A/S Poul Larsen Aut EL & VVS installatør

What A/S Poul Larsen Aut EL & VVS installatør does

A/S Poul Larsen Aut EL & VVS installatør is a Danish authorized technical installations contractor founded in 1946 and headquartered in Fjenneslev on the island of Zealand, with a secondary office in Taastrup serving the greater Copenhagen area. The company operates as a single-supplier "totalleverandør" (total supplier) covering electrical installation (Aut. EL), plumbing and heating (Aut. VVS), ventilation and climate control, security and surveillance systems, sheet-metal roofing and facade work, and EV charging station installation. It holds multiple statutory authorizations — including EL, VVS, KMO (refrigerants), VE (renewable energy since 2013), FJV (district heating), and KLS quality management — and is a certified installer for major heat pump brands (ELCO, CTC, Daikin, IDM), positioning it strongly in the Danish energy-transition retrofit market.

The company employs 40 skilled and continuously trained staff dispatched across a fleet of approximately 30 service vehicles covering Zealand. Its customer base spans individual residential homeowners (heat pump retrofits, electrical service, EV chargers), small and mid-sized commercial clients (sports halls, golf clubs, housing associations, apartment blocks), and enterprise/public-sector projects (DTU, VUC Roskilde, Regus at Copenhagen Airport, multiple schools) with individual project values ranging from roughly 300,000 DKK to 3.5 million DKK. Revenue is generated primarily through one-time project installations (quote-based tendering and direct contracting) supplemented by recurring service and maintenance contracts for heat pumps, boilers, ventilation, and security systems. The company is a member of Koble, a nationwide association of Danish electrical contractors that provides cross-referral, training, and resource-sharing capacity while the firm retains independent family ownership (Ole Langtofte Larsen as Managing Director).

The business model is fundamentally a skilled-trades local services franchise with strong regulatory licensing as the entry barrier, augmented by long-tenured customer relationships (e.g., a 25-year partnership with WashTec), TEKNIQ-backed customer guarantees up to 150,000 DKK, and consumer financing partnerships (Resurs Bank) that lower purchase friction for higher-ticket heat pump installations. Marketing is conducted primarily through the company website, social media (Facebook, Instagram, LinkedIn), and the Koble network; growth appears to be driven organically through the ongoing Danish heat-pump and energy-efficiency transition rather than through external funding or acquisitive expansion.

Name

A/S Poul Larsen Aut EL & VVS installatør

Legal name

A/S Poul Larsen Aut. EL og VVS installatør

Website

https://as-pl.dk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Danish authorized technical installations contractor (founded 1946) delivering electrical, plumbing, ventilation, security, heat-pump, and EV-charging services to residential and commercial/institutional customers across Zealand from offices in Fjenneslev and Taastrup.

Ownership category

akta.pro rank

Product category

Technical Installation Services (Electrical, Plumbing, and HVAC Contracting)

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

Heat Pump Repair & Maintenance (HSAOAHAD)

Keywords

• Electrical installation services
• Plumbing heating services
• Heat pump installations
• Ventilation climate systems
• Security surveillance systems

Headquarters

HQ city

Fjenneslev

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Installation and project services (EL, VVS, ventilation, security): One-time project-based revenue from installation, renovation, and construction services for both private residential and commercial/institutional customers. Revenue is earned through competitive tenders and direct quotations on a per-project basis.
2. Service and maintenance contracts: Recurring service agreements for heating systems (heat pumps, gas boilers), ventilation, and security systems, providing predictable service revenue and customer retention.
3. EV charging station installation: Installation of private EV charging stations (Zaptec, Charge Amps brands) for residential and commercial customers, including Monta app integration for sharing/earning revenue from charging points.
4. Energy advisory and optimization: Energy consulting services including energy calculations and subsidy application assistance for heat pump and renewable energy installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

A/S Poul Larsen is a total technical installation supplier delivering electrical (EL), plumbing/heating (VVS), ventilation, security, sheet metal (blikkenslager), smart home automation, and renewable energy (heat pump) services under one roof. The company is a certified installer for major heat pump brands (ELCO, CTC, Daikin, IDM), offers EV charging installation (Zaptec, Charge Amps), and provides 24/7 emergency service plus recurring maintenance agreements for residential, commercial, and institutional customers across Zealand, Denmark.

Product overview

A/S Poul Larsen is an authorized electrical (EL) and plumbing/heating (VVS) installation company offering comprehensive technical installation services primarily in Denmark. The company operates as a total solutions provider, delivering all technical services through a single vendor. Core offerings include electrical installations (lighting, power, IT/data, automation), VVS services (water, heating, drainage, gas, heat pumps), security systems (alarms, surveillance, access control), ventilation and climate systems, and sheet metal work. The company is a certified installer for major heat pump brands including ELCO (up to 10-year guarantee), CTC (up to 15-year guarantee), and Daikin (air-to-air models). They also install EV charging stations from Zaptec and Charge Amps with mobile app integration via Monta. Additional services include energy consulting, renewable energy solutions, fuel systems, and heat pump maintenance agreements. The company serves both residential and commercial/industrial customers across the Sjælland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Installation Services
• VVS (Plumbing and Heating) Installation Services
• Heat Pump Installation (Ground Source, Air-to-Water, Air-to-Air, Hybrid)
• Security and Surveillance Systems
• Ventilation and Climate Systems
• Sheet Metal (Blikkenslager) Services
• EV Charging Station Installation
• Smart Home Integration
• Fuel Systems Installation and Service
• Heat Pump Service Agreements
• Standard Air-to-Air Heat Pump Installation

Quantifiable outcome

• Up to 80% reduction in annual heating costs with ground source heat pump vs. oil heating
• +8 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• KoblecoreStrategic or Co-development PartnerKoble is a national association/sammenslutning of leading Danish electrical contractors. A/S Poul Larsen is a member, gaining access to nationwide network of competencies, cross-referrals, best practices, and collective resources. The partnership provides the advantage of local anchoring combined with national network backing. Koble also provides shared training, branding, and marketing support for member companies.
• ELCOcoreTechnology or IntegrationELCO is a major German heat pump manufacturer (roots from 1928). A/S Poul Larsen is an authorized dealer/installer of ELCO heat pumps (air-to-water, hybrid) and offers total peace-of-mind guarantees up to 10 years on ELCO products. ELCO heating solutions are positioned as premium products with competitive pricing.
• CTC (Gastech Energi)coreTechnology or IntegrationCTC is a Swedish heat pump manufacturer (market leader in Sweden since 1985). A/S Poul Larsen is an authorized installer of CTC ground source and air-to-water heat pumps. Gastech Energi serves as the primary service and support partner, offering total confidence agreements up to 15 years for CTC products.
• DaikincoreTechnology or IntegrationDaikin is a global leader in air conditioning and heat pumps. A/S Poul Larsen is an authorized dealer for Daikin air-to-air heat pumps (Perfera, Emura, Stylish, Nexura models). Daikin products are described as having the highest COP values on the market, A+++ energy class, and are manufactured in Europe.
• AURA EnergiminorGTM or Marketing PartnerAURA Energi is a Danish energy company. In collaboration with AURA Energi, A/S Poul Larsen offers Zaptec EV charging stations to customers. The partnership enables bundled energy + installation offerings.
• Gastec-Energi A/ScoreTechnology or IntegrationGastec-Energi is a Danish energy solutions company and the primary partner for service and support of ELCO and CTC heat pump installations. They offer Total Tryghed (total confidence) service agreements up to 15 years and provide remote monitoring and support for installed systems via internet connection. A/S Poul Larsen collaborates with Gastec-Energi on heat pump project design and installation.
• IDM (IDM-Energi GmbH)coreTechnology or IntegrationIDM is an Austrian heat pump manufacturer (one of Europe's largest). A/S Poul Larsen installs IDM Terra heat pumps — including Denmark's largest single heat pump (90 kW Terra Max) at Alsted Hallen. IDM products feature strong performance guarantees and are distributed via Gastec-Energi in Denmark.
• Elindco byggefirma A/SminorChannel Partner/ Reseller/ DistributorElindco is a general contractor (totalentreprenør) for whom A/S Poul Larsen performs sub-contract work. A/S Poul Larsen was a sub-contractor for Elindco on the DTU B357 Electromagnetic Test Center project, handling all water, drainage, heating, and cooling installations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PoulLarsenELogVVS
• LinkedInlinkedin.com/company/aspoullarsen
• Instagraminstagram.com/poul.larsen.el.vvs/?hl=da

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A/S Poul Larsen Aut EL & VVS installatør