American School of Madrid

What American School of Madrid does

American School of Madrid (ASM) is a not-for-profit K-12 international school founded in 1961 in Pozuelo de Alarcón, Madrid, Spain, operating on an 11-acre campus. It delivers an American college-preparatory curriculum to roughly 1,060 students representing 60+ nationalities and is staffed by approximately 211 employees. The school offers three concurrent graduation pathways — the U.S. High School Diploma, the Spanish Programa Oficial, and the International Baccalaureate (IB) Diploma Programme — allowing graduates to matriculate at universities in the U.S., Spain, Europe, and elsewhere. ASM holds triple accreditation across the U.S., Spanish, and IB frameworks, and is governed by a Board of Trustees that publicly renewed its top leadership via a global search in 2025.

The school's academic program is supported by college counseling, arts, athletics, and co-curricular initiatives including a World of Work program and an Innovation Hub featuring a Robotics Lab. The faculty complement is described as qualified educators, many holding Master's degrees. Tuition revenue from individual families is the principal income stream, supplemented by development/fundraising and ancillary program fees; as a not-for-profit, operating surpluses are reinvested in facilities and programming. Recent capital projects include a new Middle School building (2021), Don Quijote Park (2023), Arts Department upgrades (2024), and a planned Tennis and Basketball Court (2026).

Strategically, ASM has signaled continuity and modernization through its planned 2027 Head of School transition to James Nelligan, following a global search announced in August 2025. The pattern of recurring facility and program investment — combined with stable enrollment and a diversified international customer base — points to a mature institution executing a steady reinvestment strategy rather than pursuing aggressive growth or scale.

Name

American School of Madrid

Legal name

Colegio Americano de Madrid

Website

https://asmadrid.org

Company type

Private

Founded year

1961

Operating status

Operating

Short description

American School of Madrid is a not-for-profit K-12 international school founded in 1961 in Pozuelo de Alarcón, Madrid, serving approximately 1,060 students from 60+ nationalities through a triple-accredited American college-preparatory program with US, Spanish, and IB graduation pathways.

Ownership category

akta.pro rank

Product category

K-12 International Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• K-12 international education
• IB Diploma Programme
• College preparatory school
• Bilingual American curriculum
• International baccalaureate school

Headquarters

HQ city

Pozuelo de Alarcón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: As a not-for-profit K-12 international school, ASM generates revenue primarily through tuition fees charged to enrolled students. The school also receives support through donations, gala events, and scholarship programs. Additional revenue streams include after-school activities and summer camp programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

American School of Madrid (ASM) is a not-for-profit K-12 international school providing American college-preparatory education for students ages 3-18. It delivers a comprehensive curriculum through Lower School, Middle School, and Upper School divisions, offering three concurrent graduation pathways: the US High School Diploma, the Spanish Programa Oficial (for Spanish university access), and the International Baccalaureate Diploma Programme (IBDP) for Grades 11-12. Tuition-based enrollment is supplemented by after-school activities, athletics, college counseling, summer camp, and donation/fundraising programs.

Product overview

The American School of Madrid is a K-12 international school offering a unified American college-preparatory educational program. The school provides three concurrent graduation pathways: the US High School Diploma (for all students), the Spanish Programa Oficial (for access to Spanish universities), and the International Baccalaureate Diploma Programme (IBDP) for grades 11-12. The academic structure comprises Lower School (ages 3-11), Middle School (grades 6-8, ages 11-14), and Upper School (grades 9-12, ages 14-18). Core programs include specialized subject tracks in Math, Science, Languages (Spanish, French), Humanities, STEM, Visual and Performing Arts, College Counseling, Learning Support Services, After-School Activities, Athletics, and a World of Work Program. The school utilizes Finalsite as its web platform and PowerSchool for student/parent portals.

Differentiator

Problem solved

Functional benefit

Products and services

• American Curriculum (Early Childhood to Grade 10)

Quantifiable outcome

• Top 30% of Class of 2024 achieved average IB score of 37.9 points
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Search AssociatescoreChannel Partner/ Reseller/ DistributorSearch Associates is a teacher recruitment partner that connects ASM with highly qualified educators. ASM recruits teachers who are collaborative, highly qualified, and committed, requiring Master's degrees and five years of teaching experience.
• Breck School (Minneapolis, USA)minorStrategic or Co-development PartnerStudents in Grade 10 can spend a semester at Breck School in the United States as part of an exchange program, providing exposure to American education in a different context.
• International Baccalaureate OrganizationcoreStrategic or Co-development PartnerASM is a certified IB World School offering the IB Diploma Programme in Grades 11-12, allowing students access to European and other universities worldwide.
• AMIS (Association of Music in International Schools)minorStrategic or Co-development PartnerASM students audition for and participate in AMIS Honor Choir festivals including events in Lisbon, Portugal; Milan, Italy; and Rome, Italy. Also AMIS Honor Orchestra Festival.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• American School of Barcelona: Another American international school in Spain serving a similar expat and international family demographic. Directly comparable in curriculum (American + IB), target market, and tuition positioning, though based in Barcelona rather than Madrid.
• International School of Madrid: Madrid-based private international school offering multilingual K-12 programs to international and Spanish families. Competes directly with ASM for the same pool of internationally mobile families in the Madrid metro area.
• British Council School Madrid: British international school in Madrid offering English-medium K-12 education to international families. Directly competes with ASM for expatriate and international family enrollment in Madrid, differentiated by British vs. American curriculum track.
• Lycée Français de Madrid: French international school in Madrid serving francophone and internationally mobile families. Competes with ASM in the premium international K-12 segment of the Madrid market with a different national curriculum focus.
• Shanghai American School: One of the largest American international schools globally, offering an American curriculum with IB Diploma Programme. ASM's incoming Head of School is currently its Head, making it a closely connected peer with similar curriculum, accreditation profile, and target market.
• American School of Paris: American international school in Europe offering an American curriculum with IB, accredited by Middle States. Highly comparable in governance, curriculum mix, and expatriate family targeting, providing a useful European benchmark.
• American International School of Vienna: American international school in Europe with IB and American curriculum offerings. Comparable in size, target demographic (expat families), accreditation footprint, and tuition positioning to ASM.

Broad incumbents

• International School of Geneva (Ecolint): One of the oldest and largest international schools in Europe, offering IB across multiple campuses. Larger and more established than ASM but addresses the same globally mobile family segment with comparable IB-led academic positioning.

Emerging players

• Nord Anglia International School: Global for-profit operator of premium international schools. While not a direct campus competitor in Madrid today, Nord Anglia's global expansion and brand partnerships (e.g., Juilliard, MIT) represent a structural competitive threat to ASM and similar independent international schools.

Others

• Search Associates: Teacher recruitment partner used by ASM and a wide network of international schools globally. Included as an ecosystem participant that is material to ASM's talent pipeline rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/americanschoolofmadridspain
• LinkedInlinkedin.com/school/american-school-of-madrid
• Instagraminstagram.com/americanschoolofmadrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American School of Madrid