Big Ass Fans
Big Ass Fans designs, engineers, and manufactures HVLS industrial ceiling fans plus residential smart fans, evaporative coolers, portable fans, and heaters, serving industrial, commercial, agricultural, sports/recreation, and residential customers across 90+ countries as the flagship Air Movement & Heat brand of Madison Air Solutions.
- Company typePrivate
- Founded1999
- HeadquartersLexington, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Big Ass Fans does
Big Ass Fans (legal entity Delta T, LLC) designs, engineers, and manufactures high-volume low-speed (HVLS) industrial ceiling fans and a broader portfolio of air-movement and climate-control products, serving industrial, commercial, agricultural, sports/recreation, and residential customers. Founded in 1999 in Lexington, Kentucky as the HVLS Fan Company, the firm originated from applying dairy-barn HVLS cooling to human workplace comfort and rebranded to Big Ass Fans based on customer feedback. It operates as the flagship Air Movement & Heat brand of Madison Air Solutions (NYSE: MAIR following a $2.23 billion IPO in April 2026), with legal entities in Canada (BAFCO Canada, Oakville), Singapore (BAFCO Singapore), and Australia (Big Ass Fan Australia, Brisbane), reaching customers in 90+ countries.
The product portfolio spans industrial HVLS fans (Powerfoil D/X3.0/X4/8, Essence, Hornet, Basic 6, Isis, Pivot, Element), residential smart ceiling fans (Haiku, Haiku L, Haiku Coastal, i6, Mammoth, Bison), directional and portable industrial fans (AirEye, AirGo, Yellow Jacket, Velocity, Pivot 180, Black Jack, Speakeasy, es6, ShopFan, BAF 4900), evaporative coolers and misting fans (Cool-Space 300/350/400/500, Torrent), and heaters (Infrared, Obsidian, Vesper, Unit). Underlying technology includes proprietary HVLS airfoil designs, the patented Airfoil Restraint System (US 8,770,937; 9,347,462), the SpecLab R&D facility, 75+ degreed engineers, and certifications across ETL/Intertek, TÜV SÜD, AMCA, CSA, GREENGUARD Gold, and IP54-IP66. Connected features include SmartSense/SenseMe occupancy automation, the BAF App (iOS/Android), Wi-Fi control, Matter protocol integration (Bison), and partnerships with ecobee and Amazon Alexa.
The business model is predominantly one-time hardware sales with prices ranging from $1,317 (entry residential) to $10,999+ (industrial HVLS), supplemented by factory-certified installation services, replacement parts/accessories, and B2B financing via CreditKey and PayPal Credit. Go-to-market combines enterprise field sales (named accounts include Amazon, Target, Toyota, FedEx, Walmart, Ford, Micron, Planet Fitness, Coca-Cola, Assa Abloy, Ross Stores, George Mason University, Braun's Dairy), direct-to-consumer e-commerce, a nationwide Gold/Platinum factory-certified installer network with 100,000+ installations, and regional distributors abroad. Differentiators include a 15-year warranty, custom-engineered configurations, and 80%+ Fortune 500 trust; the company employs 600+ people worldwide.
Big Ass Fans firmographics
Firmographics- Name
- Big Ass Fans
- Legal name
- Delta T, LLC
- Website
- https://bigassfans.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Big Ass Fans designs, engineers, and manufactures HVLS industrial ceiling fans plus residential smart fans, evaporative coolers, portable fans, and heaters, serving industrial, commercial, agricultural, sports/recreation, and residential customers across 90+ countries as the flagship Air Movement & Heat brand of Madison Air Solutions.
- Ownership category
- akta.pro rank
Big Ass Fans industry classification
Industry- Product category
- Industrial Air Movement Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)
- akta.pro secondary industries
- Ceiling Fan Installation & Replacement (HSAOAFAC), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Big Ass Fans is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Big Ass Fans business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue stream from selling industrial, commercial, and residential air movement products including HVLS ceiling fans, directional fans, floor fans, wall fans, and evaporative coolers. Products sold as one-time purchases with varying price points from $1,317 to $10,999+ depending on model and configuration.
- Professional Installation Services: Factory-certified installation services provided through a nationwide network of licensed installers. Includes preventive maintenance programs and extended warranties.
- Accessories and Replacement Parts: Replacement parts, accessories, and consumables including cooling media, water treatment tablets, controllers, and mounting hardware.
- B2B Financing Services: Partnership with CreditKey for B2B financing options on online purchases. Consumer financing through PayPal Credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Haiku Ceiling Fan - Residential premium smart fan |
| One time/ perpetual license | Pay-as-you-go | Haiku L Ceiling Fan - Residential ceiling fan |
| One time/ perpetual license | Pay-as-you-go | i6 Outdoor Ceiling Fan - Marine-grade outdoor fan |
| One time/ perpetual license | Pay-as-you-go | Haiku Coastal Marine-Grade Fan |
| One time/ perpetual license | Pay-as-you-go | AirGo Floor Fan - Industrial portable fan |
| One time/ perpetual license | Pay-as-you-go | Essence HVLS Fan - Commercial ceiling fan |
| One time/ perpetual license | Pay-as-you-go | Powerfoil D HVLS Fan - Industrial ceiling fan |
| One time/ perpetual license | Pay-as-you-go | Bison Residential Fan - High-performance outdoor fan |
| One time/ perpetual license | Pay-as-you-go | Cool-Space 500 Evaporative Cooler |
| One time/ perpetual license | Pay-as-you-go | Cool-Space 400 Evaporative Cooler |
| One time/ perpetual license | Pay-as-you-go | Cool-Space 350 Evaporative Cooler |
| One time/ perpetual license | Pay-as-you-go | Cool-Space 300 Evaporative Cooler |
| One time/ perpetual license | Pay-as-you-go | Torrent Portable Misting Fan |
| One time/ perpetual license | Pay-as-you-go | Cool-Space Advanced Controller |
| One time/ perpetual license | Pay-as-you-go | Cool-Space Media Kit |
| One time/ perpetual license | Pay-as-you-go | Cool-Space Drain Plug |
| One time/ perpetual license | Pay-as-you-go | Cool-Space Pump Kit |
| One time/ perpetual license | Pay-as-you-go | Cool-Space Water Treatment Tablets |
| Other | Multi-year contract | B2B Financing through CreditKey |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Big Ass Fans product offering
Product offeringCore offering
Big Ass Fans designs, engineers, and manufactures HVLS (High-Volume Low-Speed) industrial ceiling fans, commercial HVLS fans, residential smart ceiling fans, directional wall and floor fans, industrial evaporative coolers, portable misting fans, and commercial heaters. The company sells these air-movement and climate-control products to industrial facilities, commercial enterprises, agricultural operators, and residential customers through direct sales, e-commerce, and a factory-certified installer network.
Product overview
Big Ass Fans is a manufacturer of industrial and residential climate control products. The portfolio includes HVLS (High-Volume Low-Speed) industrial ceiling fans (Powerfoil, Essence, Hornet series), residential ceiling fans (Haiku, Mammoth, Bison, i6 lines), directional/portable fans (AirEye, AirGo, Yellow Jacket, Velocity, Pivot), evaporative coolers (Cool-Space series and Torrent misting fan), and heaters (Obsidian, Vesper, Infrared, Unit Heaters). Products are controlled via the BAF App mobile platform with smart features including SenseMe occupancy sensing and SmartSense automation. The company operates under parent company Madison Air Solutions following its 2026 IPO.
Differentiator
Problem solved
Functional benefit
Products and services
- Haiku Ceiling Fan
Quantifiable outcome
- Up to 33°F temperature reduction with evaporative cooling
- +6 more outcomes
Companies that use Big Ass Fans
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Big Ass Fans technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
Big Ass Fans partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AprilAirecoreAprilAire is a residential air quality brand acquired by Madison Air, contributing 60% reported residential segment growth in Q1 2026.
- Intertek / ETLcoreProduct safety certification testing and listing services. Intertek's ETL Mark demonstrates compliance with North American safety standards.
- TÜV SÜD AmericacoreProduct safety certification testing and listing services. TÜV SÜD blue octagon mark provides additional NRTL certification options.
- Factory-Certified InstallerscoreNationwide network of fully-licensed, factory-certified installation professionals. Gold and Platinum tier program levels with lead generation and co-marketing benefits.
- Nortek Data Center CoolingcoreData center cooling business unit within Madison Air Solutions, expected to drive largest growth segment with 24% commercial segment growth in Q1 2026.
Scale indicators11 records
Recent moves9 records
Expansion highlights7 records
Big Ass Fans competitors and assessment
Company assessmentDirect peers
- Casablanca Fan Company: Premium residential ceiling fan brand competing with BAF's Haiku and Bison lines. Targets design-conscious consumers and overlaps in smart feature categories, providing a relevant comparable for BAF's premium residential strategy.
- Hunter Industrial (a division of Hunter Fan Company): Direct HVLS competitor offering industrial ceiling fans, directional fans, and controls to commercial and industrial customers. Backed by Hunter Fan's strong residential brand, making it a particularly close competitor in BAF's premium residential push.
- Portacool: Direct competitor in the portable evaporative cooling category, comparable to BAF's Cool-Space and Torrent misting fans. Overlapping industrial, agricultural, and outdoor event use cases with similar price points and distribution channels.
- Minka-Aire: Residential ceiling fan manufacturer competing directly with BAF's Haiku and Bison premium lines. Strong brand presence in residential showrooms and online retail channels where BAF's premium positioning competes on style and smart features.
- MacroAir Technologies: Direct HVLS ceiling fan competitor serving industrial and commercial facilities. Comparable product line (large-diameter fans), overlapping customer base (warehouses, manufacturing), and similar go-to-market through certified installers.
Broad incumbents
- Greenheck Fan Corporation: Large, established manufacturer of commercial and industrial fans, dampers, and air movement equipment. Offers HVLS as part of a broader portfolio serving HVAC contractors and engineers, often at lower price points than BAF's premium positioning.
- Carrier Global Corporation: Global HVAC incumbent offering commercial heating, cooling, and air movement solutions. Increasingly bundling HVLS and destratification products into commercial HVAC specifications, leveraging existing service networks that BAF lacks.
- Emerson Ceiling Fans (Emerson Electric): Diversified manufacturer offering ceiling fans alongside broader HVAC and electrical products. Competes in residential and light-commercial ceiling fan categories with extensive distribution through big-box retailers.
- Loren Cook Company: Established manufacturer of industrial and commercial fans, blowers, and ventilation equipment. Competes with BAF in commercial and institutional settings through broader product breadth and established engineering specifications.
- Trane Technologies: Major commercial HVAC manufacturer offering integrated climate solutions. Competes for industrial and commercial specification wins through full-system HVAC design, which can crowd out standalone HVLS products like BAF's Powerfoil line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Big Ass Fans social profiles
Digital presenceBig Ass Fans compliance and trust
Trust signalCompliance9 records
Big Ass Fans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Ass Fans leadership team
Management profileNumber of profiles
Profiles10 records
Big Ass Fans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Ass Fans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Ass Fans
What does Big Ass Fans do?
Big Ass Fans designs, engineers, and manufactures HVLS (High-Volume Low-Speed) industrial ceiling fans, commercial HVLS fans, residential smart ceiling fans, directional wall and floor fans, industrial evaporative coolers, portable misting fans, and commercial heaters. The company sells these air-movement and climate-control products to industrial facilities, commercial enterprises, agricultural operators, and residential customers through direct sales, e-commerce, and a factory-certified installer network.
Is Big Ass Fans a public or private company?
Big Ass Fans is a private company. It is classified as corporate owned and is currently operating.
When was Big Ass Fans founded?
Big Ass Fans was founded in 1999. It employs 501 to 1,000 people.
Where is Big Ass Fans based?
Big Ass Fans is headquartered in Lexington, United States, in the North America region.
How does Big Ass Fans make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are professional Installation Services, accessories and Replacement Parts and B2B Financing Services.
Who are Big Ass Fans's main competitors?
Direct peers on record are Casablanca Fan Company, Hunter Industrial (a division of Hunter Fan Company), Portacool, Minka-Aire and MacroAir Technologies. Broad incumbents are Greenheck Fan Corporation, Carrier Global Corporation, Emerson Ceiling Fans (Emerson Electric), Loren Cook Company and Trane Technologies.
Does Big Ass Fans have an API?
No public API is recorded for Big Ass Fans.
What industry is Big Ass Fans in?
Big Ass Fans's product category is Industrial Air Movement Equipment. Its primary akta.pro industry code is IMADANAB, Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline), with a secondary code of HSAOAFAC, Ceiling Fan Installation & Replacement. Its NAICS code is 333413 and its SIC code is 3564.