Aspen Golf Club

What Aspen Golf Club does

Aspen Golf Club is an 18-hole municipal golf course operated by the City of Aspen Parks & Recreation Department, founded in 1961 and designed by Frank Hummel in a Parkland style with water on 14 of 18 holes and 7,165 yards from the back tees. The facility is located at 39551 Highway 82 in Aspen, Colorado, two miles from downtown, and has been a Certified Audubon Cooperative Sanctuary since 1999, placing it among 858 certified courses worldwide. It generates revenue through a tiered pass system (Platinum $3,500 sold out, Gold $2,500, Silver $1,700, Junior $300), daily greens fees ranging from $60 to $250 depending on season and residency, group event bookings at $350 per player, on-site food and beverage via Red Mountain Grill, and a PGA-certified instruction academy led by Director of Instruction Jake Sandusky.

The club's go-to-market prioritizes primary residents of the upper Roaring Fork Valley through zip-code-verified pass sales held in January-February ahead of a general public sale in March, with two-thirds of the tee sheet reserved for pass holders and one-third for public play. Distribution runs through direct channels — on-site pro shop, website booking via Foreup, an iPhone mobile app launched in 2024, phone reservations, and Square Appointments for lessons — supported by SMS notifications (Noteefy, EZ Texting) and Mailchimp newsletters. The seasonal May-through-October operating window and government ownership define both the revenue ceiling (capped at 750 adult passes plus uncapped juniors) and the community-service mandate that distinguishes it from private resort courses.

Recognized as the #1 Municipal Course in Colorado and the #21st Best U.S. Municipal Golf Course by Golfweek Magazine (2009-10), Aspen Golf Club also sustains active men's (AMGA) and women's (AWGA) leagues, junior programs, and a community advisory committee. The current strategic agenda centers on a Master Facilities Plan to integrate golf with adjacent tennis and Nordic facilities as a broader community hub, with planned enclosed tennis, expanded parking, dedicated retail, and larger dining areas.

Name

Aspen Golf Club

Legal name

City of Aspen Parks & Recreation Department

Website

https://aspengolf.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspen Golf Club is a municipal 18-hole golf course in Aspen, Colorado, operated by the City of Aspen Parks & Recreation Department since 1961, serving local residents via tiered season passes and the general public via greens fees, lessons, and group events from May through October.

Ownership category

akta.pro rank

Product category

Municipal Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Municipal golf course
• Golf instruction
• Golf membership passes
• Tournament hosting
• Driving range practice

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Passes: Season passes sold at tiered levels (Platinum $3,500, Gold $2,500, Silver $1,700, Junior $300) providing priority tee time access and included cart/range balls. Pass sales capped to manage demand.
2. Greens Fees: Daily play fees ranging from $60-$250 depending on season, residency status, and time of day. Twilight rates available. Includes cart and range balls.
3. Group Events & Tournaments: Group bookings at $350 per player (9-48 players) with included greens, cart, range balls. Rental clubs at $80 per set. Tournaments over 48 players at General Manager discretion.
4. Food & Beverage: On-site Red Mountain Grill provides food and beverage service for events and daily operations.
5. Golf Lessons: PGA-certified instruction including private lessons ($160-$285), group clinics ($60), 5-week Golf 101 programs ($400), and junior camps ($395).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Aspen Golf Club is an 18-hole municipal golf course designed by Frank Hummel, operated by the City of Aspen Parks & Recreation Department. The club sells tiered season passes (Platinum, Gold, Silver, Junior) providing priority tee time access, daily greens fees, PGA-certified golf instruction, organized men's and women's leagues, group/tournament event hosting, club rentals, and practice facility access on a 7,165-yard Parkland-style course in the Rocky Mountains.

Product overview

Aspen Golf Club operates as a municipal golf course with a tiered membership pass system and various recreational programs. The core offering is an 18-hole championship golf course (designed by Frank Hummel) with four membership tiers: Platinum Pass ($3,500), Gold Pass ($2,500), Silver Pass ($1,700), and Junior Pass ($300). These passes include cart and range ball access. Supporting services include the Aspen Golf Academy (private/group lessons with PGA pro Jake Sandusky), group event hosting (groups 9-48 players, tournaments 48+), Men's Golf League (AMGA), Women's Golf League (AWGA), club rentals, and practice facilities. The club also offers a mobile app for tee time booking and SMS notifications via Noteefy for scheduling alerts. Tennis facilities are available on the adjacent campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Platinum Pass Premier season pass providing earliest tee time access (7:00 am) with 10-day advance booking privilege. Capped at 75 passes, includes golf cart and range balls. Targets dedicated primary residents seeking top-tier access.
• Gold Pass Mid-tier season pass providing 8:00 am tee time access with 10-day advance booking privilege. Capped at 300 passes, includes cart and range balls.
• Silver Pass Long-standing season pass tier allowing play before 9:00 am and after 1:00 pm with 10-day advance booking at 9:00 am. $60 greens fee applies between 9am-1pm. Capped at 375 passes.
• Junior Pass Season pass for players age 17 and under, or high school students age 18. Includes one bucket of range balls per day and free push cart use. No cap on sales.
• Daily Greens Fees Pay-as-you-go daily greens fees ranging from $60-$250 depending on season, residency status, and time of day. Includes cart and range balls. Open to general public and primary residents at varying rates with twilight pricing after 4:20 PM.
• Aspen Golf Academy (Golf Lessons) PGA-certified golf instruction program led by Director of Instruction Jake Sandusky offering private lessons ($160-$285), group clinics ($60), 5-week Golf 101 beginner programs ($400), and junior summer camps ($395). Includes clubfitting and playing lessons.
• Group Golf Events & Tournaments Event hosting for golf groups and tournaments. Group bookings at $350 per player (9-48 players) include greens fees, cart, range balls, and group placards. Tournaments over 48 players accommodated at General Manager discretion. Includes on-site food and beverage coordination through Red Mountain Grill.
• Men's Golf League (AMGA) Men's golf league running May through September with weekly games, flights, skins, and handicap tracking. Includes AMGA events such as the Opener, Member/Member, and Karlinsky Cup inter-club competition.
• Women's Golf League (AWGA) Women's golf league meeting Wednesdays with 18-hole and 9-hole groups. Season prize fund covers 19-20 weeks of play with discounted greens fees for members. Open to women golfers of any age or skill level.
• Practice Facilities (Driving Range) On-site driving range with small buckets (35-40 balls) at $9 and large buckets (70-80 balls) at $12. Range balls are included with all golf passes.
• Club Rentals Rental golf clubs available at $80 per set, including tees and one sleeve of golf balls. Available before 5:00 pm; not available past October 1st or before May 1st.
• Aspen Golf Club Mobile App iPhone mobile application for booking tee times, tracking rounds, managing credit, and receiving course updates. Available exclusively for iPhone users.

Quantifiable outcome

• Certified Audubon Cooperative Sanctuary for over 25 years (since 1999)
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Red Mountain GrillcoreOthersOn-site food and beverage partner providing catering for group events, tournaments, and daily dining. Located at the Aspen Golf Club facility. All food and beverage arrangements for events go through Red Mountain Grill directly.
• Square AppointmentscoreTechnology or IntegrationThird-party booking platform used for scheduling golf lessons including private lessons, playing lessons, clubfitting, and group classes. Provides QR codes and clickable booking links for lesson scheduling.
• Foreup SoftwarecoreTechnology or IntegrationTee time booking platform powering the club's online reservation system. Used for pass holder tee time reservations and general public bookings.
• Golf GeniuscoreTechnology or IntegrationLeague management and results platform used for Men's Golf League (AMGA) results, standings, and scheduling. Also used for Women's Golf League schedules.
• Audubon InternationalcoreStrategic or Co-development PartnerEnvironmental certification organization. The Aspen Golf Club has been a Certified Audubon Cooperative Sanctuary since 1999, one of only 858 courses worldwide to achieve this designation. The certification covers environmental planning, wildlife habitat management, outreach/education, integrated pest management, and water conservation.
• Aspen Tennis ClubminorOthersRelated recreational facility under the Aspen Parks & Recreation umbrella. Offers tennis activities complementary to golf for community members. Mentioned as part of broader recreation offerings.
• Aspen Junior GolfminorOthersJunior golf program partner for youth development. Provides golf instruction and programs for young golfers in the Aspen community.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• River Valley Ranch Golf Club: Public/private golf club in Carbondale, Colorado in the Roaring Fork Valley (same watershed as Aspen). Comparable resident and second-home golfer demographic, similar elevation profile, and direct competitive overlap for Glenwood Springs / Carbondale area golfers.
• Eagle Ranch Golf Club: Public/resort golf course in Eagle, Colorado (Vail Valley). Comparable mountain setting, similar greens fee structure, and overlapping Roaring Fork / Eagle County visitor market with Aspen Golf Club.
• The Club at Cordillera: Private mountain golf club in Edwards, Colorado with three courses across elevation zones. Comparable Vail Valley destination positioning and high-altitude operating environment, though private rather than municipal.
• Sonnenalp Golf Club: Private/semi-private mountain golf course in Edwards, Colorado (Vail Valley). Comparable high-altitude setting and luxury resort positioning, though operates as private club rather than municipal. Shared destination-golfer audience with Aspen.

Direct peers

• Beaver Creek Golf Club: Resort-managed mountain course in Beaver Creek, CO (~40 miles from Aspen). Similar Vail Valley destination market, comparable length and altitude, and shared Roaring Fork/Eagle County visitor base. Comparable green fee pricing tier.
• Vail Recreation District Golf Course: Operates the Vail Golf Club, a municipal mountain course in Vail, Colorado with similar high-altitude Rocky Mountain setting, seasonal operation, and resort-town resident/visitor customer mix. Comparable tiered pricing model and community-mandated access priorities.
• Crested Butte Golf Club: Public mountain course in Crested Butte, Colorado serving a similar small mountain-town resident base with seasonal tourism overflow. Comparable operating constraints, altitude, and short playing season.
• Breckenridge Golf Club: Municipal-style mountain golf operation in Breckenridge, Colorado serving a similar resort-town resident and visitor population. Comparable season length, elevation, and seasonal pass structure targeting local primary residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRKhs6pOZmJcqYUl3mCDCtg
• Facebookfacebook.com/61500000000000
• LinkedInlinkedin.com/company/aspen-golf-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspen Golf Club