ASSE Danmark

What ASSE Danmark does

ASSE Danmark is a Danish private company operating as the Denmark-based partner of ASSE International, a Swedish-origin student exchange organization founded over 40 years ago. The company facilitates outbound international student exchange programs for Danish teenagers aged 15-18.5 (high school placements in 40+ countries), Danish university-age students (US university placement via the Go Campus partnership), and Danish young adults aged 18-26 (Au Pair USA placements via EurAupair), alongside shorter programs including a Southern California language trip. ASSE Danmark also recruits Danish host families for inbound exchange students and operates an in-person coordinator recruitment program that feeds into ASSE International's global network of approximately 1,500 part-time local coordinators.

The business model is transaction-based: ASSE charges one-time per-program fees ranging from roughly 57,000 DKK to 149,000 DKK depending on destination and duration (e.g., USA school year at 112,000 DKK, Ireland school year at 130,000 DKK, South Korea semester at 96,500 DKK). Au pair placements include a separate 4,500 DKK application fee. All-inclusive pricing covers placement, host family matching, visa support, welcome camps, and ongoing coordination. The company operates from a single Copenhagen (Nørrebro) office with a stated 6-employee core team, supplemented by its distributed coordinator network.

Distribution is direct-to-consumer via the assedanmark.dk website, online and in-person information sessions led by owner Nadia, efterskole career fairs, an Instagram channel (@assedanmark), and a content blog featuring student testimonials and travel guidance. Marketing is relationship-driven, leveraging alumni testimonials, host family word-of-mouth, and community ambassadors. There is no disclosed proprietary technology platform; operations are described as service-based facilitation using proprietary databases and human coordination.

Name

ASSE Danmark

Legal name

ASSE Danmark

Website

https://assedanmark.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASSE Danmark is a Copenhagen-based student exchange organization serving Danish teenagers (15-18.5), university-age students, and young adults (18-26) with high school, university, and au pair placements across 40+ countries via partnerships with ASSE International, EurAupair, and Go Campus.

Ownership category

akta.pro rank

Product category

International Student Exchange Programs

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Secondary School Exchange Programs (Academic Year/Semester) (EDAIAHAB)

akta.pro secondary industries

Outbound Exchange Advising, Placement & Nomination Services (EDAIABAL), Inbound Exchange Hosting & Visiting Student Administration (EDAIABAK), Short-Term Exchange & Visiting Student Programs (EDAIABAG), Direct Enrollment & Third-Party University Study Abroad Programs (EDAIAAAB), International Student Onboarding & Pre-Departure Orientation Services (EDAIACAG)

Keywords

• International exchange programs
• High school abroad
• Au pair placement
• Study abroad
• Student exchange services

Headquarters

HQ city

Copenhagen (Nørrebro)

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Exchange Program Fees: ASSE Danmark generates revenue through one-time fees charged to participants for exchange programs. Fees vary by program type (high school, university/college, au pair, summer programs), destination country, and program duration (2 months to full school year). The company states 'all is included' in their pricing, suggesting comprehensive packages covering placement, host family matching, visa support, welcome camps, and ongoing coordination. The revenue model is transaction-based per program enrollment rather than recurring, though au pair programs may include periodic extensions billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ASSE Danmark facilitates international student exchange programs for Danish teenagers, university-age students, and young adults, sending them to high schools, universities, and au pair placements in 40+ countries. The organization also recruits Danish host families and coordinates inbound international exchange students. Programs include high school year/semester exchanges, short-term language travel, US college placement through Go Campus, and US au pair placement through EurAupair, with comprehensive support covering placement, host family matching, visa documentation, welcome camps, and ongoing coordination.

Product overview

ASSE Danmark is a student exchange organization offering a comprehensive portfolio of exchange programs. The core offerings include High School i Udlandet (high school exchange to 40+ countries), Universitet i USA (university programs via Go Campus partnership), Au Pair i USA (via EurAupair partnership), and Korte Programmer (short-term programs including language travel to Southern California). Supporting services include ASSE Koordinator (coordinator recruitment) and Bliv Værtsfamilie (host family recruitment). The Choice Plus add-on allows students to select specific locations or specialized programs. The organization primarily facilitates outbound Danish students but also hosts inbound international students in Denmark, providing a full-cycle exchange experience.

Differentiator

Problem solved

Functional benefit

Products and services

• High School i Udlandet (High School Abroad) Primary exchange program for students aged 15-18 to study abroad for a school year, semester, or shorter period (2-10 months) at a high school in one of 40+ countries worldwide, living with vetted host families.
• USA High School Program High school exchange program in the United States, including school year, semester options, area selection add-ons, New York City Experience, and private high school placement options.
• Universitet i USA (University in USA) University programs in the USA offered in partnership with Go Campus, providing scholarship-priced opportunities for Danish students to study at American universities.
• Sprogrejse i Sydcalifornien (Language Travel in Southern California) Short-term language travel program in Southern California, USA, priced at 39,600 DKK.
• Au Pair i USA (Au Pair in USA) Au pair program in the USA for young people aged 18-26 to live with an American host family while working with children and taking university courses, delivered in partnership with EurAupair.
• Korte Programmer (Short Programs) Short-term exchange programs including summer trips and abbreviated stays ranging from 2-10 months.
• ASSE Koordinator (ASSE Coordinator) Paid part-time local coordinator role allowing individuals to support exchange students and host families in Denmark, acting as the local contact person and helping match students with host families.
• Bliv Værtsfamilie (Become a Host Family) Program inviting Danish families to host international exchange students aged 15-18 for a school year or semester (3-10 months), including application, interview, and ongoing coordination support.

Quantifiable outcome

• Over 40 years of experience facilitating international student exchanges
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ASSE InternationalcoreStrategic or Co-development PartnerASSE Danmark is the Danish partner of ASSE International, one of the oldest and largest international student exchange organizations. ASSE International was originally founded in Sweden as American Scandinavian Student Exchange. The global network includes approximately 1,500 coordinators and operates across more than 40 countries. ASSE International is designated as a J-1 visa sponsor by the US Department of State.
• EurAupaircoreChannel Partner/ Reseller/ DistributorASSE Danmark partners with EurAupair Intercultural Child Care Programs for its Au Pair USA program. EurAupair is designated by the US Department of State as an official sponsor for J-1 au pair visas. The partnership provides Danish young adults (ages 18–26) with au pair placements in American host families, including a 5-day Manhattan workshop, comprehensive insurance, and university course support.
• Go CampusminorChannel Partner/ Reseller/ DistributorASSE Danmark partners with Go Campus for university placement programs in the USA. Go Campus helps international students find US universities at scholarship pricing and assists with the application and placement process.
• ASPIRE WorldwideminorChannel Partner/ Reseller/ DistributorListed as a partner on ASSE Danmark's website, ASPIRE Worldwide offers Summer Work & Travel and Trainee/Intern Programs, expanding the range of international exchange options available through ASSE.
• Mondo Insieme ItalyminorChannel Partner/ Reseller/ DistributorListed as a partner on ASSE Danmark's website, Mondo Insieme Italy provides cultural exchange program support for students traveling to Italy.
• KISE (Korea International Scholar Exchange)minorStrategic or Co-development PartnerKISE is the Korean partner agency referenced in student Rebecca's blog post about her exchange year in South Korea. KISE provides support for the South Korea exchange program, including educational events and cultural activities such as the Hanbok (traditional dress) presentation for Lunar New Year.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EF Education First: Global education company offering language travel, study abroad, and cultural exchange programs across dozens of countries. Highly comparable to ASSE Danmark in outbound student exchange, but operates at vastly larger scale and serves multiple geographies beyond Denmark.

Direct peers

• InterExchange: InterExchange is a designated J-1 visa sponsor offering Work & Travel, au pair, and career training programs in the USA. Comparable to ASSE Danmark's US-focused au pair and summer programs from a US Department of State sponsor perspective.
• AuPairWorld: AuPairWorld is a leading au pair matching platform operating globally, including Denmark. Directly comparable to ASSE Danmark's Au Pair USA program (in partnership with EurAupair) for the 18-26 au pair segment.
• STS Education: STS is a Nordic-based organization offering language travel and high school exchange programs across multiple countries. Direct competitor to ASSE Danmark in the Danish teen segment, particularly for European and US destinations.
• International Student Exchange (ISE): ISE is a non-profit international student exchange organization focused on high school programs in North America and Europe. Comparable to ASSE Danmark's secondary school exchange offering, particularly for USA placements where both compete as designated J-1 sponsors.
• Youth For Understanding (YFU) Denmark: YFU is a major international high school exchange organization with a Danish chapter offering outbound and inbound exchange programs for teens. Directly competes with ASSE Danmark for the same Danish teenager segment and host families.
• AFS Interkultur (Denmark): AFS Intercultural Programs is one of the largest international student exchange organizations globally, with a Danish chapter offering outbound high school exchange programs similar to ASSE Danmark's core service. Direct competitor for Danish teens seeking year-long placements.
• Nacel Educational Travel: Nacel is an international student exchange organization offering high school, language, and au pair programs across multiple countries. Closely comparable to ASSE Danmark's multi-program, multi-country portfolio aimed at teens and young adults.

Others

• EurAupair Intercultural Child Care Programs: EurAupair is the US Department of State-designated J-1 au pair sponsor that ASSE Danmark partners with for its Au Pair USA program. It is a partner today but effectively a comparable competitor in the au pair placement space.
• Go Campus USA: Go Campus is ASSE Danmark's partner for university placement in the USA. Like EurAupair, it operates in a closely adjacent space and would be a competitor if ASSE Danmark chose to bring university placement in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/assedanmark
• LinkedInlinkedin.com/company/asse-danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSE Danmark