Assa'adah Islamic Boarding School (MA)

What Assa'adah Islamic Boarding School (MA) does

Pondok Pesantren Modern Assa'adah is a private non-profit Islamic boarding school located in Pasirmanggu, Dahu Village, Cikeusal District, Serang Regency, Banten Province, Indonesia. Founded and led by KH. Mujiburrahman, M.Pd., it operates three formal educational units under the Madrasatul Muallimin Al-Islamiyah (MMI) coordination system: SMP Plus (junior secondary, grades 7-9), SMA Plus (senior secondary, grades 10-12), and MAS Plus (Madrasah Aliyah), enrolling a combined 986 active students (santri). The institution integrates two curricula, namely the Pondok Pesantren Gontor pondok curriculum alongside the national curriculum from Dinas Pendidikan Nasional (for SMP/SMA) and Departemen Agama (for MA), with educational facilities including a Science Centre, Language Centre, Information and Technology Centre, and an Internet-based E-Library. Extracurricular programs span robotics (with documented national wins including 'Best of The Best' at Creativkids 2017), ICT Club, journalism, arts (e.g., Master Chef Assa'adah), and student entrepreneurship ventures such as car/room perfume and yoghurt production.

Technology-wise, the school has developed two notable in-house ICT assets: BASKOM (Belajar Asyik Komputer) Lite, a web-based offline learning medium for grades 7-9 built on Joomla CMS, XAMPP webserver, and iSpring Presenter/Quiz Maker aligned with the KTSP curriculum, and a Water-Marked QR-Code document authentication prototype that won second place at the Banten Provincial Innovation Competition (Balitbangda) in 2016. Both SMA Plus and SMP Plus carry A (Unggul) accreditation from BAN-S/M, the highest tier under Indonesian school quality classification.

Commercially, the institution is a B2C educational services provider that monetizes primarily through a one-time new student registration fee (Biaya Administrasi Pendaftaran) of Rp. 10,000,000 (~USD 700) plus recurring tuition and boarding fees covering accommodation, meals, facilities, and academic instruction. Distribution is exclusively direct, with families enrolling via the formal PSB (Penerimaan Santri Baru) admission process or contacting named ustadz/ustadzah admissions officers, and the school extends its brand downstream through a wholly-owned primary school branch, Assa'adah Global Islamic School (AGIS) in Kota Serang. International pathways for top graduates include scholarships to Al-Azhar University (Egypt) and, more recently, fully funded programs to Turkey. Marketing is community-led, driven by alumni referrals, regional and national competition visibility, and a maintained presence on Facebook, Instagram, YouTube, and the school's official website (assaadah.ponpes.id).

Name

Assa'adah Islamic Boarding School (MA)

Legal name

Pondok Pesantren Modern Assa'adah

Website

https://assaadah.ponpes.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Assa'adah is a private non-profit Islamic boarding school in Serang, Banten, Indonesia, serving ~986 K-12 students through SMP Plus, SMA Plus, and Madrasah Aliyah programs, funded by per-student registration and tuition fees.

Ownership category

akta.pro rank

Product category

Islamic Boarding School Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Islamic boarding school
• Madrasah Aliyah education
• Religious K-12 programs
• Integrated pesantren education
• Islamic secondary school

Headquarters

HQ city

Cikeusal

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Student Registration and Admission Fees: Biaya Administrasi Pendaftaran Santri Baru (New Student Registration Administration Fee) of Rp. 10,000,000 covering admission and initial facilities.
2. Tuition and Boarding Fees: Ongoing tuition and boarding fees for enrolled students covering educational services, accommodation, meals, and facility access.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pondok Pesantren Modern Assa'adah operates as a modern Islamic boarding school providing K-12 education (SMP Plus junior high, SMA Plus senior high, and MAS Plus Madrasah Aliyah) in Pasirmanggu, Cikeusal, Serang Regency, Banten. The school integrates the Pondok Pesantren Gontor curriculum with the Indonesian national curriculum (Dinas Pendidikan Nasional for SMP/SMA and Departemen Agama for Madrasah Aliyah), combining religious instruction in Al-Qur'an, Arabic, and Islamic studies with academic preparation, character development, and extracurricular programs such as robotics and ICT.

Product overview

Pondok Pesantren Modern Assa'adah operates as an integrated Islamic boarding school system offering multiple educational programs: SMP Plus (junior high), SMA Plus (senior high accredited A), and MAS Plus (Islamic senior high). The institution also established AGIS (Assa'adah Global Islamic School) as an elementary school extension. The school integrates two curricula: Pondok Pesantren Gontor curriculum and government curriculum (Dinas Pendidikan Nasional for SMP/SMA, Departemen Agama for MA). Educational facilities include Science Centre, Language Centre, Information and Technology Centre, and E-Library. The school offers technology-focused extracurricular programs including ICT Club and Robotik, and developed BASKOM Lite, a web-based TIK learning media for self-directed learning. Students participate in entrepreneurship programs producing products like car/room perfume.

Differentiator

Problem solved

Functional benefit

Brands

• AGIS Primary School (Assa'adah Global Islamic School): Elementary school (SD), Kindergarten (TK), and Play Group operated under the Assa'adah education system in Kota Serang

Products and services

• SMP Plus Assa'adah
• SMA Plus Assa'adah
• MAS Plus Assa'adah
• Assa'adah Global Islamic School (AGIS)
• BASKOM Lite (Belajar Asyik Komputer)

Quantifiable outcome

• 98.6% student pass rate in national examinations
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Creative Kids IndonesiaminorStrategic or Co-development Partner · 8 April 2017Santri participated in Creativkids Robotic Competition 2017 organized by Creative Kids Indonesia at Mall @ Serpong, Tangerang, Banten. Event serves as preparation for Indonesian Robotic Olympiad. Competition involved hundreds of participants from various robotic clubs across Banten region.
• Lentera FoundationminorStrategic or Co-development Partner · 15 March 2017Islamic boarding school collaborated with Lentera Foundation for Muslim Youth Camp program held at Camp Hulu Cai, Bogor, West Java. Jointly organized with Center for Southeast Asian Studies, Diet Kantong Plastik, and Japan Fondation. Activity held March 15-16, 2017 with participation from Pondok Pesantren Modern Assa'adah students.
• Yayasan Assa'adah Global Islamic School (AGIS)coreOthers · 25 May 2016Assa'adah Global Islamic School (AGIS) established as a primary school branch by the parent foundation to extend the integrated Islamic education model from the main boarding school in Cikeusal to Kota Serang. Represents institutional expansion and brand extension.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yayasan Al-Azhar Indonesia: One of the largest private Islamic K-12 networks in Indonesia, running multiple schools with integrated national plus religious curriculum. Directly competes for mid-to-upper income Muslim families seeking a modern, internationally-oriented Islamic education.
• Pondok Modern Darussalam Gontor: The reference modern Islamic boarding school in Indonesia whose curriculum Assa'adah explicitly integrates. As the 'gold standard' pesantren, Gontor is the most direct comparator on teaching model, governance, and reputation, and is the principal inspiration for Assa'adah's operating philosophy.
• Pondok Pesantren Darul Ulum Jombang: One of the oldest and largest traditional Islamic boarding schools in Indonesia. Comparable as a multi-tier pesantren (SMP/SMA/MA equivalent) with strong alumni network, but oriented more toward traditional salafiyah pedagogy than Assa'adah's modern integrated approach.
• Ma'had Al-Zaytun: A major and highly visible modern Islamic boarding school in West Java operating a similar integrated curriculum plus international track model. Comparable on scale, program mix (SMP/SMA/MA), and positioning as a full-boarding modern pesantren.
• Pondok Modern Darussalam Assyifa: A modern Islamic boarding school in Subang, West Java that follows the Gontor-style curriculum with national curriculum integration. Highly comparable as a regional modern pesantren targeting parents seeking a globally-minded Islamic education.
• Pondok Pesantren Daar El-Qolam: A large modern Islamic boarding school also located in Banten (Tangerang). It directly competes for the same regional pool of Muslim families seeking integrated religious and academic education, with overlap in target segment and curriculum style.

Emerging players

• MAN Insan Cendekia (MAN IC): Government-run advanced Madrasah Aliyah network with an 'A' accreditation pathway and intensive academic preparation. Competes for high-achieving Islamic-school families, though with a public, non-boarding model rather than Assa'adah's full pesantren experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_UlNuxTEeQeIoPa4J1p0Wg
• Facebookfacebook.com/assaadahdocumentation
• Instagraminstagram.com/assaadahdocumentation/?hl=en
• LinkedInlinkedin.com/company/madrasah-aliyah-assa-adah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assa'adah Islamic Boarding School (MA)