA, Athletic & Performance Footwear, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45821 and its SIC code is 5661.