ASLI

What ASLI does

Aslı Mağazacılık ve Unlu Mamuller Üretim Anonim Şirketi, operating as Aslı Coffee in Bakery, is a Turkish bakery and café chain headquartered in Ümraniye, İstanbul, founded in 1994 in Göztepe. The company operates 30+ retail locations across Istanbul (European and Anatolian sides), Ankara, Bursa, Sakarya, Düzce, and Diyarbakır, serving mass-market consumers with a unified offering of freshly ground specialty and Turkish coffees, handmade börek varieties, traditional Turkish desserts (baklava, milk-based sweets), artisan breads, sandwiches, and individual cakes and pastries.

The company's core production is centralized in a 15,000 m² modern facility in Dudullu Organized Industrial Zone (with a second site in Tuzla), operating at 3,200 tons monthly capacity and producing 200+ SKUs across 14 product categories. This production base supports both own-store retail and B2B wholesale/export to retail chains, food distributors, caterers, and international clients in Europe, America, China, and the Arabian Peninsula. Aslı runs two franchise models: 'Dükkan Senin', which requires no upfront capital from operators and offers 90-day store delivery, and a standard franchise model with traditional fees and royalties. Additional revenue streams include packaged retail products (Aslı Tea, coffee beans, cookies), online ordering via siparis.asli.com.tr, and third-party food delivery platforms.

Since 2021, Aslı has operated as a subsidiary of Eksim Holding, a diversified Turkish conglomerate, which provides corporate governance and expansion capital. The company also operates Aslı Akademi, an educational training platform converting its pastry-making expertise into formal programs. Its go-to-market combines direct-to-consumer retail, franchise expansion, B2B wholesale, and exports, with no proprietary technology platforms and a traditional-recipes positioning reinforced by a brand refresh to the 'Coffee in Bakery' concept.

Name

ASLI

Legal name

Aslı Mağazacılık ve Unlu Mamuller Üretim Anonim Şirketi

Website

https://asli.com.tr

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Aslı Coffee in Bakery is a Turkish bakery and café chain operating 30+ retail locations and two production facilities, serving mass-market consumers with specialty coffees, traditional pastries, and desserts, while supplying B2B wholesale and export markets across four continents under Eksim Holding ownership.

Ownership category

akta.pro rank

Product category

Food Service

NAICS

Limited-Service Restaurants (722513), Commercial Bakeries (311812), Coffee and Tea Manufacturing (311920), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050), Beverages (2080)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Bakery cafe chain
• Turkish pastries
• Coffee shop franchise
• Food retail
• Bakery wholesale

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Revenue from in-store sales of freshly prepared foods, beverages (coffee, tea, cold drinks), pastries, desserts, and bakery items across 30+ locations in Turkey.
2. Franchise Fees: Franchise model generates revenue through partnership fees. 'Dükkan Senin' model requires no upfront capital but involves revenue/profit sharing. Standard franchise model includes opening support and ongoing royalties.
3. B2B Wholesale & Export: Supplies fresh and frozen bakery and snack products to leading retail chains, food distributors, catering companies, and international clients. Monthly production capacity of 3,200 tons across 14 product categories.
4. E-commerce & Online Sales: Online platform (siparis.asli.com.tr) for direct consumer orders, with delivery within Istanbul. Products also available through online food delivery platforms.
5. Packaged Products: Sale of packaged products including Aslı Tea, coffee beans, cookies, crackers, and other bakery items for retail consumption.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aslı Coffee in Bakery operates a chain of bakery and café locations in Turkey selling freshly brewed coffee, handcrafted pastries, börek varieties, traditional Turkish desserts, artisan breads, and packaged retail products. The company sells directly through its own retail stores, franchise partners, online ordering, and B2B wholesale and export channels, supported by modern production facilities in Dudullu and Tuzla.

Product overview

Aslı Coffee in Bakery is a Turkish bakery and café chain offering a unified retail dining and packaged goods experience. The core product combines freshly ground specialty coffees with handcrafted pastries, börek varieties (including their signature Su Böreği), traditional Turkish desserts (syrupy baklava and milk-based sweets), artisan breads, cakes, and sandwiches. The company operates 30+ stores across Turkey with a modern 15,000 m² production facility in Istanbul's Dudullu Organized Industrial Zone, producing 200+ products across 14 categories with a monthly capacity of 3,200 tons. Beyond retail dining, Aslı offers packaged retail products, online ordering delivery services, franchise programs ('Dükkan Senin' and 'Standart Franchise'), and international export operations serving markets in Europe, America, China, and the Middle East. The company also operates Aslı Akademi, an educational platform for pastry training.

Differentiator

Problem solved

Functional benefit

Products and services

• Aslı Coffee in Bakery (cafe and retail store service) Operated bakery and cafe outlets serving freshly brewed coffee, handcrafted pastries, börek varieties, traditional Turkish desserts, artisan breads, and packaged retail products directly to consumers in urban Turkey.
• Aslı Franchise Program Franchise partnership program that allows entrepreneurs and small business owners to operate bakery and cafe outlets under the Aslı Coffee in Bakery brand, with operational support and training.
• Aslı Online Ordering Digital ordering platform available through the Aslı website and mobile app that lets customers place direct orders for the brand's coffee, bakery, and packaged products.
• Aslı Export Program Export of ASLI's bakery and packaged products to international markets, using the Dudullu and Tuzla production capacity.
• Aslı Akademi Training platform that provides instruction in pastry production and franchise operations, supporting both internal staff development and franchise partners.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kahve Dünyası: Turkey's largest specialty coffee chain with 250+ stores, retail packaged coffee, café operations, and franchise model. Direct competitor in the same coffee+bakery occasion with overlapping café footprint and product range.
• Simit Sarayı: Turkish bakery chain with international franchise presence, retail bakery-café locations, and B2B wholesale operations. Most structurally comparable in terms of bakery heritage, franchise expansion, and packaged goods distribution.
• MADO: Iconic Turkish dessert and ice cream chain with company-owned and franchised cafés, traditional Turkish sweet focus, and nationwide footprint. Direct overlap in syrupy desserts, milk-based sweets, and café service model.
• Baylan Pastanesi: Heritage Istanbul patisserie founded in 1923, offering traditional Turkish pastries, desserts, and coffee. Comparable as a heritage Turkish bakery-café competing for the same daily and ceremonial occasion customer.
• Café Crown: Turkish coffee chain with retail locations and packaged coffee products. Competes directly for coffee occasion share in Turkish cities with similar café-plus-packaged-goods positioning.

Broad incumbents

• Starbucks: Global coffee giant with a strong Turkish presence through the Shaya Group partnership. Sets the competitive benchmark for café experience, brand awareness, and pricing power that Aslı must navigate against.
• Gloria Jean's Coffees: International coffee franchise chain with Turkish presence. Competes for the same specialty coffee occasion and franchise operator pool, with broader global brand recognition.
• Le Pain Quotidien: International bakery-café chain combining artisanal bread, pastries, and coffee. Comparable concept and target customer, though at a higher price point and with Western rather than Turkish product positioning.
• Paul: French bakery-café chain with international locations, offering pastries, sandwiches, breads, and coffee. Comparable in café-bakery hybrid model and B2B packaged goods distribution model.
• Krispy Kreme: Global doughnut and coffee chain with retail and wholesale distribution. Comparable in combining café experience with packaged retail products and B2B distribution to grocery and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aslilezzetleri
• Facebookfacebook.com/AsliLezzetleri
• LinkedInlinkedin.com/company/aslilezzetleri
• Instagraminstagram.com/aslilezzetleri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASLI