ASKINOLOGY
ASKINOLOGY is a doctor-led medical aesthetics clinic in London's City, founded in 2015 by Dr Askari Townshend, offering injectables, laser, and skin treatments from a flagship Leadenhall Market location targeting busy City professionals seeking natural-looking, low-downtime results.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ASKINOLOGY does
ASKINOLOGY is a doctor-led medical aesthetics clinic operating from a single flagship location at 35-36 Leadenhall Market in the heart of the City of London. Founded in 2015 by Dr Askari Townshend — formerly Director of Medical Services at sk:n, the UK's largest chain of laser clinics — the practice serves busy City professionals seeking injectable, laser, and skin rejuvenation treatments with minimal downtime and natural-looking outcomes. The clinic has performed over 25,000 treatments and maintains more than 600 Google reviews, over 90% of which are five-star. The legal entity is KIWI Skin Limited, registered in England, and the business is founder-owned with no disclosed external funding.
The clinic operates a three-tier physical model comprising a ground-floor cosmeceutical boutique, a mezzanine Facial Bar (marketed as the UK's first), and a basement advanced laser and aesthetic clinic. Its technology stack spans multi-platform aesthetic equipment — Fotona 4D Facelift, Fractional Laser, IPL, Secret RF, HydraFacial, Dermapen, LED light therapy — and a comprehensive injectable portfolio including Botox, dermal fillers, Sculptra, Profhilo, Polynucleotides, and the registered VectorLift® trademark. The clinic is multi-award winning, including Best New Practice London (2016), Best New Clinic UK & Ireland (2016), Best New Salon for the Facial Bar, Best Clinic London highly commended (2018), and Best Clinic Team finalist (2022).
Revenue is generated primarily through pay-as-you-go aesthetic treatments priced by practitioner experience tier, multi-session treatment courses with 15–25% discounts, paid consultations (£99 for 360° Skin Rejuvenation, £129 for corrective), and retail skincare sales from the ground-floor boutique. Customer acquisition is driven by Google reviews, content marketing, the Facial Bar concept, and a refer-a-friend scheme offering £50 off per successful referral. The business operates with approximately 7 employees, has no multi-site footprint, and has no institutional investors or parent company affiliations.
ASKINOLOGY firmographics
Firmographics- Name
- ASKINOLOGY
- Legal name
- KIWI Skin Limited
- Website
- https://askinology.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASKINOLOGY is a doctor-led medical aesthetics clinic in London's City, founded in 2015 by Dr Askari Townshend, offering injectables, laser, and skin treatments from a flagship Leadenhall Market location targeting busy City professionals seeking natural-looking, low-downtime results.
- Ownership category
- akta.pro rank
ASKINOLOGY industry classification
Industry- Product category
- Medical Aesthetics Clinic
- NAICS
- Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Medical Spas (Medi-Spas) (HSALAFAB)
Keywords
Where ASKINOLOGY is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ASKINOLOGY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Aesthetic Treatment Services: Primary revenue from injectable treatments (Botox, Dermal Fillers), laser treatments, skin treatments, and body contouring. Treatments range from single procedures to multi-session courses. Pricing varies by practitioner experience level.
- Treatment Courses and Packages: Multi-session treatment courses (e.g., Dermapen courses of 3 or 6) with discount pricing. Courses must be used within 9-18 months depending on treatment type.
- Skincare Products: Retail sales of professional skincare products including SPF, cleansers, and specialty formulations available at the ground floor cosmeceutical boutique.
- Consultations: Revenue from paid consultations (standard 20-min free consultations, 360° Skin Rejuvenation consultations at £99, corrective consultations at £129). Some consultations are redeemable against treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dermal Fillers - Practitioner Tiers |
| Unit Pricing | Pay-as-you-go | Dermapen Treatments - Therapist Level |
| Unit Pricing | Pay-as-you-go | Consultation Fees |
| Transaction based/ take rate | Pay-as-you-go | Refer a Friend Scheme |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ASKINOLOGY product offering
Product offeringCore offering
ASKINOLOGY is a doctor-led medical aesthetics clinic in the City of London that sells and delivers injectable treatments (anti-wrinkle injections, dermal fillers, skin boosters, biostimulators), advanced skin and laser therapies, signature facial-bar protocols, body treatments, and medical-grade skincare products. Treatments are performed by medically qualified practitioners, with a tiered practitioner pricing structure and an integrated retail boutique for at-home skincare.
Product overview
ASKINOLOGY is a multi-award winning medical aesthetics clinic in the City of London offering a comprehensive portfolio of aesthetic treatments. The clinic operates a three-tier concept: a ground-floor cosmeceutical boutique (UK's first), a mezzanine facial bar (UK's first) providing quick treatments for busy professionals, and a basement advanced laser and aesthetic clinic. The core offerings span injectable treatments (Botox, Dermal Fillers, Sculptra, Profhilo, Polynucleotides), laser and light-based therapies (Fotona 4D Facelift, IPL, Fractional Laser, LED Light Treatment), skin rejuvenation (HydraFacial, Chemical Peels, Microneedling, Secret RF), body treatments (Laser Hair Removal, Fat Freezing), and medical treatments (Botox for Sweating). The clinic also offers prescription skincare products and operates an innovative Facial Bar concept delivering efficient treatments under one hour.
Differentiator
Problem solved
Functional benefit
Products and services
- Injectable Treatments Doctor- and nurse-delivered injectable treatments including anti-wrinkle injections, dermal fillers, skin boosters, biostimulators (e.g., Profhilo, Sculptra), and PRP, offered under a tiered practitioner pricing model for adult patients seeking facial rejuvenation and contouring.
- Skin Rejuvenation Treatments Advanced skin-health treatments including chemical peels, microneedling, HydraFacial, LED phototherapy, and skin booster protocols designed to improve tone, texture, and radiance, typically delivered as courses or packages.
- Laser and Energy-Based Treatments Energy-based device treatments using Fotona, Clear+Brilliant, IPL, RF microneedling, and Thermage technologies to address pigmentation, skin laxity, scarring, and textural concerns, delivered by trained practitioners.
- Body Treatments Body-focused aesthetic treatments offered alongside the clinic's facial menu, targeting skin quality and body contouring concerns for adult patients.
- Medical-Grade Skincare Retail In-clinic retail boutique offering curated medical-grade skincare brands such as SkinCeuticals, Obagi, iS Clinical, Skinbetter, and AlumierMD for at-home use following in-clinic treatments.
- Consultations and Skin Analysis Free initial consultations and skin-analysis services used to assess patients, recommend treatment plans, and convert them into paid treatments and skincare purchases.
Quantifiable outcome
- Over 90% of Google reviews are 5-star
- +1 more outcomes
Companies that use ASKINOLOGY
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
ASKINOLOGY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASKINOLOGY partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights3 records
ASKINOLOGY competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASKINOLOGY social profiles
Digital presenceASKINOLOGY financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASKINOLOGY leadership team
Management profileNumber of profiles
Profiles5 records
ASKINOLOGY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASKINOLOGY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASKINOLOGY
What does ASKINOLOGY do?
ASKINOLOGY is a doctor-led medical aesthetics clinic in the City of London that sells and delivers injectable treatments (anti-wrinkle injections, dermal fillers, skin boosters, biostimulators), advanced skin and laser therapies, signature facial-bar protocols, body treatments, and medical-grade skincare products. Treatments are performed by medically qualified practitioners, with a tiered practitioner pricing structure and an integrated retail boutique for at-home skincare.
Is ASKINOLOGY a public or private company?
ASKINOLOGY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASKINOLOGY founded?
ASKINOLOGY was founded in 2015. It employs 1 to 10 people.
Where is ASKINOLOGY based?
ASKINOLOGY is headquartered in London, United Kingdom, in the Europe region.
How does ASKINOLOGY make money?
Four revenue lines are on record. Aesthetic Treatment Services are the primary driver. The others are treatment Courses and Packages, skincare Products and consultations.
Does ASKINOLOGY have an API?
No public API is recorded for ASKINOLOGY.
What industry is ASKINOLOGY in?
ASKINOLOGY's product category is Medical Aesthetics Clinic. Its primary akta.pro industry code is HSALAFAB, Medical Spas (Medi-Spas). Its NAICS code is 6211 and its SIC code is 8011.