Asmara Urban Resort & Lifestyle Village

What Asmara Urban Resort & Lifestyle Village does

Asmara Urban Resort & Lifestyle Village is an independent, privately-held sustainable luxury boutique resort located on Paseo Saturnino, Maria Luisa Road, Banilad, Cebu City, Philippines. The property operates as a single full-service hospitality destination with 15+ room categories ranging from Deluxe Room Piccola (PHP 3,000/night) to Premium Flaminia and Superior Premium Balcony Palma Room (PHP 12,000/night), supported by on-site F&B (Ristorante La Piccola Roma, Gravity Cocktail Lounge), Asmara Spa, three tennis courts, a swimming pool, and event spaces. The resort positions itself around an Italian-Filipino design fusion with Italian-named rooms and furnishings supplied through sister company atelier-a, targeting leisure couples, families, corporate event clients, private celebration hosts, and accessible-travel (PWD/senior) guests.

The core technical differentiator is a pioneering all-wooden building structure using sustainable tropical materials — raffia, abaca, bamboo, coconut fibers, and locally-sourced volcanic rock — combined with energy-efficient lighting (photo-sensor low-mercury bulbs), a 50%-water-consumption-reduction system via water-efficient appliances and dual-line recycled-water irrigation, and natural cooling architecture using open courtyards and positioned buildings. The property holds EC3 Global EarthCheck certification for Building, Planning, and Design, providing third-party validation of its sustainability claims.

The business operates on a per-transaction revenue model spanning accommodation (rooms), F&B, bar, spa, sports facilities, and event hosting. Distribution is direct-to-consumer through the official website, walk-in traffic for F&B and bar, phone and email reservations, and the Aston Hotels International third-party booking platform for international reach. Marketing is digital-first across the website, Facebook, email, and Google Maps. The company is privately held with no disclosed investors, funding rounds, or financial metrics.

Name

Asmara Urban Resort & Lifestyle Village

Legal name

Asmara Urban Resort & Lifestyle Village

Website

https://asmaraurbanresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Asmara Urban Resort & Lifestyle Village is a privately-held sustainable luxury boutique resort in Cebu City, Philippines, operating an all-wooden property with hotel rooms, Italian restaurant, cocktail lounge, spa, tennis, pool, and event venues for leisure and corporate guests.

Ownership category

akta.pro rank

Product category

Boutique Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Sustainable hotel accommodation
• Boutique hospitality services
• Italian fine dining
• Wellness spa services
• Event venue hosting

Headquarters

HQ city

Cebu City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rentals across 15+ room types ranging from Deluxe Rooms to Junior Suites, with nightly rates from ₱3,000 to ₱12,000. Revenue generated through direct bookings, Aston Hotels International booking system, and walk-in guests.
2. Food & Beverage - Restaurant: Ristorante La Piccola Roma serves authentic Italian cuisine including signature pizza and pasta with imported Italian ingredients. Open for breakfast, lunch, and dinner. Table reservations required for groups of 10 or less.
3. Bar & Lounge: Gravity Cocktail Lounge operates from 12:30 to 23:00, serving cocktails, natural/detox juices, espresso, and cappuccino using Italian-imported coffee beans. No reservation required for bar seating.
4. Spa & Wellness: Asmara Spa offers massage treatments, sauna, ice bath, and jacuzzi services. Spa open daily from 12:30 to 23:00. Treatments booked via email.
5. Event Hosting: Event spaces rented for corporate meetings, private celebrations, and intimate gatherings. Spaces include Upper Deck Main Room (300 sqm, 32 guests), VIP Dining Room (70 sqm), and VIP Room (76 sqm, 50 guests). Includes specially curated menus.
6. Sports Facilities: Three tennis courts (Roma, Paris, Montecarlo) available from 5am to 10pm. Swimming pool with 7-foot deep end and 3-foot shallow end.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Asmara Urban Resort & Lifestyle Village operates a sustainable luxury boutique hotel and lifestyle village in Cebu City, Philippines, featuring 15+ room types (Deluxe, Premium, Junior Suites) priced from ₱3,000 to ₱12,000 per night. The integrated property includes an authentic Italian restaurant (Ristorante La Piccola Roma), a cocktail lounge (Gravity), a wellness spa, three tennis courts, a swimming pool, and event venues for corporate and private gatherings.

Product overview

Asmara Urban Resort & Lifestyle Village is a sustainable luxury hotel resort in Cebu City, Philippines, offering a unified hospitality experience centered around Italian design fused with Filipino craftsmanship. The property features an all-wooden sustainable structure with natural materials. Its portfolio includes hotel accommodation (15+ room types ranging from Deluxe to Premium categories including Junior Suites), Ristorante La Piccola Roma (authentic Italian dining), Gravity Cocktail Lounge (espresso bar and cocktail lounge), Asmara Spa (wellness and massage services), recreational facilities (three tennis courts, swimming pool), and versatile event spaces (Upper Deck and VIP rooms for corporate and private events). The resort positions itself as an eco-conscious destination combining sustainable architecture with luxury hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Ristorante La Piccola Roma: Italian restaurant featuring authentic cuisine with ingredients imported from Italy, offering signature pizza and pasta.
• Gravity Cocktail Lounge
• Asmara Spa

Products and services

• Hotel Accommodation Sustainable luxury hotel rooms and suites featuring Italian design with Filipino craftsmanship, wooden structures, and natural materials like bamboo, abaca, and coconut fibers. Room types include Deluxe, Premium, and Junior Suite categories with various amenities such as balconies, bathtubs, pool views, and accessibility features. Priced from ₱3,000 to ₱12,000 per night.
• Ristorante La Piccola Roma Authentic Italian restaurant offering signature pizza and pasta dishes with ingredients imported from Italy. Features a sophisticated lounge and dining area open for breakfast, lunch, and fine dining dinner, serving both resort residents and non-residents.
• Gravity Cocktail Lounge U-shaped bar serving Asmara signature espresso and cappuccino using Italian-imported coffee beans, natural and detox juices. Transforms into a cocktail bar offering classic and experimental handcrafted cocktails for nightlife experiences.
• Asmara Spa Wellness sanctuary offering massage treatments, sauna, ice bath, and jacuzzi experiences. Features air-conditioned massage rooms for personalized treatments and private wellness spaces designed for relaxation, recovery, and rejuvenation.
• Tennis Courts (Roma, Paris, Montecarlo) Three impeccably maintained tennis courts open from 5am to 10pm, catering to both novice and seasoned players with top-notch facilities for recreational and competitive play.
• Swimming Pool Resort pool featuring a 7-foot deep end for diving and a 3-foot shallow end for relaxation, suitable for guests of all swimming abilities to enjoy refreshing swims.
• Event Spaces (Upper Deck & VIP Rooms) Event venues including the Upper Deck Main Room (approx. 300 sqm, capacity 32 guests), VIP Dining Room (approx. 76 sqm, capacity 50 guests), and VIP Room (approx. 70 sqm) for corporate meetings, private birthday dinners, and special intimate gatherings with specially curated menus.

Quantifiable outcome

• 50% reduction in water consumption
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EC3 Global EarthCheckcoreOthersAsmara Urban Resort has achieved EarthCheck certification for Building, Planning, and Design. EarthCheck is the world's leading certification program for sustainable travel and tourism, providing scientific, data-driven benchmarking for sustainability practices.
• Manajemen Pariwisata Indonesia (Mapindo)minorStrategic or Co-development PartnerMapindo partnership for providing scholarships and hospitality training to local students, supporting education and workforce development in the hospitality sector.
• Solemen Indonesia FoundationminorOthersAsmara Urban Resort actively supports Solemen Indonesia Foundation, a Bali-based non-profit that delivers health education and supports disadvantaged communities in the region.
• Aston Hotels InternationalcoreChannel Partner/ Reseller/ DistributorAsmara uses Aston Hotels International booking system for room reservations, integrated via their website (bookings.astonhotelsinternational.com). This third-party channel provides international distribution and booking infrastructure.
• Local Artisanal SuppliersminorOthersLocal suppliers provide terracotta tiles with traditional designs, fresh produce, and handcrafted décor. Over 85% of goods and services are procured from local suppliers, boosting the local artisanal economy and supporting community sustainability.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crimson Resort and Spa Mactan: Boutique-leaning upscale beach resort in Cebu operating in the same premium leisure and events segment. Comparable target customer (couples, families, corporate events) and overlapping amenity mix (pools, spa, F&B).
• Plantation Bay Resort and Spa: Large luxury resort in Cebu (Mactan area) offering multiple rooms, spa, recreation, and F&B. Comparable as a full-service Cebu luxury hospitality destination competing for similar international leisure and corporate demand, though at larger scale.
• JPark Island Resort and Waterpark: Full-service Cebu resort with rooms, dining, spa, recreational facilities, and event spaces. Comparable amenity stack and customer base (families, corporate, leisure), competing in the same Mactan/Cebu geography.
• Abaca Boutique Resort: Boutique resort in Cebu with a curated, design-forward positioning and small room count. Directly comparable to Asmara on scale, target customer (couples, experiential travelers), and integrated F&B and spa offer.

Broad incumbents

• Aman Resorts: Ultra-luxury global resort brand known for design-driven, sanctuary-style properties with integrated wellness, F&B, and curated experiences. Comparable on premium boutique positioning, integrated spa/wellness, and experiential hospitality narrative, though globally scaled and ultra-luxury tier.
• Six Senses Hotels Resorts & Spas: Global luxury wellness-and-sustainability resort brand with deep ESG and boutique positioning. Comparable on sustainability-led operating model, spa-led stay experience, and premium leisure traveler target — represents the global benchmark for what Asmara's positioning aspires to at smaller scale.
• Shangri-La Mactan, Cebu: International luxury resort in Cebu/Mactan serving leisure and corporate guests with extensive rooms, multiple restaurants, spa, and event venues. Comparable on customer segments and amenity breadth, though at much larger scale and broader luxury positioning.
• Seda Hotels: Philippine-based hotel chain with multiple properties including Cebu. Comparable on Cebu presence, mid-to-upscale accommodations, F&B, and event hosting, though as a multi-property chain rather than a single boutique concept.

Regional players

• Discovery Shores Boracay: Upscale Philippine boutique-resort brand with luxury rooms, F&B, spa, and beachfront leisure positioning. Comparable in the small-key, design-led, full-service boutique resort model, though primarily serving Boracay's leisure and destination-event segment.
• Amorita Resort (Panglao, Bohol): Boutique resort in the Bohol/Visayas region offering similar upscale accommodation, F&B, spa, and dive/leisure amenities. Comparable boutique positioning and integrated resort model, though in a different province within the same Philippine leisure region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asmara-urban-resort-lifestyle-village

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asmara Urban Resort & Lifestyle Village