What ASM SET does

ASM SET S.r.l. is an Italian retail energy utility that supplies natural gas and electricity to over 40,000 residential and business customers across the Polesano territory (province of Rovigo) and the Bassa Padovana region. The company was created on 10 July 2002 as a legal spin-off of ASM S.p.A. (the wholly municipal energy company of Comune di Rovigo) under Italy's Decreto Letta gas-market liberalization, and began operations on 1 January 2003 with 23,000 gas customers. ASM SET has been a subsidiary of Gruppo Hera since 2019, after Hera acquired the Ascopiave group's stake; the company operates as a società privata a partecipazione pubblica, blending private-sector flexibility with public-interest obligations to its local community.

The company's product portfolio spans dual-fuel retail offers: gas plans under the 'Più Controllo Active' (PSV Day Ahead-indexed), 'PLACET' (ARERA-regulated free-market standard), and 'Prezzo Netto' families; electricity plans under the same families indexed to PUN, plus the fixed-rate 'Più Controllo Flat Luce Casa' (12-month price lock at €0.1599/kWh). It also serves the ARERA-regulated 'Servizio a Tutela della Vulnerabilità' for vulnerable gas customers and offers 100% CO2-offset gas through Rete Clima/Verra VCS-certified projects. Technology is standard retail-utility infrastructure: electronic gas meters from SAMGAS, CPL, Meter Italia, and Pietro Fiorentini; electronic electricity meters with telereading; and a Blucrm-based online customer portal for bill management, autolettura, contract operations, and self-service activations/transfers.

ASM SET generates revenue on a recurring, consumption-based subscription model: residential and SMB customers pay per-Smc/per-kWh wholesale-indexed spreads plus a €12–€14.5/month commercialization fee (residential/business) or fixed 12-month rates. Customer acquisition runs through a sales-led multi-channel GTM: six physical service branches (sportelli) across Rovigo, Occhiobello, Badia Polesine/Giacciano, Castelmassa, and Adria; a toll-free inbound call center (Numero Verde 800.100.309; ~15,000 contacts/year at ~4 min average); an online contract portal for activations, volture, subentri, and meter re-openings; WhatsApp/Facebook Messenger; and in-person business development visits. Promotional levers include a €60 first-year bonus per supply (up to €120 for dual-fuel switches, valid until 30/09/2026) and a €30 digital bonus for online electricity subscriptions. Operational, compliance, and back-office functions (call center being progressively outsourced in 2026, internal auditing, whistleblowing platform under D.Lgs. 231/01) are shared with the Hera group via contratti di service.

Name

ASM SET

Legal name

ASM SET S.r.l.

Website

https://asmset.ro.it

Company type

Private

Founded year

2002

Operating status

Operating

Short description

ASM SET S.r.l. is an Italian retail energy utility supplying natural gas and electricity to over 40,000 residential and business customers across the Polesano and Bassa Padovana territories under Gruppo Hera ownership.

Ownership category

akta.pro rank

Product category

Energy Retail Services

NAICS

Natural Gas Distribution (221210)

SIC

Gas & Other Services Combined (4932)

akta.pro primary industry

Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD)

akta.pro secondary industry

Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK)

Keywords

• Natural gas supply
• Electricity retail
• Dual fuel offers
• Energy utility services
• Wholesale indexed pricing

Headquarters

HQ city

Rovigo

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gas and Electricity Supply (Domestico): ASM SET generates revenue by selling natural gas and electricity to residential (casa/privati) customers. The company offers both variable (wholesale-indexed) and fixed-price plans. The primary commercial offer is 'Più Controllo' — indexed to PSV for gas and PUN for electricity — plus fixed-price PLACET offers and promotional bundles. Revenue is recurring and consumption-based.
2. Gas and Electricity Supply (Business/Aziende): Business-segment electricity and gas supply contracts, with offerings tailored for enterprises such as 'Più Controllo Active Lavoro' gas and electricity plans, priced at wholesale indices plus a margin with monthly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ASM SET S.r.l. is a regional Italian energy retailer that supplies natural gas and electricity to over 40,000 residential and business customers in the Polesane territory and Bassa Padovana region. The company offers wholesale-indexed and fixed-price gas and electricity plans (including ARERA-regulated PLACET offers), under both its own brand and as a subsidiary of Gruppo Hera. Its core activity is retail energy sales, supported by six physical branches, a call center, an online contract portal, and regular business client visits.

Product overview

ASM SET S.r.l. is an energy utility company providing natural gas and electricity supply services to over 40,000 customers in the Rovigo province and surrounding territories. The company operates as a subsidiary of the Hera Group following acquisition in 2019. ASM SET offers a portfolio of gas and electricity products for both residential (casa) and business (business/lavoro) segments, with pricing models ranging from wholesale-indexed variable rates (linked to PSV for gas and PUN for electricity) to fixed-rate plans. Key product lines include: PIU' CONTROLLO ACTIVE (wholesale-indexed variable pricing), PLACET (ARERA-regulated free market conditions), and PREZZO NETTO (net wholesale pricing). Promotional offerings like PROMO 120 provide sign-up bonuses for new customers. Services include online customer portal, physical service points across 6 locations, and a call center. The company serves customers through regulated (vulnerability protection service) and free market channels.

Differentiator

Problem solved

Functional benefit

Products and services

• ASM SET Gas Supply Service Natural gas supply service for residential and business customers in Rovigo province and the Bassa Padovana region, offering wholesale-indexed and fixed-price plans priced at PSV (Punto di Scambio Virtuale) wholesale market indices plus a commercialization fee. Available in variable, fixed (12-month lock), and PLACET regulated variants.
• ASM SET Electricity Supply Service Electricity supply service for residential and business customers in the Polesane territory, offering wholesale-indexed plans (PUN-linked) and fixed-price plans with 12-month price lock. Available in time-of-use (bioraria) or single-rate (Profilo 24) variants for residential customers, with dedicated business plans.
• Servizio a Tutela della Vulnerabilità (Gas) ARERA-regulated protected gas supply service for vulnerable customers (elderly, low-income, disabled) with regulated tariffs defined by the Italian regulatory authority. This service replaced the former protected market and provides continuation of supply under defined protection conditions.
• Online Customer Portal (Sportello Online) Digital self-service platform enabling customers to verify invoices, view consumption, submit payments, send meter self-readings (autolettura), and manage contract operations including activations, transfers, and closures. Integrated with CRM backend for account management.
• Sportelli Territoriali (Local Service Points) Physical service branches across the Polesane and Bassa Padovana territory in Rovigo (2), Occhiobello, Badia Polesine, Castelmassa, and Adria. Handle activations, volture, subentri, billing inquiries, and in-person consultations for both residential and business customers.

Quantifiable outcome

• 40,000+ customers served across gas and electricity
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Gruppo HeracoreStrategic or Co-development Partner · 1 January 2019In 2019, Gruppo Hera acquired all gas and electricity sales companies of the Ascopiave group, including ASM SET's stake. This made Gruppo Hera the parent of ASM SET and provided access to the Hera group's industrial resources, service infrastructure, and corporate governance frameworks.
• AscopiavecoreStrategic or Co-development Partner · 1 September 2007In September 2007, the Rovigo Municipal Council chose the Ascopiave strategic alliance and industrial integration proposal. The multi-utility from Pieve di Soligo acquired 100% of ASM Dg (distribution) and 49% of ASM SET (commercialization), marking the first major strategic partnership for ASM SET.
• Gruppo Hera — Internal Auditing / Whistleblowing PlatformminorImplementation/ SI/ Consulting PartnerASM SET has service agreements (contratti di service) with Gruppo Hera companies, including use of the Hera Group's Whistleblowing reporting platform, the Internal Auditing function (supervisioned through the Organismo di Vigilanza), and shared compliance infrastructure under D.Lgs. 231/01.
• Rete ClimaminorStrategic or Co-development PartnerASM SET partners with Rete Clima for carbon offset projects, purchasing certified carbon credits to fully offset the CO2 emissions of its gas supply. Projects include: VCS 1715 Mongolia (carbon offset), Rasun di Sopra (BZ) tree planting, Parco delle Madonie reforestation, VCS 883 Madushan Hydropower (China), and CEYHAN 61.7 MW Hydropower Project (Turkey, 2023–2024).
• RETE CLIMA / Verra Registry (VCS Projects)minorOthersASM SET collaborates with Rete Clima through Verra's VCS (Verified Carbon Standard) registry to certify its carbon offset projects, including the CEYHAN Hydropower Project and the Madushan Hydropower Project, which have together avoided over 1,182,749 tonnes of CO2.
• Call Center Service Providers (Market inquiry)minorChannel Partner/ Reseller/ DistributorASM SET issued a market inquiry (indagine di mercato) in early 2026 seeking qualified Call Center operators to manage its Numero Verde customer service line (~15,000 contacts/year, ~4 min average call duration), with service start required from 01/04/2026. Required certifications include ISO 9001, ISO 27001, ISO 18295, ISO 14001, PdR 125, and minimum 2-star legal rating.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ascopiave: Multi-utility based in Pieve di Soligo (Veneto) that was ASM SET's strategic partner from 2007 to 2019 and previously held 49% of ASM SET. Directly comparable as a regional Italian gas and energy retailer serving SMB and residential customers in adjacent Veneto territories.
• Hera Comm: Retail energy sales subsidiary of Gruppo Hera, ASM SET's parent company. Operates the same dual-fuel retail model (gas and electricity) with PSV/PUN-indexed and fixed-price offers for residential and business customers across Emilia-Romagna and other regions; effectively ASM SET's sister company under shared Hera ownership.

Broad incumbents

• A2A Energia: Retail arm of A2A Group, one of Italy's largest multi-utilities. Competes with ASM SET nationally in gas and electricity supply to households and businesses, leveraging scale advantages in procurement and customer acquisition that ASM SET lacks.
• Edison Energia: Major Italian energy retailer serving residential and business customers with gas, electricity, and energy-efficiency services. National footprint and brand recognition create competitive overlap with ASM SET in the free-market segment.
• Iren Mercato: Retail subsidiary of Iren Group, a multi-utility serving northern and central Italy. Directly comparable dual-fuel gas and electricity retail offering to residential and SMB customers, with similar PSV/PUN-indexed product structures.
• Enel Energia: Largest electricity retailer in Italy and a major gas retailer, part of the Enel Group. Operates nationwide with bundled offers, digital channels, and scale advantages that dwarf regional retailers such as ASM SET in the free-market segment.
• Plenitude (Eni): Energy retailer of Eni Group offering gas, electricity, and EV charging to Italian households and businesses. Comparable dual-fuel retail model with strong digital acquisition capability and growing renewables positioning.

Regional players

• Acea Energia: Retail subsidiary of Acea Group, primarily serving central Italy (Lazio, Tuscany). Comparable municipal-utility heritage with multi-utility parent and gas/electricity dual-fuel retail offers, making it a regional incumbent analogue rather than a direct competitor.

Emerging players

• Illumia: Italian independent energy retailer serving residential and business customers with 100% renewable electricity and gas offers. Comparable PSV-indexed gas products and digital-led acquisition approach; an emerging digital challenger to traditional utilities like ASM SET.
• Sorgenia: Italian digital-first energy retailer offering gas, electricity, and fiber with a focus on digital customer experience and sustainability. Comparable to ASM SET on dual-fuel retail products, but with national reach and a younger, digital-native brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASM.SET.Rovigo
• YouTubeyoutube.com/@asmsetenergia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASM SET