Australian Society of Orthodontists Inc.

What Australian Society of Orthodontists Inc. does

The Australian Society of Orthodontists Inc. (ASO) is the peak professional membership body for orthodontists in Australia, founded in 1927 and reorganized in its current form in 1950. The society represents approximately 90% of registered orthodontists across an estimated 750 orthodontic practices nationally, operating from Crows Nest, NSW with a staff of around 15. Its core mandate is to set professional standards, administer continuing professional development, and advocate on behalf of the orthodontic specialty.

ASO's product surface is built around membership services, the biennial ASO Congress (the principal CPD and industry engagement event), the Australasian Orthodontic Journal (AOJ), the Australasian Orthodontic Board (AOB) peer review certification pathway, the Give a Smile pro bono treatment program (established 2004), a Jobs Board, Classifieds, and Member/Industry newsletters. The underlying technology stack is conventional association infrastructure (web platform, CRM/membership database, digital newsletters, and event management systems) rather than proprietary clinical or AI technology; the society does not build orthodontic treatment software and does not disclose any in-house AI/ML capabilities.

ASO's revenue model is a typical non-profit professional association mix: membership subscriptions, industry advertising and media kit revenue, congress and event sponsorship, and ASOFRE (the foundation) corporate patronage and donations, including a $50,000 Corporate Patron tier. Its go-to-market is dual-sided — individual practitioner members on one side, and orthodontic manufacturers, aligner/bracket suppliers, and service vendors on the other — with international partnerships (ADA, NZ Association of Orthodontists, EOS, APOC, TAO, OSI) extending its reach across the Asia-Pacific region.

Name

Australian Society of Orthodontists Inc.

Legal name

Australian Society of Orthodontists Inc.

Website

https://aso.org.au

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Society of Orthodontists Inc. is the peak professional membership body for orthodontists in Australia, representing ~90% of registered specialists across ~750 practices and delivering membership, certification, congress, and journal services.

Ownership category

akta.pro rank

Headquarters

HQ city

Crows Nest

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from orthodontic professionals including postgraduate students, recent graduates, academics, and practising orthodontists across all Australian states and territories.
2. Industry Advertising: The ASO's Member and Industry Newsletters are the only publications produced for orthodontists in Australia, offering advertising opportunities through banner placements, media kits, and classifieds. Job Board and Classified advertising for businesses, recruitment agencies, and universities.
3. Congress Sponsorship and Exhibition: Sponsorship and exhibition packages for the Australian Orthodontic Congress held biennially, plus state branch clinical day sponsorship opportunities.
4. ASOFRE Donations: Tax-deductible donations to the Australian Society of Orthodontists Foundation for Research and Education (ASOFRE), including individual membership donations and corporate sponsorship packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

The Australian Society of Orthodontists (ASO) is the peak professional membership body for specialist orthodontists in Australia, representing approximately 90% of registered orthodontists nationwide. The organization sells annual memberships, operates the biennial Australian Orthodontic Congress, publishes the peer-reviewed Australian Orthodontic Journal, and runs the ASOFRE Foundation supporting orthodontic research and education in Australian universities. It also administers the Australasian Orthodontic Board (AOB) peer-review certification program and operates advertising platforms (Jobs Board, Classifieds, Member and Industry Newsletters) for orthodontic industry partners.

Product overview

The Australian Society of Orthodontists operates a membership-based professional association serving approximately 90% of registered orthodontists in Australia. The core offerings include membership programs with exclusive benefits, biennial Congress conferences, and the peer-reviewed Australian Orthodontic Journal. Supporting functions include ASOFRE (research and education foundation), the Give a Smile charitable initiative, an online Jobs Board, and Classifieds advertising platform. The organization also produces Member and Industry Newsletters as communication channels. The portfolio functions as an integrated professional ecosystem rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Give a Smile: Community initiative where ASO members volunteer to treat patients selected from public dental hospital waiting lists throughout Australia

Products and services

• ASO Membership Annual professional membership program for practising orthodontists, postgraduate students, recent graduates, academics, and retired orthodontists across Australia. Includes access to CPD events, member resources, publications, and professional networking.
• Australian Orthodontic Congress Biennial professional conference bringing together orthodontists from Australia and internationally for clinical education, networking, and industry exhibitions. Includes sponsorship and exhibition packages for industry partners.
• Australian Orthodontic Journal (AOJ) Peer-reviewed professional journal containing original research papers, clinical reports, book reviews, and continuing education content, published for orthodontic professionals and academics.
• ASOFRE Foundation for Research and Education Charitable research and education foundation supporting accredited orthodontic programs in Australian universities to preserve the profession as a specialty. Offers individual donation tiers (Donor, Sponsor, Benefactor, Patron, Group Patron) and corporate sponsorship tiers (Corporate Donor, Corporate Sponsor, Corporate Benefactor, Corporate Patron).
• ASO Jobs Board Online classified job listing platform for orthodontic practices, recruitment agencies, and universities to advertise job vacancies, CPD opportunities, and practices for sale.
• ASO Classifieds Classified advertising platform for ASO members and businesses to promote CPD opportunities, webinars, industry events, and exclusive offers to the orthodontic community.
• Australasian Orthodontic Board (AOB) Certification Voluntary peer-review certification program for specialist orthodontists with emphasis on life-long continuing education. Administered by the ASO.

Quantifiable outcome

• Member Newsletter achieves 77% YTD average open rate and 31% YTD average click rate
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• New Zealand Orthodontic SocietycoreStrategic or Co-development Partner · 1 January 2006Partnership agreement established in 2006 allowing the Australasian Orthodontic Board (AOB), formerly the Australian Orthodontic Board established 1993, to include New Zealand and other approved overseas orthodontists in its peer review certification program.
• Australian Dental AssociationcoreStrategic or Co-development PartnerAffiliation with the Australian Dental Association (ADA) established during the 1950 reorganization of the ASO.
• ANZAOMSminorStrategic or Co-development PartnerJoint biennial meeting arrangement with the Australian and New Zealand Association of Oral and Maxillofacial Surgeons. ERDG 2026 biennial meeting being held alongside ANZAOMS at TePae, Christchurch.
• Orthodontics AustraliacoreStrategic or Co-development PartnerPublic-facing consumer website at orthodonticsaustralia.org.au dedicated to raising public awareness about orthodontic treatment options, distinct from the ASO member-focused site.
• European Orthodontic SocietyminorStrategic or Co-development Partner102nd Congress of the European Orthodontic Society - ASO members invited to attend the annual congress held in different European countries each year.
• Asian Pacific Orthodontic SocietyminorStrategic or Co-development PartnerASO Members invited to attend the Asian Pacific Orthodontic Congress (APOC) from Nov 6-8 2026.
• Taiwan Association of OrthodontistsminorStrategic or Co-development PartnerASO members invited to participate in the 39th Annual Meeting of TAO and 17th World Implant Orthodontic Conference (WIOC) in Taipei City.
• Orthodontic Society of IrelandminorStrategic or Co-development PartnerOpen meeting for registered specialist orthodontists, orthodontic therapists, nurses and front of house staff.
• Australasian Orthodontic BoardcoreOthersPeer review certification program for specialists established March 1993, originally as Australian Orthodontic Board, renamed in 2006 to include New Zealand orthodontists. Voluntary certification with emphasis on life-long continuing education.
• Australian UniversitiescoreStrategic or Co-development PartnerASOFRE Foundation supports research and education in Australian Universities as its main activity, with funding directed to accredited orthodontic programs to preserve the profession as a specialty.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Australian Dental Association: The ADA is the peak national body for dentists in Australia and has been affiliated with ASO since the 1950 reorganization. It covers the broader dentistry profession rather than specializing in orthodontics, making it a broader-scope incumbent operating alongside ASO.
• World Federation of Orthodontists: The WFO is the global umbrella organization for orthodontic societies, providing fellowship credentials and worldwide advocacy. ASO sits within the WFO affiliate network, making WFO a broader-scope incumbent rather than a direct competitor.

Regional players

• Canadian Association of Orthodontists: The CAO is the national professional association for certified orthodontists in Canada, delivering continuing education, advocacy, and member services comparable to ASO. Similar market maturity and regulatory environment make it a direct structural analog.
• Japanese Orthodontic Society: The JOS is the national professional society for orthodontists in Japan, delivering education, research grants, and specialty advocacy structurally similar to ASO's mandate. It operates in a different geographic market with comparable membership-services model.
• American Association of Orthodontists: The AAO is the largest national professional society for orthodontists in the United States, providing advocacy, education, research funding, and a member benefits program structurally analogous to ASO's. It is the closest international analog by scale and scope, though it serves a different geographic market.
• Asian Pacific Orthodontic Society: APOS is the regional orthodontic society for the Asia-Pacific region, organizing the Asian Pacific Orthodontic Congress. ASO members participate in APOC events, positioning APOS as a regional peer with overlapping congress and education functions.
• Korean Association of Orthodontists: The KAO is the national orthodontic association in South Korea, providing continuing education, research support, and professional advocacy to its member orthodontists. Like the JOS, it offers a comparable operational model in a different Asian market.
• British Orthodontic Society: The BOS is the UK national professional society for orthodontists, providing member benefits, clinical guidelines, CPD, and specialty representation to government. It mirrors ASO's mandate and operating model in another English-speaking developed market.
• European Orthodontic Society: The EOS is the pan-European orthodontic society organizing the annual EOS Congress, which ASO members are invited to attend. It overlaps ASO's international congress and education functions but at a regional, multi-country level.
• New Zealand Association of Orthodontists: The NZAO is the professional society for orthodontists in New Zealand and a formal ASO partner through the Australasian Orthodontic Board (AOB) certification program since 2006. It is the closest geographic peer and the most directly affiliated international society.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/105221413147143
• LinkedInlinkedin.com/company/australian-society-of-orthodontists-inc-
• Instagraminstagram.com/orthodonticsaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Society of Orthodontists Inc.