Aslina Wines
- Company typePrivate
- Founded2016
- HeadquartersStellenbosch, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aslina Wines does
Aslina Wines is a premium South African wine producer founded in 2016 by Ntsiki Biyela, South Africa's first Black female winemaker, and headquartered in Stellenbosch, Western Cape. The company produces a portfolio of premium still and sparkling wines under the flagship Aslina Range — Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Chenin Blanc (including a skin-contact style), the Umsasane Bordeaux blend, and a Méthode Cap Classique (MCC) sparkling wine — alongside a separate Ndubs sub-brand. Winemaking is the proprietary technology layer, with skin-contact Chenin Blanc and the signature Umsasane Bordeaux blend representing domain-specialization differentiators; the underlying production process relies on traditional viticulture and oenology rather than technology-driven inputs.
The business operates a hybrid go-to-market model combining direct-to-consumer sales through an online shop and a tasting room in Stellenbosch, on-trade placement in hospitality accounts (including Nobu/One&Only, ëlgr, The Codfather, Sanctuary Mandela), domestic retail distribution through chains such as Ultra Liquors and specialty wine shops, and a network of country-specific international importers spanning Africa, Asia, Europe, and North America. Revenue is generated through one-time DTC bottle sales, wholesale distribution to trade and export partners, and recurring wine club subscriptions. The brand has accumulated broad critical recognition — including Tim Atkin, Platter's, Veritas, Michelangelo, Gilbert & Gaillard, New York Times, Forbes, Fortune, and Food & Wine accolades — and the founder's pioneering status is a central brand asset.
Aslina Wines is a private, founder-owned company with approximately five employees, no disclosed external funding, and no parent company. Operations are lean and rely heavily on the founder's winemaking expertise and personal brand. Pricing is not publicly disclosed, and detailed financial information (revenue, margins, unit volumes) is not available in the public domain, reflecting the private and small-scale nature of the business.
Aslina Wines firmographics
Firmographics- Name
- Aslina Wines
- Legal name
- Aslina Wines
- Website
- https://aslinawines.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aslina Wines industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)
Keywords
Where Aslina Wines is headquartered
LocationHeadquarters
- HQ city
- Stellenbosch
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Aslina Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the online shop at shop.aslinawines.com. Customers can purchase individual bottles with free delivery on orders of 12 or more bottles.
- Wholesale/Distribution: Sales to local and international distributors who resell Aslina wines to restaurants, retailers, and end consumers. Distribution network spans Africa, Asia, Europe, and North America.
- Tasting Room/Wine Club: Revenue from the Aslina Tasting Room experiences and wine club membership offerings with exclusive member benefits.
Go-to-market motion1 record
Distribution channels9 records
Marketing channels10 records
Aslina Wines product offering
Product offeringCore offering
Aslina Wines is a premium South African wine producer founded in 2016 by Ntsiki Biyela, offering a portfolio of red, white, and sparkling wines (Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Umsasane Bordeaux blend, Chenin Blanc, and MCC Methode Cap Classique). The company sells directly to consumers through its online shop and tasting room in Stellenbosch, and distributes wholesale through local and international partners across Africa, Asia, Europe, and North America.
Product overview
Aslina Wines is a premium South African wine brand founded in 2016 by Ntsiki Biyela, South Africa's first Black female winemaker. The product portfolio consists of the Aslina Range (core wines including Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Umsasane Bordeaux blend, Chenin Blanc, and MCC sparkling wine) and the Ndubs Range (a separate sub-brand). The company also operates an Aslina Tasting Room for in-person wine experiences in Stellenbosch. All wines are celebrated globally for their bold, elegant character rooted in African heritage.
Differentiator
Problem solved
Functional benefit
Brands
- Ndubs Range: A distinct wine range under the Aslina Wines brand.
Products and services
- Aslina Cabernet Sauvignon
- Aslina Sauvignon Blanc
- Aslina Chardonnay
- Aslina Umsasane
- Aslina Chenin Blanc (including Skin-Contact style)
- Aslina MCC (Methode Cap Classique)
- Ndubs Range
- Aslina Tasting Room
Quantifiable outcome
- 91-90 points from Tim Atkin Report for Chenin Blanc 2024 and Umsasane 2022
- +3 more outcomes
Companies that use Aslina Wines
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Aslina Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Aslina Wines partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Helen Kiplinger (California Winemaker)coreAslina was established following a collaboration with California winemaker Helen Kiplinger in 2014. The project was initiated by USA wine importer Mika Bulmash from Wines for the World, with the goal of supporting emerging winemakers through partnerships with US winemakers. The first collaboration was launched under the Kiplinger/Biyela label.
- Mika Bulmash (Wines for the World)coreUSA wine importer Mika Bulmash initiated the project to support emerging winemakers through partnerships with US winemakers, which led to the founding of Aslina Wines.
- Pinotage Youth Development AcademycoreNtsiki Biyela serves on the board of directors for the Pinotage Youth Development Academy, which provides wine-industry training and development for young South Africans in the Cape Winelands. This reflects Aslina's commitment to industry transformation and mentorship.
- Wine for the World (USA)coreInternational distributor for Aslina wines in the United States market.
- MJ Wine Cellars (UK)coreInternational distributor for Aslina wines in the United Kingdom market.
- Arista Kiso (Japan)coreInternational distributor for Aslina wines in the Japanese market.
- South African Wine Cellar (Singapore)minorInternational distributor for Aslina wines in Singapore.
- Vinafrica (Germany)coreInternational distributor for Aslina wines in the German market.
- African Wines (Netherlands)minorInternational distributor for Aslina wines in the Netherlands.
- Gradwell Wines (Canada)minorInternational distributor for Aslina wines in the Canadian market.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Aslina Wines competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aslina Wines social profiles
Digital presenceAslina Wines compliance and trust
Trust signalCompliance1 record
Aslina Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aslina Wines leadership team
Management profileNumber of profiles
Profiles1 record
Aslina Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aslina Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aslina Wines
What does Aslina Wines do?
Aslina Wines is a premium South African wine producer founded in 2016 by Ntsiki Biyela, offering a portfolio of red, white, and sparkling wines (Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Umsasane Bordeaux blend, Chenin Blanc, and MCC Methode Cap Classique). The company sells directly to consumers through its online shop and tasting room in Stellenbosch, and distributes wholesale through local and international partners across Africa, Asia, Europe, and North America.
Is Aslina Wines a public or private company?
Aslina Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aslina Wines founded?
Aslina Wines was founded in 2016. It employs 1 to 10 people.
Where is Aslina Wines based?
Aslina Wines is headquartered in Stellenbosch, South Africa, in the Africa region.
How does Aslina Wines make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wholesale/Distribution and tasting Room/Wine Club.
Does Aslina Wines have an API?
No public API is recorded for Aslina Wines.
What industry is Aslina Wines in?
Aslina Wines's product category is Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.