Asociación de Hostelería de Bizkaia - Bizkaiko Ostalaritza Elkartea

What Asociación de Hostelería de Bizkaia - Bizkaiko Ostalaritza Elkartea does

Asociación de Hostelería de Bizkaia - Bizkaiko Ostalaritza Elkartea (BIOH) is a non-profit professional association founded in 1977 that represents hospitality businesses across Bizkaia, Spain. Headquartered in Bilbao with approximately 8 employees, it serves bars, restaurants, hotels, and related operators through a membership-based model funded by member fees (cuotas), advisory services, training programs, and preferential supplier agreements.

Its core offerings include a management advisory service (asesoría jurídica, fiscal y laboral), a subsidized training program aligned with Lanbide, and a consumer-facing tourism platform called Disfruta Bizkaia that includes the Disfruta Gift Card. The association also operates a Portal de Empleo (job portal) for the hospitality sector, which since December 2025 incorporates AI-generated job descriptions and an AI-powered candidate matching engine, and which has facilitated the placement of more than 2,500 candidates. In June 2026 it is launching a new weekend and holiday labor registration service to help members comply with Bizkaia-specific provincial labor regulations.

The organization is institutionally embedded in the Basque hospitality ecosystem, partnering with Diputación Foral de Bizkaia (LABORLAN program), ESHBI, Lanbide, and a growing roster of preferential suppliers including Laboral Kutxa, IMQ insurance, ACUSTICAN, and SH Servicio. As a non-profit trade body, BIOH does not pursue equity funding or conventional revenue growth; instead, its financial model rests on member retention, supplier commissions, public-sector program participation, and value-added member services.

Name

Asociación de Hostelería de Bizkaia - Bizkaiko Ostalaritza Elkartea

Legal name

ASOCIACIÓN DE HOSTELERÍA DE BIZKAIA

Website

https://asociacionhosteleria.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociación de Hostelería de Bizkaia is a non-profit trade association founded in 1977 that represents hospitality businesses in Bizkaia, Spain, delivering advisory, training, supplier discounts, a job portal, and the Disfruta Bizkaia tourism platform to its members.

Ownership category

akta.pro rank

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees (cuotas): Association generates primary revenue from membership fees (cuotas) paid by member hospitality businesses (bars, restaurants, hotels, cafeterias). Fees vary by type of business, include free core services, and charge additionally for optional services such as fiscal and labor management.
2. Optional professional services (gestoría): Optional paid services including specialized fiscal management, labor management, and gestoría for member establishments. These services are contracted additionally to the base membership fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Asociación de Hostelería de Bizkaia (BIOH) is a non-profit professional association that represents and defends the interests of hospitality businesses (bars, restaurants, cafeterias, hotels, accommodations) in the Bizkaia territory. It sells membership subscriptions that bundle regulatory advisory, business opening guidance, continuous training (FUNDAE-bonified courses), preferential supplier discount agreements, sector representation, and digital visibility. Additionally, it offers optional paid labor and fiscal management (gestoría) services and operates an AI-powered recruitment portal (Portal de Empleo) for members.

Product overview

Asociación de Hostelería de Bizkaia operates as a professional hospitality association offering a suite of services to member businesses. The core offering centers on membership benefits including advisory services (labor, tax, legal), training courses, preferential agreements with suppliers, and a digital tourism platform called Disfruta Bizkaia. A key digital product is the Portal de Empleo, an AI-powered recruitment platform exclusive to members. The association also provides gestoría (management) services for labor and fiscal administration, computerized price lists, and organizes gastronomic competitions and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Disfruta Bizkaia Free digital tourism and gastronomic platform promoting member bars, restaurants, accommodations, and experiences in Bizkaia to locals and tourists via routes and recommendations.
• Portal de Empleo Exclusive AI-powered recruitment portal for member hospitality businesses to publish job offers, generate AI-written descriptions, match validated candidates, and integrate with the Basque public employment service (Lanbide). Over 2,500 candidates have been connected with member establishments.
• Asesoría para Empresas Specialized advisory services for member hospitality businesses covering labor management (contracts, payroll, social security, sick leave, settlements) and fiscal/accounting management (tax returns, deferrals).
• Servicio Laboral: Altas en Fines de Semana y Festivos New labor service for member businesses enabling Social Security worker registrations (altas) on weekends and holidays to address urgent staffing needs.
• Oferta Formativa Free continuous training courses for hospitality professionals covering cooking (pintxos, techniques, trends), service (wine, cocktails), management, and digitalization, compliant with Art. 20 of the Hospitality Convention to exempt members from the training bonus on payroll.
• Acuerdos Preferenciales (Supplier Discount Program) Exclusive discount agreements with suppliers covering food, beverages, energy, insurance, hygiene, and more, offering direct bill discounts or year-end rebates from providers such as Baque, Makro, Repsol, Lagun Aro Seguros, IMQ, Laboral Kutxa, and others.
• Listas de Precios Informatizadas Computerized price list management and publishing service for member hospitality establishments.
• Club de Compras Group purchasing program providing collective buying power benefits to member hospitality businesses.

Quantifiable outcome

• 2,500+ candidates placed through the Portal de Empleo

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• ACUSTICAN (Acoustic Solutions)minorGTM or Marketing Partner · 1 May 2026A new collaboration agreement was signed with ACUSTICAN to provide acoustic solutions services to member establishments, helping them meet noise regulations and improve customer comfort.
• Diputación Foral de Bizkaia - Programa LABORLANcoreStrategic or Co-development Partner · 1 April 2026The association participated in the LABORLAN program, a mixed training-employment program promoted by the Department of Employment, Social Cohesion and Equality of the Provincial Council of Bizkaia. Nine participants received 258 hours of theoretical and practical training in bar and dining room service at ESHBI, with the association facilitating connections between graduates and member businesses for hiring through the KONTRATA subsidy program.
• Escuela Superior de Hostelería Bilbao (ESHBI)coreStrategic or Co-development Partner · 1 April 2026ESHBI is the partner hospitality school where participants of the LABORLAN program received 258 hours of theoretical and practical training in bar and dining room service. ESHBI also hosts the Bizkaiko Pintxo Txapelketa championship, positioning it as a key strategic partner for training and professional development.
• SH Servicio e HigieneminorGTM or Marketing Partner · 1 November 2025The association signed a collaboration agreement with SH Servicio e Higiene to improve hygiene and well-being in member hospitality establishments, offering preferential conditions on hygiene services.
• IMQ (Insurance)minorGTM or Marketing Partner · 10 September 2025The association signed an agreement with IMQ allowing sector workers and their families to access private health insurance from €32 per month under preferential conditions.
• Laboral KutxaminorGTM or Marketing Partner · 1 September 2025The association renewed its collaboration agreement with Laboral Kutxa to promote the development and growth of hospitality businesses in Bizkaia through preferential financial conditions for members.
• Diputación Foral de Bizkaia - Bizkaiko OstalaritzacoreOthersThe association is affiliated with the Provincial Hospitality Association structure and works closely with the Provincial Council of Bizkaia on subsidies, training programs (LABORLAN), and the KONTRATA hiring incentive program, which subsidizes member businesses up to €9,000 per hire.
• Confederación Empresarial estatal de HosteleríaminorOthersThe association is part of the state-level Business Confederation of Hospitality, which enables it to offer members invitations to national trade fairs such as Alimentaria+Hostelco, HIP 2026 (Horeca Professional Expo), and access to state-level advocacy and representation.
• Lanbide - Servicio Vasco de EmpleocoreStrategic or Co-development PartnerThe association's job portal is integrated with Lanbide (Basque Employment Service), enabling job postings to be indexed on the public employment platform, expanding reach for member businesses seeking staff.
• Supplier network (Baque, Makro, Repsol, Sincatel, Saltoki, Lagun Aro Seguros, Consulpyme, Naturelek, Clyma, Prosenor, Mann+Hummel, Fides Hostelería, VitalyClaim)minorGTM or Marketing PartnerThe association maintains preferential agreements with a broad network of suppliers covering food, beverages, energy, insurance, hygiene, acoustic solutions, and more. These agreements provide members with exclusive discounts, direct bill reductions, or year-end bonuses on purchases.
• Asociación Contra el Cáncer (Bizkaia)minorGTM or Marketing PartnerA collaboration agreement to join efforts with the Spanish Cancer Association in Bizkaia, with member hospitality businesses participating in fundraising and awareness campaigns.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Asociación de Hostelería de Álava: Direct regional peer representing hospitality businesses in Álava (the third Basque province). Mirrors BIOH's structure — membership fees, advisory services, supplier agreements, and provincial-regulator interlocutor role.
• Federación de Hostelería de Gipuzkoa: Peer professional hospitality association for the neighboring Gipuzkoa province. Operates the same membership, advisory, training, and supplier-discount model for hospitality SMEs, and competes with BIOH in the Basque institutional landscape.

Regional players

• Asociación de Hostelería de Madrid: Regional hospitality association for Madrid. Operates an equivalent membership, advisory, and training model for Madrid hospitality SMEs; comparable in role but serving a different geography and far larger member base.
• Gremi d'Hostaleria de Barcelona: Long-established hospitality guild in Barcelona. Provides comparable membership services (advisory, training, supplier discounts, sector advocacy) for one of Spain's largest hospitality markets, though at a materially larger scale than BIOH.
• ASHOTEL: Hospitality association for the Canary Islands. Comparable in function — represents hotels, restaurants, and apartments through advisory, training, and supplier benefits — but operates in a tourism-dominant island economy distinct from Bizkaia's urban hospitality profile.

Others

• Cámara de Comercio de Bilbao: Broader Bizkaia business chamber serving cross-sector SMEs, including hospitality. Not a direct competitor but an overlapping institutional partner on training, subsidies, and internationalization programs relevant to BIOH members.
• InfoJobs: Spain's largest generalist job portal and a substitute for BIOH's Portal de Empleo. Hospitality employers can post on InfoJobs directly; relevant as a benchmark for AI-matching capability and the competitive ceiling for niche vertical portals.
• CEPYME: Spanish confederation of small and medium-sized enterprises that includes hospitality SMEs. Functions as an adjacent umbrella organization offering representation, advisory, and training that partially overlaps BIOH's SME-focused offerings at a national level.

Broad incumbents

• Hostelería de España (CEHE): State-level confederation of which BIOH is a member. Aggregates regional hospitality associations across Spain for national advocacy, trade fair participation (Alimentaria+Hostelco, HIP), and federal representation — a hierarchical parent structure rather than a horizontal competitor.
• Confederación Empresarial de Hostelería de España (CEHE): National employers' confederation for hospitality. Provides BIOH with state-level representation and trade-fair access; functions as a vertical incumbent that sets the broader policy and labor-relations framework within which BIOH operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asociacion-hosteleria-bizkaia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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