Sayari Camp - Asilia

What Sayari Camp - Asilia does

Asilia Africa is a privately-held luxury safari tour operator headquartered in East Africa (domiciled in Tanzania) running a portfolio of authentic tented camps and upscale lodges within iconic wilderness areas of Kenya and Tanzania, with an expanded destination footprint that now also includes Uganda and Rwanda. Its product set comprises Camps & Lodges, a Small Group Tours program (The Asilia Edit) of four curated journeys, a wider catalog of Itineraries, and a portfolio of Experiences including the Wildebeest Migration, Big Five viewing, photography safaris, chimpanzee trekking, and hot air balloon safaris. The company holds B Corp certification and operates AsiliaGiving, an affiliated community and conservation impact initiative.

Revenue is generated through the one-off sale of multi-day safari packages combining accommodation, guided experiences, and ground services, with quote-based pricing that varies by destination, season, accommodation tier, and group size — characteristic of the luxury segment. The go-to-market is a hybrid model: a direct-to-consumer website that captures content-led demand and booking enquiries, paired with a dedicated Agent Partnerships program for travel agents and tour operators, supplemented by email newsletter marketing and active social channels (Facebook, Instagram, LinkedIn, YouTube, Tripadvisor). The customer base is primarily individual high-net-worth travelers and couples seeking premium, impact-conscious safaris, with no disclosed enterprise clients or large corporate contracts.

The underlying technology is a standard content-and-enquiry website; there is no mobile app, no public API, no proprietary software assets, and no AI or machine-learning capability referenced anywhere in the source material. The company differentiates instead through brand recognition (multiple international awards across 2023 and 2024), a community-empowerment ecosystem anchored by AsiliaGiving, and a service-quality talent base it publicly describes as "among the best in the industry." No funding rounds, ownership structure, leadership roster, or revenue figures are publicly disclosed in the available data.

Name

Sayari Camp - Asilia

Legal name

Asilia Africa

Website

https://asilialodges.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Asilia Africa is a privately-held luxury safari tour operator running camps, lodges, and curated itineraries across Kenya, Tanzania, Uganda, and Rwanda, serving high-net-worth individual travelers and travel-agent-driven clients via direct bookings and partnerships.

Ownership category

akta.pro rank

Product category

Luxury Safari Tourism & Hospitality

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Safari & Wilderness Luxury Resorts (THAGACAD), Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari Lodges & Tented Camps (THAAAHAC), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• Luxury safari tours
• African safari camps
• Safari lodges Kenya
• Small group safaris
• Wildlife travel experiences

Headquarters

HQ city

East Africa

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Safari Tour Packages: Asilia generates revenue through the sale of safari tour packages that include stays at their camps and lodges in Kenya and Tanzania. Revenue is earned from accommodation fees, guided safari experiences, and associated travel services. Packages range from authentic tented safari camps to luxurious lodges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Asilia Africa designs and sells luxury safari experiences in East Africa, delivering stays at its own authentic tented camps and upscale lodges in Kenya and Tanzania, paired with guided game drives, migration viewings, and themed experiences such as photography safaris, chimpanzee trekking, and hot air balloon flights. Offerings are sold as custom-quoted itineraries, small group tours, or curated multi-day packages targeting high-net-worth leisure travelers and travel agent clients.

Product overview

Asilia Africa is an African safari and tours company offering authentic wilderness experiences in East Africa's iconic destinations (Kenya and Tanzania). The product portfolio consists of Camps & Lodges (authentic tented safari camps and luxurious lodges in iconic wilderness areas), Small Group Tours (four carefully crafted group tours hosted by specialist guides), Itineraries (curated safari packages including All Asilia and Inspired Itineraries), and Experiences (wildebeest migration, Big Five, photography, chimp trekking, and hot air balloon safaris). The company also operates AsiliaGiving, its impact initiative for community empowerment and conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Camps & Lodges Authentic tented safari camps and luxurious lodges located in iconic wilderness areas of Kenya and Tanzania, including Serengeti and the Mara Naboisho Conservancy, offering accommodation and safari access for luxury leisure travelers.
• Small Group Tours Four carefully crafted small group safari tours offering seamless journeys hosted by specialist guides, designed for connection, authenticity, and discovery in East Africa.
• Safari Itineraries Curated safari itineraries spanning All Asilia options, Inspired Itineraries, and Small Group Tours for travelers planning multi-day East African safaris.
• Safari Experiences Themed safari experiences including Wildebeest Migration tours, Big Five viewing, Photo Safaris, Chimpanzee Trekking, and Hot Air Balloon Safaris across East Africa.
• Partner Properties Partner lodge and camp properties available through the Asilia booking network, extending accommodation inventory beyond owned camps and lodges.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agent PartnerscoreChannel Partner/ Reseller/ DistributorAsilia Africa maintains a dedicated Agent Partnerships program for travel agents and tour operators to book safari experiences on behalf of their clients. This B2B channel extends the company's distribution reach globally through the travel agent network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• African Travel Inc. African Travel is a luxury tour operator specializing in customized African safaris and itineraries with strong agent and DTC distribution overlap with Asilia.
• Singita: Singita operates ultra-luxury safari lodges and camps across East and Southern Africa with a strong conservation focus. It competes directly with Asilia for premium wildlife experiences and the impact-conscious luxury traveler.
• Ker & Downey Africa: Ker & Downey Africa offers luxury custom safaris across East Africa with similar bespoke itineraries, private guides, and HNW traveler focus as Asilia.
• Wilderness Safaris: Wilderness Safaris is one of Africa's largest safari operators with owned camps across multiple countries. It competes with Asilia on luxury itineraries, conservation-led experiences, and multi-country East/Southern African trips.
• &Beyond: &Beyond is a leading luxury safari and travel operator across Africa and beyond, offering high-end lodge experiences, guided safaris, and conservation-led itineraries that closely mirror Asilia's product mix and target HNW traveler segment.
• Sanctuary Retreats: Sanctuary Retreats runs luxury safari lodges and tented camps across East Africa, including Tanzania and Uganda. It directly competes with Asilia for Big Five, primate trekking, and migration experiences.
• Great Plains Conservation: Great Plains Conservation operates luxury safari camps in Kenya, Botswana, and Zimbabwe with a strong conservation and community impact narrative very similar to Asilia's B Corp positioning.
• Tswalu Kalahari Reserve: Tswalu is a private luxury safari reserve in the Kalahari offering exclusive, low-impact safari experiences with conservation emphasis, comparable to Asilia's premium positioning.
• Sabi Sabi: Sabi Sabi is a luxury private game reserve in South Africa with four lodges offering premium safari experiences. While regionally focused in South Africa, it competes for the same global luxury safari traveler Asilia targets.

Broad incumbents

• Four Seasons Safari Lodge Serengeti: Four Seasons operates a flagship luxury safari lodge in Serengeti under a global luxury hotel brand. It competes with Asilia's Serengeti properties for premium safari bookings while leveraging broader brand distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AsiliaAfrica
• Facebookfacebook.com/AsiliaAfrica
• LinkedInlinkedin.com/company/sayari-camp---asilia
• Instagraminstagram.com/asiliaafrica/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sayari Camp - Asilia