Ação Social Pela Música do Brasil

What Ação Social Pela Música do Brasil does

Ação Social pela Música do Brasil (ASMB) is a Brazilian non-governmental, non-profit organization founded approximately in 1995 by Maestro David Machado in Rio de Janeiro. Its mission is social and cultural education through classical music instruction, targeting children, adolescents, and youth aged 6-18 from socially vulnerable communities. ASMB currently serves 4,406 students across 13 musical learning nuclei and 18 musicalization poles in five Brazilian states (Rio de Janeiro, Paraíba, Rondônia, Mato Grosso do Sul, and a second Rio de Janeiro state nucleus in Petrópolis), reaching over 20 communities.

The organization's core offerings include free classical music instruction (violin, viola, cello, double bass, recorder, transverse flute, clarinet, saxophone, trumpet, trombone, music perception, and music theory), complemented by orchestral practice, chamber ensemble training, academic tutoring, racial literacy workshops, cultural outings, and family engagement. The methodological backbone is a four-pillar pedagogical framework (learning to know, learning to do, learning to live together, learning to be) codified in a restricted-access pedagogical material system. Flagship performance ensembles include the Orquestra Sinfônica Jovem do Rio de Janeiro (OSJRJ, 55 musicians aged 15-24, revived 2014) and the Camerata Jovem do Rio de Janeiro (CJRJ, 17 musicians aged 18-25), which perform at venues such as Theatro Municipal, Cidade das Artes, Sala Cecília Meireles, Rock in Rio, the Concertgebouw in Amsterdam, and United Nations headquarters. All programs are provided at zero cost to beneficiaries.

ASMB operates a donation-based revenue model with no commercial product sales. Funding derives from three streams: (1) individual and corporate donations — both direct via PayPal and tax-incentivized under Brazil's Federal Cultural Incentive Law (Lei 8.313/91), allowing individuals to deduct up to 6% and corporations up to 4% of income tax owed; (2) government grants and public partnerships with the Ministério da Cidadania, the State Government of Rio de Janeiro, and the Municipal Prefecture of Rio de Janeiro through cultural incentive laws (Lei Estadual, Lei do ISS, Lei Municipal); and (3) corporate sponsorship, exemplified by Metrô Rio's sponsorship of the Complexo do Alemão nucleus. The organization employs 24 staff at its headquarters and operates without parent companies, equity investors, or subsidiaries, functioning as an independent civil society organization.

Name

Ação Social Pela Música do Brasil

Legal name

Ação Social pela Música do Brasil

Website

https://asmdobrasil.org.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Ação Social pela Música do Brasil (ASMB) is a Rio de Janeiro-based non-profit founded in 1995 that provides free classical music education and orchestral training to 4,406 children and youth aged 6-18 in vulnerable Brazilian communities across five states.

Ownership category

akta.pro rank

Product category

Community Music Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMANAC

Group Music Classes & Ensembles (Band, Orchestra, Choir)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAF

Music Theory, Ear Training & Musicianship

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAA

Private Music Lessons (Instrumental)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

Keywords

• Music education programs
• Youth social inclusion
• Classical music training
• Community arts nonprofit
• Free music classes

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations (Direct Contribution): Direct monetary donations via PayPal without tax benefits. Donors contribute amounts such as R$50, R$115, or R$230 (approximately USD 10–46), or custom amounts. Funds support instrument purchases, maintenance, string replacements, monthly student grants, and concert organization.
2. Individual Donations (Tax-Incentivized / Lei de Incentivo à Cultura): Individuals can deduct up to 6% of their income tax owed under Article 18 of the Federal Cultural Incentive Law (Lei 8.313/91) by donating to approved cultural projects such as the Orquestra Sinfônica Jovem do Rio de Janeiro. Contributions must be made by the last business day of the preceding year.
3. Corporate Donations (Tax-Incentivized / Lei de Incentivo à Cultura): Companies can deduct up to 4% of their corporate income tax under Article 18 of Lei 8.313/91 by donating to approved cultural projects run by ASMB. Contact for corporate incentivized donations is via [email protected].
4. Government Grants and Public Partnerships: Ongoing support from government entities including Ministério da Cidadania, Government of the State of Rio de Janeiro, Secretariat of Culture and Creative Economy, Municipal Prefecture of Rio de Janeiro, and Municipal Culture Secretariat through cultural incentive laws (Lei do ISS, Lei Estadual de Incentivo à Cultura).
5. Corporate Sponsorship: Metrô Rio sponsors the Núcleo Complexo do Alemão through the Lei Municipal de Incentivo à Cultura do Rio de Janeiro, providing funding for an inclusion-through-music project targeting children and adolescents in vulnerable situations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ASMB provides free classical music education and orchestral training to children and youth aged 6-18 from vulnerable Brazilian communities through 13 music learning nuclei and 18 musicalization poles across five states. Its programs combine collective instruction in string and wind instruments, music theory, and orchestral practice with socio-educational support including academic tutoring, racial literacy workshops, and cultural outings. The organization's performing ensembles, led by the Orquestra Sinfônica Jovem do Rio de Janeiro and Camerata Jovem, showcase student outcomes at prestigious venues domestically and internationally.

Product overview

Ação Social pela Música do Brasil (ASMB) operates as a non-profit social organization offering a portfolio of music education programs and performing ensembles. The core offerings include 13 Núcleos de Aprendizado Musical (music learning centers) providing free classical music instruction to 4,406 students aged 6-18, complemented by 18 Poles de Musicalização for early childhood development. The sociocultural program features the Orquestra Sinfônica Jovem do Rio de Janeiro (55 young musicians) as its flagship ensemble, along with chamber groups including Camerata Jovem do Rio de Janeiro, Ensemble Carioca, Top Five, and Camerata de Petrópolis. Supplementary offerings include a restricted-access pedagogical material system and complementary workshops in school reinforcement and racial literacy. All programs aim at social inclusion and citizenship promotion for youth from vulnerable communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Orquestra Sinfônica Jovem do Rio de Janeiro (OSJRJ) Flagship youth symphony orchestra of ASMB, comprising 55 young musicians aged 15-24 from socioeconomically disadvantaged communities in Rio de Janeiro; performs at prestigious venues including Theatro Municipal, Cidade das Artes, and Sala Cecília Meireles and has toured internationally. Since 2023, OSJRJ has been a resident ensemble of PUC-Rio.
• Camerata Jovem do Rio de Janeiro (CJRJ) Chamber ensemble of 17 young musicians aged 18-25 from various communities in Rio de Janeiro; performs classical chamber music and has toured internationally to the Netherlands (Concertgebouw Amsterdam, 2017), United States (UN Headquarters New York, 2018), and Switzerland (Tonhalle Zurich, 2019), where it received the Swiss Charity Award from Save the Children.
• Núcleos de Aprendizado Musical (Musical Learning Centers) 13 community-embedded music learning centers offering free classical music instruction (violin, viola, cello, double bass, flute, clarinet, saxophone, trumpet, trombone, music theory, ear training) to children and youth aged 6-18 from vulnerable communities across Rio de Janeiro, Petrópolis, João Pessoa, Ji-Paraná, and Campo Grande.
• Polos de Musicalização (Musicalization Poles) 18 musicalization poles delivered in partnership with daycare centers, preschools, and Instituto Pertencer (serving people with disabilities), offering collective early childhood musicalization activities to promote integral child development in vulnerable communities.
• Programa Socioeducacional Socio-educational program providing social inclusion and citizenship promotion for children and adolescents in social vulnerability through collective classical music education, keeping youth away from idleness and harmful activities, with complementary workshops in academic tutoring and racial literacy.
• Ensemble Carioca Chamber music ensemble formed by young musicians from the ASMB program, contributing to the artistic output and professional development of participants.
• Top Five Chamber music ensemble composed of young musicians from the ASMB program.
• Camerata de Petrópolis Chamber ensemble based in Petrópolis, part of the chamber music program of ASMB.
• Integração das Orquestras Infanto-Juvenis Integration project bringing together 120 young students from the musical learning nuclei for joint orchestral performances; first presentation at Cidade das Artes on October 12, 2022.
• Aulas Gratuitas de Música (Free Music Lessons) Free music lessons for youth aged 6-18 covering violin, viola, cello, double bass, recorder, transverse flute, clarinet, saxophone, trumpet, trombone, music perception and theory, plus complementary workshops in school reinforcement and racial literacy.
• Núcleo Complexo do Alemão Music learning center in the Complexo do Alemão community sponsored by Metrô Rio through Lei Municipal de Incentivo à Cultura, providing musical education and social inclusion for children and adolescents in vulnerability.

Quantifiable outcome

• 4,406 students currently enrolled across 13 nuclei and 18 musicalization poles; over 14,000 total alumni in 30 years
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and secondary.

• Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)coreStrategic or Co-development Partner · 1 January 2023OSJRJ became a resident ensemble of PUC-Rio in 2023 in an unprecedented and extremely important partnership for its maintenance and improvement. The university provides institutional support and a home venue for the orchestra.
• Save the ChildrencoreStrategic or Co-development Partner · 1 January 2019The Camerata Jovem was invited to perform at Save the Children's centenary celebration at Tonhalle Zurich in 2019, where they received the Swiss Charity Award.
• Palácio das Nações (Geneva)minorStrategic or Co-development Partner · 1 January 2019The Camerata Jovem performed at the European UN headquarters in Geneva during its second European tour in 2019.
• United Nations (UN) Headquarters (New York)coreStrategic or Co-development Partner · 1 January 2018The Camerata Jovem do Rio de Janeiro performed at UN Headquarters in New York in 2018, highlighting the social impact of the program internationally.
• Concertgebouw (Amsterdam)minorStrategic or Co-development Partner · 1 January 2017The Camerata Jovem do Rio de Janeiro performed at the Concertgebouw in Amsterdam during its first European tour in 2017.
• Ministério da CidadaniacoreStrategic or Co-development PartnerFederal government ministry providing cultural project approval and funding support under Lei Federal de Incentivo à Cultura (Lei 8.313/91). The Ministry's approval enables individuals and companies to make tax-deductible donations to ASMB projects.
• Governo do Estado do Rio de Janeiro / Secretaria de Estado de Cultura e Economia CriativacoreStrategic or Co-development PartnerState government partner providing cultural funding through Lei Estadual de Incentivo à Cultura. In 2023, OSJRJ performed 10 concerts in the interior of Rio de Janeiro as part of this partnership.
• Prefeitura da Cidade do Rio de Janeiro / Secretaria Municipal de Cultura / Lei do ISScoreStrategic or Co-development PartnerMunicipal government partner providing cultural incentive funding through Lei Municipal de Incentivo à Cultura (Lei do ISS).
• Metrô RiocoreStrategic or Co-development PartnerMetrô Rio sponsors the Núcleo de Aprendizado Musical do Complexo do Alemão through the Lei Municipal de Incentivo à Cultura do Rio de Janeiro. The sponsorship enables a music inclusion project for children and adolescents in vulnerable situations in the Complexo do Alemão community.
• Instituto PertencersecondaryStrategic or Co-development PartnerPartnership to offer musicalization classes for people with disabilities through musicalization poles.
• Centros de Educação Infantil / Pré-escolas das comunidadessecondaryStrategic or Co-development PartnerPartnership with daycare centers and preschools in vulnerable communities to deliver early childhood musicalization programs.
• Secretaria Especial da Juventude (JUV-RIO)secondaryStrategic or Co-development PartnerTerm of Cooperation in development with JUV-RIO to execute the project 'Música como instrumento de Educação, Cultura e Cidadania' for cultural activities and interactive music workshops at Casa da Juventude Centro (AP1) and Casa da Juventude Pavuna (AP3).
• Theatro Municipal do Rio de JaneirocoreStrategic or Co-development PartnerRegular performance venue for OSJRJ concerts, part of the city's cultural programming.
• Cidade das ArtescoreStrategic or Co-development PartnerRegular performance venue for OSJRJ, Camerata Jovem, and youth orchestra integrations. Hosted the first integration concert on 12/10/2022.
• Sala Cecília MeirelescoreStrategic or Co-development PartnerPrestigious concert hall used for OSJRJ performances as part of Rio's classical music circuit.

Scale indicators10 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Youth Orchestra Los Angeles (YOLA) - LA Phil: LA Phil's free youth orchestra program for underserved LA communities. Comparable social-mission, tuition-free ensemble-based pedagogy, and partnership with a major cultural institution.
• Community MusicWorks: Providence, RI non-profit offering free classical music education and performance opportunities to youth from low-income neighborhoods. Closely comparable free-tuition, classical-pedagogy, youth-development model.
• NEOJIBA (Núcleos Estaduais de Orquestras Juvenis e Infantis da Bahia): Brazilian state of Bahia's official Sistema-inspired program of youth orchestras for social development. Direct in-country peer with overlapping pedagogy, donor-base, and competitive context for limited federal cultural funding.
• Play on Philly: Philadelphia non-profit providing free, intensive music instruction to children in under-resourced schools. Direct peer in mission, pedagogy (collective orchestra-based instruction), and funder ecosystem.
• Sistema Scotland (Big Noise): Scottish Government-backed Sistema-inspired program delivering free orchestral tuition in disadvantaged communities. Closely comparable El Sistema-style methodology, free-to-student model, and social-inclusion thesis.
• Music Haven: New Haven-based non-profit providing free, intensive music instruction and instruments to children from low-income families. Direct peer in tuition-free classical instruction for social mobility.
• Fundación Musical Simón Bolívar (El Sistema): Venezuela's state-funded network of youth orchestras and núcleos that pioneered the model ASMB explicitly builds on. Same mission of social transformation through classical music, same collective orchestral pedagogy, serving children from low-income communities.
• In Harmony Sistema England: UK Government-backed Sistema-inspired program running free orchestral programs in disadvantaged areas. Comparable El Sistema methodology, public funding model, and outcome-driven positioning.

Regional players

• Orquestra Petrobras Sinfônica: Brazilian professional orchestra sponsored by Petrobras. While a professional ensemble rather than a social program, it operates in the same Brazilian classical-music ecosystem, shares corporate-sponsor fundraising channels, and competes for the same cultural incentive law funds.

Others

• Save the Children: Global children's welfare NGO that awarded ASMB the 2019 Swiss Charity Award at Tonhalle Zurich. Indirect connection as a potential international funding partner and fellow child-development organization, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/asmdobrasil
• LinkedInlinkedin.com/company/asmdobrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ação Social Pela Música do Brasil