Ask for Alonzo
- Company typePrivate
- Founded2018
- HeadquartersHong Kong, China
- Headcount1–10
- GTM typeB2C
- OfferingServices
Ask for Alonzo firmographics
Firmographics- Name
- Ask for Alonzo
- Legal name
- Ask for Alonzo
- Website
- https://askforalonzo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ask for Alonzo industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Ask for Alonzo is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
Ask for Alonzo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from customer dine-in purchases across 7 restaurant locations (6 in Hong Kong, 1 in Warsaw, Poland). Customers purchase from à la carte menus, set lunch, brunch, afternoon tea, and Alonzo Hour (happy hour) menus.
- Catering & Events: Private catering services for junk boats, office parties, and home gatherings. Offers set catering menus at different price points ($1,588-$2,988) and sharing trays for groups of 6-8 persons. Also provides event menus for private functions.
- Takeaway & Delivery: Takeaway orders and food delivery through third-party platforms (Foodpanda, OpenRice). Takeaway menu includes pasta, sandwiches, salads, coffee, and desserts.
- Gift Vouchers: Sale of gift vouchers through third-party platform (Deadly Rabbits), providing additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Set Dinner - Three course meal |
| Unit Pricing | Pay-as-you-go | Afternoon Tea Set |
| Unit Pricing | Pay-as-you-go | Italian Gathering Catering Package |
| Unit Pricing | Pay-as-you-go | Classic Italian Catering Package |
| Unit Pricing | Pay-as-you-go | Italian Cold Cuts & Cheese Catering Package |
| Unit Pricing | Pay-as-you-go | Sharing Trays (per tray, serves 6-8) |
| Unit Pricing | Pay-as-you-go | À la Carte Menu Items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Ask for Alonzo product offering
Product offeringCore offering
Ask for Alonzo operates a multi-location Italian restaurant chain serving classic Italian cuisine rooted in authenticity and simplicity. The company offers à la carte dinners, weekday set lunches, weekend brunch, afternoon tea, a daily happy hour (Alonzo Hour), and a full drinks menu, alongside takeaway, delivery, off-premise catering, and private events. Its signature dish is Spaghetti Carbonara.
Product overview
Ask for Alonzo is an Italian restaurant chain offering a multi-format dining experience with restaurant locations across Hong Kong (Quarry Bay, Soho, Tai Hang, Happy Valley, Wan Chai, Sha Tin) and Warsaw, Poland. The company operates as a single unified restaurant brand rather than a platform-plus-modules architecture. Core offerings include A La Carte dinner service, Set Lunch menus (Monday-Friday), Weekend Brunch (Cousin Enzo and Auntie Maria's), Afternoon Tea Set, Alonzo Hour happy hour, full Drinks Menu, Takeaway/Delivery service, Catering for events, and Events/Private Dining packages. The signature dish is Spaghetti Carbonara, with menus emphasizing classic Italian cuisine rooted in authenticity and simplicity.
Differentiator
Problem solved
Functional benefit
Products and services
- A La Carte Menu Full Italian dinner menu featuring sharing plates, pasta, risotto, mains, sides, and desserts including signature Carbonara and regional Italian dishes, served across all restaurant locations.
Companies that use Ask for Alonzo
Customer profileSegments4 records
Ideal customer profiles3 records
Ask for Alonzo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Ask for Alonzo partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Ask for Alonzo competitors and assessment
Company assessmentBroad incumbents
- Vapiano: International casual Italian restaurant chain operating across multiple European and global markets. Comparable on casual Italian cuisine and multi-location strategy, though at much larger scale.
- Jamie Oliver's Italian: Branded casual Italian dining concept operating internationally, including presence in Asia. Comparable on casual Italian positioning, though broader and brand-led rather than independent neighbourhood.
- Eataly: Large-format Italian food marketplace and restaurant operator with global locations. Broader Italian F&B concept; comparable in cuisine category though far larger and more diversified than Ask for Alonzo.
Direct peers
- Motorino: Hong Kong-based Italian pizzeria and casual dining group with multiple outlets. Competes directly with Ask for Alonzo for the Italian casual-dining customer in HK.
- Osteria: Italian restaurant group in Hong Kong offering casual neighbourhood Italian dining. Comparable concept positioning to Ask for Alonzo's trattoria format.
- CIAK - In The Kitchen: Hong Kong Italian restaurant group with multiple locations serving authentic Italian cuisine to neighbourhood diners. Closely comparable to Ask for Alonzo in concept, target customer, and HK multi-location strategy.
- Castellana: Italian restaurant in Hong Kong offering regional Italian cuisine with a focus on authenticity. Directly comparable in cuisine positioning and target diner profile.
- Pizza Project: Casual Italian restaurant chain in Hong Kong offering Italian comfort food at accessible prices. Comparable on casual Italian positioning and HK multi-location model.
- Spiga: Hong Kong Italian restaurant serving traditional pasta and Italian fare in a casual neighbourhood setting. Comparable in menu format, daypart offering, and customer type.
Regional players
- Lucas Carton / Warsaw Italian dining scene (e.g., Solec 44): Italian restaurant operator based in Warsaw, Poland, serving authentic Italian cuisine. Comparable as a Warsaw-based Italian dining competitor to Ask for Alonzo's Varso Tower location.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Ask for Alonzo social profiles
Digital presenceAsk for Alonzo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ask for Alonzo leadership team
Management profileNumber of profiles
Ask for Alonzo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ask for Alonzo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ask for Alonzo
What does Ask for Alonzo do?
Ask for Alonzo operates a multi-location Italian restaurant chain serving classic Italian cuisine rooted in authenticity and simplicity. The company offers à la carte dinners, weekday set lunches, weekend brunch, afternoon tea, a daily happy hour (Alonzo Hour), and a full drinks menu, alongside takeaway, delivery, off-premise catering, and private events. Its signature dish is Spaghetti Carbonara.
Is Ask for Alonzo a public or private company?
Ask for Alonzo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ask for Alonzo founded?
Ask for Alonzo was founded in 2018. It employs 1 to 10 people.
Where is Ask for Alonzo based?
Ask for Alonzo is headquartered in Hong Kong, China, in the Asia region.
How does Ask for Alonzo make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are catering & Events, takeaway & Delivery and gift Vouchers.
Who are Ask for Alonzo's main competitors?
Broad incumbents on record are Vapiano, Jamie Oliver's Italian and Eataly. Direct peers are Motorino, Osteria, CIAK - In The Kitchen, Castellana, Pizza Project and Spiga. Lucas Carton / Warsaw Italian dining scene (e.g., Solec 44) is listed as a regional player.
Does Ask for Alonzo have an API?
No public API is recorded for Ask for Alonzo.
What industry is Ask for Alonzo in?
Ask for Alonzo's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.