Russian Automobile Dealers Association

What Russian Automobile Dealers Association does

The Russian Automobile Dealers Association (Ассоциация «Российские автомобильные дилеры», РОАД) is a non-profit professional association founded in 2002 that serves as the primary collective voice of automotive dealers in Russia. РОАД represents approximately 1,700 dealer centers across all Russian federal districts, making it the country's largest dealer association. Its core functions are legislative advocacy (including a flagship federal law project on the vehicle lifecycle), market analytics (through the proprietary ROAD Index), professional education (via ROAD Academy with 50+ training programs), and industry networking (250+ events annually including round tables, conferences, and the national skills competition "Nasha Pobeda"). The association engages in international cooperation with CADA (China), NADA (USA), CADA (Canada), Kazakhstan Automobile Union, and Quintegia (Italy).

РОАД's underlying technology and product surface is modest but purpose-built. Its proprietary analytics product is the ROAD Index — a monthly sentiment indicator calculated as the ratio of new dealer contracts to terminations and refusals — complemented by the Check-dealer statistical tool, an internal analytics department, and an internship/HR platform called Единая База Практики. The association also operates a standardized job registry (Реестр унифицированных должностей) and a peer-learning educational initiative ("Dealers for Dealers"). Distribution is purely direct and membership-based; services are delivered through in-person events, online training, and direct government/industry engagement from its Moscow headquarters.

Revenue mechanics rest on three streams: recurring membership dues from dealer enterprises, paid event participation (ROSAVTODILER, F&I conferences, regional round tables), and fees for ROAD Academy educational and consulting programs (priced via tiered rates, processed through the Robokassa aggregator with 100% prepayment). The association is sponsored by a tiered partner ecosystem — including General Partner UPEC, Gold Partner ENERGOGARANT, and Silver Partners (Drom, MS-Marshal, HL Mando) — as well as Information Partners (Autostat, AvtoBiznesReview, AVTOMARKETOLOG, NAPI). РОАД does not have parent ownership, venture investment, or public listing; it is governed by a Council led by President Alexey Podshchekoldin and operates with a very small staff of 5 employees.

Name

Russian Automobile Dealers Association

Legal name

Ассоциация «Российские автомобильные дилеры»

Website

https://asroad.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Russian Automobile Dealers Association (РОАД) is a non-profit trade association founded in 2002, representing approximately 1,700 automotive dealer centers across Russia. It provides legislative advocacy, the proprietary ROAD Index analytics, ROAD Academy training, and 250+ annual industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: РОАД generates revenue through membership fees from automotive dealers. Member organizations pay dues to be part of the association, gain access to advocacy services, educational programs, analytics, and networking events.
2. Educational and Consulting Services (Академия РОАД): The ROAD Academy provides paid training programs, courses, and consulting services to automotive industry professionals. Services are offered in both open/individual event formats and are delivered in-person or remotely. Pricing follows tiered rates published on the events website, with 100% prepayment required via Robokassa payment aggregator.
3. Event Participation Fees: Revenue is generated from paid participation in ROAD-organized events including conferences, round tables, and seminars. Events include the F&I All-Russian conference, regional round tables, and professional skills competitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

РОАД is a non-profit industry association that represents approximately 1,700 automotive dealer centers across Russia. It delivers legislative advocacy, market analytics (ROAD Index, Check-dealer), professional education through the ROAD Academy (50+ training programs), and a year-round event calendar (250+ events annually) including conferences, regional round tables, and the 'Nasha Pobeda' professional skills competition.

Product overview

The Russian Automobile Dealers Association (РОАД) is a professional industry association, not a traditional product company. Its core offerings include the Академия РОАД (ROAD Academy) providing over 50 educational programs and professional development, the Индекс РОАД (ROAD Index) for monthly market analytics, the Чек-дилер analytics tool, the national professional competition «Наша Победа», the Единая База Практики internship platform, and HR resources including a standardized job registry. These services support member dealers through education, industry research, networking events, and legislative advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Академия РОАД: Educational platform of the association offering training programs, professional development, and certification for automobile dealers.
• Индекс РОАД
• Конкурс профмастерства «Наша Победа»

Products and services

• ROAD Academy (Академия РОАД) Educational division of the association that provides 50+ training programs, professional development courses, and the 'Nasha Pobeda' professional skills competition for automotive industry employees and dealer staff.
• ROAD Index (Индекс РОАД) Monthly analytical index measuring dealer sentiment and contracting activity in the Russian automotive market by comparing new contracts to terminations and refusals.
• Check-Dealer (Чек-дилер) Statistical and analytical tool providing market data and dealer-related analytics for the automotive industry.
• Nasha Pobeda Professional Skills Competition (Конкурс профмастерства «Наша Победа») National multi-round professional skills competition among automotive dealers, currently in its 6th season (2026), testing dealer expertise across multiple categories.
• Unified Practice Database (Единая База Практики РОАД) Internship and recruitment platform connecting automotive dealers with students for internship opportunities and staff recruitment, supporting the association's workforce development initiatives.
• Dealers for Dealers Educational Project (Образовательный проект «Дилеры для Дилеров») Peer-to-peer educational initiative where experienced dealers share knowledge and best practices with other dealers in the automotive industry.

Quantifiable outcome

• РОАД represents 1,700 dealer centers — the largest dealer network in Russia
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core, secondary and minor.

• Юнайтед Петрокемикалс (United Petrochemicals / UPEC)coreGTM or Marketing Partner · 1 January 2026UPEC serves as the General Partner of РОАД. It is the largest contract manufacturer of lubricating oils and technical fluids in Europe, with a technopark of 400,000 sq meters and production capacity of up to 1 billion liters annually. Through this partnership, UPEC supports the association and gains visibility among Russian automotive dealers for its lubricants business.
• ЭНЕРГОГАРАНТ (ENERGOGARANT)coreGTM or Marketing Partner · 1 January 2026ENERGOGARANT is a Gold Partner of РОАД. It is a major Russian insurance company (PAO SAK ENERGOGARANT), operational since 1992, with 2.5 billion rubles in paid-in authorized capital and 32.5 billion rubles in assets. It provides motor insurance and related products to automotive dealers and their customers, participating actively in ROAD round tables and industry events.
• MS-MARSHALsecondaryGTM or Marketing Partner · 1 January 2026MS-MARSHAL is a Silver Partner of РОАД. It is the exclusive Russian partner of Ningbo Marshal Auto Parts Co., Ltd (China), specializing in spark plugs for automotive, aviation, marine, and agricultural engines. The partnership provides dealers with access to high-quality ignition products.
• HL MandosecondaryGTM or Marketing Partner · 1 January 2026HL Mando is a Silver Partner of РОАД. It is one of the largest South Korean automotive component manufacturers, supplying both OEMs and the aftermarket. The company has 26 plants worldwide, 13 R&D centers, 7 test tracks, and 13,000 employees. Its products include suspension and brake components, and it holds level 4B autonomous driving certification.
• CADA (China Association of Automobile Dealers)coreStrategic or Co-development Partner · 1 January 2026CADA is an international partner of РОАД. It is the Chinese Association of Automobile Dealers. Representatives of РОАД participated in the CADA Convention in China, and the two associations cooperate on joint projects, EAEU legislation, and staff training programs. A memorandum on educational-technological partnership between Russia and China was signed at the ROAD office in May 2026.
• Kazakhstan Automobile Union (Ассоциация Казахстанского Автобизнеса)secondaryStrategic or Co-development Partner · 1 January 2026РОАД maintains active international cooperation with the Kazakhstan Automobile Union, including joint projects, EAEU legislation discussions, and staff education programs. ROAD representatives visited Kazakhstan for a working meeting with the union.
• NADA (National Automobile Dealers Association, USA)secondaryStrategic or Co-development Partner · 1 January 2026NADA is an international partner of РОАД — the US National Automobile Dealers Association. The partnership involves knowledge sharing, best practice exchange, and cooperation on industry standards development.
• CADA (Canadian Automobile Dealers Association)minorStrategic or Co-development Partner · 1 January 2026CADA (Canada) is an international partner of РОАД. The partnership involves international dealer industry exchange and cooperation.
• QuintegiaminorStrategic or Co-development Partner · 1 January 2026Quintegia is an international partner of РОАД. The Italian-based automotive education and consulting organization collaborates with ROAD on staff training and professional development programs.
• ГК А24 (A24 Group)minorGTM or Marketing Partner · 1 January 2026A24 is a Bronze Partner of РОАД. It provides assistance services to motorists across Russia, offering dealer members access to a broad consumer service network.
• Плутос Авто (Plutos Auto)minorGTM or Marketing Partner · 1 January 2026Plutos Auto is a Bronze Partner of РОАД. It specializes in delivering new cars ordered from Europe to Russian customers, supporting dealers' import capabilities.
• ДКС (DKC)minorGTM or Marketing Partner · 1 January 2026DKC is a Bronze Partner of РОАД. It is a manufacturer of charging stations for electric vehicles, supporting the transition of dealer networks toward EV infrastructure.
• Автостат (Autostat)secondaryGTM or Marketing Partner · 1 January 2026Автостат is an Information Partner of РОАД. It is a leading Russian automotive analytics agency providing market data, statistics, and research that ROAD uses for its analytical reporting and index calculations.
• АвтоБизнесРевю (AvtoBiznesReview)minorGTM or Marketing Partner · 1 January 2026АвтоБизнесРевю is an Information Partner of РОАД. It is a monthly B2B automotive journal providing industry coverage that complements ROAD's communications.
• АВТОМАРКЕТОЛОГ (AVTOMARKETOLOG)minorGTM or Marketing Partner · 1 January 2026АВТОМАРКЕТОЛОГ is an Information Partner of РОАД — a professional automotive marketing community that provides content and market intelligence to ROAD members.
• НАПИ (NAPI)minorGTM or Marketing Partner · 1 January 2026НАПИ is an Information Partner of РОАД — a marketing automotive agency providing market research and communications support to the association.
• Цезарь Сателлит (Cesar Satellite)minorGTM or Marketing Partner · 1 January 2026Цезарь Сателлит is a partner that organized an Open Door Day for ROAD member dealers at its Security Center in Khimki, showcasing vehicle security and telematics integration solutions for automotive dealers.
• Дром (Drom)secondaryGTM or Marketing Partner · 1 January 2025Drom is a Silver Partner of РОАД. It is one of Russia's largest automotive portals, with daily traffic of 2.5 million visitors and over 800,000 car listings. The partnership provides dealer members with advertising and marketplace exposure through Drom's platform.
• Авто+Автомеханика Москва (Auto + Avtomehanika Moscow)minorGTM or Marketing Partner · 1 January 2025Auto + Avtomehanika Moscow is an international exhibition (Bronze Partner of РОАД) that РОАД supports. It is a major automotive industry trade show held in Moscow.
• Короче, дилер (Koroche Diler Library)minorGTM or Marketing Partner · 1 January 2025Koroche, Diler (Library of Auto Business) is a Special Partner of РОАД. It provides educational business literature and content resources to the dealer community.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Drom: Major Russian automotive marketplace (2.5M daily visitors, 800K+ listings) and ROAD Silver Partner. Adjacent ecosystem player that channels demand to dealers and complements ROAD's network effects.
• Autostat (Avtostat): Russian automotive analytics and media agency already partnered with ROAD as an Information Partner. Adjacent peer supplying market research that feeds ROAD's own ROAD Index methodology.
• ASM Holding: Leading Russian automotive market analytics agency producing dealer counts, sales data, and forecasts. Adjacent peer providing market intelligence that complements ROAD's analytics services.

Regional players

• Verband der Automobilindustrie (VDA): German automotive industry association covering OEMs, suppliers, and dealers. Comparable in scale and policy influence, though more manufacturer-weighted; relevant benchmark for European-style advocacy models.
• FADA (Federation of Automobile Dealers Associations, India): Indian federation of regional auto dealer associations. Direct functional analog for a multi-tier dealer trade body, focused on a different geography with similar advocacy and training roles.
• Japan Automobile Dealers Association (JADA): National association of Japanese auto dealers providing training, market data, and advocacy. Comparable in mission and scope but geographically focused on Japan rather than Russia.

Direct peers

• Canadian Automobile Dealers Association (CADA): National association representing Canada's franchised auto dealers. Direct functional peer covering advocacy, training, and dealer-producer relations; already a ROAD international partner.
• National Automobile Dealers Association (NADA): The US national trade association representing franchised automobile dealers. Direct peer to ROAD in mission, structure, advocacy, and educational programming; NADA is already a ROAD international partner.

Emerging players

• Quintegia: Italian automotive retail education and consulting firm. Already a ROAD international partner focused on training; comparable niche in dealer education and professional development.

Broad incumbents

• SMMT (Society of Motor Manufacturers and Traders): UK automotive industry trade body combining manufacturer and dealer representation with policy advocacy and industry data. Broader scope than ROAD but serves the same advocacy/analytics role for its market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/channel/24965023
• LinkedInlinkedin.com/company/russian-automobile-dealers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russian Automobile Dealers Association