Aspire Law (formerly Your Ad Attorney)

What Aspire Law (formerly Your Ad Attorney) does

Aspire Law, Inc. (formerly Your Ad Attorney) is a boutique transactional law firm founded in 2021 by Alina Lee and headquartered at 1100 Peachtree Street NE, Atlanta, Georgia. The firm delivers enterprise-grade legal services across ten practice areas spanning marketing law, technology transactions, IP licensing and prosecution, corporate/M&A (transactions under $100M), data privacy, entertainment law, trademark registration and litigation, fractional general counsel, and seamless legal staffing. Its core customers are Fortune 1000 companies, marketing agencies, and software/technology firms needing sophisticated transactional work without Big Law overhead; the firm reports over 250 clients including nearly ten Fortune 1000-sized accounts.

The firm operates a remote-first model with a 13-person team, the majority of whom work part-time on sustainable billable-hour thresholds under 950 hours annually. Technology consists of standard cloud-based practice management and legal research platforms (Westlaw, Practical Law); there is no proprietary software product. Two differentiated operating models coexist: a performance-based track where attorneys keep collected fees directly from their origination books, and an hours-based subscription track with a full benefits package including 401(k) matching, unlimited sick leave, and parental leave.

Revenue is generated through hourly legal services billing and performance-based compensation tied to attorney originations. GTM is consultative direct-to-enterprise sales via 15-minute virtual coffee meetings, supported by content marketing (blog, ADvisor newsletter, LinkedIn), podcast appearances, and community involvement through NAPABA, KABA-GA, ABA, and EO Atlanta. The firm is independently owned with no external institutional capital, and has received regional recognition including Chambers USA Spotlight Guide for Georgia, two consecutive Atlanta Business Chronicle Pacesetter Awards (2024, 2025), two consecutive Healthiest Employers Top-5 placements, and WBENC Women's Business Enterprise certification.

Name

Aspire Law (formerly Your Ad Attorney)

Legal name

Aspire Law, Inc.

Website

https://aspire.law

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Aspire Law is a boutique, remote-first Atlanta transactional law firm serving Fortune 1000 companies, marketing agencies, and tech firms across ten practice areas including marketing law, IP, data privacy, M&A, entertainment law, and fractional general counsel via 13 attorneys and staff under sustainable billable-hour thresholds.

Ownership category

akta.pro rank

Product category

Enterprise Transactional Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Mergers & Acquisitions (M&A) & Securities Law (BPAHAAAI)

akta.pro secondary industry

Bankruptcy, Restructuring & Insolvency Law (BPAHAAAH)

Keywords

• Transactional legal services
• Marketing law
• Technology law
• Data privacy compliance
• Intellectual property law

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services Billing: Transaction legal services billed hourly or through performance-based compensation model where collected fees directly drive attorney income. Attorneys set their own rates above reasonable pre-approved minimums.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Aspire Law is an enterprise transactional law firm providing legal counsel in marketing law, technology law, IP transactions, data privacy, M&A, entertainment law, trademark prosecution and litigation, and general counsel services. The firm serves enterprise organizations and Fortune 1000 companies on a remote-first basis, with attorneys billing under 950 hours per year and clients engaging through consultative sales via 15-minute virtual coffee meetings. Revenue is generated through legal services billed hourly or via performance-based compensation tied to collected fees.

Product overview

Aspire Law is a transactional law firm offering a comprehensive portfolio of legal services organized into ten distinct practice areas. The firm provides Marketing Law services for advertising compliance; IP Transactions and Counseling for trademark, copyright, and patent matters; Technology Law for software and IT agreements; Corporate, M&A, and Restructuring for business transactions; Data Privacy and Data Security Law for compliance; Entertainment Law for creative industries; Trademark Law and Design Patent Law for brand protection; Trademark Litigation for dispute resolution; General Counsel Services for ongoing legal support; and Seamless Legal Staffing for overflow legal work. These services are delivered by attorneys with in-house counsel experience at major companies and AmLaw firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Law Services Legal counsel for advertising and promotional activities including digital, video, radio, TV, billboards, competitor comparisons, coupons, direct mail, email marketing, sweepstakes, giveaways, contests, social media content, telephone marketing, text messaging, and web content compliance.
• IP Transactions and Counseling Intellectual property protection and licensing services including trademark searches, trademark application filing, copyright registrations, design patent filings, IP licensing, and publicity rights licensing.
• Technology Law Services Legal support for technology transactions including software licensing, custom software development agreements, technology sales, IT outsourcing, hardware purchases, joint IP development, SLA negotiation, and data privacy compliance.
• Corporate, M&A, and Restructuring Corporate legal services for buying, selling, forming, and restructuring companies including entity formation, conversions, governance, compliance, mergers and acquisitions for transactions under $100M, due diligence, deal strategy, securities compliance, and venture capital financing.
• Data Privacy and Data Security Law Legal counsel for data protection compliance including website terms and privacy policies, data privacy and security processes, online payment checkout flows, and communication compliance.
• Entertainment Law Legal representation for entertainment and creative industries including artist and talent agreements, production and distribution, licensing and rights management, music, film, television, digital media, theatre, live events, content publishing, and royalty structures.
• Trademark Law and Design Patent Law Brand identity protection services including trademark registration for names, logos, and slogans, design patent protection, clearance searches, registration, and enforcement strategies.
• Trademark Litigation Trademark dispute resolution including infringement actions, cease and desist strategy, opposition and cancellation proceedings, preliminary injunctions, trade dress disputes, false advertising claims, and domain name disputes.
• General Counsel Services Fractional general counsel services providing comprehensive business legal advice including contract drafting, HR support, regulatory compliance, risk management, business strategy, bylaws drafting, and employment document preparation.
• Seamless Legal Staffing Legal staffing solutions providing overflow support for in-house legal teams including sales agreements, vendor agreements, IP licensing, confidentiality agreements, and independent contractor agreements.

Quantifiable outcome

• 9.6/10 client satisfaction rating
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• National Minority Supplier Development Council (NMSDC)minorStrategic or Co-development PartnerAspire Law completed the NMSDC ScaleUP Capacity Building Cohort, a program designed to equip minority business enterprises with tools for growth. The program was powered by NMSDC and supported by Rutgers University CUEED, Covenant Business Concepts, and Ideation to Valuation.
• NMSDC CyberPro Training NetworkminorStrategic or Co-development PartnerAspire Law graduated from the NMSDC CyberPro Training Network, a 10-week course helping small and medium-sized businesses learn to create strong cybersecurity practices.
• Shelton & Steele LLCcoreStrategic or Co-development PartnerAyven Dodd, Chief Talent Officer, is seconded from Shelton & Steele LLC. Shelton & Steele is a nationally respected consultancy specializing in partner recruitment, law firm M&A, and strategic growth advisory.
• Pro Bono Partnership of AtlantaminorGTM or Marketing PartnerAspire Law provides pro bono legal services to Georgia-based 501(c)(3) clients of Pro Bono Partnership of Atlanta. Alina Lee is a founding member of PBPA's '40 and under' advisory board called the 'Spring Board.'

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FisherBroyles: National, partner-only virtual law firm offering flexible, remote-based legal services across transactional and litigation practice areas. Highly comparable to Aspire Law's remote-first, sustainable-hours model serving enterprise clients.
• Axiom: Alternative legal services provider placing on-demand lawyers inside corporate legal departments. Directly comparable to Aspire Law's Seamless Legal Staffing and fractional general counsel offerings for enterprise in-house teams.
• UnitedLex: Alternative legal services and technology provider offering managed legal services, litigation support, and IP solutions to enterprise clients. Comparable in serving Fortune 1000 with flexible, scalable legal staffing models.
• Integreon: Alternative legal services provider offering managed legal support, contract management, and legal process outsourcing to enterprise and law firm clients. Comparable in delivering on-demand, scalable legal support to corporate legal departments.

Others

• Major, Lindsey & Africa: Legal recruiting and consulting firm specializing in partner placements and law firm M&A. Relevant to Aspire Law given the firm's strategic partnership with Shelton & Steele, a similarly positioned legal recruiting/consulting firm.

Broad incumbents

• King & Spalding: Global AmLaw 50 firm with strong corporate, IP, and data privacy practices competing for the same Fortune 1000 transactional work Aspire targets. Two Aspire partners (Bazinet, Carter) are former King & Spalding attorneys.
• Kilpatrick Townsend: Large full-service law firm with nationally recognized trademark and IP practices. Comparable as a competitor for the IP/trademark matters that partner Zach Eyster brings to Aspire Law.
• Greenberg Traurig: Global AmLaw firm with deep entertainment, media, IP, and corporate practices. Direct competitor for the entertainment law work that partner R.J. Inawat brings to Aspire Law.
• Holland & Knight: Large full-service firm with strong media, advertising, and IP practices. Comparable competitor for Aspire's marketing law and advertising compliance work, and former employer of Senior Counsel Susan Bunch.
• Smith Gambrell Russell: Mid-size full-service law firm headquartered in Atlanta with corporate, M&A, and IP practices. Comparable as a regional competitor for enterprise transactional work, and former employer of founder Alina Lee.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aspire-law-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspire Law (formerly Your Ad Attorney)