Asona Benelux BV

What Asona Benelux BV does

Asona Benelux BV (trading as Asona Acoustic Solutions) is a privately held Dutch specialty manufacturer of acoustic finishes for walls and ceilings, founded in 1978 and headquartered in Uithoorn, the Netherlands. The company develops and distributes three proprietary product systems — Sonaspray® (a spray-applied acoustic coating with multiple texture variants), Sonacoustic® (a seamless acoustic plaster achieving Absorption Class A, aw: 1.00, with A1 fire certification), and Sonique® (a non-combustible mineral acoustic system) — along with the ColorCoustics® colour-integration layer. Products are applied to concrete, plasterboard, and metal substrates and are qualified under Cradle to Cradle, EPD, Green Guard Gold, M1, ISO 9001, and ISO 14001 certifications, allowing them to contribute points to LEED and BREEAM-rated buildings.

The company sells primarily into B2B construction and fit-out projects, with specifications originating from architectural firms and designers and installations carried out by trained installers or approved partners. Pricing is project-based, varying by system, texture, thickness, colour customisation, and site conditions, and the company typically offers a 5-year warranty. It operates four owned regional offices (Netherlands, Belgium, Germany, UAE) and extends commercial reach through more than 40 independent partners across 60+ countries, including regional partner entities in Norway, the Nordics, and India. Reference projects span marquee cultural buildings (Istanbul Modern by Renzo Piano, Tate Modern extension), luxury hospitality (The Peninsula Istanbul, Restaurant Loetje), corporate offices (Microsoft Africa HQ, Zalando EMEA HQ, CMS Prague), retail (Yves Saint Laurent Paris), education, and automotive showrooms.

With a core staff of 16, the operating model is capital-light and partner-scaled: manufacturing and product engineering are anchored in the Netherlands while commercial expansion and on-site installation are executed by an externalised partner and installer network. The company is independently owned with no disclosed parent, investors, or funding history, and does not publicly disclose revenue.

Name

Asona Benelux BV

Legal name

Asona Acoustic Solutions

Website

https://asona.com

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Asona Benelux BV (Asona Acoustic Solutions) is a Dutch specialty manufacturer, founded in 1978, of seamless acoustic plaster and spray systems (Sonacoustic®, Sonaspray®, Sonique®) sold globally through a 40+ partner network across 60+ countries to architects, designers, contractors, and building owners.

Ownership category

akta.pro rank

Product category

Architectural Acoustic Finishes

NAICS

Drywall and Insulation Contractors (238310)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK)

akta.pro secondary industry

Acoustic & Soundproofing Works (IMAFANAL)

Keywords

• Acoustic ceiling systems
• Acoustic wall finishes
• Sound absorption solutions
• Seamless acoustic plaster
• Architectural acoustic products

Headquarters

HQ city

Uithoorn

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Acoustic Product Sales: Asona generates revenue through the sale of acoustic systems (Sonaspray®, Sonacoustic®, Sonique®) for walls and ceilings. Products are sold to architects, designers, contractors, and directly to end customers. Pricing varies by project size, chosen system, texture, and site conditions.
2. Installation Services: Asona provides professional installation services through trained installers or approved partners, ensuring correct application and optimal performance of acoustic systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Asona Benelux BV manufactures and sells spray-applied and plaster-based seamless acoustic finishing systems for walls and ceilings under three proprietary brands — Sonaspray®, Sonacoustic® and Sonique® — that absorb sound and reduce reverberation in commercial interiors. The company supplies these acoustic systems together with trained-installer/approved-partner installation services on a project-by-project basis, working through architects, designers and an independent partner network.

Product overview

Asona offers high-performance acoustic systems designed to improve sound comfort in any space. The product portfolio consists of three main systems: Sonaspray® (a versatile spray-applied acoustic coating with multiple texture options), Sonacoustic® (a premium seamless acoustic plaster with superior absorption class A performance), and Sonique® (a mineral-based spray/plaster system with A1 fire certification). All three products are designed for walls and ceilings, providing effective noise control through sound absorption without compromising on design aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• Sonacoustic®: Premium seamless acoustic plaster system combining unmatched sound absorption with a refined, smooth finish. Engineered to meet highest acoustic and aesthetic standards, ideal for spaces where elegance, performance, and fire safety are critical.
• Sonaspray®
• Sonique®

Products and services

• Sonacoustic® Premium seamless acoustic plaster system applied to walls and ceilings to reduce reverberation and improve sound comfort; achieves Absorption Class A (aw: 1.00 / NRC: 1.00), fire class A1 (EN 13501-1) and is intended for offices, museums, hospitality and public interiors where elegant finish and high acoustic and fire performance are required.
• Sonaspray® High-performance spray-applied acoustic coating system available in multiple textures (ST, SP, FC, FCX, FCX-TR) for application over concrete, plasterboard and metal structures on walls and ceilings; fire class B-s1, d0 (EN 13501-1:2018); engineered for offices, public buildings, schools, shopping centres and high-traffic areas.
• Sonique® Mineral seamless acoustic system applicable either as spray or plaster finish, fully non-combustible (A1-certified) and free from synthetic additives; designed for projects requiring high fire safety, acoustic and aesthetic standards with a clean, minimalist finish.
• Acoustic System Installation Services Professional on-site installation of Sonaspray®, Sonacoustic® and Sonique® acoustic systems, delivered by trained Asona installers or approved regional partners to ensure correct application and warranty compliance; sold together with the acoustic systems as a complete project package.

Quantifiable outcome

• Projects completed across 60+ countries worldwide
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered regional.

• AG Architectural Design MaterialsregionalChannel Partner/ Reseller/ DistributorAG Architectural Design Materials is Asona's partner for the Greek market, responsible for implementing Asona acoustic solutions in Greece. Realized Minos Palace Resort project (850 m² Sonaspray® FC).
• Noise ControlregionalChannel Partner/ Reseller/ DistributorNoise Control serves as Asona's partner in Czech Republic, implementing acoustic solutions. Realized CMS Prague office project (650 m², Dark Blue Sonaspray® SP) which won 'Office of the Year 2024'.
• OSCAR AcousticsregionalChannel Partner/ Reseller/ DistributorOSCAR Acoustics is Asona's UK partner, implementing acoustic solutions. Realized University of East Anglia Enterprise Centre and Gallery Tate Modern South Oil Tank projects.
• Absolute AcousticsregionalChannel Partner/ Reseller/ DistributorAbsolute Acoustics is Asona's Irish partner for acoustic installations. Realized Zalando EMEA HQ project in Dublin.
• Asona NorwayregionalChannel Partner/ Reseller/ DistributorRegional operations entity for Norway within the Asona partner network. Realized PoMo Museum project in Trondheim.
• Asona NordicregionalChannel Partner/ Reseller/ DistributorRegional operations entity for Nordic countries (Denmark) within the Asona partner network. Realized Warehouse 47 project (9,200 m²) in Copenhagen.
• Asona IndiaregionalChannel Partner/ Reseller/ DistributorRegional operations entity for India within the Asona partner network. Realized Accenture India project (700 m²) in New Delhi.
• Sonaspray SwedenregionalChannel Partner/ Reseller/ DistributorSonaspray Sweden is Asona's partner for the Swedish market. Realized Restaurant Keemchi project in Stockholm's Östermalms Saluhall.
• SonusregionalChannel Partner/ Reseller/ DistributorSonus is Asona's Romanian partner for acoustic solutions. Realized Hotel & SPA Ivascu project (350 m²) in Maramures.
• BaukustikregionalChannel Partner/ Reseller/ DistributorBaukustik is Asona's partner in Poland. Realized University of Warsaw project (240 m² Sonacoustic® PL1).
• MG IntegralregionalChannel Partner/ Reseller/ DistributorMG Integral is Asona's partner for the Spanish market. Realized CABRÓN Mexican Parrilla project in Madrid (Sonaspray® FCX).
• ADIM ConstructionregionalImplementation/ SI/ Consulting PartnerADIM Construction is Asona's partner for the Turkish market. Implemented the Doğuş Audi Showroom project in Istanbul (1,050 m² Sonaspray®).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asona

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asona Benelux BV