ASK Investment Managers Limited

What ASK Investment Managers Limited does

ASK Investment Managers Limited (ASKIM) is the flagship company of ASK Asset & Wealth Management Group, founded in 1983 by Asit Koticha and Sameer Koticha and headquartered in Mumbai. It is India's largest domestic discretionary equity Portfolio Management Services (PMS) house, managing ₹15,000 Cr+ in assets under management for 14,500+ HNI and UHNI clients across 12 distinct portfolio strategies (including ASK CORE, Indian Entrepreneur, Lighthouse, Growth, Strategic and Special Opportunities). Investment decisions are guided by the proprietary F.O.C.U.S. philosophy and a four-component framework combining macro-economic analysis, company fundamental grading, sentiment tracking and high-conviction stock selection, supported by an in-house proprietary research function.

The firm operates within a broader ASK Group ecosystem spanning ASK Wealth Advisors (private wealth and family office, 2006), ASK Property Fund (real estate private equity, 2009; ~₹9,500 Cr AUM, 37 full exits), ASK Capital Management (Singapore-based international arm, 2011), ASK Finance (NBFC, 2016), ASK Hedge Solutions (Category III long-short, 2023) and ASK Private Credit. Distribution combines an enterprise field-sales model with dedicated relationship managers, an IFA/distribution partner programme, digital onboarding (first in India for AIFs), and the ASK IM PMS mobile app, with 24+ offices across India plus Singapore, Dubai (DIFC), GIFT City, Mauritius and Dublin. Revenue is generated predominantly as recurring management fees on AUM (alongside performance fees) across PMS, AIF, wealth advisory, real estate private equity and NBFC activities. Blackstone acquired a majority stake in the Group in 2022, succeeding Advent International, and ASKIM recently received SEBI approval to launch a Mutual Fund business, marking its next leg of expansion.

Name

ASK Investment Managers Limited

Legal name

ASK Investment Managers Limited

Website

https://askinvestmentmanagers.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

ASK Investment Managers Limited is India's largest domestic discretionary equity PMS house, managing ₹15,000 Cr+ in AUM across 12+ portfolio strategies for 14,500+ HNI and UHNI clients under its proprietary F.O.C.U.S. investment philosophy.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

Keywords

• Portfolio management services
• Discretionary equity management
• Alternative investment funds
• Wealth management advisory
• Asset management services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Portfolio Management Services (PMS) - Management Fees: Discretionary listed equity portfolio management services for HNI and UHNI clients, generating fees as a percentage of Assets Under Management (AUM). As the largest domestic discretionary equity PMS house with ₹15,000 Cr+ AUM, this constitutes the flagship revenue stream. The firm pioneered PMS in India and offers 12+ portfolio strategies.
2. Alternative Investment Funds (AIFs): Avenues beyond traditional investment options providing dynamic wealth creation through specialised AIF offerings. This includes Category III Long-Short AIFs and other alternative investment products managed by ASK Hedge Solutions.
3. ASK Group Diversified Services: The broader ASK Asset & Wealth Management Group generates revenue across multiple verticals including ASK Property Fund (real estate private equity), ASK Finance (NBFC lending - loan against securities, construction finance, private credit, bonds), ASK Hedge Solutions (hedge fund management), ASK Private Wealth (wealth management and family office advisory), and ASK Capital (international fund management). Group AUM stands at ₹84,000 Cr+ as of May 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

ASK Investment Managers Limited provides discretionary listed equity Portfolio Management Services (PMS) for High Net Worth and Ultra High Net Worth individuals in India, offering 12+ portfolio strategies guided by its proprietary F.O.C.U.S. investment philosophy and a systematic Macro-Fundamentals-Sentiment (MFS) investment framework. The firm also offers Alternative Investment Funds (AIFs) and was the pioneer of PMS in India, with 29 years of unbroken experience and ₹15,000 Cr+ in Assets Under Management.

Product overview

ASK Investment Managers offers a comprehensive suite of Portfolio Management Services (PMS) featuring 12 distinct equity portfolios including ASK CORE Portfolio (new launch), ASK Indian Entrepreneur Portfolio, ASK Lighthouse Portfolio, ASK Financial Opportunities Portfolio, ASK Emerging Opportunities Portfolio, ASK Growth Portfolio, ASK Domestic Resurgence Portfolio, ASK India Vision Portfolio, ASK Life Portfolio, ASK India Select Portfolio, ASK Strategic Portfolio, and ASK Special Opportunities Portfolio. The firm also provides Alternative Investment Funds as part of its product offerings. The flagship company of ASK Asset & Wealth Management Group focuses on discretionary listed equity portfolio management, catering primarily to HNI and UHNI markets in India.

Differentiator

Problem solved

Functional benefit

Products and services

• ASK CORE Portfolio A high-conviction equity portfolio management strategy investing in fundamentally strong, attractively valued companies with the aim of delivering sustainable long-term returns. Targeted at HNI and UHNI investors seeking institutional-quality discretionary equity portfolio management.
• Discretionary Equity Portfolio Management Services (PMS) Comprehensive discretionary listed equity portfolio management services for HNI and UHNI clients, offering 12+ portfolio strategies spanning different risk profiles, market capitalisations, and investment themes. Strategies include ASK CORE, ASK Indian Entrepreneur, ASK Lighthouse, ASK Financial Opportunities, ASK Emerging Opportunities, ASK Growth, ASK Domestic Resurgence, ASK India Vision, ASK Life, ASK India Select, ASK Strategic, and ASK Special Opportunities portfolios. Guided by the F.O.C.U.S. investment philosophy and the Macro-Fundamentals-Sentiment (MFS) investment framework.
• Alternative Investment Funds (AIFs) Avenues beyond traditional PMS offerings providing a dynamic approach to wealth creation through specialised Alternative Investment Fund vehicles. Includes Category III Long-Short AIFs and other alternative investment products managed by ASK Hedge Solutions. First in India to launch digital onboarding for AIFs, reflecting technological innovation in client onboarding.
• ASK Private Wealth (Wealth Management & Family Office Advisory) Wealth management and family office advisory services for UHNI/HNI families and family offices. Operates as a personal CFO providing investment management, cash flow management, goal setting, performance reporting, global portfolio management, insurance, real estate, custody, estate planning, and succession planning. Includes 25-year equities track record and 17-year real estate private equity track record. Cross-border capabilities via Singapore, Dubai (DIFC), Mauritius, and Dublin.
• ASK Property Fund (Real Estate Private Equity) Real estate private equity funds investing across residential (28,500+ units) and commercial (5 MSF) properties in India. Manages ₹9,500 Cr in funds, has delivered ₹8,300 Cr in total exits, and has completed 37 full exits. Includes flagship Debt Fund I (Gross IRR 19.4%, MoIC 1.83x), Debt Fund II (₹11.3 Bn), Debt Fund III (₹13.5 Bn), and the co-branded ASK Curated Luxury Assets Fund (CLAF – I) with Sotheby's.
• ASK Finance (NBFC Lending) NBFC offering flexible debt financing solutions for entrepreneurs, including loan against securities, construction finance, private credit, and bonds. Track record of credit and warehousing transactions exceeding INR 2,000 Crore. Also operates the ASK Private Credit Fund providing strategic credit opportunities for mid-market companies.
• ASK Hedge Solutions Hedge fund solutions targeting risk-adjusted returns, including Category III Long-Short AIFs. The ASK Absolute Return Fund targets net alpha of 100-150 bps (net of fees and tax) over liquid fixed income options.
• ASK Capital (International Fund Management) International business arm distributing India-focused investment products (such as ASK Indian Entrepreneur Fund) to institutions, family offices, and HNWIs globally through institutional sales teams covering APAC, Europe & Americas, and Southeast Asia.

Quantifiable outcome

• ₹15,000 Cr+ Assets Under Management for ASK Investment Managers
• +6 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Sotheby's (for ASK Curated Luxury Assets Fund)coreStrategic or Co-development PartnerASK Property Fund collaborated with Sotheby's, the renowned luxury real estate brand, to launch the ASK Curated Luxury Assets Fund – I (CLAF – I), a pioneering Alternative Investment Fund (AIF) for luxury real estate investments in India. This co-branded fund targets premium real estate across MMR, NCR, Bengaluru, coastal regions, hill stations, and religious hubs.
• External Asset Management Partners (Marquee Private Banks)minorChannel Partner/ Reseller/ DistributorASK Private Wealth partners with marquee private banks globally as part of its External Asset Management model, providing independent investment advice and seamless account setup for clients through established private banking distribution channels.

Scale indicators22 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Kotak Mahindra Wealth Management: Wealth management arm of Kotak Mahindra Bank, offering PMS, AIFs, and family office services to UHNI clients. A bank-affiliated incumbent with broader balance sheet and product capabilities, competing with ASK on the same HNI segment.
• HDFC Wealth Management (HDFC Securities / HDFC AMC): Wealth management distribution under HDFC Group, leveraging India's largest retail bank-customer base to source UHNI/HNI clients into PMS and AIF products. Broader incumbent that competes with ASK for the same UHNI wallet.

Direct peers

• Ambit Wealth: Private wealth and investment advisory arm of the Ambit Group, serving UHNI/HNI families with PMS, AIFs and family-office services. Comparable mid-sized competitor in the Indian discretionary wealth space.
• Motilal Oswal Wealth Management: Diversified Indian financial services group offering discretionary PMS, AIFs, private wealth and portfolio advisory. Competes head-on with ASK in the listed-equity PMS space and shares a similar research-driven, multi-strategy approach to UHNI clients.
• NJ Wealth (NJ India Invest): Large Indian mutual-fund and AIF distribution platform serving a broad advisor network. Competes with ASK for IFA-driven client acquisition in the HNI segment, though more distribution-led than discretionary asset management.
• Anand Rathi Wealth Services: Listed Indian wealth manager with discretionary portfolio management, AIF distribution and family-office offerings for HNI/UHNI clients. Directly comparable business model to ASK Private Wealth and ASK Investment Managers, with overlapping distribution and product structure.
• JM Financial Wealth Management: Indian wealth and asset manager offering PMS, AIFs and private wealth services to HNI/UHNI clients. Directly comparable mid-sized competitor with similar discretionary portfolio product set to ASK.
• Marcellus Investment Managers: India-focused discretionary PMS house known for consistent-compounder portfolios serving HNI clients. Closely comparable to ASK's high-conviction listed-equity PMS strategy on product, philosophy and target segment.
• 360 ONE Wealth (formerly IIFL Wealth): India's largest listed private wealth manager serving UHNI/HNI clients with discretionary PMS, AIFs, wealth advisory and family office solutions. Most directly comparable to ASK across product mix, target segment, and asset classes, though 360 ONE is publicly listed while ASK is Blackstone-backed.

Others

• BlackRock (India JV context): ASK's majority shareholder since 2022 and the world's largest alternative asset manager. Adjacent relationship as strategic parent rather than direct competitor; relevant context for ASK's capital backing and global best-practice access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ASK_WM
• YouTubeyoutube.com/user/ASKWealth
• Facebookfacebook.com/100057198081154
• LinkedInlinkedin.com/company/ask-investment-managers-limited
• Instagraminstagram.com/ask.assetandwealth?igsh=bTRxbnNlZm0zYTAw&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASK Investment Managers Limited