Piemonte Asprofrut Societa’ Consortile Cooperativa A

What Piemonte Asprofrut Societa’ Consortile Cooperativa A does

Piemonte Asprofrut S.C.C. Agricola p.a. is an Italian agricultural cooperative consortium (Società Consortile Cooperativa Agricola per Azioni) headquartered in Lagnasco, Cuneo, Italy. Founded in 1970 as an association of fruit and vegetable producers and formally recognized as a Producer Organization (OP) under EU agricultural regulations in 1997, the company aggregates horticultural production from member farms across four Italian regions: Piedmont, Liguria, Valle d'Aosta, and Lazio. Annual production volume is 250,000 tonnes, with the majority of cultivation concentrated in northwestern Italy at altitudes between 200 and 700 meters above sea level.

The company produces 11 fruit categories including four apple varieties (Gala, Golden, Red, plus IGP-certified Cuneo red apples), apricots, cherries, kiwis, blueberries, nectarines, pears, peaches, and plums. Products flow through a network of associated storage and conditioning centers (centri di stoccaggio e condizionamento) for conservation, selection, and packaging before reaching market. The portfolio includes conventional lines alongside the Bio Asprofrut organic/biodynamic sub-brand (with approximately 15% of producers converted) and the Mela Rossa Cuneo IGP protected geographical indication brand covering four apple varieties.

As a cooperative, the company is collectively owned and governed by its member producers, with social capital of €85,644 (€85,384 effectively paid in). The revenue model is based on one-time sales of horticultural products through wholesale and retail distribution channels in Italy, with no publicly disclosed pricing. The organization holds seven-plus certifications including Global GAP, IFS Broker, Demeter, Naturland, Bio Suisse, EU organic (CE 848/2018), and IGP. Headcount is listed at 6 employees, indicating a lean central coordination function that orchestrates a much larger member-farm production base.

Name

Piemonte Asprofrut Societa’ Consortile Cooperativa A

Legal name

Piemonte Asprofrut S.C.C. Agricola p.a.

Website

https://asprofrut.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Piemonte Asprofrut is an Italian agricultural cooperative consortium founded in 1970 that aggregates 250,000 tonnes of annual fruit production from member farms across four Italian regions, supplying 11 fruit categories including IGP-certified Cuneo red apples and organic lines to Italian wholesale and retail markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagnasco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Horticultural Product Sales: Asprofrut produces 250,000 tonnes of horticultural products annually from member farms, which are stored, selected, and packaged through the network of associated conditioning centers and sold to market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Piemonte Asprofrut is an officially recognized Producer Organization (OP) that aggregates, stores, selects, and packages horticultural products from its member farms across Piedmont, Liguria, Valle d'Aosta, and Lazio. The cooperative produces 250,000 tonnes annually of fresh fruits including apples, pears, apricots, cherries, kiwis, blueberries, nectarines, peaches, and plums, distributing them through associated storage and conditioning centers.

Product overview

Piemonte Asprofrut is a fruit producer organization (Organizzazione di Produttori, OP) operating in Piedmont, Liguria, Valle d'Aosta, and Lazio regions of Italy. Founded in 1970 and recognized as an OP in 1997, the cooperative produces 250,000 tonnes annually of horticultural products including apples (Mela Gala, Mela Golden, Mela Rossa), apricots, cherries, kiwis, blueberries, nectarines, pears, peaches, and plums. Products are stored, selected, and packaged through associated storage and conditioning centers. The portfolio includes both conventional and certified organic/biodynamic products (Bio Asprofrut sub-brand), as well as the Mela Rossa Cuneo IGP - a Protected Geographical Indication certified red apple with four varieties (Red Delicious, Gala, Fuji, Braeburn) sourced from the Cuneo territory.

Differentiator

Problem solved

Functional benefit

Brands

• Bio Asprofrut: Organic and biodynamic fruit products grown following EU organic farming regulations (CE No. 848/2018), targeting the organic market segment focused on health and environmental sustainability.
• Mela Rossa Cuneo IGP

Products and services

• Albicocca (Apricot)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Conserve Italia: Italian fruit and vegetable cooperative specializing in processed (canned, juice) products with member growers across Italy. Comparable as a large Italian agricultural cooperative transforming member-farmer produce into market-ready food products.
• VOG Products: Consortium of 12 South Tyrolean producer cooperatives marketing apples and other fruits internationally. Highly comparable as an Italian fruit producer organization with similar EU OP structure and significant retail distribution focus.
• Melinda: Consortium of 16 cooperatives in Val di Non marketing Melinda-brand apples under protected origin (IGP/DOC) certifications. Comparable as an Italian fruit cooperative using geographical indication branding for premium positioning.
• Origine Group: Italian consortium of producer organizations focused on top-quality pears, kiwis, and apples for international markets. Comparable as an Italian fruit PO focused on premium varietal positioning and export channels.
• Apo Conerpo: Large Italian fruit and vegetable producer organization based in Emilia-Romagna with extensive member base across multiple regions. Comparable as a major Italian PO structure aggregating horticultural production from member farms.

Broad incumbents

• Pink Lady Europe: Marketing organization for Pink Lady brand apples (Cripps Pink variety) across European markets. Comparable as a brand-led apple marketing structure with quality standards, though operating as a licensed marketing body rather than a producer cooperative.
• Zespri: Global leader in kiwifruit marketing with vertically integrated grower supply model. Comparable as a category-leading marketer of premium fruit (kiwi being one of Asprofrut's 11 product lines) but operates at vastly larger international scale.
• Driscoll's: Global berry producer-marketer with proprietary varieties in strawberries, blueberries, raspberries, and blackberries. Comparable as a major branded berry marketer overlapping with Asprofrut's blueberry line, but operates at global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piemonte-asprofrut-societa%E2%80%99-consortile-cooperativa-a

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Piemonte Asprofrut Societa’ Consortile Cooperativa A