The Wedding Planner, inc.

What The Wedding Planner, inc. does

The Wedding Planner, Inc. is a Calgary, Alberta-based full-service wedding planning and event design firm founded in 2003 by Lisa Hanslip. The company serves affluent couples planning destination weddings across Western Canada, with active service coverage in Calgary, Banff, Lake Louise, Kananaskis, the Canadian Rocky Mountains, and Edmonton. Its offering spans end-to-end wedding production, including concept development, vendor sourcing, design, and on-site coordination, anchored by a team of 17 employees. The firm maintains professional affiliation with the Association of Bridal Consultants and a venue partnership with Fairmont Chateau Lake Louise, signaling a deliberate premium positioning strategy.

The business operates as a privately held boutique professional services company with no proprietary technology platform, no disclosed outside funding, and no parent company. Revenue mechanics are project-based: clients pay per-wedding fees for full-service planning and design, with pricing calibrated to the luxury destination wedding segment. Distribution is driven by venue referrals, professional association membership, and editorial visibility (SweetSpot.ca top event planner recognition and WedLuxe Magazine feature, both in 2008). The company has no observed AI, software, or data product components; its value proposition is human creative expertise and high-touch execution rather than technology.

Name

The Wedding Planner, inc.

Legal name

the wedding planner, inc.

Website

https://askaweddingplanner.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wedding Planner, Inc. is a Calgary-based full-service wedding planning and event design firm founded in 2003 by Lisa Hanslip, serving affluent couples planning destination weddings across Western Canadian resort markets including Calgary, Banff, and Lake Louise.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Wedding Budgeting, Timeline & Logistics Management (HSACABAI), Wedding Design, Decor & Floral Planning (HSACABAH), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning services
• Event design
• Destination weddings
• Wedding coordination
• Event management

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Wedding Planning Services: Full-service wedding planning including event design, coordination, and day-of management for luxury weddings

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Wedding Planner, Inc. delivers full-service wedding planning and event design for stylish weddings in Calgary, Banff, Lake Louise, Kananaskis, the Rocky Mountains, Edmonton, and beyond. Offerings span custom event design, vendor coordination, timeline management, and on-site wedding-day coordination, with particular specialization in luxury and destination mountain weddings.

Product overview

The Wedding Planner, inc. is a full-service wedding planning and event design company operating in Calgary and the surrounding Alberta region, including Banff, Lake Louise, Kananaskis, Rocky Mountains, and Edmonton. The company provides comprehensive wedding planning services including event design, vendor management, and day-of coordination for destination weddings and local events.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Chateau Lake LouisecoreStrategic or Co-development Partner · 1 December 2008Established strategic relationship with Fairmont Chateau Lake Louise hotel. The Wedding Planner has a personal relationship with the hotel's team to guarantee premium service and competitive pricing for destination wedding clients. The hotel is promoted as an ideal venue for mountain weddings of various sizes.
• Association of Bridal Consultants (ABC)minorOthersLisa Hanslip attended the ABC Annual Conference and was selected as one of only 8 people to have lunch with celebrity event planner Colin Cowie. This represents professional membership and industry recognition rather than a commercial partnership.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• WeddingWire: Major wedding vendor marketplace and planning resource serving the same engaged-couple audience, functioning as both an indirect competitor (planning tools) and a vendor-discovery channel for planners like The Wedding Planner.
• The Knot Worldwide: Large-scale wedding media, vendor marketplace, and planning-platform incumbent (The Knot / WeddingWire / Zola) that operates adjacent planning tools and competes for the same couple's overall planning journey, though as a scaled platform rather than a bespoke planner.
• Zola: Multi-product wedding platform (registry, planning tools, vendor marketplace) that addresses the same end-customer need (wedding planning) through a different, technology-led delivery model at much greater scale.

Others

• Junebug Weddings: Wedding vendor directory, blog, and inspiration platform. Comparable ecosystem participant that drives inbound demand via editorial content and influences which planners couples shortlist — analogous marketing function to The Wedding Planner's blog-and-PR strategy.
• Eventbrite: Large-scale event ticketing and management platform. Not a direct wedding competitor, but adjacent event-services infrastructure that could be substituted for portions of wedding-planning logistics if the planning category continues to digitize.

Direct peers

• Colin Cowie: Celebrity luxury wedding and event planner whose work is explicitly referenced in The Wedding Planner's own industry-relationship evidence (private lunch at ABC conference). Operates in the same high-end, full-service wedding design space.
• Marcy Blum: High-end full-service wedding and event planner with comparable clientele (celebrity, destination, luxury weddings) and a similar design-led service model focused on bespoke execution.
• David Tutera: Celebrity wedding and event designer offering full-service luxury wedding planning with strong personal-brand-driven marketing, structurally similar to The Wedding Planner's media-anchored founder model.
• Mindy Weiss Party Consultants: Established luxury event and wedding planner serving affluent clients with end-to-end design and coordination — directly comparable full-service premium positioning.
• Bryan Rafidi: Luxury full-service wedding and event planner with a design-forward, bespoke approach catering to high-end clientele — directly comparable service model and price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheWeddngPlannr
• Facebookfacebook.com/6643734532
• LinkedInlinkedin.com/company/the-wedding-planner-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wedding Planner, inc.