Kia AS Motors - Autoryzowany Dealer i Serwis

What Kia AS Motors - Autoryzowany Dealer i Serwis does

Kia AS Motors — operating as AS Motors Classic Sp. z o. o. (NIP 526-282-60-40, KRS 0000142101) — is a privately held authorized Kia dealership and service provider in Poland, headquartered in Nadarzyn, Mazowieckie, with a second sales showroom in Warsaw (ul. Grójecka 194) and an authorized service center in Nadarzyn (Al. Katowicka 70). The firm employs 13 people and represents the full Kia lineup, covering internal-combustion, hybrid (HEV), plug-in hybrid (PHEV), and battery-electric models including the EV2, EV3, EV4, EV5, EV6, EV9 passenger vehicles and the PV5 electric commercial van. Vehicle-level technology retailed includes Kia Connect connected-car services, the Drive Wise ADAS suite (AEB, HDA, LKA, BCA, reverse collision avoidance), Remote Smart Parking Assist (RSPA), Digital Key, Smart Tailgate, and the V2L/V2V/V2D bidirectional charging capabilities on EV variants — all OEM-sourced features rather than proprietary dealer technology.

The business operates a direct-to-consumer go-to-market through two physical showrooms supported by an online configurator/quiz tool on asmotors.pl and inventory listings on the OTOMOTO.pl marketplace. Revenue is generated across five streams: new vehicle sales, used vehicle sales (including trade-ins), aftersales service and bodywork/painting, financing arrangement commissions (operational leasing, financial leasing, VAT-margin leasing, Kia Smart Leasing, and credit), and insurance product commissions (OC/AC/NW). New vehicle pricing spans roughly 96,890 PLN (Kia Stonic entry) to 255,900 PLN (Kia Sorento Prestige Line HEV), with long-term rental through partner Arval starting at 2,699 PLN/month net for a Sorento. Customers are split between individual retail buyers and business/fleet operators served by a dedicated Flota KIA desk, with no disclosed customer concentration.

The competitive position rests entirely on the authorized Kia franchise agreement, which is the company's central economic asset but also its principal concentration risk — Kia Corporation retains the right to terminate or non-renew the dealer agreement, and Kia's brand, warranty, financing programs, and product roadmap sit upstream of AS Motors. The dealer has no patents, awards, regulatory licenses, or proprietary technology of its own, and the firm has no disclosed funding rounds, M&A history, or institutional investors.

Name

Kia AS Motors - Autoryzowany Dealer i Serwis

Legal name

AS Motors Classic Sp. z o. o.

Website

https://asmotors.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Kia dealership and service center operating two showrooms in the Warsaw metropolitan area (Nadarzyn and Warsaw), Poland, retailing new and used Kia vehicles including ICE, hybrid, and electric models alongside integrated financing, insurance, and aftersales services for individual and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Nadarzyn

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Kia vehicles including ICE, hybrid, and electric models. Revenue generated as a one-time transaction per vehicle sold through the authorized dealership.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Kia models and trade-ins from other brands. Revenue from used car sales represents an additional revenue stream.
3. Aftersales Service & Repairs: Authorized Kia service center providing vehicle maintenance, repairs, and bodywork/paint services. Generates recurring service revenue from existing customers.
4. Financing Services: Arrangement of leasing (operational, financial, VAT-margin), kredyt (credit), and Kia Smart Leasing. Commission or revenue generated from facilitating financing for vehicle purchases.
5. Insurance Products: Offering comprehensive vehicle insurance packages (OC/AC/NW) as part of the vehicle purchase package.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AS Motors is an authorized Kia dealership operating two showrooms in Nadarzyn and Warsaw, Poland. It sells the full Kia lineup including ICE, hybrid (HEV/PHEV), and electric (EV) passenger vehicles plus the PV5 commercial van, supported by an authorized service center, bodywork/paint repairs, and an integrated finance and insurance offering through leasing partners. Dedicated fleet sales and Kia For Business leasing programs serve corporate customers in addition to retail buyers.

Product overview

Kia AS Motors is an authorized Kia dealership offering a comprehensive portfolio of Kia vehicles and services. The product lineup includes urban city cars (Picanto), compact crossovers (XCeed, Stonic, Seltos), mid-size SUVs (Sportage, K4), large 7-seat SUVs (Sorento, EV9), and a full range of electric vehicles (EV2, EV3, EV4, EV5, EV6, Niro EV). Commercial customers are served through the PV5 electric van. The company complements vehicle sales with Kia For Business leasing services (operational, financial, and Smart Leasing), authorized mechanical and body repair services, and dedicated fleet management solutions. This multi-product approach serves individual buyers, families, and corporate fleets across Poland through two showroom locations in Nadarzyn and Warsaw.

Differentiator

Problem solved

Functional benefit

Products and services

• Kia Picanto City car with compact dimensions and efficient petrol engines for urban driving; targets individual buyers seeking low running costs.
• Kia Stonic
• Kia XCeed
• Kia Sportage
• Kia Niro (HEV/PHEV/EV)
• Kia Seltos
• Kia K4
• Kia Sorento
• Kia EV3
• Kia EV6
• Kia EV9
• Kia EV5
• Kia EV4
• Kia EV2
• Kia PV5
• Kia For Business leasing program
• Authorized Kia service center
• Kia Fleet management and corporate sales

Quantifiable outcome

• 7-year manufacturer warranty on all new Kia vehicles

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Kia (Kia Corporation)coreChannel Partner/ Reseller/ DistributorAS Motors operates as an authorized Kia dealer and service provider in Poland under a dealer agreement with Kia Corporation. The partnership grants AS Motors the right to sell new Kia vehicles, use Kia branding and marketing materials, access factory training and technical support, and provide authorized warranty service using genuine Kia parts. AS Motors represents the full Kia lineup including ICE, hybrid, and electric models.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer operating in over 40 markets, including Poland. Comparable authorized dealer/distributor model; differs in scale, multi-brand footprint, and capital-markets profile.
• Pendragon plc: UK automotive retailer operating franchised new- and used-car dealerships with integrated aftersales and financing. Highly comparable authorized-dealer model to AS Motors, though at multi-brand national scale in the UK market.
• AutoNation Inc. Largest US automotive retailer, operating franchised dealerships selling new/used vehicles with integrated service, parts, and finance & insurance. Closest US-listed analogue to AS Motors' authorized-dealer operating model, though vastly larger and multi-brand.
• Lithia Motors (Driveway): Largest US franchised auto retailer by revenue, with growing digital retailing platform (Driveway) that overlaps with AS Motors' OTOMOTO/website listing approach. Comparable omnichannel authorized-dealer strategy at much larger scale.
• Group 1 Automotive: US-listed franchised automotive retailer with US and UK operations, generating revenue from new vehicles, used vehicles, parts & service, and F&I. Directly comparable authorized-dealer revenue mix to AS Motors.
• Asbury Automotive Group: US franchised automotive retailer with new- and used-vehicle dealerships, parts/service, and F&I. Highly comparable revenue model and customer mix to AS Motors' authorized-dealer operations.
• Sonic Automotive: US franchised automotive retailer with dealership and EchoPark used-vehicle segments. Comparable new-car franchise and F&I model; differs by size and geography.
• Hedin Mobility Group: Large European automotive retail group operating multiple brands across dealerships, distribution, and after-sales services. Comparable to AS Motors as a multi-brand incumbent; AS Motors is a much smaller, single-brand specialist by contrast.
• Emil Frey Group: Swiss-headquartered, family-owned automotive retail and distribution group with extensive European operations including authorized dealerships for multiple OEMs and captive financing. Directly comparable to AS Motors on authorized-dealer business model, though at significantly larger scale and multi-brand.

Others

• Cox Automotive Europe: Provider of automotive remarketing, dealer software, and connected fleet services across Europe. Comparable as an ecosystem participant supporting dealer inventory and used-vehicle operations rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kia-asmotors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kia AS Motors - Autoryzowany Dealer i Serwis