AS Monaco Basket-Ball S.A. (ROCA TEAM)

Professional Basketball / Sports Entertainmentasmonaco.basketball

AS Monaco Basket-Ball S.A. (Roca Team) is a privately held professional basketball club in Monaco competing in EuroLeague and the French Betclic Élite, generating revenue from ticketing, merchandise, broadcasting rights, hospitality, and sponsorships for fans and corporate clients.

Company typePrivate
Founded1924
HeadquartersMonaco, Monaco
Headcount51–100
GTM typeB2C
OfferingServices

What AS Monaco Basket-Ball S.A. (ROCA TEAM) does

AS Monaco Basket-Ball S.A., operating under the brand 'Roca Team', is a privately held professional basketball club headquartered at 9 Avenue des Castelans in Monaco and domiciled as a Société Anonyme Monégasque. Founded in 1924, the club fields a professional team that competes in the French Betclic Élite championship and the EuroLeague, Europe's top-tier club basketball competition. The club plays home games at the Salle Gaston Médecin arena and has built a recent record of domestic and European success, including French championships in 2023, 2024, and 2026, a EuroLeague Final appearance in 2025, and the 2021 EuroCup title that earned its initial EuroLeague entry.

The club operates an integrated commercial stack: direct online ticketing (billetterie.asmonaco.basketball), an official merchandise boutique (boutique.asmonaco.basketball), the Roca TV video platform for highlights and exclusive content, and tiered hospitality offerings including personalized packages, student deals, and VIP/corporate experiences. Broadcasting reach is layered across DAZN (exclusive global streaming for EuroLeague and Betclic Élite), La Chaîne l'Equipe (free-to-air French coverage of playoffs and finals), and TV Monaco (local free-to-air distribution on major French operators). Sponsorship partnerships include TCL, Betclic, and Jeep. Coaching leadership comprises Head Coach Vassilis Spanoulis and Assistant Coaches Manuchar Markoishvili and Sergii Gladyr. The organization employs 56 people.

Revenue mechanics span ticket sales, e-commerce merchandise, broadcast licensing, hospitality/VIP packages, and sponsorship/advertising. The customer base is horizontally segmented across individual fans, students, and corporate/VIP clients. Revenue figures are not publicly disclosed; the club operates without disclosed parent companies, institutional investors, or external funding rounds.

AS Monaco Basket-Ball S.A. (ROCA TEAM) firmographics

Firmographics

Name: AS Monaco Basket-Ball S.A. (ROCA TEAM)
Legal name: AS Monaco Basket-Ball SAM
Website: https://asmonaco.basketball
Company type: Private
Founded year: 1924
Operating status: Operating
Headcount range: 51–100 employees
Short description: AS Monaco Basket-Ball S.A. (Roca Team) is a privately held professional basketball club in Monaco competing in EuroLeague and the French Betclic Élite, generating revenue from ticketing, merchandise, broadcasting rights, hospitality, and sponsorships for fans and corporate clients.
Ownership category
akta.pro rank

AS Monaco Basket-Ball S.A. (ROCA TEAM) industry classification

Industry

Product category: Professional Basketball / Sports Entertainment
NAICS: Sports Teams and Clubs (711211), Spectator Sports (7112), Other Spectator Sports (711219)
SIC: Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)
akta.pro primary industry: Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)
akta.pro secondary industries: Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI)

Keywords

Professional basketball team
Sports entertainment services
Match ticketing
Team merchandise
VIP hospitality experiences

Where AS Monaco Basket-Ball S.A. (ROCA TEAM) is headquartered

Location

Headquarters

HQ city: Monaco
HQ country: Monaco
HQ region: Europe

Offices2 records

Markets served

AS Monaco Basket-Ball S.A. (ROCA TEAM) business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

Ticket Sales: Direct ticket sales for home games at Salle Gaston Médecin arena through official online ticketing platform. The team competes in EuroLeague and French Betclic Élite championships, with playoff and finals matches generating significant attendance revenue.
Merchandise: Online boutique selling official AS Monaco Basket merchandise including team apparel, accessories, and fan gear through boutique.asmonaco.basketball
Broadcasting Rights: Television and streaming broadcast deals with DAZN for Betclic Élite coverage and EuroLeague matches. Free-to-air coverage on La Chaîne l'Equipe and TV Monaco for key matches including playoffs and finals.
Hospitality and VIP Packages: Personalized offers, student ticket packages, and VIP/hospitality experiences for corporate clients and premium fans attending home games at Gaston Médecin arena.
Sponsorships: Commercial partnerships with sponsors including TCL (visible in commercial banner), with naming rights and branding opportunities around the arena and team.

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Personalized ticket packages for individual fans
Other	Pay-as-you-go	Student ticket packages at reduced pricing
Other	Pay-as-you-go	VIP and hospitality premium experiences

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

AS Monaco Basket-Ball S.A. (ROCA TEAM) product offering

Product offering

Core offering

AS Monaco Basket-Ball operates the professional Roca Team basketball franchise, competing in the EuroLeague and French Betclic Élite championship at the Salle Gaston Médecin arena in Monaco. The club monetizes live sports entertainment through direct match ticketing (billetterie.asmonaco.basketball), an official online merchandise boutique, VIP/hospitality packages, broadcasting rights, and commercial sponsorships. Supporting digital services include the Roca TV video platform and personalized fan offers.

Product overview

AS Monaco Basket operates as a professional basketball club under the brand 'Roca Team'. The organization's core product is its basketball team competing in EuroLeague and the French Betclic Élite championship. Supporting the team are digital services including online ticketing (Billetterie), an official merchandise store (Boutique), and a video platform (Roca TV) for match highlights and exclusive content. The club also offers personalized hospitality packages including VIP experiences, student packages, and custom fan experiences. News coverage and media content are distributed through the team's digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

Billetterie (Online Ticketing) Official online ticket sales platform enabling fans to purchase match tickets for home games of the Roca Team in EuroLeague and Betclic Élite competitions at the Salle Gaston Médecin arena in Monaco.
Boutique (Official Merchandise Store) Official e-commerce store offering AS Monaco Basket team apparel, accessories, and fan gear for individual consumers and supporters worldwide.
Personalized and VIP Hospitality Offers Customized hospitality packages for the 2025/2026 season, including personalized fan offers, discounted student packages, and premium VIP/hospitality experiences for corporate clients and high-net-worth fans attending home games.
Roca TV Official video content platform delivering match highlights, press conferences, player interviews, and behind-the-scenes team content to fans.

Quantifiable outcome

French Champion 2026 - defeated Paris Basketball in Betclic Élite Finals
+2 more outcomes

Companies that use AS Monaco Basket-Ball S.A. (ROCA TEAM)

Customer profile

Segments3 records

Ideal customer profiles3 records

AS Monaco Basket-Ball S.A. (ROCA TEAM) technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AS Monaco Basket-Ball S.A. (ROCA TEAM) partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

DAZNcoreGTM or Marketing Partner · 1 January 2024DAZN is the exclusive streaming partner for Betclic Élite and EuroLeague coverage, broadcasting all matches live with comprehensive pre and post-match content, innovative programming, and new commercial offerings. This partnership provides global reach for Monaco's matches across multiple devices and platforms.
La Chaîne l'EquipecoreGTM or Marketing Partner · 1 January 2024Free-to-air broadcaster covering key playoff and finals matches including the Betclic Élite Finals series between Monaco and Paris Basketball. Provides wide national audience reach for marquee matchups, increasing visibility and fan engagement across France.
TV MonacocoreGTM or Marketing Partner · 1 January 2024Local Monaco television channel providing free broadcasts of AS Monaco Basket matches, pre-game shows with commentators Laurent Sciarra and Colin Bourgeat, and post-match analysis with expert commentary. Available on major French providers including Freebox, Bouygues, Orange, SFR, and Canal+.
Kingroyal.mediaminorGTM or Marketing Partner · 1 January 2024Media partner providing additional coverage and content distribution for AS Monaco Basket, expanding the club's media reach and digital presence.
TCL (TCL-CDM Challenge)minorGTM or Marketing Partner · 1 January 2024Official sponsor with commercial presence visible on the website banner (TCL-CDM Challenge). Partnership provides commercial revenue and brand association with the club's elite basketball operations.
BetcliccoreGTM or Marketing Partner · 1 January 2024Title sponsor of the French basketball league (Betclic Élite), providing league-level branding and partnership that associates Monaco's domestic competition with the betting platform's marketing.
JeepminorGTM or Marketing Partner · 1 January 2024Sponsor of the French league (Jeep Élite was the former league name), with Jeep branding associated with the competition and broadcast coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

AS Monaco Basket-Ball S.A. (ROCA TEAM) competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

AS Monaco Basket-Ball S.A. (ROCA TEAM) financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AS Monaco Basket-Ball S.A. (ROCA TEAM) leadership team

Management profile

Number of profiles

Profiles3 records

AS Monaco Basket-Ball S.A. (ROCA TEAM) funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AS Monaco Basket-Ball S.A. (ROCA TEAM) M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Monaco Basket-Ball S.A. (ROCA TEAM)

What does AS Monaco Basket-Ball S.A. (ROCA TEAM) do?

Is AS Monaco Basket-Ball S.A. (ROCA TEAM) a public or private company?

AS Monaco Basket-Ball S.A. (ROCA TEAM) is a private company. It is classified as unknown and is currently operating.

When was AS Monaco Basket-Ball S.A. (ROCA TEAM) founded?

AS Monaco Basket-Ball S.A. (ROCA TEAM) was founded in 1924. It employs 51 to 100 people.

Where is AS Monaco Basket-Ball S.A. (ROCA TEAM) based?

AS Monaco Basket-Ball S.A. (ROCA TEAM) is headquartered in Monaco, Monaco, in the Europe region.

How does AS Monaco Basket-Ball S.A. (ROCA TEAM) make money?

Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise, broadcasting Rights, hospitality and VIP Packages and sponsorships.

Does AS Monaco Basket-Ball S.A. (ROCA TEAM) have an API?

No public API is recorded for AS Monaco Basket-Ball S.A. (ROCA TEAM).

What industry is AS Monaco Basket-Ball S.A. (ROCA TEAM) in?

AS Monaco Basket-Ball S.A. (ROCA TEAM)'s product category is Professional Basketball / Sports Entertainment. Its primary akta.pro industry code is MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors), with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 711211 and its SIC code is 7900.