Asociația ANAIS

What Asociația ANAIS does

Asociația ANAIS is a Romanian non-profit organization (asociație) founded in late 2011 and headquartered in Bucharest, operating in the domestic-violence victim-support sector. The organization provides a vertically integrated service portfolio including free information and guidance, psychological counseling (individual and group), legal counseling, court representation for protection orders, social support, referrals, and professional training. Its Centrul de Consiliere operated continuously from 2012 until April 2026, supporting over 14,000 women; the Casa INVICTA emergency shelter ran from August 2017 to May 2019 and housed over 350 women and children; and 2,785 women received specialized complex services (psychological counseling, support groups, legal counseling, court representation, emergency financial support). As of 2026, the organization is transitioning to a leaner Centru de Informare și Orientare model alongside new community initiatives (ANAIS HUB, Comunitatea INVICTA) and EU-funded programming (Erasmus+ FREE-DVV). It also extends services to Ukrainian refugees in Romania, targeting 1,500 beneficiaries with support from UNICEF Romania.

The revenue model is entirely donation- and grant-based. Individual donors contribute via SMS ('ANAIS' to 8835, €5/month), online bank transfers in RON/EUR, and 3.5% personal-income-tax redirection. Corporate partners redirect up to 20% of profit tax, provide direct or in-kind donations, or run employee-giving programs (e.g., Galantom for birthday donations). International institutional grants flow from UNICEF Romania, UNHCR, Avon Foundation, WAVE, Vital Voices, Global Rights for Women, and the EU (Erasmus+). Publications — two legal reference volumes on domestic-violence judicial practice (2017 and 2020, Editura Universul Juridic) — are sold for a minimum suggested donation of 30 lei per copy. Beneficiary services are provided entirely free of charge.

The organization operates with a minimal team of 7 employees and is not a technology company. Service delivery relies on direct human interaction (in-person, phone at +40 736 380 879, WhatsApp, email at [email protected]) and institutional referral networks. Key institutional partners include the Bucharest General Police Directorate (DGPMB), Bucharest General Social Assistance Directorate (DGASMB), the National Agency for Equality between Women and Men (ANES), and the Romanian Ombudsman. ANAIS has been recognized as DGPMB's Best Partner in crime prevention for five consecutive years (2015–2019), is an active member of WAVE, and participates in the Romanian national network for preventing violence against women comprising 20+ NGOs.

Name

Asociația ANAIS

Legal name

Asociația ANAIS

Website

https://asociatia-anais.ro

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociația ANAIS is a Romanian non-profit founded in 2011 that provides free psychological, legal, and social support to women and children affected by domestic violence, primarily in Bucharest and Ilfov, funded by donations, corporate sponsorships, and grants from international organizations.

Ownership category

akta.pro rank

Product category

Domestic Violence Support Services

NAICS

Human Rights Organizations (813311), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Legal Services (8111)

akta.pro industry

PRIMARYBPADAAAG

Human Rights, Democracy & Rule of Law IGOs

Business & Public Services/International Organizations & Development/Multilateral & Intergovernmental Organizations

Keywords

• Domestic violence support
• Victim counseling services
• Gender-based violence prevention
• Psychological and legal counseling
• NGO social services

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual donations (SMS and online): Individuals donate via SMS by sending 'ANAIS' to 8835 (5 EUR/month) or via online transfer to the association's bank accounts (RON and EUR). Also through personal income tax redirection (3.5% of income tax for individuals).
2. Corporate sponsorships and donations: Companies redirect up to 20% of profit tax via sponsorship contracts, provide direct financial or in-kind donations, or partner through employee giving programs (e.g., Galantom platform for birthday donations).
3. Publication sales: Publications ('Violența domestică. Paradigme și practică judiciară' and 'Violența în familie. Practică judiciară comentată') are sold for a minimum donation of 30 lei per copy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Asociația ANAIS is a Romanian non-profit organization providing free, integrated social services to women and children who are victims of domestic violence. Its core offerings include information and guidance, psychological counseling (individual and group support), legal counseling, court representation for protection orders, and emergency shelter (historically). The organization also conducts professional training, legislative advocacy, and public awareness campaigns.

Product overview

Asociația ANAIS is a Romanian NGO founded in 2011 providing a comprehensive ecosystem of social services for domestic violence victims. The organization offers multiple interconnected services including the Centrul de Consiliere (counseling center with information, legal aid, psychological support, and court representation), the Centru de Informare și Orientare (information and guidance center), Casa INVICTA (emergency shelter now closed), and Comunitatea INVICTA (online community space). Additional offerings include specialized campaigns like Radioul Captiv, Voci Netăcute, and Dăruit din Vină, along with professional training services, advocacy work, and legal publications such as 'Violența domestică. Paradigme și practică judiciară' and 'Violența în familie. Practică judiciară comentată'. The organization operates primarily in Bucharest and serves as an active member of the WAVE European network.

Differentiator

Problem solved

Functional benefit

Brands

• Radioul Captiv: A radio initiative giving voice to domestic violence survivors to break silence and stigma.
• Dăruit din vină
• Voci netăcute
• Comunitatea INVICTA
• ANAIS HUB

Products and services

• Centrul de Consiliere pentru Prevenirea și Combaterea Violenței Domestice Free counseling center offering information, social guidance, legal counseling, psychological counseling (individual and support groups), and court representation/assistance for obtaining protection orders. Operated continuously from 2012 until April 2026, supporting over 14,000 women victims of domestic violence.
• Casa INVICTA - Emergency Shelter Emergency shelter providing 24/7 accommodation for women and children in domestic violence situations. Functioned from August 2017 to May 2019, supporting over 350 women and children.
• Comunitatea INVICTA Online community space for women who have experienced violence, providing solidarity, mutual support, and ongoing connection. Serves as a safe space for empowerment and collective action.
• ANAIS HUB Community, social, and intercultural space dedicated to empowering women and girls in Romania.
• Centru de Informare și Orientare Information and guidance center providing support services for domestic violence victims, offering a more accessible and confidential model following organizational restructuring in 2026.
• Consiliere și sprijin pentru victimele violenței domestice Free support services including psychological counseling (individual and support groups), legal advice, and social assistance for domestic violence victims.
• Sesiuni de formare profesională Training sessions for professionals (lawyers, social workers, psychologists, police officers) and company employees on domestic violence and women's rights.
• Advocacy și campanii de conștientizare Advocacy efforts for legislative change and public awareness campaigns on domestic violence and gender equality.
• Violența domestică. Paradigme și practică judiciară Legal publication presenting extracts from court decisions on protection orders with commentaries, published in 2020 by Editura Universul Juridic.
• Violența în familie. Practică judiciară comentată Collection of jurisprudence regarding protection orders with commentaries, published in 2017 by Editura Universul Juridic.

Quantifiable outcome

• Over 14,000 women supported since 2012 through the Centrul de consiliere
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• WAVE – Women Against Violence EuropecoreStrategic or Co-development Partner · 1 January 2011Active member of the WAVE European network dedicated to combating violence against women. Participates in capacity building programs and collaborates on initiatives aligned with European standards for gender equality and domestic violence prevention.
• Rețeaua pentru prevenirea și combaterea violenței împotriva femeilor (Romanian National Network)coreStrategic or Co-development Partner · 1 January 2011Part of the Romanian national network for preventing and combating violence against women, comprising over 20 organizations. Coordinates national awareness campaigns including the annual March for Women's Safety.
• Vital Voices Global PartnershipmajorStrategic or Co-development PartnerCollaborated with Vital Voices on initiatives and projects targeting Romania, supporting women's empowerment and protection against gender-based violence.
• Global Rights for WomenmajorStrategic or Co-development PartnerPartnered with Global Rights for Women to implement actions and projects in Romania focused on women's rights and domestic violence prevention.
• Agenția Națională pentru Egalitatea de Șanse Între Femei și Bărbați (ANES)coreStrategic or Co-development PartnerANES provided space for the Casa INVICTA shelter and collaborates on national equality and anti-violence initiatives. ANAIS is part of the WAVE network coordinated by ANES.
• Avocatul Poporului (Ombudsman)majorStrategic or Co-development PartnerCollaborates with the Romanian Ombudsman institution on human rights protection for women and children victims of violence.
• Direcția Generală de Poliție a Municipiului București (DGPMB)coreStrategic or Co-development PartnerLong-standing partnership with Bucharest police for information campaigns, victim referrals, and joint crime prevention initiatives. ANAIS has been recognized as Best Partner by DGPMB for five consecutive years.
• Direcția Generală de Asistență Socială a Municipiului București (DGASMB)coreStrategic or Co-development PartnerPartnership with Bucharest social services for victim referrals and coordinated care for domestic violence cases.
• Universitatea Titu MaiorescuminorStrategic or Co-development PartnerAcademic partner listed among association partners.
• WAVE (organizational partner)coreStrategic or Co-development PartnerListed as a key organizational partner supporting ANAIS's mission.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• UN Women: UN entity dedicated to gender equality and the empowerment of women, including domestic violence programming. Operates as a global funder and policy actor that shapes — rather than directly competes with — ANAIS's operating environment.
• European Women's Lobby: Largest EU umbrella alliance of women's rights organizations, engaging in policy advocacy at the European level. Operates in adjacent space with broader policy mandate than ANAIS's service-delivery focus.
• WAVE – Women Against Violence Europe: European network coordinating DV/women's rights NGOs across 40+ countries of which ANAIS is a member. Broader incumbent and umbrella organization that ANAIS both participates in and is shaped by.

Emerging players

• Vital Voices Global Partnership: International women's empowerment organization that has collaborated with ANAIS on Romania-specific DV and women's rights initiatives. Comparable on mission and target population, with significantly broader geographic scope.
• Global Rights for Women: US-based organization partnering with ANAIS on Romania-specific domestic violence prevention projects. Comparable on legal reform and judicial training focus.

Direct peers

• Asociația Filia: Romanian feminist NGO operating in Bucharest with comparable mission across women's rights, gender-based violence prevention, and advocacy. Directly comparable on geography, beneficiary base, and service mix.
• A.L.E.G. (Asociația pentru Libertate și Egalitate de Gen): Romanian gender equality and domestic violence prevention NGO based in Sibiu with national reach. Comparable on advocacy, victim support services, and WAVE network membership.

Regional players

• Women's Aid (UK): UK federation coordinating domestic violence service providers and operating refuges. Highly comparable service model (counseling, shelter, advocacy, training) but operates in UK jurisdiction with substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ZZSBuQr68fs
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/asociatia-anais

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociația ANAIS